Domain: Marketing

Topic: Consumer Behaviour

Target Students : BBA (BE) 2nd year students

Think Phase - [ 10 minutes ]

Question: Think over the steps for making decisions for purchasing a House
by a family.

Pair Phase - [ 10 minutes ]

Question: Now write down the steps which you have thought. And find out
which type of involvement is required in this purchasing process.

Now discuss your optimum solution with neighbour and compare with their
solutions.

Share Phase - [20 minutes]

Now discuss and come to the final conclusion that will reflect most optimum
solution.

What Student Does - Will heighlight all types of possible solutions and
compare with others.Will com to the best one.

What Teacher Does -will share these optimun solutions also all solutions
along with their benifits and limitations.