Documente Academic
Documente Profesional
Documente Cultură
211201
FEBRUARY, 2013
Bachelor of Business Administration
[BBA]
First Semester
B101: FOUNDATION OF MANAGEMENT
Time: 3 Hours Max. Marks: 60
Note: Attempt any three question from Section A, each question carries 12 marks. Section B is
compulsory and carries 24 marks.
‘Section A’
1. (a) What is `Management'? Discuss the role of managers in modern business organizations. [06]
3. Define Management by Objectives. Discuss its benefits and limitations. What do you suggest to [12]
improve the effectiveness of Management by Objectives?”
4. "Decision making is the primary test of management." Discuss this statement and explain the [12]
process of decision making.
5. (a) Define control. What are the basic steps of control? Discuss the human aspects of control. [08]
‘Section B’
6. Read the case and answers the questions given at the end.
Hiren Dasgupta , Sales Manager of Fashion Fabrics, Easter Region, did not find the perfor-
mance of Harish Mastana , one of his sales representatives, up to the mark. On several occa-
sions, Hiren personally discussed with Harish about his various problems, suggesting ways and
means so that he might improve his sales performance. During the last conference, Hiren said,
“ Harish, I’m not going to have to let you go if your sales are not up to quota this month.”
Harish failed to meet his quota. Hiren could not bear with the situation and decided to go for
further action. He wrote him a letter informing him of his dismissal.
Three days later, Hiren received a call from Mr. K T Parekh, General Sales Manager, “ Hiren , I
want you to put Harish Mastana back on the payroll immediately. You know he is the nephew of
Mill Mazdoor Union President.” “O.K” sighed Hiren, I’ll see that its done.
Questions:
2. What can be the possible impact of these relationships on the functioning of the company? [12]
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Roll No........................ 211202
FEBRUARY, 2013
Bachelor of Business Administration
[BBA]
First Semester
B102: HUMAN RESOURCE MANAGEMENT
Time: 3 Hours Max. Marks: 60
d
Note: Attempt any three questions from Section A, each question carries 12 marks. Section B is
compulsory and carries 24 marks.
‘Section A’
1. Define and discuss the objectives of Human Resource Management. Explain ASTD model. [12]
2. What do you understand by human resource planning? How would you plan for human resources? [12]
3. Discuss any three methods of Managerial training with their merits and demerits. [12]
4. Explain with the help of example that Recruitment is different from selection. How will you [12]
select sales officer for a FMCG company? Discuss the steps.
‘Section B’
6. Read the following case and answer the questions given at the end.
This is a case of two competing hotels, Sunrise Hotel and Beachside Hotel that are both located in a
medium sized, tourism based town in the Northeast U.S. The hotels are both competing for the same set
of guests, as well as the same set of potential employees. They both are budget hotels, right next door to
each other, with 60 guest rooms each and a view of the beach. The occupancy during peak season for the
Sunrise Hotel is 98%, but during the winter months goes down to 65%. The Beachside Hotel has peak
season occupancy of 90% and off peak occupancy of 50%.
Joe is the General Manager of Sunrise Hotel and has been in his current position for 5 years. He has
been with Sunrise Hotel for a total of 10 years. He worked his way up at Sunrise Hotel from front desk
agent to front desk supervisor, and finally to Assistant General Manager before he became the General
Manager. He does a good job of screening potential employees for his front desk area of the hotel
because he realizes the importance of that area of the hotel, especially in tourist areas. He also has
incentives set up for excellent performance of the front desk agents and training and development
programs designed to give everyone information that will help them do their job better. There is a sense
of teamwork at Sunrise Hotel and that helps everyone want to do a good job. His guest satisfaction
ratings for his hotel are overall excellent. On a rating scale of 1–10, his hotel averages a 9.
The average length of tenure of his employees is 4 years, and his current front desk supervisor was
promoted from within, along with his Assistant General Manager. Because of the small size of the
hotel, Joe is actually involved with all of the hiring decisions and helps to give training programs
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himself, along with his leadership team. The employee turnover at the Sunrise Hotel is 25% overall and d
that is primarily when hourly employees graduate high school or college and leave the Sunrise Hotel for
a career somewhere else.
