Documente Academic
Documente Profesional
Documente Cultură
B.Com(H) II Year
2017-18
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
PROJECT ON
CANARA BANK
(TITLE OF PROJECT)
2016-2017
SUBMITTED BY:
SHIPRA SHUKLA
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)
CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED
“CANARA BANK”
(Title of Project)
HAS BEEN PREPARED BY
Shipra Shukla
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY
PROJECT TITLED
“CANARA BANK”.
Dr. Anjali Chaudhary, Dr. Priya Verma and Miss Surya Lata mam.
LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
Shipraa Shukla
B.Com. (Hons)
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CHAPTER 1
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research is common refers to search for knowledge. It is the pursuit of truth with the
studying the various steps that are adopted by the researcher to study the research problems
along with the logic behind it . Tthe It describe mail what must be done, how will be done.
What data will be needed and how the data will be analyzed.
1. Research Objectives
Top mind awareness of consumers for banks offering various retail products.
T o find the immediate competitors in the minds of consumer for every retail
product.
2. Sample Size
collected.
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CHAPTER 2
INTRODUCTION
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HISTORY OF BANKING IN INDIA
Without a sound and effective banking system in India it cannot have a healthy economy.
The banking system of India should not only be hassle free but it should be able to meet new
challenges posed by the technology and any other external and internal factors.
For the past three decades India's banking system has several outstanding achievements
to its credit. The most striking is its extensive reach. It is no longer confined to only
metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the
remote corners of the country. This is one of the main reasons of India's growth process.
The government's regular policy for Indian bank since 1969 has paid rich dividends with
Not long ago, an account holder had to wait for hours at the bank counters for getting a
draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most
Efficient bank transferred money from one branch to other in two days. Now it is simple as
Instant messaging or dial a pizza. Money has become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking System can be segregated into three distinct phases. They
Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms.
New phase of Indian Banking System with the advent of Indian Financial & Banking
To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and
Phase III.
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Phase I
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay
(1840) and Bank of Madras (1843) as independent units and called it Presidency Banks.
These three banks were amalgamated in 1920 and Imperial Bank of India was
In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913,
Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank
During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To
streamline the functioning and activities of commercial banks, the Government of India came
up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act
1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with
extensive powers for the supervision of banking in India as the Central Banking Authority.
During those day’s public has lesser confidence in the banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings bank facility provided by the Postal
department was comparatively safer. Moreover, funds were largely given to traders.
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Phase II
Government took major steps in this Indian Banking Sector Reform after independence.
In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale
especially in rural and semi-urban areas. It formed State Bank of India to act as the principal
agent of RBI and to handle banking transactions of the Union and State Governments all over
the country.
Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th
July,1969, major process of nationalization was carried out. It was the effort of the then Prime
Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country was
nationalized.
Second phase of nationalization Indian Banking Sector Reform was carried out in 1980
with seven more banks. This step brought 80% of the banking segment in India under
Government ownership.
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The following are the steps taken by the Government of India to Regulate Banking
After the nationalization of banks, the branches of the public sector bank India rose to
Phase III
This phase has introduced many more products and facilities in the banking sector in its
reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up
The country is flooded with foreign banks and their ATM stations. Efforts are being put
to give a satisfactory service to customers. Phone banking and net banking is introduced. The
entire system became more convenient and swift. Time is given more importance than money.
The financial system of India has shown a great deal of resilience. It is sheltered from
any crisis triggered by any external macroeconomics shock as other East Asian Countries
suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high, the
capital account is not yet fully convertible, and banks and their customers have limited
The Indian banking market is growing at an astonishing rate, with Assets expected to
reach US$1 trillion by 2010. An expanding economy, middle class, and technological
The country’s middle class accounts for over 320 million People. In correlation with the
growth of the economy, rising income levels, increased standard of living, and affordability of
The Indian banking market is growing at an astonishing rate, with Assets expected to
reach US$1 trillion by 2010. An expanding economy, middle class, and technological
centric in their approach, which has resulted in innovative methods of offering new banking
products and services. Banks are now realizing the importance of being a big player
and are beginning to focus their attention on mergers and acquisitions to take advantage
“Indian banking industry assets are expected to reach US$1 trillion by 2010 and are
poised to receive a greater infusion of foreign capital,” says Prathima Rajan, analyst in Celent's
banking group and author of the report. “The banking industry should focus on having a small
number of large players that can compete globally rather than having a large number of
fragmented players."
