1

COMPANY PROFILE

Daily

“AFTAB”

LAHORE – MULTAN &

KARACHI

Document Version 3.02

Company Daily AFTAB
Created By Mohsin Seyal
Dated January 01, 2017
 TABLE OF CONTENTS

1. Executive Summary

2. Introduction

3. Senior Management

4. Technical Data

5. AFTAB Offers

6. Circulation Break-up

7. Advertisement Tariff
Executive Summary
AFTAB is the legendary name in Newspaper history of Pakistan specially Punjab. With
the newly equipped team of highly professionals and entrepreneurs AFTAB has
started its journey towards the heights again. With the conviction achievement of
business community, business relationship offices, marketing companies and
advertising agencies we see a bright and prosper future. We believe our
specialization is that we are close to the 80% of the population i.e. the rural
community.

Introduction
Daily AFTAB as you already know is one of the leading regional newspapers of
southern Punjab (Multan) also considered among the old legends of Lahore. The
success story of this organization is commitment to the truth but not promoting
yellow journalism.
AFTAB Multan is 42 years: the true voice of Southern Punjab.
AFTAB Lahore is 34 years: the trusted name of Northern Punjab.
AFTAB Karachi is 10 years: representative of Sindhi & Siriki community.

AFTAB after serving the large group of people is now re-launching its product in
renowned form. With the new and updated technology Daily AFTAB is looking
forward to bring its old valued Name among the recommended ones in addition to
giving a specialized geographic coverage of Punjab.

As you know the circulation figures of a daily newspaper goes up and down with the
passage of time and it is also affected by the political and economic situation of the
region. AFTAB as a daily, too have seen many different momentums in its life AFTAB
was the leading Regional Newspapers of South Punjab (Multan) having a remarkable
record circulations during 70’s and 80’s (over 85 thousand daily), AFTAB started its
publication from Lahore in 1983 and achieved successive circulation figures of above
63 thousand daily during in 90’s.

Daily AFTAB still enjoys an effective circulation of above 30,000 copies daily in south
and above 24,000 copies daily in the north Punjab. The important thing in this regard
is the geographical approach of AFTAB. It covers almost all the important centres of
south and north Punjab. Whole of the Saraiki Belt Multan Division, Bahawalpur
Division, Dera Ghazi Khan Division in the South and Lahore, Gujranwala, Silakot,
Gujrat, Gujranwala and others in the North.

Daily AFTAB has recently launched from main city of Sindh province Karachi, With a
vital edge of siriki vision, sindhi community has welcomed AFTAB more than our
expectations. The newly born AFTAB Karachi is therefore going through miles
everyday.
We really hope that with the people re-approaching towards the truth and disliking
the misuse of journalism AFTAB will defiantly once again make its part in hearts of
people and the fast growing circulation of AFTAB will again be at the top.
SENIOR MANAGEMENT

Mumtaz A. Tahir
Born on 1st March, 1946 at Multan, is the Chief Editor and Publisher of Daily AFTAB
Multan, Lahore and Karachi. He is B. Sc (Honors) & D.H.M.S. He has more than 45
years of experience in his journalistic career. He worked with regional as well as
different national newspapers before starting his own newspaper and kept the most
leading posts.

He started Daily AFTAB from Multan on 6th September, 1975. Under his editorship,
AFTAB Multan played a vital role in the Nizam-e-Mustafa Movement in 1976. It
achieved the hallmark in its circulation figures of above eighty thousand copies daily.
The city of Multan was the center of this movement and also had a great focus
worldwide. With his commanding leadership, the newspaper soon became famous
among not only in all parts of the country but also in the international associates of
the press.

After the success of Multan, Mumtaz A. Tahir started Daily AFTAB from Lahore on
14th August, 1983. It was again a vital political scenario for the country. MRD
(Movement of the Restoration of Democracy) started against the dictatorship of Gen.
Zia ul Haq and again the focus of the movement was the city of Lahore. With
providing the best coverage and real picture at the ground, Daily Aftab Lahore
successfully raised its circulation up to sixty five thousand copies daily.
In 1986 he joined APNS (All Pakistan Newspaper Society) as a member publication.
Mr. Tahir raised the voice for the Regional Dailies; Medium & Small sized publications
of the country. He is no doubt considered to be the most respectful by the members
in this regard. He has fought for the rights of Regional Dailies with not only inside the
Society but also with all upcoming governments.
He served Council of Newspaper Editors (CPNE) as Vice President twice as well as
Public Relations Secretary. He also served APNS as Vice President and Joint Secretary.
He was elected three times the Vice President of APNS. He is member of the
Executive Committee APNS and CPNE for last two decades.
Currently he holds the Chair of APNS Punjab Committee.
Mumtaz A. Tahir is also serving different social and cultural organizations such as:
i) President Khawaja Farid Cultural Forum Pakistan
ii) President Khawaja Farid Academy Pakistan
iii) Public Relations Secretary Social Welfare Society of Nishtar Medical College

