Grace Cameron-Muller (100943765)

DIA10001 20th Century Design, Studio Group 7, Anna Caione.

STUDIO LEARNING TASK 1
Q1.
The industrial revolution was the movement to series and mass production of
industrial design products, and began in England around the middle of the 19th
century. Industrialisation caused the development of design as a profession by
creating the basic requirements and job opportunities, and changed the role of the
designer to now additionally consider technical physics, material science,
construction, quality standards and serialization.

Q2.
A series and mass production refers to the production in large quantities of normal
everyday objects, for example chairs and furniture, as opposed to individual creation
and design. It was the termination of trading and customs barriers in regard to mass
production that allowed for a high turnover in international sales.

Q3.
Form follows function, is a design principle that simplifies the form of an object by
limiting it to its basic function.
Supporters of Modernist design and functionalism held 2 assumptions about form
follows function. The first being that, the form of an object had to suit its function;
meaning no additional ornamentation for the sake of aesthetics. The second, that
industrial conditions of production need to simplified in order to produce
inexpensive, consistent, and good quality products; also necessary for social reform.

Q4.
(Interior Architecture)
The artistic/aesthetic
The visual appearance, interest and attraction to a space is beyond important in
interior design. The profession thrives on the creativity of the designer, where skill is
seen to lie in the ability to create aesthetic appeal within a room or any given space.
The technical/functional
Ideas, concepts and final products of an Interior Architect, require not just the
aesthetics but functionality and technical aspects for example the interaction
between a space and the users is a key function in the creation done by designers.
The marketing orientation
Design is a competitive profession, everybody has ideas, and dreams, and plans, but
in regard to final product, an interior architect would more or less rely upon a design
marketer or representative for the marketing orientation.
The theoretical/scientific
Highly considered in the development of a final product, in this profession you would
be constantly asking yourself questions like; Will this physically work? Theoretically I
want it to look like ‘this’ however the laws of science say it will not work?
The organisational/administrative
Design is a constantly flowing process, it require Interior designers to record and
document ideas in an organised developmental way.
Grace Cameron-Muller (100943765)

Q5.
From early 20th Century to 1970s, the functionality of a product was the gauge of an
industrial product, with great importance seen in the practicality, technical functions
and requirements for mass production.
However as seen in American industrial design, the focus was about the styling and
marketing of a product, with the selling point in the aesthetics of a product.
In contrast, German design in the 1950s and 1960s, the basic function of a product
was the symbolic nature of the product. The ability of objects (such as a chair), could
communicate a variety of messages, whether it was a just a seating tool, or
documentation of a social status, or express the personality of art form.

Q6.
The symbolic function.
The artist, David Lancashire, has expressed
unity and harmony as seen in the division of
the image vertically, with each half balanced
compositionally, and with juxtaposed
colours. The colours themselves are natural,
earthy tones, that reflect upon the Australian
land, along with the iconic Australian
national animal, a kangaroo.

David Lancashire - Peace Roo poster, 2000, for

Sydney Olympics
Source:
http://www.vam.ac.uk/users/sites/default/files/
album_images/48168-large.jpg

The aesthetical function.

This corkscrew designed by Alessandro Mendini, demonstrates
how the styling and aesthetics of an object can be the
marketing point. When analysing this design, on a basic
functional/practical level, the corkscrew indeed opens a bottle
of wine. It is the visual aesthetics, as seen in the composition by
the female figure, it adds that touch of character, humour, and
beauty to an otherwise boring kitchen appliance.

Alessandro Mendini - Anna G corkscrew, 1994, for Alessi

Source: http://geoffrey-drayton.co.uk/wp-
content/uploads/2013/05/00_236.jpg
Grace Cameron-Muller (100943765)

Practical, technical function.

This product is plain, simple, and
elegant in its design, with no
emphasis here or there, just on
the function/purpose of the
product. This radio only has what
it needs, it is minimalistic, and
strips the design back to the
practical and technical functions.

Dieter Rams - RT 20 radio, 1963

Source: https://s-media-cache-
ak0.pinimg.com/236x/43/b5/a3/43b5
a31a382e700001d3f604c980d617.jpg

Q7.
David Lancashire
David is an Australian graphic designer, originally from the UK but has spent majority of his
life in Australia, taking a great interest into the local culture. He has contributed to the
industry by addressing social and political issues through his art, as well as his love for flora
and fauna.

Alessandro Mendini
Born in Milan, Mendini is well known as an influential architect and designer. Involved in th
renovation of Italian design in the 1980s, he designed objects for artistic aesthetical
pleasure, as seen in the Anna G Corkscrew, creating objects that were popular and a
commercial success.

Dieter Rams
Dieter Rams trained in interior design and architecture, soon joining a German architectural
firm after the war, before moving on to work for Braun in the industrial design industry.
Rams strived to create objects that were sustainable, and would not go out of style by
keeping his designs very neutral.
Grace Cameron-Muller (100943765)

BIBLIOGRAPHY
Image references
David Lancashire - Peace Roo poster, 2000, for Sydney Olympics
Source: http://www.vam.ac.uk/users/sites/default/files/album_images/48168-large.jpg

Alessandro Mendini - Anna G corkscrew, 1994, for Alessi

Source: http://geoffrey-drayton.co.uk/wp-content/uploads/2013/05/00_236.jpg

Dieter Rams - RT 20 radio, 1963

Source: https://s-media-cache-
ak0.pinimg.com/236x/43/b5/a3/43b5a31a382e700001d3f604c980d617.jpg

Website Refernces
https://desktopmag.com.au/features/interview-david-lancashire/#.V6f5YTnnako

http://www.alessi.com/en/products/designers/alessandro-mendini

http://www.fastcodesign.com/3043815/dieter-rams-if-i-could-do-it-again-i-would-
not-want-to-be-a-designer