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CHAPTER 3
ORGANIZATION STRUCTURE
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CHAPTER 4
PRODUCT RANGE
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PRODUCT RANGE
Canara Bank
A public sector bank Canara Bank was established in the year 1906 by Shri AmmembalSubba
Rao Pai at the city of Mangalore. Since then the bank has been serving its customers
dedicatedly reaping profits year on year. Today, the bank boasts of having over 5727 branches
all across the country. With over 9132 ATMs covering more than 4036 centers the bank’s
presence can be felt all round the country. The bank has won many awards and also has its
branches abroad in various countries like USA, UK, UAE, Russia, China, Hong Kong, South Africa
and Bahrain.
Credit Cards
Apply Online
Canara Bank offers a range of credit cards to its customers both in association with Visa and
Master Card. Each affiliate offers different categories of cards which are:
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VISA Credit Cards – there are two types of different cards which are affiliated with VISA. These
cards include:
Classic
Gold
Master Card Credit Cards – under this variety, the bank has three types of cards which
are:
Standard
Gold
World
Corporate Credit Card – Canara Bank also offers the facility of Corporate Credit Card
Debit Cards
Apply Online
Canara Bank also offers Debit Cards to its accountholders which enable them to make
transactions without carrying physical cash. The cards under the Debit Card variety include:
Canara Bank Debit Card – this card comes in both variants of a VISA card, Rupay card or
a Master Card
Canara Bank Platinum Debit Card – this is a premium card for customers who have a
Apply Online
Canara Bank offers the facility of Savings Accounts to its customers so that they can carry out
the basic banking activities easily. The types of accounts offered to customers of the bank are:
Savings Bank Account - this is a simple savings account which can be opened by anyone.
The account caters to the banking needs of every individual through various facilities
which it offers.
Canara Champ Deposit Scheme – a saving bank account specially designed for children
Canara Basic Savings Bank Deposit Account – an account as per the regulations of the
Canara Small Savings Bank Deposit Account – this account is meant for low-income
group people.
Canara NSIGSE Savings Bank Deposit Account – a special account developed for the girl
Canara SB Power Plus – a savings account designed for the premium customers of the
Canara Junior Savings Account – a savings account for minors which also provides them
All the different variants of the savings account, besides providing banking facility, also provide
accountholders with interest on their balances maintained in the account @4% per annum.
Canara Bank also offers Fixed Deposit schemes to its customers so that they can deposit their
surplus cash into these accounts and enjoy attractive rates of return on their investments. The
Kamdhenu Deposit – a deposit scheme which reinvests the income earned for further
income accrual
Canara Bank Tax Saver Scheme – a deposit account which saves tax under the rules of
Recurring Deposits – deposits which can be made every month to facilitate small savings
Ashraya Deposit Scheme – a fixed deposit scheme which is meant for senior citizens
Canara Dhanvarsha – another type of recurring deposit scheme for monthly savings
Fixed Deposit – the traditional fixed deposit account which serves the purpose of wealth
the tenure for which the customer holds the money in the account and the amount of deposit
made.
