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Bennett ORGANIZATION
/ CHANGE, TRANSFER
MANAGEMENT
CLIMATE, TRAINING
JOEL B. BENNETT
Institute of Behavioral Research
WAYNE E. K. LEHMAN
Texas Christian University
JAMIE K. FORST
Rolls Royce PLC, Allison Engine Corporation
The success of large-scale or “paradigm change” training programs often hinge on work climate
factors that support transfer of training. Focus groups (N = 70) and survey data from both trained
(N = 564) and untrained (N = 345) municipal employees were used to assess perceptions related
to change (e.g., role ambiguity) and transfer climate that constrained or facilitated their use of
Total Quality (TQ) training. Employees who felt blocked from applying training reported sig-
nificantly less customer orientation than untrained employees, whereas those reporting a helpful
transfer climate reported significantly more customer orientation than the untrained group.
Regression analyses suggested that controlling for contextual factors (e.g., department affilia-
tion), both a change and stress climate and, to a lesser extent, transfer climate (e.g., supervisor
and coworker support) predicted customer orientation. Results have implications for organiza-
tional development practitioners and managers who seek to improve transfer of training in the
midst of organizational change and stress.
The National Institute of Drug Abuse (NIDA) Grant DA04390 to Wayne E. K. Lehman and
D. Dwayne Simpson supported preparation of this work. However, the interpretations and con-
clusions do not necessarily represent the position of NIDA or the U.S. Department of Human
Services.
Group & Organization Management, Vol. 24 No. 2, June 1999 188-216
© 1999 Sage Publications, Inc.
188
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 189
skills they have learned in training settings into a work environment charac-
terized by turbulence and ambiguity. Problems with transfer have become
particularly apparent in management programs that attempt “large-scale,”
“total,” or “paradigm” changes in customer orientation (Reger, Gustafson,
Demarie, & Mullane, 1994; Schneider, Brief, & Guzzo, 1996; Troy, 1996).
Case studies show that employees trained in programs such as Total Quality
(TQ) often fail to adopt this orientation because of resistance to change, man-
agement failure to articulate clear objectives, and little reward for on-the-job
use of new skills (Blackburn & Rosen, 1996; Crofton & Dale, 1996; Johnson,
1993; Rago, 1996). The cost of such failure is not minimal. Depending on the
industry, between 60% to 90% of U.S. companies adopt some form of TQ
(Liam, 1993), and recent national surveys suggest that at least 50% of organi-
zations continue to use formal training in quality, business practices, or cus-
tomer service (Bassi & Van Buren, 1998; Frazis, Herz, & Horrigan, 1995).
Although extensive, these training efforts—and the barriers to their
success—have not received much empirical analysis (see review by
Hackman & Wageman, 1995).
Although training consultants have developed strategies to address barri-
ers to effective training transfer (Broad & Newstrom, 1992), researchers are
just beginning to examine employee perceptions of these barriers. The con-
struct of transfer climate (Goldstein, 1993) refers to those organizational sup-
ports and constraints that influence whether employees take what they have
learned in one environment (training situation) and actually use it in another
environment (on the job). Conceptual and operational definitions of transfer
climate are evolving still, but the construct has roots in traditional training
concepts. For example, early writers described the “probability of transfer”
(Wexley & Latham, 1980) and showed that learning depends on context
(Adams, 1967). Broad and Newstrom (1992) developed taxonomy for identi-
fying “barriers to transfer” and “transfer strategies” to address such barriers.
More recently, Kozlowski and Salas (1997) explain how transfer occurs both
horizontally (across settings), from the training to the work environment, as
well as vertically (across levels), from the individual to the organization.
However, researchers have just begun psychometric assessment of transfer
climate (Holton, Bates, Seyler, & Carvalho, 1997; Rouiller & Goldstein,
1993; Tracey, Tannenbaum, & Kavanagh, 1995).
Analysis of transfer climate is particularly important in change-oriented
interventions that seek to create a climate of continuous learning, one that
helps organizations meet changing market and customer requirements.
