Matt Howes

Proposal
The client is asking us to create website graphics for their gaming company, ‘Ice
Fire Gaming’.

Screen Icons:
Throughout the website there is going to be multiple buttons which the users
are going to have to click to access different areas of the website. So that this
won’t bore the user, I am going to user visual graphics with some of the icon
buttons. For example, on the website there is going to be a cart which the user
will add their items into. So instead of clicking a plain button which will say
‘BASKET’, I will create a visual graphic of a cart. This is so that the user will
recognize little details into thinking that there has been a lot of time put into
the website. Another one will be if there is a delivery service
provided by the company. If the delivery tab explains what’s going
to be there. There will be a little cartoon image of a lorry which
will represent delivery. Besides the back button located at the top of the
web browser. The user might want ot only go back a certain distance on
the webiste. So for this I cam going to create a forward and back button,
which will look similar to the web browsers, such as including the image of
a forward and back facing arrow.

Navigation bar and Rollover Buttons:

At the top of the website there is going to be a navigational bar for the user to
locate there way areoudn the website. This bar is going to need to include
buttosn for the user to click on. So what im going to do is use rollover buttons.
This means that when the user hovers over a certain tab, for example GAMES,
it will break down into even more selections under this tab, such as
accessories, new releases etc. The rollover buttons are going to need to include
some indivudal fonts and font sizes. The font im going to use for this is
‘Rockwell Extra Bold’. This is beaucuase it is a clear font which is easy to read,
and on a rollover tab there will be a lot of informaiton so having a clea font is
going to be key for the user. The navigation bar will contain its one colour
scheme. This is so that the user will find it easy to locate the navigaiton bar,
which should interest them, as many websites blend in their navigation abr
making it hard to locate. For example if he background colour for the website is
blue, the navigation bar may be in red so that it stand out clearly.
Matt Howes

Animated GIF:

For the website my animated Gif is going to be a scrolling bar with multiple
images of games which are going to be new relaseses, or have had major
updates which is going to interest the reader. The animated GIF is going to be
the main eyecathing image for the website (besides the background) so the
images that are going to be selected need to be relevant and clear. The
animated GIF images are going to be placed at
the top under the navigation bar. This is so that
the user has a 99% chance of being able to see
it. The images will be split into around 5 sections
all containing different genres of games. For
expample you would wount to mix up a survival
game with a action game image as they would
blend well together.
Logo Ideas:
For the logo, the theme of it is going to be the same as the
title. The image needs to represent the complete
opposites, like the title, ICE FIRE. For example the colour
scheme for the logo is going to be blue and red. The blue
for the ice and the red for the fire. The logo is going to also
have a mix in colour for the text ‘Ice fire Gaming’. For
example the text that is over the red side will be in blue
and the text that is in the blue side will be In red.
Audience:
For the website my target audience is going to be anyone aged from around 12
upwards to around 30. This wide range of audience is still interested in gaming
in the 21st century so it gives a wide band to infuence it around. This also
means that the design for the website can be related to any age as that is what
the traget audience is going to be. The colours for the website are going to be
based around the red and blue theme, for fire and ice, so this wont matter in
appealing to the audience.
Matt Howes

Colour schemes and Text:

For the project the colour schemes are going to be based on ice and fire, Red
and Blue. The main solour for the website is going to be a gradiant of blue why
the text on top is going to be in a red colour with a drop shadow of blue. This is
so that the text represents with the title and colour scheme that this
represents.
Layout:
The layout for the website will be
simalr to the ‘Steam’ Website. This is
beucase the way that it is layed out will
be easy to navigate around for the
user. The layout also allows to put an
animated GIF right in the centre which
will grab the users attetion for what
ever is it in. Such as a sale or new
release being show. The navigation
bars are also going to be in the same
place, the top and the sides. The
navigation bars are going to be in
opposite colours, such as a red
background with blue text, this is so that it also stands out for the user to
notice it and use the full website. Th logo is going to be in the same place as
Steams, this beucase it is in the corner, out of the way but also noticable to the
whole page that you are on.
Web Banners:
Web banners on websites are an area that people are going to see first. Web
banners can include serveral things from
images, to nubers or text. When designing
the web banenr there are multiple wasy
that they can be done. For example I could
include a gif inside the image so it could
look like a little preview to the user as they
are looking at it. The web banenr could inso
include a cycle graphic of images which show new releases or upcoming
updates etc. The text can also be done in the same was yso that as the image
Matt Howes

scrolls along so will the text. The text will explain the image that is being show
and will cntai nkey information to engage the user.

