A peep into his wardrobe

Submitted in Partial fulfilment of

the graduation requirement of
Bachelor of Design
(Textile Design)

Student : Albha Oberoi

Faculty Guide : Ms Rachna Khattri
Sponsor : Arvind Lmtd

2015
Textile Design
National Institute Of Fashion Technology
 THE JURY EVALUATION SHEET

The evaluation jury recommends “ALBHA OBEROI” for satisfactory completion of

Graduation Project from National Institute of Fashion Technology, New Delhi
after evaluating her project and fulfilling the requirements set by the
Institute and the jury members.

Jury Members Name Company/Organization Signature

…………………………………………………………………………………….……………………………………………………………

…………………………………………………………………………………………………………………………………………………

………………………………………………………….......................…………………………………………………………………………

……………………………………………………………………………………………………………………………………….…………

Remarks

…………………………………………………………………………………..………………………………………………………………

…………………..…………………………………………………………………………………..…………………………………………
 SYNOPSIS
The bachelor of design course at NIFT, in addition to being a great learning experience, made me aware
of many of my skills, which I still had to acquire in order to become a professional textile designer.
The graduation project, a part of the course curriculum at NIFT, was a unique opportunity of applying all
skills learnt in the college to practical work. My stint at ARVIND LMTD. (as a part of my graduation
project) gave me a chance to explore the various facets involved in professional textile designing.

ARVIND LMTD a leading name in the world shirting industry had a creative approach, which was quite
distinct, an amalgamation of creativity and quality. Apart from being a great learning opportunity, this
project helped me enhance my interest in the weaving and shirting fabrics, it has helped me develop great
passion for colour, weaves, fabric feel and everything in the gamut of textile designing. Seniors at
Arvinds made sure that I felt comfortable in the new environment, while ensuring at the same time that i
put in the highest quality of work.

The graduation project at ARVIND LIMITED gave me full freedom to follow the design process: research,
experiment and create my own designs under themes that were given to me. The guidance of my mentors was
always available.

My project started with learning about the infrastructure, markets, clients, production process, and
production range.
 ACKNOWLEDGEMENT
I take this opportunity to thank and appreciate the effort of all those who helped me in completing my
graduation project and making me understand the industry well. I extend my gratitude towards textile de-
sign department, NIFT New Delhi for helping me emerge as a textile designer.

I acknowledge the efforts of my faculty mentor, Ms. Rachna Khatri whose invaluable guidance and support
from initial to final stage enabled the completion of this project.

The project would not have been complete without the guidance and support of my industry mentor, Mr.Abhijeet
Mahadane for letting me work under his guidance.

I am glad to thank the design team at Arvind Lmtd, which includes Mrs Neha Srivastava and Mr.Arvind Rathore
for their never-ending support and guidance throughout the 18 weeks of my graduation project.

I would like to make a special mention, for Mr. Vicksit Mehta, the design head, Arvind Lmtd, for all his
valuable suggestions to help me grow as a professional.

I am also thankful to all the staff workers at Arvind Lmtd, design studio for being utterly cooperative
and understanding all the while.

Most importantly I would like to thank my parents and my friends for their immense support and
encouragement throughout the journey.
A peep into his wardrobe
CONTENT
INTRODUCTION 01

MOOD BOARD 02

SPONSORS PROFILE 05

PROJECT BREIF 11

THE PROCESS 12

METHODOLOGY 15

MARKET RESEARCH 16

COLLECTIONS 18

CONCLUSION 142
Dressy formal shirt, or a casual indigo or maybe a light
cotton check!! The little blue book is a peep into a man’s
wardrobe. The latest trends, The latest innovation in
shirting fabrics is all that this book is about.

18 weeks of the graduation project in the arvind Lmtd.,

a leading brand in the world shirting industry, made me
aware about a lot of new aspects of something as simple
as a shirt, the casual shirt my father wears everyday, is
somebodys design innovation, a lot of research and
understanding goes into the making of the fabric, from the
count of the yarn to the finish applied, it is a rigourous
process. this book is an effort to document each process
that is undertaken to beautifully weave the fabric of a
shirt.

It can be further divided into three segments, the cotton

casuals, the office formals and the outdoor indigos.

01
 SPONSORS PROFILE

Arvind Mills Limited, is an authentic fabric supplier which is now positioned globally.

It was initiated by the three brothers Kasturbhai, Narottambhai and Chimanbhai in 1931, when India fought
against the use of fine and superfine fabrics made in Britain.