Brian is the General Manager of the Beachside Hotel and deals with a very different situation. Brian
was brought in from another hotel in the same hotel group about 6 months ago. He was told by his boss
that he needed to “fix” this hotel so that it would start having better customer satisfaction ratings and
more return guests. Despite the fairly high occupancy noted during peak seasons, the off peak season
occupancy is only 50%. Also noted by his boss, the occupancy should be as good as the Sunrise Hotel.
Brian has been with his hotel group now for 2 years and he came out of the accounting and finance
department in his old hotel. He has a great understanding of the numbers in the lodging industry, but has
not been involved with the human resource aspects of the job.
The turnover of hourly employees at Beachside Hotel is 120% and that means that Brian is constantly
running the hotel shorthanded and with new employees. The Beachside Hotel has been doing the hiring
through a human resource practitioner in the hotel that was put in the position because she really could
not handle serving guests at the front desk very well. Mary was promoted to human resources a year ago
after she had one too many altercations with the guests at the front desk. The owner of the hotel wanted
to make sure that she would not make any of the other guests angry, so he promoted her to a human
resources practitioner. Since that time, she has been busy trying to keep up with hiring and she has had
no time for training employees. Because she is so busy, paychecks often come out to employees late,
there are no policies written down for employees to use as a guide for performance, customers are
treated badly by new and poorly trained employees, and the departments of the hotel do not communi-
cate very effectively and therefore everyone blames everyone else when things go wrong.
The average length of tenure of the front desk agents at the Beachside Hotel is 3 months and the
customer satisfaction rating at the Beachside is a 6 out of a 10 possible rating. Most of the front desk
agents that are hired come from other hotels in the area after they quit or are fired. Brian is not involved
in the hiring for the hotel at all, and does not get involved with training and development. He spends
most of his days looking at the financial reports for the hotel and analyzing average daily rate, occu-
pancy rates, etc.
Brian knows that he has many problems to deal with and so he goes to the Sunrise Hotel to observe
things over there for a while. He sees a happy crew and talks to Joe about how he is making that happen.
Joe is happy to help, but wants Brian to go back and observe his employees first and come up with ways
that he specifically can help guide Brian.
Questions:
1. What systems should Brian implement in order to start changing the human capital practices in [04]
the Beachside Hotel?
2. What could Brian learn from Joe in terms of the human capital aspects of running a hotel? [04]
3. How could training and development programs be implemented in the Beachside Hotel in order [06]
to help with turnover and occupancy rates at the hotel?
4. How could a return on investment perspective help or hurt the Beachside Hotel in trying to [04]
compete with the Sunrise Hotel?
5. What other human resource initiatives could be undertaken by either the Sunrise Hotel or [06]
Beachside Hotel in order to help with the overall performance of their respective
organizations?
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Roll No........................ 211203
FEBRUARY, 2013
Bachelor of Business Administration
[BBA]
First Semester
B103: FINANCIAL ACCOUNTING
Time: 3 Hours Max. Marks: 60
Note: Attempt any three question from Section A, each question carries 12 marks. Section B is
compulsory and carries 24 marks.
‘Section A’
1. (a) What is a Trail Balance? Why, how and when it is prepared? If the total amounts on both [06]
sides are equal what conclusions would you draw?
(b) Explain the errors that cannot be found from the trial balance. [06]
2. (a) What are Closing Entries? How are various accounts closed? [06]
(b) Distinguish between Profit & Loss account and Balance Sheet. What are the uses and [06]
limitations of Final Accounts?
‘Section B’
4. Enter the following in a three column Cash Book of M/S Ram-Mohan : [12]
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d
6. From the following particulars prepare a Bank Reconciliation Statement showing the [12]
Balance as per Cash Book as on 31st December 2008:
th
(a) Out of cheques of Rs.9000 paid on 29 December, Rs.4000 appear to have been
credited in the Pass Book under date 2nd Jan. 2009.
