The Ten Roads to Riches (Ken Fisher)

1. Entrepreneur
a. Choose a prosperous industry/ what you want to change
b. Start from small, to innovate/ improve -> dream big
c. Innovate: products that are better, faster, cheaper, earn more
d. Decide if you want to sell the company or pass to decedent
e. Self-financing or from others
f. IPO or not
g. Be tough, will get more challenges/ attacks when business becomes successful
h. Delegate
i. Keep contact with customer/ potentials

Book:
- Innovation and Entrepreneurship (Peter Drucker)
- Entrepreneurship for Dummies (Kathleen Allen)
- Beyond Entrepreneurship (James C. Collins & William C Lazier)

2. CEO
a. Passionate about the work and company
b. Be CEO of small company first
c. Path to CEO: (a) be second most important man; (b) buy a company; join PE/ VC
d. Job hunting: practice interview and acting, treat headhunter, sell yourself
e. Lead, act before staff, care about low level staff

Book:
- Your Inner CEO: Unleash the Executive Within (Allan Cox)
- What the best CEOs Know (Jeffrey Krames)
- From Day One: CEO Advice to Launch an Extraordinary Career (William White)
- How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person at the Top (D.A. Benton)
- The Five Temptations of a CEO: A Leadership Fable (Patrick Lencioni)

3. The left/ right hand of the boss

a. Choose the right boss and company (as you need to stay for many years)
b. Choose either start up or big company
c. Loyal and do more than your responsibility

Book:
- Good to Great (Jim Collins)
- The Five Dysfunctions of A Team (Patrick Lencioni)
- What Got You Here Won’t Get You There (Marshall Goldsmith)
- How to Win Friends & Influence People (Dale Carnegie)
4. Star or Media Tycoon
Star:
a. Start from very small age; Have reliable parents/ manager; Responsible, don’t do cheap things
b. Know your financial need (as you don’t have many years to earn)
c. Sign a good contract; Sustainable success

Tycoon
a. Know the market – best technology, products, content, trend; Buy low, sell high;
b. Diversification – TV, Radio, Movie, Internet, Printing; Buy a sport team

Book:
- Audition (Michael Shurtleff)
- An Agent Tells All (Tony Martinez)
- Swimming With Sharks (George Huang)
- It’s Not About the Bike: My Journey Back to Life (Lance Armstrong)

5. Marry the Rich

a. Choose right place and timing: where riches go (workplace/ talk/ charity/ politic), wealth-sharing law
b. Age
c. Sign pre-marriage agreement
d. Don’t do dumb thing

Book:
- How to Marry the Rich (Ginie Sayles)
- How to Marry Money (Kevin Doyle)
- How to Marry Money (Susan Wright)

6. Lawyer
a. Be Plaintiff lawyer
b. Choose client (the poor) vs target (big company in finance/ tobacco/ pharma)
c. Complicated story
d. Class action
e. Get a dog

Book:
- Rules of the Road: A Plaintiff Lawyer’s Guide to Proving Liability (Rick Friedman, Patrick Malone)
- Theater Tips and Strategies for Jury Trials (David Ball)
- David Ball on Damages (David Ball)
- Legal Blame: How Jurors Think and Talk About Accidents (Neal Feigenson)
7. Finance
a. Love capital market and free market
b. Find customer: selling skills, referral (from estate lawyer/ accountant)/ direct selling/ advertisement
c. Retain clients: underpromise, overperform; customer service, keep contact regularly
d. Don’t do illegal thing
e. Job specification – selling/ investing
f. Choose the right company
g. Charge client based on asset amount, rather than commission from selling products
h. Hedge fund/ private equity

Book:
- How to Win Friends and Influence People
- You’ll See It When You Believe It (Wayne Dyer)
- The Psychology of Selling Brian Tracy (Brian Tracy)
- The Difference Maker (John Maxwell)
- Confidence (Rosabeth Kanter)
- See You at the Top (Zig Ziglar)
- Spin Selling (Neil Rackham)

8. Create revenue
a. Know your talent – singer, writer, politician, inventor – may take you many years
b. Multi-stream revenue (turn the idea to different products) and sustainable business
c. Patent -> turn to product

Book:
- Patent It Yourself (David Pressman)
- The Complete Guide to Direct Marketing (Chet Meisner)
- The Screenwriter’s Bible (David Trottier)
- How to Lie with Statistics (Darrell Huff)

9. Real Estate
a. Leverage the finance
b. valued property + good tenant
c. Include all costs to calculate return %
d. Don’t do short selling; prospect market (low business tax % area)
e. Learn budgeting and law

Book:
- Real Estate Investing for Dummies (Eric Tyson and Robert Griswold)
- The Wall Street Journal Complete Real-Estate Investing Guidebook (David Crook)
- The Complete Guide to Financing Real Estate Developments (Ira Nachem)
- Maverick Real Estate Investing/ Maverick Real Estate Financing (Steve Bergsman)
10. Earn more from job + saving + investing (most popular)
a. Job hunting: Read WSJ, talk with people in industry, sell yourself, informational interview (don’t
mention personal stuff), good CV
b. Goal – If you need USD100k/year (< 4% of savings), you need USD6MM saving at 60 year old, save
USD36k/year (3k/month) for 30 years (assume 10% return and 3% inflation)
c. Spend less, save more
d. Strategy – passive investing in stock long term if your total asset <USD200k
MSCI World Index/ ACWI Index (www.mscibarra.com)
41% US stock – Spider ETF (SPY), iShares ETF (IVV), Vanguard (VFINX)
47% developed countries (EAFE) – iShares (EFA), Vanguard (VEA/ VDMIX)
12% developing countries – iShares (EEM), Vanguard (VWO)
Global small stock ETF – State Street GWX
www.tenroadstoriches.com -> Fisher 1500

Book:
- What Color is Is Your Parachute (Richard Nelson Bolles) (for job hunting)
- Guerrilla Marketing for Job Hunters (Jay Conrad Levinson, David Perry)
- The Job Search Solution (Tony Beshara)
- The Elements of Resume Style (Scott Bennett)
- The Ultimate Gift (Jim Stovall)
- The Millionaire Next Door (Thomas J. Stanley)
- Investing for Dummies (Eric Tyson)
- The Only Three Questions That Count: Investing by Knowing What Others Don’t
Super Stocks
The Wall Street Waltz
100 Minds That Made the Market