The Lalbhai’s reasoned the demand for the need of made in Indian fine fabrics and started Arvind Limited
with a share of Rs.2,525,000, with 52,560 ring spindles, 2552 doubling spindles and 1122 looms. It was
one of the few companies in those days to start along with spinning and weaving facilities in addition to
full-fledged facilities for dyeing, bleaching, finishing and mercerizing.

The company exanded its business and outgrew all its competitors within a few years and today it is one
of the largest companies, with a share of $500 million, it soon ventured into a a global market supply.
Understanding the demands and catering to the needs in time was the key for the success of this comapny.

Denims with 120 Million Meters as their Annual Capacity, Shirtings with 35 Million Meters Annual Capacity,
Khaki with 21 Million Meters Annual Capacity, Knits 10,000 Tonnes Annual Capacity and Voiles 33 Million
Meters Annual Capacity.

05
 ABOUT ARVIND LIMITED
The Arvind Mills was opened by the Lalbhai broth-
ers in 1931. Having the best of technology and
craftmanship, Arvind has become a true Indian mul-
tinational, having chosen to invest strategically,
where demand has been high and quality required has
been superlative.
Arvind focusses in delivering different quality op-
tions for their clients and also in designing new
ideas and concepts catering to the latest needs.
The Forevision and Technology has brought Arvind to
be one of the top three producers of Denim in the
world, and on its way to becoming the Global Textile
Conglomerate.
Arvind has already marked a strong statement in
Shirting’s, Knits and Khakhi fabrics apart from be-
ing all set to change the ready to wear Garments
world. Arvind has carved out an aggressive strategy
to verticalize its current operations by setting
up worldscale garmenting facilities and offering
06
a one-stop shop service, of offering garment pack-
ages, to its international and domestic customers.
With the Indian economy poised for rapid growth,
Arvind brands with its International licenses of
Lee, Wrangler, Arrow and Tommy Hilfiger and its own
domestic brands of Flying Machine, Newport, Excali-
bur and Ruf & Tuf, is setting it’s vision on becom-
ing the largest apparel brands company in India.
Backed by the latest technology and state-of-the-art
equipment, every stage of the produc-tion process,
right from spinning of the yarn to final processing
and testing of the fabric, ensures that stringent
quality standards are met and products remain eco-
friendly. Further, Arvind has a unique plant for
manufacturing very light weight indigo dyed fabrics
in yarn dyed and solids for top weights.
Arvind is the most well known fabric suppliers in
the world and hence they get in orders from most of
the multinational fashion brands for their shirt-
ings, Bottom weights and printed fabric. Every year
Arvind, under the leadership of Mr. Viksit Mehta
launches two collections every year, those are in
hand with the latest trends and forcasts, and thus
these collections help the buyers to identify the
different kinds of fabrics, the recent advancements
in quality and also the different kinds of finishes
that are added in the products.
The Quality decides the price of the fabric. Ar-
vind offers multiple varieties of fabrics, closely
studiying the needs and style of the respective
brands. Arvind leads the fashion market in terms of
innovation and creativity.
also established.
Year 2005 was a watershed year for textiles. With
the muliti-fiber agreement getting phased out and
the disbanding of quotas, international textile
trade was poised for a quantum leap. In the domestic
market too, the rationalizing of the cenvat chain
and the growth of the organized retail industry was
likely to make textiles and apparel see anexplosive
growth.

In 1997 Arvind set up a state-of-the-art shirting,

gabardine and knits facility, the largest of its
kind in India, at Santej. With Arvind’s concern for
environment a most modern effluent treatment fa-
cility with zero effluent discharge capability was

07
 PRODUCT RANGE

SHIRTING INDIGO KHAKIS

08
Shirtings
Annual capacity of 35 million meters. It is one of the most well-known products of Arvind Group, selling
at a premium in the internation-al market. It has an astonishing annual capacity of 34 million meters.
Prominent products within this category include fabrics with non-iron properties, mechanical finishes,
printed fabrics apart from the cotton and cotton blends in Linen, Lycra, Polyester, Modal, Silk etc. with
varieties in yarn dyeds and solids.

Further, Arvind has a unique plant for manufacturing very light weight indigo dyed fabrics in yarn dyed
and solids for top weights. Arvind Shirting has a liquid ammonia based fabric processing plant and a
state-of-the-art print house – a first for India and one of the few in Asia. Backed by the latest tech-
nology and state-of-the-art equipment, every stage of the produc-tion process, right from spinning of the
yarn to final processing and testing of the fabric, ensures that stringent quality standards are met and
products remain eco-friendly.

