Documente Academic
Documente Profesional
Documente Cultură
On
E- Commerce and
Marketing
Executive summary
Online marketing and e-commerce is a booming industry and thus, more
number of retailers and consumers are shifting their business activities on the
web. This has promoted the rise of issues with online marketing besides its
major benefits for both companies and customers. There are various uses an
online business and thus, it has to be designed effectively for dynamic markets.
The report aims at analyzing online activities of a business and its customers for
purchasing and selling of goods and services. It also explains ways in which
payment can be done online and discussed concerns associated with the same in
consumers markets.
There are different promotional strategies which an online business may
use for making their products and services visible and available for customers.
The report has attempted to explain these strategies which are required to be
aligned with customer benefits in markets. Research done in the report also
deals with a number of factors which have to be considered by an online firm
for dealing with issues involved regarding the same. There is a need for an
online business to understand responses of customers towards its website and
the changes in their demands as a result. Thus, report has explained ways in
which the business can become customer-oriented while running a website
online with efficiency and effectiveness.
INTRODUCTION ................................................................................................ 3
Part A .................................................................................................................... 3
Part B..................................................................................................................... 6
CONCLUSION ..................................................................................................... 8
REFERENCES.................................................................................................... 10
BIBLIOGRAPHY ............................................................................................... 12
Part B
There are different promotional strategies that can be considered by
Etsy.com in creating its product awareness and developing better promotional
schemes for its products. The various promotional options that can be used by
etsy.com are:
Social media marketing: As explained above the company can take up the
option of social media marketing that will help in promoting the online
groceries and products to the customers and develop a better awareness
(Shalhoub, 2007).
Advertising and personal selling: This is another way that company might
adopt towards creating awareness of the products of etsy.com by effective
advertising and also involving in personal selling its products to its
potential customers (Khosrowpour, 2004).
Customer relationship management: This is another way that Etsy.com
can take up to attract more and more customers towards the company and
its products. This online retail store can keep a better relationships and
contacts with its customers and also providing benefits and offers (Plant,
2000).
Benefit to customers
Benefit to customers in this the company need to understand the benefits
that Etsy.com promotions will have on the customers. This will include all
schemes that can attract the customers and thus ensure better success of
organization. The company must effectively decide its pricing and profit
margins that will benefit both customers and company (Duque, 2011).
Expectations of customers
Further etsy.com also needs to effectively understand the needs of the
customers. They can involve in marketing research and thus identify customers’
needs, demands and expectations. Moreover, customers also expect geniuses
within the products they purchase from online website like etsy.com and also
require that company offers sound information regarding the same. They expect
that firm provides them with necessary information regarding payments and
funds transfer as well as procedures for the same (Fiore and Kelly, 2007).
CONCLUSION
The report has explained the operations of a small online retailer
company which is based in the UK namely etsy.com. It has explained was in
which social media can be used by firm in terms of marketing planning tool for
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<http://toolkit.smallbiz.nsw.gov.au/part/21/103/476>.