1/27/2018 Business Talk: Interview with Wix CEO Avishai Abraham i I Founder's Guide

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POSTE D O N W E DNESDA Y , J U LY 1, 2015 BY KATRINA C O LOS O

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Success Story of Wix: Interview with

Wix CEO and Co- founder Avishai
Abrahami
Ever wonder how you can make a website without coding skills or background in IT? Have you
been stuck with designing your own website exactly how you want it to be?
When you thought you have come to a dead- end of ideas for your website, along came
Wix,a do- it-yourself, no- coding website platform with over 100 templates to choose
from.Wix has been one of the top performing website- building platform for over nine
years; it was
founded back in 2006.
Created with the premise that Internet is free for all, Wix offers free professional- looking,
powerfully designed templates and e- commerce solutions fit for businesses, e- commerce,
creative designs, and blogging alike.

g- - - • - ·
WIX
Moreover, we had the privilege to
interview the Co- founder and CEO
of Wix, Avishai Abrahami, to tell us
more about his entrepreneurial
journey, the technology behind Wix,
and also the various web solutions
DD and services provided by Wix.

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1127/2018 Business Talk: Intarview with Wix CEO Avishai Abrahami IFounder's Guide

The Idea for Wix: Simplifying Web Creation

Katrina: Wix started back in 2006,can you tell us how Wix started out? What made Wix
what it is today? Where did the idea to make Wix came from?
Wix CEO Avishai Abrahami:In 2006, my co-founders and I were working on another
start-up. As a tech entrepreneur with years of experience, Ivolunteered to develop our
website thinking it would be super easy. But building a website was so much harder than
Iexpected. A couple of frustrating days later, It was clear that we needed to go In a
different direction - simplify web creation for everyone. So that's why at Wix, we grapple
with the complex technology,so that you can focus on makingthe web work for you.
Katrina: I see so that's the purpose of Wix. You are a successful tech developer and
entrepreneur, can you tell us how you applied your technical expertise in developing Wix?
Wix CEO Avishai Abrahami:To successfully lead a strong Internet company,it is critical to
recognize that even the greatest amount of expertise is just a drop in the ocean.

If anything, I became an expert in realizing how little I know, and really appreciatingthe
value of amazing colleagues.

The Entrepreneur Mind of Wix CEO Avishai Abrahami

Katrina:With that,Wix has been one of the easiest website creator in the web. Being a
businessman,what was the turning point of your life where you came up with the decision
to start a business and become an entrepreneur?
Wix CEO Avishai Abrahami:I don't know if there was a single moment that pushed me in
that direction,just a recognition that being an entrepreneur was in my DNA. Iloved the
idea of looking at an established space and identifying what was missing and then filling
that gap. Ifs an incredibly fulfillingjourney.

Wix Culture in the Office

Katrina: Wix has several offices globally,what's the typical day in the Wix office?

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1/2712018 Business Talk: Interview with Wix CEO Avishai Abrahami IFounder's Guide

Funding for Wix

NASDAQ picture of Wix: Interview with Wix CEO and Co- founder Avishai Abrahami

Katrina: Wixis a publicly- listed company. But when you started Wix,how did you come up
with the funds to start the company? How didyou approach the angel investors?
Wix CEO Avlshal Abraham!:Originally,we approached our investors and received interest
to start a file storage startup.Only after we had our initial eureka moment did we go back to
them to tell them about our change in direction. We are incredibly lucky to have such
supportive and amazing investors,that they immediately bought in. t speaks to the
importance of developlngreally strong relationships with your partners and
Investors.

Challenges and Lessons faced

Katrina: Isee and you have strong investors and funders backing up your company. As an
Israelicompany,what are the challenges that you faced to capture the US market and other
countries abroad?
Wix CEO Avlshal Abraham!: Itdoesn't matter where you are based,building a company to
become a global market leader will always be incredibly difficult.Instead of focusing on
the challenges,we chose to emphasize the unique qual ties that gave us an advantage
- a hugely talented workforce,a culture that promotes entrepreneurism,and
innovation and willingness to take risks and try new things.
Any locationis goingto present challenges and opportunities and it's critical for an
entrepreneur to maximize the benefits that their specific location offers.
Katrina: That sets you to an advantage point.What were the hard- earned lessons you got from
being an entrepreneur?
Wix CEO Avishai Abrahami: It looks much easier thanit really is. Every company
has forks in the road that can lead off a cliff or drive it to amazing places.

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1127120 Business Talk:Interview with Wix CEO Avishai Abrahami IFounder's
18 Guide

Future of Wix and Website Development

Katrina: Whafs your plan for your company for the next five or 1O years?
Wix CEO Avishai Abrahami:In 10 years,we want to see every small business owner
effectively leverage the web to take their business to new heights,and as we already do for
millions of people worldwide,we want to give them the easiest and most effective way to do
so.
Katrina: About the market trends,what is the future of web development industry?
Wix CEO Avishai Abrahami:Eventually,every business will have a website. The companies that
succeed the most in this industry will be the ones who look a step beyond and provide their
users with the functionality they need to notjust have a web presence,but to maximize that
position to drive their business goals.

Katrina: For many startups who are struggling to get off the ground, what advice can you
give them?

Pages: 12

POSTED IN SUCCESSFUL ENTREPRENEURS

Katrina Coloso
FG Business Writer
Wordsmith,PR/Marketing writer for the print media, and later
on,shifted to the online media. She writes about business,startups,and
successful people.

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1/27/2018 Business Talk: Interview with Wix CEO Avishai Abraham i I Founder's Guide

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