Indigo
Annual capacity of 120 million meters. There are many delightful features of Arvind denim: An annual ca-
pacity of 110 million meters; the position of 3rd largest producer of denim in the world; and an export
network of 70 countries worldwide. Prominent products in this category include ring denim, indigo voiles,
organic denim, bistretch denim and fair trade certified denim. This is apart from regular light, medium
and heavy weight denims. They come in various shades of indigo, sulphur, yarn-dyeds, in 100% cotton and
various blends. The facilities of Arvind Denim are accredited with ISO 9001, ISO 14001, OEKOTEX 100, GOTS,
Organic exchange standard, FLO for fair trade and Lycra Assured. As one of the largest denim producers in
the world, Arvind caters to quality markets of Europe, US, West Asia, the Far East and the Asia Pacific.

Khakhis
Annual capacity of 21 million meters. The many virtues of Arvind Khaki merit your undivided attention:
An annual capacity of 21 million meters which facilitates the launch of two new collections annually; and
the distinction of being the only khakis division in South East Asia to do so. The division provides the
finest fabrics in the variants of 100% Cotton, Cotton Rich Polyester Blend, Cotton Lycra, Cotton Tencel,
Cotton Linen, etc to name a few. The division has an integrated plant with weaving and processing facili-
ties. The most prominent products in this range include Chinos, Canvas, Ribstop, HBT, Tussore, Cavalry,
Structures and Dobbies.

09
 PROJECT BRIEF

To design and develop a range of textiles for Shirting business division of Arvind Limited .The main target
of the project was to exercise maximum design development in the field of Shirting. Being a student of a
renowed Design Insititute, my personal emphasis was on the ‘Design Methodolgy’, which should be properly
followed during the project.Though the project brief was to design and develop shirting fabric mainly for
the Summer 2015, my endeavour was to understand the different market segment and develop fabrics according
to the customer’s requirements for the domestic, retail and international brand.

The project brief also involved the design and development of Indigo The final outcome of the project had
to be practical from the production point of view.

Project Scope in the particular field was restricted yet the constraints were satiable for my desire and
creative edge.The scope was restricted in terms of different kind of development,new fabric design and
development, on the basis of latest trends keeping in mind various technical, and production parameters.
This would involve a thorough study on existing designs and also on the basis of thorough market research,
a study of the consumer and the factor affecting his buying behavior and look at color trend and forecast
in the market.

Constrains
- To complete project within a fixed time frame of 18 weeks
- To exercise design and it’s development within the fixed price points
- To carry out the project within the infrastructure of the sponser
- To work out on the final design concept according to the capacity of the looms
- To make designs according to the requirement of the clients
- To finalize the designs and insert weaves keeping in mind the quality parameter

11
 Customer Inquiry

Ahmedabad Marketing Office

Design & Development Studio

Design Development Analysis

Research Design Studio

Initial CAD Development Client Approval

Technical Development CAD Finalization

Weaving Processing

Marketing Finishing

Customer Approval
12
 THE PROCESS

The graduation project can basically be narrated through six stages.

Project Brief
A clear articulation of the project, which will include market, consumer, product range,trend, material,
price range, and any other factors to be detailed for defining the complete nature of the project brief.

Project Scope
At least 2 final collections are to be developed in the form of actual prototypes at the end of the
project. The exact quantum of the collection has to vary according to the area of work.

Market research/Information Collection

All the essential information regarding the area of work , like the understanding of the market or client,
trend, colors, production and technology, and other relevant information needs to be collected.

Concept Development
This stage would involve making sketches, in the form of initial concepts, based on the project brief.
This is basically to concretize ideas and directions in each of the decided categories. This process would
consider colors and structures thought about for each category and also the various parameters of
productions. From this initial process of conceptualization, certain concepts would be selected to be
worked on further, to take the form of final concepts.

