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distancing ourselves from the Competitions minimalistic branding strategies by more complex use of color and design.
To appeal to the seasoned Photographers looking for a reliable upgrade, Frequent Travelers who need a camera made for any environment or Thrill Seekers who need a camera that they can count on.
To show the Durability through our strong typography and use of imagery of hazardous environments and situations to show the audience just what they could do with our cameras.
To Imbue Potential Customers with a sense of higher Quality through our use of Elegant Typography and Rich Color Palette
And finally to Prove our precision Technology with our High Resolution Eye Popping Photography and Complex Use of Typefaces
Direction 1
Direction 1’s Brandmark is a Cursive Script Font Z to represent the Elegance of the Brand while Complementing the Thick and Thins of the other typefaces
The Fenice Typeface was chosen for the Title to Express a sense of Flexibility in the Brand with its thicks and Thins Representative of the Brands ability to be Both Strong and Sophisticated.
The secondary Poiret typeface was picked for its ability to compliment the thins of the Fenice Typeface while not drawing attention away from the Name.
Pointe One was chosen as the typeface to represent the Tagline because of its unique circular letterforms symbolic of camera lenses and the globe.
The Color combinations have appeal in both Masculine and Feminine Applications.
The Colors combinations are inspired by the High Class Night Life to create an Upscale look
The Fenices Contemporary Geometric design Clashes with the minimulist uneven looking Poiret One Typeface to create visual interest.
They Looping Script Zanar Z creates and elegant way to break up space or create an pattern with a sense of movement.
The Photography also incorporate this movement and uses images of movement of man and nature.
Here are A few examples of the possible applications for this system