Data

Interpretation
Q1. Which promotional strategy is being used the most frequently by your agency?

Chart Title
14

12

10

0
Advertisement Public Relation Promotion Publicity

Respondents Column3 Column4 Column5

Q2. Do you usually give promotional discounts to your clients?

Respondents
25

20

15

10

0
Yes No

Respondents
Q3. If there were no special promotions, would there still be clients coming to your agency?

Respondents
25

20

15

10

0
YES NO

Respondents

Q4. Does internet advertising give a lot of help to increase the sales and add more clients to your
promotion?

Respondents
25

20

15

10

0
Yes No

Respondents
Q5. How about other advertising agents like printing, television, or radio advertisements, do they also
help increase the sales and get more clients?

Respondents
30

25

20

15

10

0
Yes No

Respondents

Q6. Would having a good PR attract more clients to come into your agency?

Respondents
25

20

15

10

0
Yes No

Respondents
Q7. Do you compare online rates with your travel agency rates?

Respondents
30

25

20

15

10

0
Yes No

Respondents

Q8. Do you remind your clients about your personal rates of your tour packages, promos and seasonal
packages?

Responcdents
35

30

25

20

15

10

0
Yes No

Responcdents
Q9. How about some other travel services, do you always accept them?

Respondents
25

20

15

10

0
Yes No

Respondents

Q10. Do you think marketing strategy is important in the prefercenes of Travel Agency?

Respondents
30

25

20

15

10

0
Yes No

Respondents
Q11. Do you think that budgeting is important in marketing strategy?

Respondents
25

20

15

10

0
Yes No

Respondents

Q12. Do you identify the type of consumer you want based on your marketing strategy?

Respondents
25

20

15

10

0
Yes No

Respondents
Q13. Do you have more knowledge about the market of the products of your agency that you deal with
customer?

Respondents
25

20

15

10

0
Yes No

Respondents

Q14. Do you think that knowing your customer is important in making strategy?

Chart Title
30

25

20

15

10

0
Yes No

Respondents Column1
Q15. Do you think that budget has an important role to play in the process of making your own
marketing strategy?

Respondents
30

25

20

15

10

0
Yes No

Respondents