Sampling/Product Development
This stage is for the development of the paper concepts into the final woven samples or products

Graduation Project Document

This is aimed and focused at a clear record, demonstration and compilation of all the stages involved in
the final development of the product along with the essential data and information about the technical
specifications and detailed visual representation of the final product.
13
Design is the sole competitive edge based on which a brand can survive and sustain in the market.For a
leading organization like Arvind Limited, design and development remained a vital and integral part of
the philosophy. Since the inception of our design education at NIFT, we have been taught to give para-
mount importance to design methodology. For any kind of activity that involves creative development, the
proper route must be followed. I followed the same mantra in my voyage at Arvind Mills, which was aimed
towards maximum design development in the field of shirting fabric, by adhering a proper design process.
The design process was to be targeted for not only the designs, which are aesthetically appealing, but
also for the production to increase efficiency and improve effectiveness.
Design is a key element of operations at Arvind Limited. The company has a sophisticated CAD designing
software link up and talented designers. This allows Arvind’s Deign Studio to provide clients with inputs
right from pre concept stage onwards. It also helps us to provide clients with customized collections
(apart from regular seasonal collections)

14
 METHODOLOGY

My graduation project basically involved creating designs for the shirting fabric, majorly catering to
the menswear and women’s wear category in the domestic as well as international market. This was initiated
through the project research, which included feasibility study of the company, a thorough consumer and
market research on various domestic and international shirting’s brands and study of trends and apparel
forercast. A lump sum of information was gathered through primary and secondary sources.

Based on the survey, an analysis was done to know the consumer psychographics in the apparel market par-
ticularly for shirts. This survey provided me with a fair amount of information regarding the expectations
and requirement of the consumer.

After the first step an intensive study was done on the forecasts to get sound knowledge on the color
usage and trends, interpretation of future trends for shirting fabrics, apparel trends in the global and
domestic market and International trends in shirting fabrics. Being totally new in this field, the research
work really gave me very sound idea about the trends in the garment industry, concentrating on shirts.
Based on the through research work and the brief got from the sponsoring organization (on the basis of
project proposal prepared), Colour and theme stories were developed. And simultaneously,initial concepts
were also being worked upon the basis of the theme and colour palette. The initial concepts were frozen
into final concepts by keeping in mind the possible end usage. All the technical specifications were to
be kept in mind, as approved concepts had to go for mass production.

All my collections were in Checks and Stripes, the initial and final concepts were made in the software
known as Penelope.

15
 MARKET REASEARCH
Fashion is going through an exicting and extremely
dynamic phase of experimentation, explorationand
aspiration for exclusivity. Fashion is veing re-
vered to the staus of art as it used to be 100
years back. Yet, shirtings remain a slow transform-
ing segment, due to a certainapprehension to deviate
from conventional corporate wear. Nonetheless, it
becomes indispensable to observe,analyze and scru-
tinize market trends and demands to deliver superior
values to the customer and the organization. While
over the past decade, fashion in India has grown
fantastically in size and character, the ensuing
competition has thrown up achievers and aspirants
for top billing in Fashion retail, marketing and
branding. The motive of all these garment houses is
to continuously enhance leadership position in the
readymade apparel market by marketing brands that
continuously provides the best value to consumers
in terms of fashion, design, quality, availability
and sustaining world class standards of quality,
customer service, design and brand equity, through
16
empowered and motivated employees.
From my survey and research. It became quite evident
that all of these apparel houses are proactively en-
hancing their business through initiatives serving
the following objectives:
Addressing the relevant lifestyles or grooming as-
pirations of each and every customer segment.Ex-
panding, retaining and consolidating into markets
with high potential.
To build globally dominant brands and to ensure
international level of excellence in fashion World
class product development along with a World-class
shopping & retailing experience.
To attain world class connectivity and to consoli-
date wed based & IT enabled integrated operations.
I conducted my market research through a combination
of primary and secondary methods which included:
Primary method:
Visit to Shirtings stores, analysis of online shop-
ping.
Secondary method:
Research studies, magazines, catalogues.
The major client brands of Arvind Mills and their
competitors were studied.
Through the aforementioned means, apparel brands,
with shirtings and casual bottoms in focus
are witnessing a multitude of changes. The following
points were concluded in my market research
conducted through primary and secondary means:
-Contrasting designs are indeed in demand.
-The major focus is on quality.
-Shirts are becoming extremely casual and metro-
sexual.
Domestic Market
-Leading brands are: Allen Solly, Louis Philippe,
17
Gant, Arrow, in the high end segment, and John Mill-
er, fbb, in the middle range segment, and Wrangler,
Levis Benetton in the casual segment.
-There is a certain skepticism to experiment unlike
T-shirts segment.
-Dobbies and pastels are being largely preferred.
-Styles of collars, plackets are being played with.
-Accent fabrics are being induced to break the mo-
notony.
-Brand consciousness is prevalent.
International Market
Bright colours are being embraced, especially in US.
Contrasting designs are indeed in demand.
The major focus is on quality.
International markets are raving for indigenous tex-
tiles for shirtings.
COLLECTION #01 COLLECTION #02 COLLECTION #03
Nomadic Habit SAUVE DANDY PURSUIT OF HAPPINESS
pg 21 pg 66 pg 104
COLLECTION #01
The Cotton Casuals
Nomadic Habit
story of a travellar
 Nomadic Habit
story of a travellar

