Tata Motors Sonia

Not only in India, it has left its footprint across the globe, be it its acquisition of Jaguar or
Land Rover (UK established car brands).
According to Hillman & Hitt, (2009) Tata motors have grown exceedingly well in the 60
years of its conception, because of its procurement of latest technology and understanding of
Indian mindset
According to Glueck & Jauch,” mission is the answer to the question- ‘what business are we
in?’” and every company must identify its mission as it is the nucleus, the basic cell, the spirit,
philosophy and stimuli that propels the company to achieve its desired goal. Management
gurus- Peter Ducker & Theodore Levitt were the first to do extensive study and highlight the
importance of mission in planning of business endeavour.

A vision is the structured course towards the future of a company, which is diligently followed
by the company.

Tata’s experience and technical impetus and its commendable alliance with more than 100
outlets, will provide ground for tailoring and formulating of Nano, which would further
reinstate Tata’s ever presence as an automobile enterprise.

Values are the moral guidelines that prevents the organisation to over-step the moral and ethical
borders, for more profit margins. Tata motors have always put its values before business, and
has been always looked as an idol for other enterprises in preserving and following the values.

Does it create economic sensibility? Will the company achieve economies of scale, scope or
experience? Would it be relevant in relation to environment and capabilities?

Since the resources are quantitative in nature and measurable, specific engines can be used to
calculate it-Capital movement scrutiny and predictions, Break-even analysis and Resource
implementation and distribution analysis.

Return focuses on the anticipated fruition by the stakeholders (non-financial and financial).
Shareholders anticipate an increment in their investment, the employees expect promotions and
the consumers await greater monetary worth.
Risk grips the possibility and hazards resulting from the breakdown of strategy (non-financial
& financial). All business ventures are vulnerable to risk to some extent, it is the way a
company prepares itself to handle the risk is the strategic ability of the company.

Reaction of Stakeholders towards implementation of new strategy, which may involve

releasing of new shares, hiring new or cutting down of work force, or depreciating of quality
of product due to untimely reasons.

Strategy is an incessant process, which requires regular assessment and evaluation. Strategy
evaluation depends on the following six factors-:

1. Internal Consistency- consistency in employment of strategy denotes that the strategies

appointed are being followed with regular assessment and the targets are completed in the
specified time. If the managers are lethargic and not vigilant enough the organisations must
take certain immediate and drastic steps. Hence, the internal strategy must be regularly
evaluated to avoid emergent strategy.
2. Consistency with the environment- the environment and the society is an everchanging
stratum, and the companies need to predict and fathom the course of environment
beforehand, if possible, to attune it with the product to be launched.
3. Appropriate in the light of available resources- the evaluation of strategy depends on
disposal of absolute combination of resources like money, raw material and human force
within the particular time frame, a perfect recipe, which is rarely possible with so many
improbabilities.
4. Satisfactory Degree of Risk- with any business the risk is inevitable, but the degree of risk
depends on three factors- the uncertainty of consistent value and presence of resources; the
exhaustion of time till which the resources were committed; the magnitude of resources
dedicated to a project; the larger the magnitude of resources the bigger the proportion of
risk involved.
5. Appropriate Time Horizon- the timing of a project has always been a critical factor in
determining the success of any business. It is well observed in this research how delay in
setting the unit lead to subsequent delay in the production and launching of Nano. The
delayed time factor not only nullifies the market opportunities, but derails strategic
significance, propelling the company to restart the programme, thereby putting burden on
the budget.
6. Workability- the strategy in progress should be regularly assessed from the time of
formulation, instead of waiting for the results. It is only when the project is in the middle
and at crucial point that the strategy begins to fall apart. It can be augmented and changed
if it is not workable. There are many symptoms that hints the workability of the strategy.
The degree of harmony among the executives, the alertness to identify any glitches
beforehand and the estimation of resources required around the finishing line. This can
either eliminate wastage of resources or help in procuring of resources without last minute
hassle.

An organizations capability directly depends on its selection, training and extracting the
hidden talents of their workforce, and subsequent leaders to steer the workforce
encouragingly towards the mission of the organization. The external qualities like great
infrastructure, machinery and technology have meaning only when they can be judiciously
incorporated. Again, mere capabilities are not sufficient, if the company has no culture to
develop and exploit these talents. The report discusses the capabilities Tata Nano should look
for to incorporate and exploit for its successful venture

There is often a comparison between the organizations capabilities with the market stratum.
Companies which fall short of market expectations either renovate themselves or succumb.
There are many companies which are the apple of the consumers, because they are constantly
on the road of enhancing their capabilities, although people are seldom aware of the
management intricacies involved in making them so. The assessment of company’s capability
often begins in the marketing stratum, with consumers’ verdict.

Companies who are always steering their workforce towards learning of new technology
always have better capabilities to establish themselves. There are examples of many well
established companies wiping off, due to not changing their age-old methods in absence of
learning.