Loans
Canara Bank also offers various types of loan facilities to customers to finance their respective
needs. The various loan products offered by the bank are as follows:
Housing Loan
Canara Cash
Canara Vehicle
Canara Budget
Canara Pension
Teachers Loan
Swarna Loan
Canara Rent
Canara Mortgage
Canara Jeevan
NRI Banking
Non-Resident Individuals can also avail banking facilities from Canara Bank through their NRI
banking services. Services which are listed below are offered to NRIs:
FLASHremit
Internet Banking
Canara Bank customers can also transact banking business from the comfort of their homes or
offices through Canara bank’s internet banking facility which allows online banking. Activities
such as managing one’s accounts, checking account balances, transferring funds to other
parties through NEFT or RTGS, investing in a fixed deposit scheme, requesting for the
generation of an account statement, payment of credit card or other utility bills, checking
respective eligibility for the purpose of loan application and subsequently applying for loans,
opening of a PPF account, paying taxes, etc. are some of the facilities which are provided by
Canara bank on their online portal. A customer provided with a unique user id through which
he can access his account and carry out any transaction easily and quickly.
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HOUSING LOAN
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PURPOSE
c. Purchase of site and construction of house thereon. However, loan for purchase of
only site shall not be considered under Housing Loans. In case of composite Housing
loans, utilisation of loan amount for purchase of plot is restricted to 60% of elaigible /
amenities with a monetary ceiling of Rs. 15.00 Lacs in case of repairs & renovations
only.
e. For acquiring second house/flat where the borrower is already having a House/flat with
or without loan.
. NBFCs/HFCs ( rated externally as A & above ) only in the case of Salaried class of
borrowers with proper due diligence and after ensuring that the assessment by the
Formatted: Left
HOUSING LOAN
CANARA VEHICLE
CANARA BUDGET
TEACHERS LOAN
CANARA RENT
CANARA MORTGAGE
HOUSING-CUM-SOLAR LOAN
CANARA JEEVAN
CHAPTER 5
PLANT LOCATION
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PLANT LOCATION
CHAPTER 6
MARKET SHARE
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MARKET SHARE
61.85
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CHAPTER 7
MARKETING STRATEGIES
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MARKETING STRATEGIES
Marketing Mix Of Canara Bank – Canara Bank Marketing Mix Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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By Hitesh Bhasin December 27, 2017 inTagged With: Marketing mix articles Formatted: Font: (Default) +Body (Calibri)
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Canara Bank is a public bank in India and is state-owned. It has the distinction of being one of Formatted: Font: (Default) +Body (Calibri)
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the earliest banks in India and was established in the year 1906 in Mangalore. Its present Font color: Auto
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headquarters are situated in Bangalore in the state of Karnataka. It was nationalised by the Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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government in the year 1969.Canara Bank deals in the banking sector and provides various
financial services. It was the first bank to provide consultancy services that are agriculture
based. It faces competition from banks like- Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Canara Bank has been able to achieve numerous milestones and has an unmatched reputation Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold,
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as one of the most proficient banks in India. It boasts of excellent services and a
diverse portfolio of products that include- Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Under Personal Banking it provides loans, life insurance, home loans, personal Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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loans, loan against properties, overdrafts, general insurance, mutual funds etc. Formatted: Justified, Line spacing: Double
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Corporate Banking includes TUF schemes, electronic tax, loans and advances,
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SME Credit and Priority include SME business, Priority credit, consultancy
services pertaining to agriculture, social banking, rural development and Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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entrepreneurship development programme for females Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Bank Deposits include schemes like Canara Champ, Canara Saral, savings bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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a/c Gold, current account, savings-bank deposits Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Loans include housing loan, loan for pensioners, personal needs and against Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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mutual funds/ shares, educational loan, vehicle loan and agricultural loan Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Place in the Marketing Mix Of Canara Bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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Canara Bank has a wide network of branches that are spread across all parts of India to provide
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numerous services to its customers. It has nearly 5784 branches by the end of the year 2015 Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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and its ATM numbers were at 9153 at 4081 centres. Canara Bank was the first bank to go for Formatted: Line spacing: Double
ATM Network at inter-city level and to issue credit cards for farmers. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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In the year 1976 its international division was established and offices were located at numerous Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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places in the world like New York, Dubai, South Africa, Bahrain, Doha, Shanghai, Moscow, Hong
Kong and London. Bank undertook a major initiative that included moving all its branches
towards a single-software-platform and it has successfully completed the first phase of its
initiative recently. Canara Bank has set-up e-lounges in selected 172 branches equipped with
in urban areas it is INR 1000. Canara Bank also provides various services for its customers. Local
cheques are cleared on the same day and multi-city chequebooks are issued that are payable at
all branches within India. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Instant credit is provided to its loyal customers who have a satisfactory record and service Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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charges levied by a bank are very small so as not to burden its customers. Canara Bank also
provides lockers to its customers where they can keep valuables safely. These come in four
sizes very large, small, large and medium and their rental vary according to their size.