A story through marvel, a journey of splendor, and a vibe

of awe. This is the story of a traveler.
When we travel we encounter umpteen experiences with a
plethora of individuals in a lifetime. At the end of the
day, only those matter who leave their imprints on us,
make a mark, and cause ripples. What counts are moments
which leave impressions on the mind for a lifetime and be-
yond. Therefore this collection is a traveler’s memoire.
Taking inspiration from two of the very popular destina-
tions ,a gypsy often travels, this collection is dived in
to two parts :
By the bay : The seaside encounters of a traveler, fun
cotton shirts with casual checks to suit a mans wardrobe
this summer. The colors are inspired form the nautical
hues of red, white and blue.
My Word of color :The memory of walking on various streets
, the colors of the beautiful houses, are the inspiration
for this collection. Bringing together bright hues from
around the world,woven with love in beautiful symmetric
casual checks.

25
 ABOUT ARROW SPORT

Arrow sports is a premium brand of casual clothing for men

. it is a brand which primarily focuses on high quality
and good finish of fabrics. The brand provides a great
range of casual checks. From clean and symmetric checks to
basic solids, arrow sport has it all for its customer. The
customers of this brand represents qualities like free-
dom, adventure and individual style .the brand caters to
the urban man from the middle class and the upper middle
class strata.
Arrow sport offers a wide variety of qualities in its sea-
sonal shirting range. It has different stories for each
collection. The shirting design has a variety of clean
symmetric checks, ranging between madras checks and ging-
hams. New product developments , using fancy yarns and
finishes are added to the collection every season in order
to meet customer requirements.

28
 CLIENT BRIEF

Cads to be developed in two stories :

Nautical (hit 1)
Color full checks (hit 2)
The repeat size of the checks should be between 1- 5 inch.

The quality, construction should be decided according to

the concept.
Designs to be developed in slubs, neps, brushed and
stitched concept.
Use balanced , symmetric checks as well as classic pat-
terns.
Concepts : ydc (plain weave)
Cotton-amsler.
Stitch dobby concept.
Cotton neps .
Brushed effect on twill bade-25 % brushing.
Keywords :
Balance, symmetric, ginghams, experimentation with ging-
ham, chambray dobby, clean look, color blocking, cross
weft, relaxed, carefree, bright, individualistic.

29
BY THE BAY
My World of Color
BY THE BAY
When I travel to the sea side I don’t bring back the sand or the shells,
I bring back the memories. the memories of colourful hues . the clear
blue sky merging with the beautiful tangerine of the sunset .

I bring back the reflections , the happy faces of the sailors in their
white and navy uniform , the smiles of the kids on the beach, running
around in their colorful swimsuits.
Keywords :

design inspiration :
anchor,
extra weft,
extra warp,
navigation symbols,
lighter counts,
balanced check,
symetric ,
compass,
neps,

Color directive:
shades of red,blue and white
 Initial Concepts

Keywords
Look
Fitness
Sportsman Spirit
Care free
Relaxed
Individualistic
Contentment
Marvel

Design Directives
Ginghams
Experiment with Ginghams
Balance
Symmetry
Dobby
Spot dobby
Pin stripes
Stitch dobby
Extra weft
Micro Checks
Twills
Play of color
Extra warp
Grindle and Melange yarn can be used
Classic checks to be encorporated

36
Final Concepts
Count : 20s + 2/40s X 20s + 2/40s

Construction : 68 X 50

Weave : Dobby

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30IND + 24AMS X 20

Construction : 64 X 60

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 50 x 50

Construction : 122 X 70

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 20CC X 20CC

Construction : 82 X 80

Weave : Twill

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 X 40

Construction : 100 X 76

Weave : 2/2 RHT

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 60 COM X 60 COM + 2/80

Construction : 154 X 117

Weave : Extra Weft

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 60COM+40AMS X 60COM+40AMS

Construction : 110 X 90

Weave : Plain

Blend : 100% Cotton

Finish : LA+ARVI AERO SILVER

Count : 50COM+2/101COM X 50COM+2/101COM

Construction : 155 X 104

Weave : Dobby

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 AMS X 30 AMS

Construction : 92 X 72

Weave : Dobby

Blend : 100% Cotton

Finish : AERO
Count : 50COM X 2/24AMS GRN + 50COM

Construction : 112 X 80

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 50 COM + 2/80 X 50 COM

Construction : 123 X 88

Weave : Extra Warp

Blend : 100% Cotton

Finish : Normal Shirting Finish

My World of Color
From place to place I travel breathing in the colors and vibrance of
new cities, meeting people of different kind . what I bring back with
me is the warmth of the people . the visualizations of the bright colors
that make make life cheerful.
 Initial Concepts