Although research suggests that supports for transfer help employees use
training (Baldwin & Ford, 1988), it is not known when such support may out-
weigh the negative impact of stress and turbulence. Thus, as part of a needs
190 GROUP & ORGANIZATION MANAGEMENT
THEORETICAL BACKGROUND
The study of change climate and transfer climate also has theoretical sig-
nificance. Traditional views of training evaluation (Goldstein, 1993, Chap. 6;
Kirkpatrick, 1996), often are based on an experimental, unicausal view of
training as the sole predictor of relevant change in employee attitudes or
behavior. That is, the focus is on establishing a linkage between the training
and some criteria related to engagement of training principles and use of
learned skills in the work environment (see Figure 1, top). In this view, the
ideal is to demonstrate that bottom-line organizational results (e.g., reduced
costs) can be directly attributed to the training intervention (Level 4 analysis,
see Kirkpatrick, 1996). To do this well requires a classical training effective-
ness study, that is, random assignment of employees to trained and not trained
groups, and both pre- and posttraining assessment of the criteria (Arvey &
Cole, 1989). Contextual factors are either ignored or treated as control
variables.
Although this type of study is rarely done due to cost and difficulty, it still
is held as the ideal. As a result, change agents rarely subject their ideas to
empirical tests. Plans or schemes for organizational change are shaped
almost entirely by ideology and by management fad, according to those who
advocate the intervention (Macy & Izumi, 1993). Principles and guidelines
are needed that bring theory, research, and practice into greater alignment
(Salas, Cannon-Bowers, & Blickensderfer, 1997). Rather than repeatedly
appeal only to ideology, practitioners in organizational development (OD)
also should be able to continually clarify, test, and refine their suppositions.
This article proposes a contextual model that takes a broader view and
complements traditional training analysis. This view synthesizes recent theo-
retical writings about the transfer environment (Broad, 1997; Ford &
Weissbein, 1997; Holton et al., 1997; Kozlowski & Salas, 1997). It argues
that transfer climate, although critical, is only one of several contextual fac-
tors that help determine the outcome of any training. As described above,
employee training has increasingly become a key component of a larger
effort to change the organizational paradigm or way of doing business (i.e.,
context). In the proposed contextual model, the ideal is to track all those
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 191
factors that facilitate and constrain transfer over time and to determine the
extent to which each of these factors influence transfer. Thus, instead of
establishing one-to-one linkage between training and application, a contex-
tual analysis seeks to help trainers pinpoint areas outside of training that
require strategic focus. As defined here, contextual factors refer to broader or
distal situations that shape the more specific transfer climate. In contrast,
transfer climate refers to factors—identifiable by employees—that specifi-
cally help or hurt their work group’s use of training.
Contextual factors include, but are not limited to, structural factors (e.g.,
job technology and alignment between group, departmental, and organiza-
tional goals), enabling factors (e.g., leadership, teamwork, ongoing
192 GROUP & ORGANIZATION MANAGEMENT
monitoring, and responsiveness throughout the change effort), and broad cli-
mate factors (e.g., resistance to change, stress, ambiguity). For example,
although TQ programs imply widespread implementation, departmental or
divisional differences exist; leadership at these levels has been found to be a
critical factor in TQ success. Jobs may also differ in the opportunities they
provide for implementation (e.g., variation in face-to-face interaction with
customers). In addition, a climate of change and stress, although often stimu-
lated by the change effort, may compromise effective transfer of new skills
learned in training.
To be clear, this is not a model of training effectiveness—which focuses
on training as the antecedent of outcomes. Rather, it is a model of training
transfer—which focuses on those conditions that influence employee and
work group transfer of skills from training to the work environment. As a
result, research goals highlight the explanation of variance in the criteria and
on accounting for those factors that enhance this explanation. One key
hypothesis of the contextual model is that employees who are trained will be
more likely to show evidence on some training-relevant criterion when trans-
fer climate is more supportive (even after controlling for departmental and
other climate factors). Thus, the issue is not whether trained employees per-
form better than untrained employees; rather, it is whether trained employees
do better as a function of the transfer climate. In fact, trained employees who
lack supporting strategic and structural changes may perform worse than
those not trained. This may be because their expectations are raised, and the
dissonance between ideals and reality add to their stress, interfering with
motivation and productivity.
