Documente Academic
Documente Profesional
Documente Cultură
g OU T of
S te pp i n TRENDS collection_07/08
by Simone Pallotto
innovation strategist & industrial designer
www.coroflot.com/pallots
mega TRENDS
adapted from Nokia Consumer trend research 2004
MEGATRENDS collection
2007
2007
adapted from Nokia Consumer trend research 2004 MEGATREND adapted from Nokia Consumer trend research 2004
adapted from Nokia Consumer trend research 2004
MEGATRENDS collection
2007
2007
adapted from Nokia Consumer trend research 2004 MEGATREND adapted from Nokia Consumer trend research 2004
adapted from Nokia Consumer trend research 2004
MEGATRENDS collection
FEMINIZATION
Better integration of women and
2007
MEGATRENDS collection
2007
2007
adapted from Pictures of the future, fall 2004 MEGATREND adapted from Pictures of the future, fall 2004
adapted from Pictures of the future, fall 2004, pag.5), Siemens publisher
MEGATRENDS collection
2007
2007
adapted from Pictures of the future, fall 2004 MEGATREND adapted from Pictures of the future, fall 2004
adapted from Pictures of the future, fall 2004, pag.5), Siemens publisher
MEGATRENDS collection
2007
MEGATREND
adapted from Pictures of the future, fall 2004 MEGATREND adapted from Pictures of the future, fall 2004
adapted from The Seven Megatrends, 2005, Advanced Human Technologies
MEGATRENDS collection
COMMODITIZATION TRANSPARENCY
A product or a service with the only difference, at the eyes Transparency to clients, to the markets and often to
2007
2007
of a customer, being the price is a commodity. Markets are competitors is requested by people.
filled with commodities.
Otherwise they react and look away.
The reality is that we are in a desperate “me too” economy.
The true innovators are few.
Companies tend to imitate rather than innovate.
MEGATREND
adapted from The Seven Megatrends, 2005 MEGATREND adapted from The Seven Megatrends, 2005
adapted from The Seven Megatrends, 2005, Advanced Human Technologies
MEGATRENDS collection
CONNECTIVITY
Phones, fax and letters were used as primary form of
2007
MEGATRENDS collection
URBAN MILLENIUM
“According to the UN, in 2008, for the first time ever, more
2008
NANO ERA
Many companies are investing in nanotechnology, which
2007
S.
T.
Mind Storm interactive table for clubs.
PRODUCTS
impact for TW
quantitative data
“DESIGN FOR THE NEXT BILLION Niti Bhan and Dave Tait, having just returned from exploratory research
in Africa to understand the mindset and consumer behavior at the
CUSTOMERS” bottom of the pyramid, share their insights for designers hoping to
2007
impact for TW
quantitative data
EDIBLE BEAUTY PRODUCTS
2007
T.
PRODUCTS
impact for TW
quantitative data
PROMPT & NUMEROUS REACTION TO
INJUSTICE
2008
The V-day was organized by the famous political satiric comedian Beppe
Grillo. The letter V stands for “Vaffanculo” that means “Fuck”. The aim
Olympic torch snuffed out twice
P. in Paris, attacked in London. The
was to direct this insult to the Italian politicians for their bad job. The
protest was done all over Italy and in the front of the various embassies
S. protest is for the lack of human around the world.
rights respect in China, country
host of the Olympic games.
ATTITUDES
impact for TW
quantitative data
END OF CONSUMER CULTURE Tim Kasper _ psychologist who mapped the different types of
personal goals.
2008
Consumption fills some sort of temporary void In our lives. presented the
Even thought prosperity is raising, satisfaction is stagnating. prosperity/satisfaction relation.
Too many products without real value around us.
speaks about “middle class mutinity: in many countries
WEST
Probably we are shifting from extrinsic to more intrinsic the middle class is now the largest and the least satisfied, social
goals. group. Economic shifts leave the middle class in the same relative
position that the proletariat used to occupy.”
S.
ATTITUDES
impact for TW
the stuff money can’t buy is
the really priceless stuff!
quantitative data
MASS DESIRE
2008
S.