Keywords
Look
Fitness
Sportsman Spirit
Care free
Relaxed
Individualistic
Contentment
Marvel

Design Directives
Ginghams
Experiment with Ginghams
Balance
Symmetry
Dobby
Spot dobby
Pin stripes
Stitch dobby
Extra weft
Micro Checks
Twills
Play of color
Extra warp
Grindle and Melange yarn can be used
Classic checks to be encorporated

54
Final Concepts
Count : 40 X 40

Construction : 122 X 72

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 X 40

Construction : 122 X 72

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 50COM + 2/50 X 40 tencle

Construction : 128 X 96

Weave : Plain

Blend : 100% Cotton

Finish : LA+MR+CAL
Count : 40 X 40

Construction : 122 X 72

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 2/101 X 2/101

Construction : 124 X 90

Weave : 2/2 RHT

Blend : 100% Cotton

Finish : EVERFRESH
Count : 60 X 60

Construction : 144 X 108

Weave : Plain

Blend : 100% Cotton

Finish : POLO ARVY SILK

Count : 30 X 30

Construction : 86 X 64

Weave : Plain

Blend : 100% Cotton

Finish : MILD PEACH

Count : 40 X 40

Construction : 122 X 80

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 2/121 X 2/121

Construction : 148 X 124

Weave : Plain

Blend : 100% Cotton

Finish : COOL TOUCH

COLLECTION #02
Dressy Formals
SAUVE DANDY
 SAUVE DANDY

Park Avenue brings to you a collection of rich luxury

fabrics, for the season SS/2016. keeping the image of the
perfect man in mind , this collection is a mix of office
formals and party formals.

The Dandy was an early example of fashion being used to

make a democratic statement. Middle class men used cloth-
ing to mimic the lifestyles of aristocrats, elevating
their status among peers. Dandies rejected ornate, over-
stated fashion in favour of tailored and perfectly fitted
clothing; Dandy, the well dressed male, this theme brings
back the elegant male of the 1980s. a man who pays extra
attention to each minute detail of dressing up . be it the
cuffs or the oxford shoes, the dandy man has everything
in place. the dandy man is a mix of fashion and elegance.

This collection is characterized by a high degree of pre-

cision, perfection and poise. Its weaves and patterns ooze
finesse and timeless aura. This collection is an ode to
the classic man. He can be identified as the modern day
30 year old corporate honcho, young yet mature, balanced
yet determined, neutral yet opinionated.

71
 ABOUT PARK AVENUE

Park avenue ia a leading shirting brand of the world. It

is a fine product emulating contemporary international
style and luxury. A constant interchange of information
between technical specialists and designers guarantees
greater attention to details. Quality is ensured by using
the best raw materials and by using cutting edge technolo-
gies from processing the fibre to finishing the fabrics.
A unique combination of style and luxury, Park Avenue is
for the deserving few. Park avenue fabrics are character-
ised by Strength, Appearance retention, Wear Resistance,
Colour fastness. Park Avenue is available in 100 % Giza
cotton, 100 % linen & linen Blends varieties of Shirting
Range and 100 % Giza cotton, 100 % linen & linen Blends,
Cotton wool blends, Poly wool in Suiting Range . Park
Abenue narrates the story of chivalry and traditional
authority associated with manhood.

74
 DESIGN BRIEF

Objective
To develop a range of rich fabric with fine yarn count and
construction depending upon the
count of the fabric. The fabric will be designed in plain
as well as dobbies and will be treated by special types
of finishes.

The collection should include three color stories.

Overall dobby structures in single color should be made.
warp faced stripes, micro checks, spot dobby, chambray
should be a part of the collection.

weaves like twill, satin, plain, oxford, royal oxford

herringbone can be used.

