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Brought to you by:

KETAN GULATI
ADITYA CHANDEL
CHANDAN RAJ
ANCHAL GUPTA
ANKITA TIWARI
DEVANG CHAUHAN
AGENDA
1. An intro to Educomp
2. The making of a success
3. Now that‟s what we call
„BUSINESS‟
4. A word with the winner,
Mr. Prakash
5. An entrepreneurial analysis
6. Road Ahead
VISION

To apply innovative solutions


to solve critical problems
relating to "Quality of
Education" and "Access to
Education" for all.
The writing of a new saga…
by

Mr. Shantanu Prakash


HOW IT ALL STARTED!!!!

 Founded in 1994 by Mr. Shantanu


Prakash.
 It provides information technology
enabled solutions (ITES) to
students, parents and schools.
 It serves the K-12 segment in
India as well as in other
countries like US, Singapore,
China and Sri Lanka.
CONTINUED ……
 27 offices worldwide including an office in
Canada, 20 in India, two in Singapore, one in
Sri Lanka, and three in the United States.In
addition, the Company operates through its
various subsidiaries including authorGEN,
Threebrix eServices, Learning.com,
AsknLearn Pvt Ltd, Singapore and via its
associates such as Savvica in Canada.

 Educomp Group reaches out


to over 21,000 schools and
10.99mn learners and educators
across the world.
Affiliates.
Business
Initiatives
Offerings

•B2B Division ( products are- Smart Class,


ICT, Professional Development Product)

•Retail and Consulting (products are –


Mathguru, ETEN, Millenium Schools,TMS,
Vidhya Prabhat schools, learninghour.com,
learnhub, RTW and Euro Kids)
Contributions for 2008 - 09
1. Company‟s sales of Rs 5011.7mn
B2B – 91.7%
R&C –8.3%

2. Gross Margin of Rs 2434.40mn


B2B – 94.38%
R&C –5.62%
B2B Products
A)SMART
CLASS
• Aimed at private
schools
• Used sources such as
graphics,3D images
and video clips along
with traditional chalk
board method of
teaching. This helped
in visualizing things
better with the help
of graphical
representation .
3. Smartclass Rolling
Digiboard system was
used to convert
classes into smart
classrooms. The
system was connected
to the pc in the
classroom which in
turn was connected
to the knowledge
center of the school.
4. Teachers use pc in
the classroom to
access content from
the knowledge center
5. Smart Assessment
System was used to
frame mcq‟s. Hand
held remote device was
used to answer them
6. BOOT Model
B) Instructional And
Computing
Technology
1. Served government
schools through ICT
which was renamed
as Edureach in 2008
2. It is the second
largest business
segment of Educomp
which contributed
22.7% of sales and
10.3% of gross
margins for 2008-09
3. Content was
developed in
regional language
and those topics
were selected which
could be best
explained using
multimedia
4. BOOT Model
C) Professional
Development
1. Offered training to
private and
government schools for
using ITeS
2. Trained over 1.4 mn
teachers by the end of
2008-09
3. Partnered with co‟s
like Wipro and
Microsoft and with
NGO‟S for executing
teacher training
program across India
4. This sector
contributed 5.7% of
sales and 7.12% of
gross profit
margin of
Educomp for 2008-
09
Retail and Consulting
RTW AND
EURO KIDS

• Entered the pre school segment of education


• Educomp followed franchising route to expand
pre schools.
• RTW was the first structured and process
driven IP in early child education in India
•As of July 2009, Eurokids was the largest pre
school chain in India with over 450 franchises
spread across India
TMS, VIDHYA
PRABHAT AND
MILLENIUM
SCHOOLS
•With these it catered to the K-12 segment
•MLS had a formative assessment feature
through which teachers could assess their
students at the end of every session
LEARNING
HOUR

•Provided courses on subjects like


english , maths, accounts, vedic maths,
memory retention and economics
•Provided coaching for entrance test
for competitive exams like IIT-JEE
MATHGURU

•Provided online math help to students by


using virtual pen and notebook
•In addition to these students could also listen
to recorded explanation given by a teacher
online
•Benefit over a teacher- students could access
at their convenient time and place and can
also see and hear explanation as many times
as he wants
LEARN HUB