The central purpose of the current field study was to examine the relation-
ship between transfer climate and a criterion relevant to training transfer in
the research site. The site had implemented what administrators termed a
“commitment to quality” program, which had the ultimate goal of improving
customer service through use of quality principles and team work. Thus, our
main criterion was self-reports of customer orientation as a common work
process. This definition of customer orientation follows studies that use
employee reports of service quality and customer satisfaction (e.g., Saxe &
Weitz, 1982; Schneider, White, & Paul, 1998).
To begin assessing the contextual model (as outlined in the preceding sec-
tion), the current study sought to answer two broad questions. First, what
influence do various contextual factors, specifically a climate of change and
stress, have on employees’ perceptions of customer orientation as a common
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 193
work process? This question addresses the issue raised earlier; namely, that
change and turbulence often compromise broad change-oriented interven-
tions. Second, what influence does transfer climate have on such customer
focus, independent of broader contextual factors? We hope to show that even
under conditions of turbulence, transfer climate will still correlate with crite-
ria. Both qualitative and quantitative data were used to answer these ques-
tions in a municipal organization that was in the midst of a quality initiative.
Qualitative data came from in-depth interviews with department heads and
training personnel and with employee focus groups. Quantitative data was
obtained from an employee survey.
To clarify and operationalize the relationship between context and cus-
tomer orientation, we developed a research model that follows from the con-
textual theory. The model presented in Figure 1 (bottom) depicts the relation-
ship between customer orientation and three predictors: pretraining or
structural factors (e.g., departments), a climate of change and stress, and
transfer climate. It also organizes contextual factors along a continuum of
proximal to distal influence. Proximal refers to factors in the immediate work
environment that employees most identified as constraining or facilitating
training-relevant behavior (i.e., customer sensitivity). For the prediction of
customer orientation, the most proximal factor would be transfer climate.
Distal refers to background factors that are relatively independent of training.
In the current model, department affiliation and job features were viewed as
distal factors.
Of relevance to this hypothesis are findings that show less customer orien-
tation among employees who report greater role ambiguity (Siguaw, Brown, &
Widing, 1994; Tadepalli, 1991). The current analysis used extant role ambi-
guity and job stress measures, along with measures derived from focus
groups, to assess a climate of change and stress. The model in Figure 1 sug-
gests that transfer climate would help explain customer orientation even after
controlling for perceptions of stress, change, and ambiguity.
Trainers in the current study also emphasized that achieving the goal of
improved customer service would depend on engagement, that is,
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 195
METHOD
FOCUS GROUPS
SURVEY SUBJECTS
SURVEY PROCEDURE
PREDICTOR VARIABLES
TABLE 1
Demographic Profile of Sample:
Trained Employees Compared to Others
Personal background
Male 604 63 69
Married 560 59 65
Age *
Less than 30 181 24 17
30 to 40 317 34 35
Greater than 40 411 42 47
Education ***
Less than high school 126 20 10
High school 218 26 23
Some college or degree 565 54 67
Race ***
Anglo-American 493 51 62
Afro-American 214 26 24
Mexican American 150 24 14
Job background
Supervisor 162 10 22***
Job activity (> 4 hours daily)
Interacts with public 647 67 69
Works with information 554 50 68***
Works in group 780 85 84
This measure included four items adapted from a survey of service quality
(Parasuraman, Zeithaml, & Berry, 1988). Items asked employees “about how
your particular division or department responds to its customers.” For exam-
ple, “We follow up with customers to see if our services meet their expecta-
tions.” Other items asked if employees do the following: treat other
200 GROUP & ORGANIZATION MANAGEMENT
ANALYTIC APPROACH
TABLE 2
Validity Check: Correlations of Total Quality (TQ) Engagement
Items With Transfer Climate and Customer Orientation
Transfer Customer
Climate Orientation
Partial Partial
a
Mean SD r r r r
Commitment to TQ
How much do you personally believe in 3.30 1.22 .24*** .11* .29*** .16***
and are committed to applying TQ
tools and principles?
