A STUDY ON CUSTOMER SATISFACTION OF AROKYA MILK

IN NAMAKKAL TOWN
QUESTIONNAIRE
1) Name :

2) Gender :

a) Male [ ] b) Female [ ]

3) Age.

a) Below 20 years [ ] b) Between 20- 30 years [ ]

c) Between 30-40 years [ ] d) More than 40 years [ ]

4) Marital status.

a) Married [ ] b) Unmarried [ ]

5) Educational qualification.

a) Illiterate [ ] b) School level [ ]

c) Graduate [ ] d) Others [ ]

6) Occupation.

a) Govt employee [ ] b) Private employee [ ]

c) Business man [ ] d) Others [ ]

7) Number of family members?

a) Below 2 [ ] b) 3-4 [ ]

c) 4-5 [ ] d) above 5 [ ]

8) Family income Per month.

a) Up to Rs.10,000 [ ] (b) Rs.10,001 - 15,000 [ ]

c) Rs. 15,001 – 20,000 [ ] (d) Above Rs.20,000 [ ]

9) Specify the consumption of milk per day.

a) Below 1 litre [ ] b) 1-2 litre [ ]

c) 2-3 litre [ ] d) Above 3 litre [ ]

10) How long are you consuming this product?

a) Less than 1 year [ ] b) 1-3 years [ ]

c) 3-5 years [ ] d) more than 5 years [ ]

11) From whom you are purchasing the Arokya milk.

a) Agent milk [ ] b) Suppliers [ ]

c) Private shop [ ] d) Others [ ]

12) Is there Arokya stall available nearby your home?

a) Yes [ ] b) No [ ]

13) What do teel about the availability of Arokya milk?

a) Throughout the day [ ] b) only morning [ ]

c) Only evening [ ] d) morning and evening [ ]

14 Which Factor motivates you to buy Arokya milk initially?

a) Friends &Relatives [ ] b) Advertisement [ ]

15) For what purpose you are using Arokya milk.

a) Low cholesterol [ ] b) Beverages [ ]

c) Curd and butter milk [ ] d) Others purpose [ ]

16) The reasons for buying Arokya milk.

a) Hygienic [ ] b) correct capacity [ ]

c) Quality [ ] d) Price [ ]
e) Easily available [ ]

17) How do you feel about the quality of milk?

a) Very good [ ] b) Good [ ]

c) Poor [ ] d) None [ ]

18) How do you feel about the price of milk?

a) Very high [ ] b) High [ ]

c) Reasonable [ ] d) low [ ]
19) What kind of Arokya products do you prefer to buy?

a) Milk [ ] b) Sweets [ ]

c) Curd [ ] d) butter [ ]

20) Specify the preservation time of Arokya milk.

a) 3 hours [ ] b) 5 hours [ ]

c) 7 hours [ ] d) above 7 hours [ ]

21) Are you satisfied with the following?

Purchase Highly Satisfied Satisfied Dissatisfied

Quality
Availability
Durability
Quantity
Price
Healthy

22) If any Suggestion :