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start-up. For instance, Samsung, who are ramp- Then, no doubt to prompt more nurtur-
ing up their chatbot production from Berlin ing instincts, came the arrival of human-
and on the Continent in 2018, as are the US oid, fully realistic Robot Baby whose cries
tech giants IBM, Apple, Amazon, Microsoft, and sudden laughter were slightly louder
and Google. Meanwhile Facebook is officially than the soft whirring noise its mechanical
“copying” any innovation in the chat app and arms and legs made as it scuttled around
botification space as a company directive the living room until its batteries ran flat.
straight from Mark Zuckerberg, while the Fast forward 44 years and Barbie has been
Chinese tech giants Alibaba and the Venture possessed by an inner voice called, some-
Capital fund TenCent have quite aggressive, what ironically, Amazon. 1
ambitious global growth strategies, not just Not only that, the late twentieth-century
European expansion plans. robotic toy would today look more like a
In other words, whoever can produce the Japanese anime doll that could have tested
most engaging chatbot interface or UX, will my temperature and checked on me in
be the twenty-first-century technology winner my sleep, had it been a time traveler to
in terms of gaining even more market share the 1970s. The annoying whirring Robot
of online users giving their most personal Baby has now, irrefutably, evolved into an
data away. For that reason, I look at some autonomously moving robot and has been
legislative and regulatory issues in this White assigned the key task of looking after young
Paper, user resistance, industry resistance to children or old people.
the disruption, as well as consider 3D forms And in the early twenty-first century,
of 2D AI bots such as robots and customized eternally glamorous, luxury-loving Barbie
holograms that are designed to use AI to is not alone in being able to engage with
improve our ability to connect and converse you in a fairly limited conversation—that is
with the machine equivalents of ourselves. if her inner Amazon is able to understand
your accent, speech pattern, or she already
Keywords: 2D bots, 3D holograms, knows the words you use in her set param-
advertising industry metrics, AI bots, eter vocabulary.
artificial intelligence, automated reporting Contemporary, online toy shops now
schedules for advertising metrics, feature dinosaur colleagues, robotic ani-
botification, Bots as a Service (BaaS), mals, and Plain Jane, wallflower dolls that
chatbots, customization, data mining, can do extraordinary things like answer the
Deep Learning, digital advertising,
disruptive tech, Emerging Tech legislation
1
and regulation, innovation, Machine At the time of writing, “Hello Barbie Doll” was
Learning, natural language processing a “US only product” @ $72.90 USD and the “com-
panion app can only be found in US app stores”.
(NLP), parsing, robotics, robots
She “uses Wi-Fi and speech recognition tech-
nology to engage in two-way dialogue . . .with
Introduction functionality built into her belt buckle – press to
I had a robot baby once. It was the early start the conversation and release to hear Hello
1970s and I was aged 4. My parents had Barbie doll respond”. Source: www.amazon.com
found me ripping the arms off Barbie so online store. I was privileged to try and speak
that I could pull down dresses over her with her in an exclusive display of IoT objects
head more easily. To be fair to my younger, in the reception area of one of the world’s big-
gest media agencies when I attended a meeting
zealously pragmatic self, I always replaced
in their London offices in 2017. Sadly, Barbie
the limbs once the difficult doll had been panicked, not understanding me, possibly my
clothed in one of her many sleeveless sun- Australian English accent, and claiming it was a
dresses. It was the Tropics after all in this Wi-Fi problem that she could not respond to my
Virtual Reality playtime. simple questions of “Hi how are you?”
Frequently Asked Questions of toddlers the cybersecurity of these toys a national pri-
and small children about prehistoric times ority and placed bans on certain manufactur-
or read them books and tell them stories, ers who do not make the anti-hacking grade.2
over and over without becoming impatient. Similarly, the EU and many countries
This natural language processing or NLP are looking at the cybersecurity of smart
in these rather special toys’ brains operates fridges, heating, and smart toasters as the
through the cloud, otherwise known as the IoT in your home could be the death of you
Internet or Wi-Fi. It is changing fundamen- if hacked and your household appliances
tally not only how humans interact with turned on to cause a fire. Or your CCTV is
robots, but also how we are enabling the taken over by thieves and its security sys-
next generation of humans to be formed tem deactivated to allow a break in.
https://www.theguardian.com/
technology/video/2017/feb/07/
science-museum-robots-exhibition-backstage