Mumtaz A. Tahir has travelled abroad at various occasions and to different parts of
the world. He has accompanied Mr. Nawaz Sharif (Ex-Prime Minister of Pakistan) in
1997 to the United National’s General Assembly session, where he met a lot of
leaderships of the world.
Mr. Asad Mumtaz Seyal
(Publisher & Editor)

Asad Mumtaz Seyal was born on 1st March, 1971 at Multan, is B.Com (Gold Medalist)
& M. Sc. (Mass Communication) with distinction in the year 1995 from Punjab
University Lahore. He did his M. Phil from Islamia University Bahawalpur in 2015.
Asad has a vast experience in Journalism both as a working journalist and as a
mentor. He started his career back in 1992. He has worked with Daily AFTAB as Editor
for last 18 years. He is also serving Department Of Mass Communication Bahaud Din
Zakariya University Multan and Allama Iqbal Open University (Multan Campus) as
member visiting faculty since 1996. He is members of various national and
international Professional Forums.

He was elected President of Rotary Club Multan Cantt in 2017 and has served twice
as Secretary for the year 2015 and current year 2018. He is a senior member Board of
Management of Society for Special Persons, Vice Chairman Dastageer Justice Forum.

Asad has also specialized in research and worked on Different Areas regarding Print
Media, Electronic Media and Advertising Industry, he has also focused on the issues
of Poverty Elevation & Education and Problems of Special Persons in South Punjab.
He has also organised various Conferences, forums, Seminars and workshops and
remained associated with different Organisations like Baha Ud Din Zakariya
University, Multan Chambers of Commerce & Industry, PCPA, Institute of Food &
Nutrition, SSP, District Government Multan, etc as Media Partner.

Mr. Mohsin M. Seyal (Resident Editor)

Born on 06 June 1982, Mohsin has done Honors in Information Technology from
Vancouver University (Canada). He has completed his MBA Executive from University
of Engineering and Technology, Lahore. He holds One year Diploma in Business
Information from Cambridge University. He is also Microsoft Certified Professional
since 2003.

Mohsin M. Seyal joined Daily Aftab in 2004 and at present holding the important
office of Resident Editor at Lahore. Being a qualified professional he has managed to
endow Daily Aftab with all the latest technologies and equipment for the paramount
and best coverage.
He is also heading the team of Women Times Monthly, the true voice of Women in
Pakistan. With the collaborations of different NGO’s, this publication is playing vital
role in betterment of image for Women in Pakistan.

COMPANY TECHNICAL DETAILS

Company name Daily AFTAB Lahore / Multan

Year Founded (Multan) 1975

Year Founded (Lahore) 1983

Office locations 19 - A Abbot Road 2nd Floor Nisar Building, Lahore.

(Lahore) Ph: 042 6302009, Fax 042 6271260.

Office locations AFTAB House, Opp. WASA Office

(Multan) Bagh Lange Khan Road. Multan
Ph: 061 4546080 Fax 061 4786083
Pages 6-8

Periodical Type Daily

Core focuses (SHORT To Provide our readership, Exclusive national,
ANSWER!) international and regional stories to conserve their
interest in the publication.

To Provide our clients projection in the exclusively

covered areas that distinct us from other
publications.

Talent Pool A collective Talent Pool of over 40 years.

Team with Truly Professional Journalistic
Capabilities.

Memberships and Executive Member All Pakistan News Paper Society.

Associations Executive Member Council of News Papers Editors

AFTAB Offers

AFTAB is offering a complete variety and packages to our valuable clients and
business relationship companies including complete coverage of all their official
events. Among the categories offered to advertisers are the

Sponsored Supplements - linking business with business, Economic and Business

Review. We have a set of yearly planned supplements that we shall be
communicating to you in short spans.

