Documente Academic
Documente Profesional
Documente Cultură
OBJECTIVE
Syllabus outline
An Introduction Business
o Characteristics of business
o Components of business
o Nature of Business
Sole proprietorship & Partnership
o Definition of Sole proprietorship & Partnership
o Types of Partnerships
o Termination of Partnership
o Partnership Deed
Expanding Business
o Franchising
o New Trends in the Business
o Joint Venture
o Strategic Alliance
o Merger
Stake Holders
o Rights Of Customers
o Responsibilities of organizations towards Environment
o Ethics for Advertising
o Management
Managerial Skills
o Goal Setting
o Level of Strategies
o Objective of Goal setting
o Mission Statement
o Types Of Goals
o Scope Of HRM
o Human resource Planning
o Interview and Types of Interview
o Human Resource Development (HRD)
o Methods of Trainings
o Performance Appraisal
Marketing
o Difference between Marketing and Selling
o Classification of products
o Marketing Manager
o Roles of Marketing Manager
o Marketing Mix
SYLLABUS BREAKUP
WEEK TOPICS
13th Presentations
14th Presentations
15th Revision
16th
FINAL SEMESTER EXAMINATION
Reference Books