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Analysis of data-

The questionnaire once filled were fed into an excel sheet for the purpose of
tabulation. With the help of several graphical representations the data is analysed
for finding out the answers to the questions asked in the objectives.

Each and every question is analysed one by one below:



 

3

3



33


 

nference-

The above bar gragh shows the satisfaction level of B2B customers with the
current service so provided i.e taking order on phone and supplying products
within a period of 3-4 weeks. A large part of the sample i.e. 73% of the B2B
customers said that they are happy with the current service level and are thus
looking for the long term relationship with the Company. While 27% said that they
are not completely satisfied the current service level and thus expect some
improvements. As majority of the customers are interested in continuing with the
company, therefore we see a positive response in introduction of e-retailing.
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nference-

The above pie chart shows the future possibility of expanding the current order size
by RP nfosystem Ltd¶s several B2B customers. 40% of the sample size says that
they foresee a possibility of increasing their order size in the near future to cater to
the increasing demand, 36.67% of the sample customers say that there is no
possibility of expanding the future order while 23% of them say that they can¶t
predict anything right now. t depends upon the future market conditions.
Therefore from this inference we cannot draw any conclusion about the
introduction of e-retailing as the figures are very close .
    






| 


nference-

Maximum customers i.e. 70% said that they purchase certain equipments and
products needed in the process of running their business online while 30% of them
said that they don¶t trade online. This shows that e-retailing if introduced will
attract positive response as maximum customers know how to trade online.
   !     

 
 





 


nference-

Out of those customers who trade online, 37% of them said they are very
comfortable in trading online and face no problem, 43% of them said that though
they face some problems in trading online but are moderately comfortable, while
20% of them said that they are not at all comfortable with online trading. They do
so because of the prevailing trend but soon wish to discontinue the practice.
However the majority being in the category of moderately comfortable shows that
there wont be much problem in introducing e-retailing.



 
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nference-

The above pie chart shows how B2B customers have rated the company¶s
performance in terms of timelines of delivery. 37% rate it as good, 47% rate
it ok, 13% say that the timelines of delivery is very good while 3% say that
they are not at all satisfied with the timelines of delivery and rate it as worse.
 As majority are in the category of ok, therefore b2b customers should not
oppose e-retailing.





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nference-

The above pie chart shows that

 












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