Vets4Warriors

2017 Social Media

Jan 01, 2017 - Dec 31, 2017

1/1/17 - 12/31/17
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Included in this Report

Vets4Warriors Vets4Warriors
Vets4Warriors
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Twitter Activity Overview

326,853 6,973 319

Organic Impressions Total Engagements Link Clicks

Twitter Audience Growth

AU D I E N C E G R OW T H , BY M O N T H

100

80

60

40

20

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

N E W F O L LOW E R A L E RT S AC T UA L F O L LOW E R S G A I N E D

Follower Metrics Totals

Total Followers 968 Total followers increased by

New Follower alerts

Actual Followers gained

705

310
100.0%
since previous date range

People that you followed 96

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Twitter Posts & Conversations

M E S SAG E S P E R M O N T H

100

80

60

40

20

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

RECEIVED SENT

Sent/Received Metrics Totals The number of messages you

sent increased by
Tweets sent 661

Direct Messages sent 3 175.5%

Total Sent 664 since previous date range

The number of messages you

Mentions received 584 received increased by

Direct Messages received

Total Received 593

9
42.2%
since previous date range

Twitter Top Posts, by Reach

Tweet Reach Responses Clicks Retweets

Vets4Warriors
Stay tuned for #V4WTV on Saturday 4/29 5:30PM EST as we soar above the
clouds at In Flight Balloon Adventures with @wwp @mgrahamm2 231,901 11 – 10
https://t.co/rN0Ok1iZz6

(Tweet) April 28, 2017 11:28 am

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Twitter Top Posts, by Reach

Tweet Reach Responses Clicks Retweets

Vets4Warriors
Thank a veteran for their service by helping them transition to civilian life, via
@njdotcom, @mgrahamm2 https://t.co/2TakzQyNDB 185,807 7 – 7

(Tweet) by Danielle D. November 11, 2017 9:07 am

Vets4Warriors
We provide 24/7 peer support for any #veteran, service member,
#MilitaryFamily or #caregiver. Call to talk with ano… 158,170 19 – 19
https://t.co/1RPHSK6C4u

(Tweet) by Shannon M. November 18, 2017 12:20 pm

Vets4Warriors
#Vets4Warriors is available 24/7 to hear your thoughts and concerns and
help guide you through them. You are not al… https://t.co/oXJFEy3ahN 141,046 21 – 21

(Tweet) by Danielle D. October 24, 2017 12:26 pm

Vets4Warriors
.@RutgersU was recognized as one of the best colleges in its region &
one of the best for #veterans! https://t.co/ztRfJP3Udj 129,075 7 – 6

(Tweet) by Danielle D. September 13, 2017 1:16 pm

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Twitter Impressions

I M P R E S S I O N S , BY M O N T H

60K

50K

40K

30K

20K

10K

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

IMPRESSIONS

Impressions Metrics Totals Total Impressions increased by

Average Impressions per Day 895

100.0%
Organic Impressions 326,853 since previous date range
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Twitter Publishing Behavior

S E N T M E S SAG E C O N T E N T YO U R T W E E T I N G B E H AV I O R

14%
78 C O N V E R SAT I O N

PLAIN TEXT 86%

U P DAT E S

661 362
TWEETS SENT
PAG E L I N K S
35%
N E W C O N TAC T S

221 65%
P H OTO L I N K S E X I ST I N G C O N TAC T S
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Twitter Engagement

E N G AG E M E N T C O U N T

500

400

300

200

100

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

REPLIES RETWEETS LIKES TWEETS SENT

Engagement Metrics Totals

Replies 48
The number of engagements
increased by
Retweets 1,654

Retweets with Comments 118 100.0%

Likes 2,874 since previous date range

Total Engagements 6,973

Engagements per Follower 7.20

The number of impressions per
Impressions per Follower 337.66 Tweet increased by

Engagements per Tweet

Impressions per Tweet

10.55

494.48
100.0%
since previous date range

Engagements per Impression 0.021

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Twitter Audience Demographics

F O L LOW E R S BY AG E F O L LOW E R S BY G E N D E R

43%
18-20 0%

21-24 1.5%

25-34 F E M A L E F O L LOW E R S
15.4%

57%
35-44 41.5%

45-54 16.9%

55-64 13.9% M A L E F O L LOW E R S

65+ 10.8%

Men and people between the ages of 35-44 appear to be the leading force among your recent followers.