75
 Initial Concepts

Technical specifications :

Count :
Construction :
Weave:
Finish
Blend:

Keywords Design Directives

Exquisite Overall Dobby
Classy Satin stripes
Luxury Chambray
Perfection Placement Dobby
Balanced Micro checks
Poise Symmetrical checks
Immaculate Geometric Dobby
Timeless Twills
Effortless Herringbone
Appeal
Crisp
Precision
Finesse
Royal

78
Final Concepts
Count : 2/121 X 2/121

Construction : 160 X 116

Weave : Dobby

Blend : 100% Cotton

Finish : LA + MR+ CAL

Count : 70 GIZA X 70 GIZA

Construction : 164 X 32

Weave : Dobby

Blend : 100% Cotton

Finish : LA + ETI
Count : 2/101 X 2/101

Construction : 160 X 1200

Weave : Dobby

Blend : 100% Cotton

Finish : Shirting Super Silk

Count : 2/82 X 2/81 GIZA

Construction : 142 X 100

Weave : Dobby

Blend : 100% Cotton

Finish : LA + ETI + CAL

Count : 2/141 GIZA X 2/141 GIZA

Construction : 186 X 108

Weave : Dobby

Blend : 100% Cotton

Finish : Super Silk

Count : 2/82 X 50

Construction : 124 X 90

Weave : Dobby

Blend : 100% Cotton

Finish : LA + LTC
Count : 50 COMP X 2/81 GIZA

Construction : 152 X 100

Weave : Dobby

Blend : 100% Cotton

Finish : LA + ETI + CAL

Count : 60 X 60

Construction : 159 X 120

Weave : Dobby

Blend : 100% Cotton

Finish : LAM + MR - Anti Microbial

Count : 2/101 GIZA X 2/101 GIZA

Construction : 152 X 112

Weave : 2/2 RHT

Blend : 100% Cotton

Finish : Supersilk
Count : 2/141 GIZA X 2/141 GIZA

Construction : 190 X 116

Weave : Dobby

Blend : 100% Cotton

Finish : LA + ETI + CAL

Count : 50 + 2/82 X 50

Construction : 124 X 102

Weave : Dobby

Blend : 100 % Cotton

Finish : LA
Count : 2/81 X 50 GIZA

Construction : 164 X 104

Weave : Dobby

Blend : 100% Cotton

Finish : LA + MXL + Teflon

Count : 2/80 GIZA X 2/80 GIZA

Construction : 152 X 112

Weave : Dobby

Blend : 100% Cotton

Finish : LA + ETI + CAL

Count : 2/81 GIZA X 2/81 GIZA

Construction : 148 X 110

Weave : Dobby

Blend : 100% Cotton

Finish : LA + MR + CAL
Count : 2/115 X 2/121

Construction : 1583 X 100

Weave : 2/1 RHT

Blend : 100% Cotton

Finish : LA + MR + Anti Microbial

Count : 50 X 50

Construction : 159 X 102

Weave : Dobby

Blend : 100% Cotton

Finish : LAM + MR + Anti Microbial

Count : 2/141 GIZA X 90 GIZA

Construction : 155 X 98

Weave : Plain

Blend : 100% Cotton

Finish : LA + ARVY Protain

Count : 2/101 X 70

Construction : 162 X 100

Weave : Dobby

Blend : 100% Cotton

Finish : LA + MR + CAL
Count : 60 X 60

Construction : 164 X 108

Weave : Plain

Blend : 100% Cotton

Finish : Shirting ETI + Calender

Count : 60 x 60

Construction : 110 X 84

Weave : Plain

Blend : 100% Cotton

Finish : Shirting Supersilk

Count : 2/101 X 2/101

Construction : 154 X 106

Weave : Dobby

Blend : 100% Cotton

Finish : LA + MR + Anti Microbial

COLLECTION #03
Outdoor Indigos
PURSUIT OF HAPPINESS
 PURSUIT OF HAPPINESS

Park Avenue brings to you a collection of rich luxury

fabrics, for the season SS/2016. keeping the image of the
perfect man in mind , this collection is a mix of office
formals and party formals.

The Dandy was an early example of fashion being used to

make a democratic statement. Middle class men used cloth-
ing to mimic the lifestyles of aristocrats, elevating
their status among peers. Dandies rejected ornate, over-
stated fashion in favour of tailored and perfectly fitted
clothing; Dandy, the well dressed male, this theme brings
back the elegant male of the 1980s. a man who pays extra
attention to each minute detail of dressing up . be it the
cuffs or the oxford shoes, the dandy man has everything
in place. the dandy man is a mix of fashion and elegance.