Use of TQ
To what extent have you actually used 2.94 0.88 .33*** .26*** .27*** .14***
what you learned in TQ training
(information, tools, and techniques)?
Transfer goals: Team work
As a result of your TQ training, has 2.79 1.10 .43*** .31*** .33*** .13***
your communication, cooperation,
and team work with coworkers
improved?
Transfer goals: Customer service
As a result of using TQ training, how 2.63 1.08 .49*** .34*** .47*** .26***
much has your department improved
customer service?
NOTE: Responses to items were on a 5-point scale (1 = none, 2 = little, 3 = some, 4 = a lot, 5 =
very much).
a. Partial correlations control for departmental affiliation, job features, and change climate
variables.
*p < .05. **p < .01. ***p < .001
RESULTS
VALIDITY CHECK
Customer orientation 3.09a .83 3.36b .68 3.83c .59 3.49b .79 32.86*** (3, 886)
NOTE: Means with different superscripts are significantly different at p < .05 in the Tukey honestly significant difference comparison.
***p < .001.
203
204 GROUP & ORGANIZATION MANAGEMENT
DISCUSSION
KEY MEASURES
The transfer climate measure was derived through focus groups and was
worded to be sensitive to employee views. For example, employees made
comments such as “It all depends upon your supervisor; some say ‘TQ my
way or the highway,’ others are serious about empowering you.” In fact,
responses to one transfer climate item showed that employees were more
TABLE 4
Means, Standard Deviations, and Intercorrelations Among Study Variables
Mean SD 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Structural Factors
Department Affiliation
1. Parks 0.11 0.31 1.00
***
2. Water 0.30 0.46 –.23 1.00
3. Police support 0.17 0.37 –.16*** –.30*** 1.00
4. City services 0.07 0.26 –.10** –.19*** –.13*** 1.00
5. Streets 0.13 0.34 –.14*** –.26*** –.17*** –.11** 1.00
6. Engineering 0.11 0.32 –.13*** –.24*** –.16*** –.10** –.14*** 1.00
Job Features
7. Work with public 3.82 1.84 –.12*** –.14*** .33*** .06 –.11** –.13*** 1.00
8. Work with
information 3.60 1.98 –.18*** –.21*** .44*** –.08* –.24*** .02 .47*** 1.00
9. Work in group 4.49 1.56 –.13*** .14*** .10** –.05 –.05 –.16*** .31*** .23*** 1.00
10. Supervisor 1.18 0.39 .02 –.01 –.10** –.03 .09** –.02 .04 .02 .07* 1.00
Change or Stress Climate
11. Role ambiguity 2.63 0.70 –.02 .01 .07* .01 –.01 .03 .01 .01 –.10** –.15*** 1.00
12. Negative change 4.01 1.24 –.08* .07* .13*** .01 –.07* –.09* .08* .07* –.02 –.14*** .54*** 1.00
13. Job stress 2.97 0.73 .03 –.06 .19*** .00 –.09** –.02 .18*** .17*** .03 .12*** .34*** .32*** 1.00
Training Factors
14. In training 0.68 0.47 –.22*** .08* .18*** .03 –.01 .16*** –.03 .11** –.05 .14*** .07* .02 .12*** 1.00
15. Transfer climatea 2.93 0.86 .07 .04 –.11** –.10* .06 .03 –.07 –.12** .04 .07 –.49*** –.52*** –.31*** –– 1.00
Criterion
16. Customer orientation 3.43 0.78 .01 .09** –.19*** –.04 –.01 .05 .00 –.09** .07* .12*** –.47*** –.41*** –.19*** –.03 .46**
TABLE 5
Regression of Structural, Stress Climate, and Training Factors:
Customer Orientation as Criterion
Structural Factors
Department Affiliation .048*** .048*** .030***
Parks –.17 .11
Water –.01 .09
Police support –.38 .10
City services –.24 .12
Streets –.22 .11
Engineering –.01 .11
Job Features .071*** .023*** .030*** .010*
Work with public .04 .01
Work with information –.03 .02
Work in group .01 .02
Supervisor .03 .06
Change and Stress Climate .298*** .227*** .257*** .156***
Role ambiguity –.36*** .04
Negative changes –.12* .02
Job stress .02 .04
Training Factors (added
independently)
In training .06 .06 .299*** .001 .001 .001
a
Training + Transfer Climate .315*** .017*** .105*** .016***
Contrast 1 (blocked) –.09* .04
Contrast 2 (neutral) –.06 .04
Contrast 3 (helped) .19*** .04
a. For each contrast, the untrained group (–1) was contrasted with one of the three transfer climate
levels (1) within the training group, with the other two levels coded as in between (0).