Twitter Stats by Profile

Impressions
Total Follower Tweets Engagements
Twitter Profile Impressions per Engagements Retweets
Followers Increase Sent per Follower
Follower

Vets4Warriors 968 100.0% 661 326,853 337.66 6,973 7.20 1,654

Facebook Activity Overview

746,061 18,777 1,374

Impressions Engagements Clicks
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Facebook Audience Growth

L I K E S B R E A K D OW N , BY M O N T H

200

150

100

50

-50
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

ORGANIC LIKES PA I D L I K E S UNLIKES

Audience Growth Metrics Totals

Total Fans 4,944

Total fans increased by
Paid Likes 18

Organic Likes 1,231 25.4%

since previous date range
Unlikes 230

Net Likes 1,019

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Facebook Publishing Behavior

P O ST S , BY M O N T H

40

30

20

10

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

P O ST S S E N T

Publishing Metrics Totals

Photos 154
The number of posts you sent
increased by
Videos 47

Posts 135 20.4%

Notes – since previous date range

Total Posts 336

Facebook Top Posts, by Reach

Post Reactions Comments Engagement Reach

Vets4Warriors
Thank you Enlisted Association of the National Guard of the United States
and Army OneSource #werewithyoualltheway
#discoverthepowerofconnection #salute U.S. Marine Corps U.S. Navy U.S.
Army U.S. Army Reserve United States Air Force National Guard Air 718 20 4.6% 18,140
National Guard U.S. Coast Guard

(Post) February 08, 2017 4:18 pm

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Facebook Top Posts, by Reach

Post Reactions Comments Engagement Reach

Vets4Warriors
Humans of New York featured Director of Vets4Warriors, Major General Mark
Graham, and his wife, Carol Graham, in a Humans of New York series on
Invisible Wounds. Learn more about their story:
320 23 6.5% 8,644
http://www.humansofnewyork.com/tagged/Invisible-Wounds#11

Humans of New York - Invisible Wounds

(Post) July 01, 2017 12:51 pm

Vets4Warriors
Vets4Warriors we are here to help you 24/7. Peer to Peer, Veteran to
Veteran. Confidential. Helping service members and their family members.
We are who we serve. Call now 855-838-8255

552 28 8.4% 7,600

(Post) February 27, 2017 10:01 am

Vets4Warriors
Happy St. Patrick's Day Part 2 #irishwithaudio 855-838-8255
308 68 8.2% 6,758

(Post) March 17, 2017 4:14 pm

Vets4Warriors
#Vets4Warriors providing #peer support services since 2011. Call us
855.838.8255 or #chat with us online www.vets4warriors.com and speak to
another #Veteran. No voicemail, No phone tree, call and speak to a live peer.
#Salute Army OneSource

74 – 2.2% 5,537

(Post) March 22, 2017 4:15 pm

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Facebook Impressions

PAG E I M P R E S S I O N S , BY M O N T H

120K

100K

80K

60K

40K

20K

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

PA I D ORGANIC VIRAL

Impressions Metrics Totals

Organic Impressions 362,602

Total Impressions increased by
Viral Impressions 361,074

Paid Impressions 22,385 34.6%

since previous date range
Total Impressions 746,061

Average Daily Users Reached 1,191

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Facebook Video Performance

VIEW METRICS V I E W I N G B R E A K D OW N

2.8k 93%
ORGANIC VIEWS
ORGANIC FULL

7%
17.5k PA I D V I E W S

21.8k
TOTAL VIEWS
O R G A N I C PA RT I A L

8%
287 C L I C K P L AYS

PA I D F U L L
92%
AU TO P L AYS

1.2k
PA I D PA RT I A L
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Facebook Engagement

AU D I E N C E E N G AG E M E N T, BY M O N T H

2.5K

2K

1.5K

1K

500

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

R E AC T I O N S COMMENTS SHARES

Action Metrics Totals

Total Engagements increased
Reactions 14,842
by
Comments

Shares
683

3,252
66.7%
since previous date range
Total Engagements 18,777
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Facebook Audience Demographics

Page Fans People Reached People Engaged

BY AG E BY G E N D E R

44.0%
13-17 0.1%

18-24 2.1%

25-34 20.5% MALE

56.0%
35-44 26.9%

45-54 24.7%

55-64 17.1% FEMALE

65+ 8.6%

Women between the ages of 35-44 appear to be the leading force among your fans.