This collection is characterized by a high degree of pre-

cision, perfection and poise. Its weaves and patterns ooze
finesse and timeless aura. This collection is an ode to
the classic man. He can be identified as the modern day
30 year old corporate honcho, young yet mature, balanced
yet determined, neutral yet opinionated.

109
 ABOUT H&M

Hennes & Mauritz AB (H&M) is a Swedish multinational re-

tail- clothing company, known for its fast-fashion cloth-
ing for men, women, teenagers and children.H&M exists in
57 countries with over 3,500 stores and as of 2015 employed
around 132,000 people. It offers a range of relaxed, com-
fortable, and fine quality shirts which deliver values of
free thinking, free spirit, individualism, and depth to
the customers. H and M is synonymous to excellence and
fine craftsmenship. It encompasses diverse philosophies
and ideologies through its range of clothing. Having
positioned itself as a world leader in niche shirtings,
H and M is casuing ripples in the global market. H&M is
a brand that provides fast fashion at affordable prices,
and hence is popular among the youth.

112
 DESIGN BRIEF

Objective
To develop casual checks for Commertex, using plain weave
with indigo and reactive yarns of count 30s Ind+40s neX
40s com; . the contruction of the fabric is 96X76 with
NSF, LA and Peach finish. Width of the fabric: 59 inches
with a reed of 88/2.

The collection can be divided into two parts, one being

the yarn dyed checks in counts of 30s and 40s witha con-
struction ranging between 100*80 . the checks have to be
within a repeat size of 2-5 inches in plain weave.
the other story would be of dobby concepts, which couls
include experimentation with yarn , dobby size . a maximum
of 18 shafts has to be used. Double cloth concept can be
introduced.

113
 Initial Concepts

Technical specifications :

Count :40s IND, 30s ne , 40 Ams

Construction :106*70 YDC , 118 *78 Dobby
Weave:plain, dobby
Finish:normal Shirting Finish
Blend: 100% cotton

Keywords Design Directives

Enchant Bright balanced yarn dyed checks
Oriented 100%
Dreamer slub yarn to be incorporated
Happy Double cloth
Bright Spot dobby
Playful Extra weft
Energetic Repeat size : 2-5.5 inch
Playful Clean Checks With bright accents
Indigo Should be majorly dominant

Dobby : Chambray dobby with clean look , sol-

ids, spaced dyed effects. stitch dobby effect.

116
Final Concepts
Count : 30 IND X 30 COM

Construction : 106 X 76

Weave : Dobby

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 X 40

Construction : 128 X 70

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 IND X 30 COM

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 IND X 20 COM

Construction : 119 X 68

Weave : Dobby

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 30

Construction : 132 X 68

Weave : Dobby Craming

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 IND X 40+24 AMS

Construction : 120 X 68

Weave : Extra Weft

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 IND + 30 X 30

Construction : 110 X 80

Weave : Dobby

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 IND X 40 CVC

Construction : 136 X 80

Weave : Dobby (indigo Chambray)

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 IND X 30 COM + 30 IND

Construction : 118 X 78

Weave : Extra Weft

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 X 40

Construction : 136 X 120

Weave : Double Cloth

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 IND X 30 COM + 2/80

Construction : 143 X 76

Weave : Dobby (Weft Chambray)

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 IND X 30 COM

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 COM X 30 COM

Construction : 128 X 90

Weave : Double Cloth

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 40 X 40

Construction : 128 X 70

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

Count : 30 X 40

Construction : 106 X 76

Weave : Plain

Blend : 100% Cotton

Finish : Normal Shirting Finish

 CONCLUSION
The Graduation Project at Arvind Limited proved to be
challenging yet extremely enriching.

I was fortunate enough to be a part of a highly competi-

tive team and acquire valuable inputs and guidance at
every step of work. The project imbibed in me an improved
design sensibility, a disciplined approach towards work,
nourished and adept software handling skills, efficient
incorporation of trends and client expectations, and a
vision to widen my horizons as an individual and design
professional.

I was tutelage by an extremely supportive and coopera-

tive mentor, Mr.Abhijeet Mahadane, who guided me at every
level of my process.

The entire team of Shirting department have contributed

to my growth and learning in more than one way. The ex-
perience of working on diverse range of collections in-
troduced me to the professional ways of working. Being a
part of a dynamic and pervasive organization like Arvind
Limited taught me to be disciplined yet open to challenges
at every step of learning.

142