Q2.

How effective is the combination of your main

product and ancillary texts?

Title:
The title of our documentary is ‘Status’ and is shown
throughout all 3 products.

Date and Time of documentary:

The radio advert and DPS both display the same date and time for our
documentary showing, however, we did not add this onto the
documentary because documentaries don’t commonly how the date and
time on them.

Vox Pop:
The vox pop used in our documentary was featured in our radio advert.
This was done to link the 2 together and show different opinions of
parents. However, the vox pop was not shown in the DPS because the
article was about the presenter and the overall purpose of the
documentary, therefore, was vox pop was not
relevant.

Use of Experts:
In our documentary and radio advert we displayed
the same expert interview clip to show a view of an
expert. We also showed the same expert interview
between the documentary and the DPS. This
shows how we used synergy across our 3
products to connect them all and give audiences
an insight into the documentary.
Statistics:
We used statistics in our documentary,
however, we did not use these statistics in
our radio advert or DPS. This was because
our radio advert was a role-play advert to
show comedy and opposing opinions from
within the documentary, therefore, statistics
weren’t relevant. We also didn’t use statistics in our DPS as we felt
statistics was a big part of informing our audience in the documentary,
so we did not want to give too much away in the article.

Presenter:
The presenter’s voice was used in all 3 products. This
shows synergy because our presenter was shown
on-screen and as a voice over in the documentary, as
a voice over in the radio advert and throughout the
article and as the main image of our DPS.

Music:
We used the same music within our documentary and
radio advert, however, it was a lot louder in our documentary which was
more effective, therefore, I feel we could’ve increased the volume of the
music in our radio advert to create more synergy between both products.

Special FX:
One special effect we sed was the sound effect of the typing used in
both the documentary and the radio advert. This was important and is
immediately informed our audience that the documentary would be
based around social media.
Mise-en-scene:
The mise-en-scene of computers in the background during one of our
expert interview in shown as synergy between our documentary and
DPS. This is done to mediate the products to inform the audience of
social media throughout the documentary and DPS. It also encodes a
message of social media through social media logos shown throughout.
This links to Stuart Hall’s audience reception theory as our audience
would decode a preferred reading of different views on social media.

Colour Scheme:
Throughout our documentary and DPS, the colour scheme is a dark
blue. This was done to mediate the products because the colour is
typically associated with Facebook, so subtly indicates to the audience
that the documentary will be about social media.

Channel research

Production Companies:
The production company for our documentary is ITV2, while the DPS
production company is Radio Times. These 2 companies link because
Radio Times shows ITV2 as a channel and shows the listing for ITV2
each week. The production company for our radio advert was Capital
FM. This links to ITV2 because Capital FM often advertise and discuss
ITV2’s programmes, such as Love Island and Survival of the Fittest. This
shows vertical integration through ITV2 and Capital FM as Capital FM
advertises ITV2 and they both have the same target audience. This also
creates synergy across all 3 of our products as all our production
companies link together through advertising. The conglomerate of
Capital FM is Global Radio, which owns many radio stations that often
appeal mainly to teenagers as their primary audience.
Primary Audience:
The primary audience for all 3 of our products is teenagers aged 13-18.
This was done across the DPS and radio advert so it would entice our
primary target audience for our documentary. The primary audience for
Capital FM is teenagers aged 13-18, therefore, the production company
we chose would engage our exact primary audience. The primary
audience for ITV2 is alo teenagers, however, it is slightly older of around
16-21. This would still engage our target audience to watch our
documentary. However, the target audience for Radio Times was our
secondary target audience for our documentary of parents aged 40-50.
This however, would still engage our secondary target audience to watch
our documentary.

Secondary Audience:
Ou secondary target audience across all 3 products was parents aged
40-50. The secondary target audience for ITV2 and Capital FM is adults
over 30. This would still engage our secondary target audience to watch
our documentary. The secondary target audience for Radio Times is
teenagers. This links to the theory of binary opposites as Radio Times’
secondary target audience is our primary target audience, therefore,
both our primary and secondary target audiences would still be engaged
by the DPS in Radio Times. Also, Radio Times’ primary audience of
parents would see the article and recommend it to their teenage son/
daughter, therefore, engaging our primary target audience.

Narrative:
Across all 3 products we left an open-ended narrative for audiences to
decide upon their own opinion of social media. This was done through
Barthe’s enigma codes to make audiences pose questions such as; is
social media completely bad? After seeing the pros and cons of social
media, do I think there is safety online? Am i addicted to social media?
Overall conclusion:
Our products are easily identifiable to our audiences through the
repeated colour scheme created through synergy throughout all 3
products, the same title being used, the same mise-en-scene used
throughout, the same presenter used throughout all 3 products, and the
same experts used throughout. Our 3 products were successful through
the links and synergy we made across all 3 products to make them
appear part of the same documentary. I am happy with the links made,
however, we could’ve used the exact same vox pop clip and louder
music within our radio advert as the documentary to perfectly match
them together. Overall, our 3 products meet my expectations and the
conventions for the documentary, DPS and radio advert.