•Acquisition of a majority stake in


Savvica gave access to Learn Hub
•It‟s a social learning network
where students and teachers can
interact, share data etc
BACKGROUND NOTE
 Planetvidya.com in 1999- provided with web based
study material, educational activities & projects &
internet links.
 Partnership with WIPRO in 2001, Wipro‟s Applying
Thought in Schools(ATS) program to train teachers.
 In 2002, it formed a US –based subsidiary ,
EDUMATICS CORPORATION , to develop and market
its e-learning tech.
 In 2003, it launched its Educomp Smart Class
Content for private schools & ICT divison for
governmental schools.
CONTINUED…
 In 2004,it ventured into Asia-Pacific Region with a
pilot project in Cedar Girls High School, Singapore.
 In 2005 ,it started with Online Tutorials for
teaching mathematics .
 In 2006, became a publicly held company with IPO
of 4 mn shares.it also launched mathguru.com and
also it launched its first pre school, ROOT TO
WINGS in Delhi for children of 2-4 yrs.
 In 2007, aggressive acquisition of stakes in number
of companies for expansion.
 In 2008, 50% equity stake in Euro kids
International,
STRATEGIES
 EDUCOMP recognized scope and opportunity for
providing IT Enabled learning solutions in Indian
schools in mid 90s.initially it concentrated on
increasing awareness of computers among students
and teachers.
 EDUCOMP has two subsidiaries –
EDUINFRA EDUMANAGE
 EDUCOMP deployed a trained program
administrator at every school that implemented
smart class.
 Smart assessment system (SAS) was available for
teachers so that they could frame multiple choice
questions to assess students.
 BOOT MODEL
STRATEGIES
 It focused on acquisitions, acquired equity stakes in
global companies like Learning.com, Ask n learn
pte ltd,to expand its smart class product globally.
 For govt. schools , they adopted PPP strategy and
also provided content in regional languages..
 They partnered wit WIPRO & MICROSOFT and
many NGO‟S for executing its teacher training
program.
 It followed franchising route to expand pre schools.
 It handled issue of lack of good faculties at
smaller locations by VSAT enabled learning centers.
Growth Stability

The Grand Strategies

Combination Retrenchment
STRATEGIES
Competitive Strategy

Cost
Differentiation
Leadership

Focus
ANSOFF‟S MATRIX!!!
PRODUCT DEVELOPMENT
EXISTING
NEW
MARKET DEVELOPMENT
EXISTING

MARKET PRODUCT
PENETRATION DEVELOPMENT
NEW

MARKET
DEVELPOMENT DIVERSIFICATION
SWOT ANALYSIS:
STRENGTHS
First mover
advantage
Training for
teachers acted Develop
as a barriers content in
for new regional
entrants. languages.

Expansion through -
Acquisition and
joint ventures
Huge
abroad &
subscriber base
integration and
diversification
strategies.

low prices Innovations-


against easy to
competitors. understand.
WEAKNESSES
Requires trained staff – so less
teachers available.
Govt. schools low spending on
infrastructure.
Dependency on EDUCOMP for technical
assistance.

Changes require investment.

Charges on per student basis.

1. dependent on no. students.

2. dependent on reputation of school.

Less acceptability in society.


OPPORTUNITIES
THREATS
It‟s a capital intensive
business.
Being an emerging and
growing business it
invites competition.
Payments from govt.
could be delayed.
Risk of change in govt.
policy.
Gaining acceptance in
tier II and tier III
cities.
SOCIAL
ENTREPRENEURSHIP
REASONS TO SUCCESS…
“PURE BUSINESS”
• Understand the two very fundamental
questions:
– Is the business inherently scalable?
» Technology is always scalable
– Is the market opportunity large enough?
» 220 million kids – one million
schools – five million teachers
• One major aspect is to have HIGH QUALITY
PEOPLE – SMART PEOPLE – PASSIONATE
• Over 4000 employees and an attrition rate
of MERE 3%. More than 25 employees who
are dollar millionaires
• Secret sauce of stickiness
RECOGNITION &
REWARDS!!!
 Educomp wins NASSCOM Foundation
Social Innovation Honours-2010.
 Featured in BT 500 2009 list of most
valuable private companies in India .
 Ranks first in Education & Training
in India‟s Best Companies to Work
For 2009 .
 Emerging Franchisor of the Year 2008
.
 Featured in Forbes magazine's 200
Best Under A Billion .
 Awarded CNBC-ICICI Bank emerging
India award as Company of the year
2005
ROAD AHEAD
 They created a competitive edge by
providing innovative products like Parent
empowerment program, Kindermusik.
 It plans to serve 15 million learners by
2010 & aims to become top 5 K-12
education companies worldwide by 2012.
 It is to expand its courses offered and
include business management ,hospitality
and tourism management to enhance
employability.
 It plans to develop schools in
collaboration with real-estate developers.
• “Contrary to popular beliefs education
is highly valued by people of all
classes and communities of India,
therefore there is increasing pressure
from people at bottom of the social
pyramid for quality education with a
rising no. of families prepared to
spent large proportion of there
household incomes to provide high
quality education to their children
and EDUCOMP hope to facilitate this
process….”
-SHANTANU PRAKASH

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