Legal and Ethical Considerations, Codes of Practice and Regulations

Copyright Designs and Patents ACT:

The data protection act of 1998 is a way of protecting people work from being
distributed around without their permission. This act is what allows people to
use any work created by artists with permission. By having this, it gives you
control to edit and change anything that you wish to. This act also prevents
people from claiming/copyrighting any names titles etc. Although a member of
the public may be using an artist work, (with permission) the artist will still gain
all the credit for the work. This act covers things such as Films, Sound
Recordings, Dramas, Literally or Artistic creations. This copyright act can also
copyright certain company names, however simple names cannot be
copyrighted as they may contain an everyday word. Such as WHSMITHS. That
cannot be copyrighted as Smiths is a surname which is used in a everyday
basis. Images that the user may use can be copyrighted as long as they can
prove that it is their own image.

Ethical Considerations:
Confidentiality of Information:
The Confidentiality of people’s information is all covered under the data
protection act 1988. This means that any information shared without consent
by a person is breaking the Law and could carry big penalties. This right
protects people identities, places of occupation, date of births etc. With Gap
Travel, if you are to use and image with a person in it. You will need permission
of that person to either use them in the image (or blur there face) or use their
name in a description. This is also included in any videos that may be used. If
the video contains any details about a person in the video, this would need to
be removed or censored out to reduce your chance of breaking the data
protection act.
Privacy Laws:
This law can also run into the confidentiality of information law. This law
enables peoples’ information to be protected. It means that people cannot
take other people’s information and use it as their own. (misusing) This law is a
Matt Howes

way of stopping criminals giving in false information to the police etc. For Gap
travel, this law could be key to protect people’s identity’s that may not want to
be released to the public.
Decency Laws:
This is a way of reducing indecent exposure of people’s body’s in films, images
or even short multimedia projects. This protects member of the public from
seeing areas of a women’s or man’s body’s that shouldn’t be posted in the way
they are. In terms of protecting ice fire gaming decency laws, if you are going to
include videos of a beach shot, you would need to review what kind of
people/clothing is used on the shot. If it shows any areas that are inappropriate
and haven’t had any permission to use. You could be heavily prosecuted and
your multimedia product could be scrapped.
Libel Laws:
Libel laws are a way that stops the producer of a product, not abuse or give a
bad reputation that could badly effect another business. A libel law means that
if a producer is going to include any images or videos from another business
they need written confirmation that they are going to use it. For instance, with
gap travel, if you include a video of a bungee jump that went wrong. You must
erase the name of the business so or any evidence that the public would know
about. This is to prevent that individual business form having a bad reputation.

Representation of the following:

Race/Religion:
Representing people in a way because of the way that they dress or look is
Racist. Including people with turbans or special hats under religion is normal
for them and so it should be for everyone else. If gap travel includes people
wearing turbans etc., they should include them with everything involved and
not include them in areas that you would see as acceptable.
Gender/sexuality:
Mixed gender should play a key role in a multimedia product. Sexism Is a
massive part in why advertisement is not liked as much. Judgement of Men or
Women should not be used in a product like gap travel, as it will be based on
everything from bungee jumping, to rick climbing etc. The multimedia product
should be made only for men or women, it should be made for mixed gender
to reduce a chance of not being liked as a company.
Matt Howes

Other things that need to be careful of are play jurism. This is where you get an
image and near enough copy it and claim it as your own. When designing
things such as the layout for the website, things like any screen icons are
images that are used need to be self created and not someone else’s.