NAFEESA HANEEF

MB09032
 INTRODUCTION
• Official Name : PAK TELECOM MOBILE
LIMITED (PTML)

• 100% owned subsidiary of PTCL

• Commenced operations from Islamabad

on January 29, 2001.
 INTRODUCTION

• Has network coverage in more than

10,000 locations

• Currently caters for International

Roaming to more than 260 operators in
more than 150 countries
 HISTORY
2001-2004

• Started their service in major cities

like Rawalpindi, Islamabad, Karachi
and Lahore.
• Invested around $ 65 million
• Targeted the MIDDLE CLASS,
• Started GPRS
 HISTORY

2005 -2006

• 26% of its shares were acquired

by Emirates Telecommunication
Corporation (Etisalat).
 HISTORY
2007-2008

• Ufone earned 2nd highest

revenue i.e. 27455 million
rupees during the year.

• Ufone made investment of US

$174 million.
 HISTORY

2008-2009

• It has a subscriber base of 20.05

million as of July 2009
• Registered profit of Rs. 1.7 billion
during 2008-09
2008-2009

Revenue
share
 VISION
STATEMENT
“To be the leading telecommunication service
provider in Pakistan by offering innovate
communication solutions for our customers while
exceeding shareholder value & employee
expectation.”
No matter who you are, where you are,
Whom you want to say it or how you feel,
What you want to say, you are our focus.
Because at Ufone,
It’s all about U.
 
 MISSION STATEMENT
“We are where you want to be……At Ufone we aim to provide you with wider
coverage, superior connectivity, clear signals & voice quality.”

WHEREVER YOU ARE, UFONE KEEPS YOU CONNECTED.

 OBJECTIVES
• Customer Satisfaction:
Customers are at the heart of Ufone success.

• Trust & Integrity:

Ufone take personal responsibility for its actions, and treat everyone
fairly, and with trust and respect.
•  
 OBJECTIVES
• Respect for People:
Ufone respect and esteem its employees and all
stakeholders. We believe in teamwork, empowerment
and honor.
• Responsible Corporate Citizen:
Ufone contribute to worthy causes and are dedicated
to the development and progress of the society.
UFONE’s BRAND
PHILOSOPHY &
VALUE

• Solid Commitment to
Growth
• Security
• Reliability
UFONE’s SLOGANS
• In Urdu is
“Ufone Tum Hi to
Ho”

• In English
"It’s all about U”
RABIA IKRAM
MB09017
PACKAGES:
• Special discounts:
• Virtual Private Network
(VPN):
GPRS:

• GPRS:
• U-mail:
• International Roaming:
• Exclusive Customer Care:
DECISION MAKING
STYLES
OF UFONE
In ufone both
ANALYTICAL and
CONCEPTUAL styles of
decision making are
adopted.
Causes
• Tense Work Environment
• Huge Investments
• Dense Hierarchy
• Departmental Isolations
• Randomly Changing Policies 
• Aggressive Marketing Campaigns
Decision making
matrix of ufone

Way of
thinking
SUNDAS TABASSUM

MB09062
UFONE’S CULTURE

UFONE is a dynamic
organization with an Equally
Empowering culture that
allows people to make…
Elements Of UFONE Culture
STORIES
SYMBOLS
CONTROL SYSTEM
ROUTINES
Characteristics Of UFONE
Culture
Integrity & Mutual Respect
Teamwork
Creativity
Empowerment
 ENVIRONMENT

“It consists of forces that can

effect the Organization’s
Performance”
ENVIRONMENT

Internal Environment
External Environment
External Environment

Directly Interactive
Indirectly Interactive
Directly Interactive
Owners
Customers
Competitors
Employees
Indirectly Interactive

Political & Legal

Socio-Cultural Dimensions
Technological
Economical
NAZRA SHARIF

MB09044
SWOT ANALYSIS
SWOT
ANALYSIS
• IS A TOOL USED TO
PROVIDE A GENERAL OR
DETAILED SNAPSHOT
OF A COMPANY'S
HEALTH.
SWOT ANALYSIS
STRENGTHS
Second Large Market Share
Worldwide Cheap call Experience
Representing PTCL name
Coverage on GT Road 60%
Variety of Value Added Service
WEAKNESSES

 Behind on Excessive Demand

 Overly Dependent on PTCL
OPPORTUNITIES

Continuing to Expand
Globally
 Develop New Value Added

Service
 Publicity and Marketing
THREATS
Competitors:
 
• MOBILINK

• TELENOR
 
• WARID
THREATS
• Threat of New Entry
• Bargaining Power of Buyers
• Bargaining Power of Suppliers
• Threat of Substitute Products
• Competitive Rivalry
STRATEGIES OF
U- FONE

CORPORATE LEVEL
STRATEGY
BUSINESS LEVEL STRATEGY
Functional Level Strategy
CORPORATE LEVEL
STRATEGY

On the basis of analysis, it

appears that for the past few
years. Ufone had a focus on
“INTERNAL GROWTH”
BUSINESS LEVEL
STRATEGY