*p < .05. ***p < .001.
likely to indicate that supervisors had either helped (38%) or hurt (38%) than
had no effect on transfer (24%). The workload item also reflected such com-
ments as “Right now, we have too much on our plate; sometimes there is just
not enough time to do TQ right.” Correlation analyses showed that transfer
climate also varied with departments and job type in ways that reflect inter-
view data. Similarly, departmental differences in the climate scales con-
verged with qualitative findings (see Note 2), suggesting that measures of
stress, role ambiguity, and negative changes were tapping organizational
processes.
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 207
groups. Although further research is needed to assess the validity of the nega-
tive changes measure, we believe it captures employee attitudes toward the
improvement or worsening of job conditions. Other findings suggest that
when examining the impact of stress on change-oriented training practices, it
may be important to distinguish between measures of felt job stress and dif-
ferent stressors, such as role ambiguity (see Jex, Beehr, & Roberts, 1992). For
example, customer orientation had the strongest relationship with role ambi-
guity but displayed no relationship to job stress. It is possible that training
transfer may be constrained more by role or environmental stressors than by
employees’ personal level of stress.
Regression results also point to structural factors as having important
influences on customer orientation. Departmental affiliation was important
to customer orientation; employees who worked in the department with the
most turbulence also reported less customer orientation. As suggested by
interview data, customer orientation may “flow from the top down”; depart-
ment heads’views of the change effort may be more important than any influ-
ence from training. Again, although structural variables were important,
results indicated that—beyond these factors—change and transfer climate
added significantly to the prediction of criteria.
STRENGTHS
LIMITATIONS
current site appears similar to other city programs in its commitment to TQ.
Thus, although our results may not generalize to all change-oriented pro-
grams, current findings should have relevance to other municipal
organizations.
Implications for trainers. Our findings have several implications for train-
ers and OD practitioners. Consistent with previous research, we found that
employees experiencing role ambiguity are less likely to report customer
focus. In Jones’s (1988) model of trainers as change agents, trainers facilitate
application of learning outside of the training environment by using four
skills: follow-up, project tutoring, on-the-job learning, and role negotiation.
Our results suggest that role negotiation may be critical to the success of
change-driven training. This skill requires trainers to identify confusion
about trainees’ work roles outside of training.