Enrolment and annual fee on their credit cards are also quite less compared to other banks and
bank also provide debit cards to its customers that can be used at any of their ATMs and also at
ATMs that have been associated with them Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Canara Bank has adopted several promotional policies as it wants to create a positive impact on Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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the mindset of customers. It provides a friendly atmosphere and good working condition that
brings out the best in both its employees and its customers. It sends SMS alerts for every
transaction so that the customer is always aware of the happenings in his account. Canara Bank
has offered cash rebate to customers who shop with its cards. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
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Its debit card holders are offered various discounts at many places if transactions are made Formatted: Font: (Default) +Body (Calibri), 12 pt, No
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through them. For travelling purposes, it provides Prepaid-Travel Card and also issues Gift
Cards at minimum fees. Former Indian cricketer Venkatesh Prasad has been
a brand ambassador in the past and recently cricket Shikhar Dhawan has been roped in as its
CHAPTER 8
DATA ANALYSIS
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DATA ANALYSIS Formatted: Font: 12 pt, Font color: Auto
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1. Which type of account you have in a bank? Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Italic,
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During the survey it was found out that the 43% of the customers are interested in Formatted: Font: (Default) +Body (Calibri), No underline,
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saving a/c as it has a lucrative activity these days and 37 % in Canara saral saving a/c. Only few
of the customers were interested in SB Gold scheme, fixed deposit a/c & current a/c. Formatted: Font: (Default) +Body (Calibri)
prefer internet banking service. Customers mainly prefer this both services because of these
two are easy & fast. So, Rest 4 % and 2% customers can prefer mobile & core banking service. Formatted: Font: (Default) +Body (Calibri)
financial charge facility. 15% of customer can use Canard visa corporate, 10% can prefer Formatted: Font: (Default) +Body (Calibri), No underline,
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Cancard MasterCard and only 4% can prefer Cancard visa international gold . Formatted: Font: (Default) +Body (Calibri)
information about product to customer. Also 17% can aware through word of mouth &
rest 3% through billboards / hoardings. Formatted: Font: (Default) +Body (Calibri), Not Italic
Canara can provide core services. Also 20% of customer cannot satisfied with services & rest, Formatted: Font: (Default) +Body (Calibri), No underline,
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provide better facility than other bank. Also 15 can say no & below 0 cannot say. Formatted: Font: (Default) +Body (Calibri), No underline,
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CHAPTER 9
FINDINGS
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FINDINGS
It was found from the study that bank believes in quality service rather than quantity of Formatted: Justified
Service.
1. The officials employed are very much enthusiastic about their job.
CHAPTER 10
LIMITATIONS
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2. The time constraint was a limiting factor, as more time required carrying out study
on other aspects of the topic.
3. Due to secrecy it is difficult obtain actual facts and figures of advances of branches.
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CHAPTER 11
Extend Internet Banking to more branches and enable more transactions at ATMs
youngsters at counters
CHAPTER 12
CONCLUSION
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CONCLUSION
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BIBLOIGRAPHY
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BIBLIOGRAPHY
1. Professional Banker.
2. www.rbi.org
3. Economic times
4. www.canarabank.com
5. www.google.com
6. www.moneycontrol.com