(b) Cheque issued in Dec.2008 amounting to Rs.16000; of which Rs.7000 have been
cashed in the same month, Rs.5000has been cashed on 3rd Jan 2009 and the rest have
not been presented at all.
(c) Wrong credit by bank in the Joint Account in respect of a cheque of Rs.2000 paid into
personal account.
(d) Rs.1000 for interest on OD charged in the Pass Book on 31st Dec. have been entered in
my Cash Book as on 4th Jan. 2009.
(e) Pass Book shows a credit of Rs.1200 to my account being interest on securities
collected by Bank directly.
(f) The Bank balance as per Pass Book shows an overdraft of Rs.19000.
7. The following is the Trial Balance of M/S Govind on 30th June 2008: [12]
Trail Balance
(Rs. in Lakhs)
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Roll No........................ 211204
FEBRUARY, 2013
Bachelor of Business Administration
[BBA]
First Semester
B104: BASIC COMPUTER APPLICATION
Time: 3 Hours Max. Marks: 60
d
Note: Attempt any five question, each question carries equal marks.
1. What is computer language? Explain key features, advantages and disadvantages of high and [12]
low level computer languages.
2. (a) What is software? Explain types of software with suitable examples. [06]
(b) What is hardware? Explain any two input and two output devices of computer. [06]
3. (a) What is operating system? Discuss the functions operating system. [06]
(b) What is Windows XP? Explain control panel of Windows XP. [06]
4. (a) Why header, footer, and footnotes are used in MS-Word? Explain by giving suitable [06]
examples.
(b) Explain any five formulas and functions used in MS-Excel? [06]
6. (a) Describe the process of creating, saving, editing, and running a slide in MS Power Point. [06]
(b) Explain controlling of slide show in terms of animation, special effects, and slide timing. [06]
(b) How internet is different from intranet, extranet and WWW? Explain. [06]
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Roll No........................ 211205
FEBRUARY, 2013
Bachelor of Business Administration
[BBA]
First Semester
B105: ENGLISH
Time: 3 Hours Max. Marks: 60
Note: Attempt any three questions from Section A, and any two questions from Section B, each
question carries 12 marks.
‘Section A’
1. “Habits should be a stick that we use, not a crutch to lean on.” Discuss. [12]
OR
“Most fears are purely subjective, the phantoms of a too vivid mind.” How does Gardiner
elaborate this idea?
2. Critically evaluate the thought presented by Milton in his sonnet “On His Blindness” with [12]
special reference to the line “they also serve who only stand and wait.”
3. (a) Comment on Ben Johnson’s philosophy of life as depicted in the poem “It is not growing [06]
like a tree.”
(b) Bring out the moral message of the novel “Lord of the Flies.” [04]
‘Section B’
6. You have received a big order for silken sarees from Rang Bandhej, 90 Lower Lane, Indore. Due [12]
to strike of transport at Gwalior you are finding it difficult to execute the delivery on date. Write
a letter to request to “Rang Bandhej’ for the extension of date.
OR
You have come across an Ad in Hindustan Times dated Sep. 2002 for a post of System Analyst.
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Write an application along with bio-data. ]d
3
7. Do as directed: [12]
(i) Who taught you English? (change the voice)
(ii) The school -------- (host) the tournament for years.
(Change to past perfect continuous tense).
(iii) He has------------- intelligence (supply suitable Adjective)
(iv) The coffee isn’t strong. It won’t keep us awake.(combine with too/enough)
(v) To make both ends mee. (Use in a sentence)
(vi) This book is ---------(Insert Possessive Pronoun)
(vii) I’d like to buy --------- new clothes but I haven’t ------- money. (Insert ‘some’ or ‘any’)
(viii) Someone gave the baby beautiful dolls. (Change to passive voice)
(ix) He is not so rich as ---------- (they, them)
(x) Smita study in London Since 1998. (Change to Present Perfect Continuous)
(xi) I am ------- busy to see you today. (too/very)
(xii) There isn’t --------- milk in the pot. (some/any)
8. Write a paragraph (in 200 words) on any one of the following: [12]
(i) Union is Strength
(ii) Make hay while the sun shines.
(iii) Honesty is the best policy.
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