Trainers need to be particularly skilled in negotiating and clarifying their own
role vis-à-vis the line manager and ‘trainees’. Thus, acting as an example they
can help managers ask and face up to the appropriate questions about their own
roles. (p. 112)
These findings are also consistent with Reger et al.’s (1994) model of
change and organizational identity. These authors argue that change-oriented
programs often fail because they challenge assumptions about the organiza-
tion and roles within the organization. Thus, employees will be more likely to
accept changes when clear connections are made between the existing “core
organizational identity” and new initiatives. Culture change may be more
Bennett et al. / CHANGE, TRANSFER CLIMATE, TRAINING 211
Strategic assessment of transfer climate can serve three vital functions: (a)
better align those teams unprepared for training, (b) garner supervisory and
managerial support for transfer, and (c) increase accountability from external
consultants and training vendors. To stay competitive, companies have
increased their investments in employee education and technical training
(Carnavale, 1995). However, as we learned from focus groups, training
efforts were often a poor investment in those work units that lacked initial
support or opportunity to use new skills. Through the use of pretraining trans-
fer strategies (Broad & Newstrom, 1992), managers can attend to a group’s
preparedness for training and can enhance training effectiveness. Also, fol-
lowing the logic of “what gets measured gets accomplished,” supervisors are
more apt to embrace the notion of transfer climate when they are measured on
the extent to which they behave in a manner that supports training transfer.
Careful and constructive communication of assessment results may remedy
training transfer gaps among employees, their manager, and the training staff
responsible for program delivery. Finally, internal training and development
practitioners could explain to external consultants or training vendors that
transfer climate will be measured shortly after training delivery. Hopefully,
this will encourage vendors to take a more active interest in their client’s
needs, before, during, and after training.
2. Take a broader perspective and view the climate of training transfer as provid-
ing critical information about the vitality of one’s organization.
4. Mobilize and integrate human resources practices to help manage and rein-
force the transfer climate at an individual and group level.
NOTES
1. To be clear, all variables, including transfer climate, are viewed only as main effects or
simple predictors of criteria rather than as mediators or moderators. Some writers suggest that
transfer climate serves as a mediator or “gateway” through which skills learned in the training
environment are carried into work situations (e.g., Newstrom, 1997). Others suggest that many
factors moderate transfer, such that the relationship between training and skill use will vary
according to departmental (Baldwin & Ford, 1988) or technostructural (e.g., task structure, tech-
nical skills) factors (Kozlowski & Salas, 1997). The current model takes a more elementary
approach, viewing contextual factors as both separate as well as simultaneous predictors that
operate independently of training. Our intent is to suggest that a simple and straightforward test
of the contextual model only needs to show that transfer climate will add significant variance
beyond that explained by these other contextual factors.
2. In the current study, the change and stress climate measures were viewed as reflecting
organizational or departmental characteristics. Thus, it would be expected that there would be
significant departmental differences on these measures. ANCOVAs (ps < .001) and a
MANCOVA, F(18, 2,320) = 3.35, Wilks’s Lambda = .93, p < .001, indicated such differences.
Comparisons of these quantitative findings and qualitative differences from interviews and
focus groups support the validity of the climate measures as organizational constructs.
For example, ratings of negative changes were the lowest in those departments with leaders
who had the most long-term experience in TQ or who advocated TQ application (parks, M =
3.75; engineering, M = 3.65; compared to the grand mean = 4.01). In contrast, leaders in “police
supports” had not had much experience with TQ; they had difficulty using quality principles to
reshape chain-of-command management styles. At the same time, employees also had experi-
enced a number of other structural changes during the TQ transition (e.g., move operations to
new settings, redesign of work systems). Analyses showed that these employees experienced the
most negative changes (M = 4.27) as well as the greatest amounts of stress (M = 3.16) and role
ambiguity (M = 2.69). As a comparison, employees in the library system—which had seen the
least TQ training and overall more structural stability—had the lowest ratings on job stress (M =
2.74) and role ambiguity (M = 2.39).
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Joel B. Bennett, Ph.D., received his doctorate in psychology from the University of Texas,
Austin. He is an associate research scientist at the Institute of Behavioral Research (IBR)
and works in the area of training and development, organizational wellness, and work-
place substance use.
Wayne E.K. Lehman, Ph.D., received his doctorate in psychology from the Texas Chris-
tian University. He is a research scientist who oversees the project on workplace sub-
stance use at the IBR. His research interests are in the measurement, etiology, and impact
of employee substance use.
Jamie K. Forst, Ph.D., received his doctorate in psychology from the Texas Christian
University. He is currently the manager of Training and Development for Rolls Royce,
PLC, Allison Engine Corporation.