Top Countries Top Cities

United States 4,614 Colorado Springs, CO 87

Italy 197 New York, NY 77

Germany 12 Lawton, OK 41

Canada 10 San Antonio, TX 41

United Kingdom 10 Phillipsburg, NJ 37

Facebook Stats by Page

Total Fan Posts Impressions Engagements Link

Facebook Page Impressions Engagements
Fans Increase Sent per Post per Post Clicks

Vets4Warriors 4,944 25.39% 336 746,061 2,220 18,777 55.9 1,374

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Instagram Activity Overview

695 6,255 81
Total Followers Likes Received Comments Received

Instagram Audience Growth

AU D I E N C E G R OW T H , BY M O N T H

250

200

150

100

50

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

F O L LOW E R S G A I N E D

Follower Metrics Totals

Total followers increased by
Total Followers 695

Followers Gained 138 100.0%

since previous date range
People that you Followed 1
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Instagram Publishing Behavior

MEDIA PER MONTH

30

25

20

15

10

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

MEDIA SENT

Publishing Metrics Totals

The number of media you sent
Photos 218
increased by
Videos

Other
2

7
100.0%
since previous date range
Total Media 227

Instagram Top Posts

@vets4warriors @vets4warriors @vets4warriors

75 Engagements 65 Engagements 65 Engagements
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Instagram Outbound Hashtag Performance

M O ST U S E D H AS H TAG S M O ST E N G AG E D H AS H TAG S

#vets4warriors 104 #vets4warriors 3,165

#veterans 41 #salute 1,513

#salute 41 #veterans 1,046

#military 28 #military 781

#veteran 16 #veteran 595

#icymi 12 #icymi 277

#families 8 #families 275

#army 6 #usmc 274

#militaryfamily 5 #army 238

#servicemembers 5 #womeninbusiness 217

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Instagram Engagement

AU D I E N C E E N G AG E M E N T, BY M O N T H

1K

800

600

400

200

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

LIKES RECEIVED COMMENTS MEDIA SENT

Engagement Metrics Totals The number of engagements

increased by
Likes Received 6,255

Comments Received 81 100.0%

Total Engagements 6,336 since previous date range

The number of engagements per

media increased by
Engagements per Follower 9.12

Engagements per Media 27.91 100.0%

since previous date range
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Instagram Top Influencers Engaged

@eugeneaest… @ammoathletic
20.3k Followers 19.8k Followers

@vegan_official @protections… @djzee

34.0k Followers 16.7k Followers 10.7k Followers

Instagram Stats by Profile

Total Follower Followers Media Comments Total Engagements Engagements

Instagram Profile
Followers Increase Gained Sent Sent Engagements per Media per Follower

Vets4Warriors 695 100.0% 138 227 8 6,336 27.9 9.12

Group Activity Overview

1,072,914 32,086 1,693

Impressions Engagements Link Clicks
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Group Audience Growth

AU D I E N C E G R OW T H , BY M O N T H

350

300

250

200

150

100

50

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

FAC E B O O K TWITTER I N STAG R A M

Audience Growth Metrics Totals Change

Total Fans 6,607 67.6%

Total followers increased by
New Facebook Fans 1,019 25.4%

New Twitter Followers 310 100.0% 67.6%

since previous date range
New Instagram Followers 138 100.0%

Total Fans Gained 1,467 67.6%

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Group Engagement

E N G AG E M E N T S P E R M O N T H

5K

4K

3K

2K

1K

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

FAC E B O O K TWITTER I N STAG R A M

Engagement Metrics Totals Change

The number of engagements
Facebook Engagements 18,777 66.7%
increased by
Twitter Engagements

Instagram Engagements
6,973

6,336
100.0%

100.0%
184.8%
since previous date range
Total Engagements 32,086 184.8%
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Group Message Volumes

M E S SAG E S P E R M O N T H

200

150

100

50

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

S E N T M E S SAG E S R E C E I V E D M E S SAG E S

Sent Messages Metrics Totals Change

Facebook Posts Sent 336 20.4% Message volume increased by

Twitter Tweets and DMs Sent

Instagram Media Sent

664

227
175.5%

100.0%
136.0%
since previous date range

Total Messages Sent 1,227 136.0%

Received Messages Metrics Totals Change

Facebook Messages Received 812 142.4% Message volume increased by

Twitter Messages Received

Instagram Comments Received

593

81
42.2%

100.0%
97.6%
since previous date range

Total Messages Received 1,486 97.6%

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Group Impressions

IMPRESSIONS PER MONTH

200K

150K

100K

50K

0
J AN FEB M AR A PR M AY JUN JUL AUG S EP T OCT NOV DEC
2017

FAC E B O O K TWITTER

Impressions Metrics Totals Change

Total Impressions increased by
Facebook Impressions 746,061 34.6%

Twitter Impressions 326,853 100.0% 93.6%

since previous date range
Total Impressions 1,072,914 93.6%

Group Stats by Profile/Page

Total Fan /
Fans / Follower Messages Impressions Engagements Link
Profile/Page Followers Increase Sent Impressions per Post Engagements per Post Clicks

Vets4Warriors
968 100.00% 661 326,853 494 6,973 10.5 319
@Vets4Warriors

Vets4Warriors
4,944 25.39% 336 746,061 2,220 18,777 55.9 1,374
Business Page

Vets4Warriors
695 100.00% 227 – – 6,336 27.9 –
@vets4warriors