T. Mini Cooper
ATTITUDES
impact for TW
quantitative data
“FREE LOVE” Free Store in Brooklyn: you drop stuff,
others pick it up. For free.
2008
impact for TW
quantitative data
“VIDEO NATION”
2007
S.
T. Video podcast at Core77
ATTITUDES
impact for TW
quantitative data
TOWARD LOCAL
http://www.wholefoodsmarket.com/products/locallygrown/index.html
for using the term "local" in our stores. Only produce that
has traveled less than a day (7 or fewer hours) from the
farm to our facility can be labeled "locally grown."
Whole Foods Market (world's leading retailer of natural
GLOBAL
S.
El.
ATTITUDES/RETAIL
impact for TW
quantitative data
“IMMERSIVE RETAILING”
Retailers are blurring the lines between on and offline
2007
impact for TW
internet, personal
tutors… in a nice
open space!
quantitative data
CO-CREATION …be part of the development!
S.
T.
ATTITUDES
impact for TW
quantitative data
MASS CUSTOMIZATION
2007
why not?!
S.
T.
PRODUCTS
impact for TW
quantitative data
I KNOW BEFORE I BUY
2007
Customers are informing themselves before buying something. “The customer focus model has turned... It used to be
Internet is an excellent medium to exchange info. about finding consumers willing (well, forcing, really)
Consumers become then networked and within a solidarity to disclose something about themselves.
attitude. Now everybody is telling everybody what they're
GLOBAL
S.
T.
ATTITUDES
impact for TW
quantitative data
120 YEARS LIFESPAM Mika Mannermaa
“Biosociety and Human Being”, April 2003
2007
Time horizon of a
S. human being I
Parents
SOCIETY
Children
Grand
parents Grand children
impact for society
Grand grand
parents
Grand
impact for TW
grand
children
S.
ATTITUDES
impact for TW
quantitative data
EVERYTHING IN MY POCKET The name mylo stands
for “my life online” and
•Always connected to the web and others
2007
view photos
concurrently.
S.
T.
PRODUCTS
impact for TW
quantitative data
HOME USERS
People shifted from home ownership to home using. Home is The Living Cube recognizes that people now use
2007
Ritual (Whirlpool)
Ritual is a multi-functional adaptable kitchen.
A poetical solution (reminiscence of sitting
around the fire, preparing and sharing a meal)
S. for the basic functional needs around food
preparation, conservation and presentation
HOMES
impact for TW
quantitative data
impact for TW
quantitative data
GASTRONOMY INCLINATION
Hybrid restaurants/cooking
2007
impact for TW
Workshops for baby Food courses at the shop
cooking Divertimenti (London) quantitative data
MOLECULAR CUISINE
Kitchens in the best restaurants worldwide are becoming
2007
impact for TW
quantitative data
NOT THE USUAL
Wine in sorbet format, chocolate with wasabi…
2007
Vosges Haut-Chocolat
(http://www.vosgeschoco
Food is shaped in unusual shapes, extravagant tastes late.com) is a Chicago-
are created. based company
specializing in high-end,
Food is reinventing itself in the luxury market. luxury chocolate
WEST
impact for TW
Wine Cellar Sorbets (http://www.winecellarsorbets.com)
quantitative data
SELF CLEANING PLASTIC http://www.physorg.com/preview88088727.html _ 03July07
2007
PhD student Max Groenendijk of the Applied Laser Technology The secret of the Lotus
Group of the University of Twente (Netherlands) presents leaf can be found in
numerous tiny pillars
remarkable results of the lotus effect with femtosecond laser.
with a wax layer on
top. Water drops are
A plastic cup that can be reused without washing it, simply
GLOBAL
impact for TW
quantitative data
PERSONAL COACHING MiCoach is an Adidas-Samsung
project
2008
S.
The wines are
T. designed to pair
with the foods
PRODUCTS/ATT.
Americans enjoy
most often and to
impact for society reflect American
tastes.
impact for TW
http://www.winethatloves.com/ _ 06July07
quantitative data
REFILLING CUSTOMERS
2008
S.
E.
RETAIL/ATT.
impact for TW
quantitative data