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PSYCSOC

Intro to Social Psychology


Social Psychology = scientific study of how 4. Interview
people think about, influence, and relate to a. Main tool: interview guide
one another questions
● Social thinking - how we perceive 5. Observation
ourselves & others, what we believe, a. Passively describe a social
judgements we make, our attitudes event (minimal/no influence
● Social influence - culture, pressures to from observer)
conform, persuasion, groups of people b. 2 kinds:
● Social relations - prejudice, i. Laboratory
aggression, attraction & intimacy ii. Naturalistic
Basic Principles (products of scientific
Major themes in social psychology: research)
● Social thinking 1. There is NO absolute social
○ Reality is socially constructed interpretation
○ Intuitions (unconscious) are a. Different minds see a social
helpful & dangerous event in different ways
● Social influence b. People act on their social
○ Power of the situation beliefs
○ Personality & attitudes can c. Interpret social event > feel >
also shape behavior act/behavior
● Social relations 2. External forces influence social
○ Social behavior = biologically interpretations
rooted a. People, historical events,
culture, outside appearance
Methods of Research 3. Internal forces affect social behaviors
➔ Research > it’s a process > establish a. Personal beliefs, biology/body
a fact and reach new conclusions (genes, hormones, brain)
Common research methods:
1. Experiment ● Spotlight effect
a. 2+ groups > influence ● Illusion of transparency
differently/different variables > The Self in the Social World
effect on behavior SELF = awareness as an individual (you
2. Correlation exist, separate from others)
a. A statistical technique; does
not establish causality Basic psychological components:
b. To describe the relationship ● Self concept
between 2 variables ○ “Who am I?”
3. Case study ○ Facts/beliefs about yourself,
a. Detailed description of a case influences social behavior >
over time; more detailed & how you see yourself guides
longer than observation how you behave
○ Social roles
○ Group membership (DLSU vs Behaviors & Attitude:
AdMU) ● Attitude - one’s
○ Social opinions evaluation/opinion/feeling about an
❖ Self schemas issue
❖ Possible selves - images of ➔ How attitude affects behavior
what we dream of/dread ◆ Our attitudes don’t always
becoming in the future affect behavior
● Self esteem ● Social pressure - fear
○ Self worth; measurable of social punishments
○ Evaluative concepts about ● Feelings/moods
yourself ● Weak attitude
○ Factors: ◆ Cognitive dissonance - where
■ Infant attachment attitude doesn’t correlate with
■ Friends behavior (Leon Festinger)
■ Physical attractiveness ● Adjust attitude to justify
● Self efficacy/self confidence behavior
○ Contrast: self esteem ● Adjust behavior to fit
○ One’s overall certainty that one attitude
can successfully meet a ➔ How to change behavior (ways to
challenge maintain attitude - our values)
○ Self efficacy CAN decline ◆ Feelings consistent with
○ To protect/enhance: attitude
■ Self serving bias ◆ Increase self awareness
(attribute + to yourself ◆ Eliminate doubts &
& - to others) uncertainties
■ Self handicapping ➔ How behavior affects attitude
(mess something up to ◆ Roles
use as an excuse) ◆ Rituals
■ Experience success ◆ Requests *Pilner study
● Self presentation
○ How we present ourselves to
the social world
○ Social
acceptance/appreciation
○ How?
■ Impression
management -
conforming to others to
feel accepted
■ False modesty -
discounting a praise

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