Display Advertisement – bringing brand name & brand products closer to the
public. Preposition to Advertisers and Advertising companies to get contract
rates that will not be compatible to any other publication with similar levels of
circulation and covered area.

Shopping Guide - a supermarket of opportunities, for projecting small and

medium enterprises to make the right impact on the market
Four Colour & Spot Colour Advertisement – AFTAB offers special packages for
four colour and spot colour advertisement.
These are some of the excellent features complementing the regular newspaper
in order to form the complete package.
 CIRCULATION COVERED

Daily AFTAB is widely circulated in almost all the major cities and towns of
the following Districts. Circulation for
Northern Punjab 16,000 – Southern Punjab 24,000 approx.

Market Circulation
Name
(2007-2008) Copies per day
Class - A+ Circulation Over 5000
Class - A Circulation Over 3000
Class - B Circulation Over 2000
Class - C Circulation Over 1000
Class - D Circulation Over 500

Lahore Region
Reference Districts Name Status

1 Lahore City & Cantt Class – A+

2 Sahiwal Class – B
3 Pakpatan Class – C
4 Okara Class – B
5 Kasur Class – B
6 Sheikhupura Class – A
7 Sargodha Class – B
8 Mianwali Class – B
9 Jhang Class – C
10 Faisalabad Class – A
11 Toba Tak Sing Class – D
12 Hafizabad Class – C
13 Gujranwala Class – A
14 Sailkot Class – A
15 Gujrat Class – B
16 Mandi Bah-u-din Class – C
17 Jehlam Class - B
18 Meerpur (Azad Kashmir) Class – A
19 Islamabad Class - B
20 Chakwal Class – C
 Multan Region
Reference Districts Name Status
21 Multan City Class – A+
22 Multan Cantt Class – B
23 Shujabad Class – C
24 Jalal Pur Class – C
25 Khanewal Class – B
26 Kabir Wala Class – D
27 Mahkdoom Pur Class – D
28 Tulamba Class – D
29 Jhang Class – C
30 Lodhran Class – B
31 Duniya Pur Class – D
35 Karoor Pacca Class – D
33 Bahawalpur Class – B
34 Ahmed Pur (East) Class – C
35 Khair Pur Class – D
36 Raheem Yar Khan Class – B
37 Liaqut Pur Class - D
38 Khan Pur Class – D
39 SadiqAbad Class - C
40 Ghottaki Class – D
41 Bahawalnagar Class – B
42 Haroon Abad Class – D
43 Chistian Class – D
44 Muzaffarghar Class – C
45 Ali Pur Class – D
46 Jatoi Class – D
47 Kot Adu Class – D
48 Layyah Class – C
49 Chowk Azam Class – D
50 Chowk Munda Class – D
51 D.G.Khan Class – A
52 Taunsa Class – C
53 Choti Zaraeen Class – D
54 Rajan Pur Class – C
55 Rojhan (Kot Mithan) Class – C
56 Jam Pur Class – D
57 Vehari Class - B
58 Bure Wala Class – D
59 Malsi Class - D
60 Mian Channu Class – D
61 Chicha Watni Class - C
62 D.I.Khan Class – C
 ADVERTISMENT TARIFF
(Effective from January 2017)

Lahore Multan Karachi Combined

Edition Edition Edition Edition
DISPLAY
General position casual 450/psccm 500/psccm 400/psccm 1100/psccm

Contract 300cm or over

400/psccm 450/psccm 350/psccm 900/psccm
(To be consumed in 6 months)

FINANCIAL &
READERS ADS
Prospectus, Company Notices,
Appeals, Financial
sAnnouncements, 500/psccm 400/psccm 300/psccm 900/psccm
Ads in News style and Ads in
any, Language other than
Urdu

CLASSIFIED
Situation Vacant, To Let, 50/per
60/per Line 50/per Line 120/Per Line
Matrimonial, etc Line

EAR PANNELS
(Back Page Only) Contract 800/ Per 1800/Per
1000/ Per Panel 700/ Per
(Min. 48 Panels in a year) Panel Panel
Panel
ESPECIAL POSITION
FRONT PAGE 100% Extra.
BACK PAGE 50% Extra.
Spot Coloured 50% Extra Per Colour.
Colour Ads 150% Extra Colour
(Min. 60cm)

For More Information, Feel Free to call.

Mohsin Seyal
0300-0770044