It has focused on
“DIFFERENTIATION STRATEGY”
ever since it started. Ufone has
always made successful
attempts to distinguish their
products or services from other
in the industry
BCG matrix
Functional Level
Strategy
DIFFERENTIATIONSTRATEGY
•
CUSTOMERRELATIONSHIPSTRATEGY
•
COMPETITIVESTRATEGY
•
TARGETMARKETINGSTRATEGY
•
MARKETINGSTRATEGY
•
COMPETITIVEADVANTAGEOFU-FONE:

• Lowest overall call rates

• Value added Services (VAS)
• Call block service
FUTUREPLANSOF

U-FONE:

Toremainapotentforceinthecellularindustry.
•
ToextendcellularnetworkUfonehasfinalizedahugenetwork
•
expansioncontractamountingtoaboutUSD550million,

Astrongfocuswill beonmaintaininghighqualityofservice,
•
whichisalwaysabenchmarkofUfone,
KIRAN RASHEED
MB09o18
Nature of
ufone
structure
SPAN OFCONTROL
 CENTERALIZATION

“The degree to which

decision making is
centralized
At a single point in
an organization.”
•CAUSES FOR CENTRALIZED
1-Organization is geographically
dispersed.
2-Due to tough completion in
cellular market.
3-Top level managers have better
knowledge and experience about
current trends.
4-As organization adopt
mechanistic structure
 FORMALIZATION
“
The degree to which jobs within
the organization are
Standardized and the extent to
which employee
Behavior is guided by rules and
regulations”
ADVANTAGES OF HIGH
FORMALIZATION:
1-Managers are clear about
organizations goals.
2-Organization,s policies are clearly
mentioned.
3-Rules and regulations are strictly
followed at all levels of
management.
4-Proper controlling is easy as well
as possible.
5-Clear guidelines are provided to
the lower level employees.
CHAIN OF COMMAND
All the employees and managers are
accountable by only one superior due to
which assigned tasks are accomplished
efficiently and effectively.
 Accountable by
One employee
accountable to
only one superior
 Ufone
The organizational
Structure at Ufone is Lean
or Horizontal structure

UFONE HAS 8 DEPARTMENTS

THAT ARE WORKING EFFICIENTLY
AND ALL ARE INTERACTING WITH
EACH OTHER TO MAKE IT A MUCH
BETTER COMPANY BY SATISFYING
ITS CUSTOMERS DEMAND.
Finance Department
Marketing Department
 INFORMATION
TECHNOLOGY DEPARTEMENT
CUSTOMER SERVICE OPERATION
DEPATEMENT
Engineering Department
Sales Department
Human Resource
Department
NIDA AJMAL

MB09045
RESOUR
RESOURCE ALLOCATION
CE

RE SOURCE ALLOCATION
The manner in which scarce resources are
distributed. From a business standpoint, this
relates to how management distributes
capital among its various operations

There are two major resources of u-fone:

• Finance
• Human resource
•  
Forecasting about
Ufone
Keeping in view the growth cellular
potential of the company there is no option
but to b aggressive in order to remain in the
cellular company . in order to extend the
cellular network to new cities , towns &
highways and to enhance its current
installed capacities in existing cities u fone
has finalized a huge a network expansion
contract amounting to about $ 550 million ,
which will enhance the subscriber capacity
by 10 million , this the largest ever
expansion project of u- fone
 
ALLOCATION OF
FINANCE
• U-fone has allocated its finance resources
according to following schedules:
ALLOCATION OF
HUMAN
RESOURCES
• U-fone has allocated its human resources
into following schedules
CONCLUSION
By keenly analyzing the various aspects of Ufone

• Ufone isn’t only surviving but growing at an

exceptional rate
• . It holds second largest market share and is seeking to
become the market leader
• Ufone is using humorous theme in its ads which has
become its benchmark
• Ufone bring amazing packages to attract the
customers
• Ufone because Ufone price level is low and affordable
that every one can say
• It’s all about ‘U’
FINDINGS AND
RECOMMENDATIONS
For Finance Department
• By the careful analysis of ufone strategies, we find that
finance department at ufone is aiming to reduce its cost
to the minimum possible level to gain competitive edge
over its competitors.
• Following are some recommendations in this regard;
• To minimize the cost ufone management should Control
on Advertising and Budget.
• To introduce new technology ufone should Seek FOREIGN
INVESTORS.
• Monthly expenses should be monitored strictly.
• To survive in changing and dynamic environment ufone
must revised its budget policies from time to time.
For Human Resource
Department
• Hierarchical structure must be flatter to
make internal control and internal check
system more effective.
• Work Environment must be professional
• Ufone should make strategies and plans
for Installation of equipment with
professional engineers.
For marketing and
selling department
• New Sales policies must be defined from
time to time.
• To increase the demand level Trainings in
sales department should be started.
• The Results of the forecasted Budget shows
that the Ufone’s
Sales Dept. can make its sale targets to
maintain 9% Monthly Growth.
THANK YOU