Digital Marketing Courses in Bangalore

Digital Marketing
Courses in Bangalore -
Course Content
Digital Marketing Courses in Bangalore - Desinelabs

Best Digital Marketing Courses in Bangalore
- BTM Layout
Digital Marketing Course Content

SEO Search Engine Optimization
Introduction to SEO
What is Search Engine Optimization?
Why you need Search Engine Optimization?
Search Engine Basics
Major Search Engines and Directories
How Search Engine Works
Google Algorithm
What is Page Rank?
What is the Domain name?
What is Hosting?
Dealing with Crawlers
Keyword Research and Analysis
Competitor keyword analysis
Finding appropriate Keywords
Keywords Planner Tool
High and low Competition Keywords
Others tools for keyword research
On Page Optimization
Site Structure
Importance of UI / UX in SEO
Where and how to use Keywords
URL Structuring
Importance of meta tags and implementation
Canonical error Implementation
Optimize Anchor Tag
Digital Marketing Courses in Bangalore

- BTM Layout
Image Optimization
Importance of Headings
Content Optimization
HTML and CSS Validation
Keyword Density
Creating Robots File
Creating Sitemaps
Competitor Analysis
Competing Content Comparison
Competitor pages rank analysis
Competitor keyword analysis
Website Analysis Tools
Off Page Optimization

Link Building
What is Directory and how to submit a website to different directories?
Why Blogs are best for SEO and how to write an effective blog?
How to write and submit Articles to different websites?
Video Submissions
Press Releases
How to use Classifieds for creating back links and getting business.
How to use Forums
Business Listing to top page rank websites
Back links from Guest Postings

- BTM Layout
Using Social media for getting back links and traffic
Different bookmarking websites
Social media and Link Building
Adding Google Map
Using Google+ for back links and visitors
Creating Facebook business page
Using StumbleUpon, Pinterest, Redit, Tumblr, Twitter, Diigo, Delicious
YouTube & Vimeo for SEO
Brand impressions and offers using social media
How to get Facebook likes, Twitter followers, YouTube subscriber, Google+
followers and much more
Search Engine Submission

Google Webmaster Tools for complete website analysis
Google analytic tool to generate detailed statistics about a website’s
traffic and traffic sources and measures conversions and sales.
Check for broken links
SEO for CMS based Websites
SEM / PPC / Google Adwords

AdWords basics
How AdWords works
Account administration and security
Payment Methods and Setting
Google PPC Campaigns
Keywords Research
Create ads and campaigns
Campaign settings

- BTM Layout
Budgets and bids
Ads and approvals
Find out if ad is running
Google Display Ad network
Choose where and when ads appear
Ad Placement on Website
Reach your audience
Reporting
Track sales and other conversions
Google Analytics and AdWords
Google Shopping Ads
Setting up merchant center
creating a product feed
identify google product category list
setting up and managing shopping campaign
Remarketing
Video Ads
Promotions and Coupons
Taxes
Social Media Marketing

What is social media?
The Value of Social Media
Building and engaging a community
Social Media Metrics and ROI
Brand impressions and offers using social media
Manage Workflow/Campaigns
Social Media Optimization
social media monitoring tools

- BTM Layout
Facebook for Social Media Marketing

FB for branding
Managing business page
Facebook groups and events
Organic Fb Business promotion
FB adverts
Types of Ads
Campaign creation
Campaign management
FB lead generation
FB shopping ads
Ad targeting
Custom audience
Using free tools for ads and promotion
Reporting
LinkedIn
Profile set up
Linked in for business
LinkedIn Tools
LinkedIn marketing tools
LinkedIn Campaigns
Targeting strategy
Lead generation from LinkedIn
Linkedin Sales Navigator
LinkedIn recruiter
Linkedin learning
Linkedin Analytics

- BTM Layout
Twitter
Signing up for Twitter
Choosing a username
Building brand presences with an effective profile, photos, and bio
Following others
Exploring hashtags
Crafting great tweets
Adding photos and video to tweets
Scheduling tweets
Searching for potential clients
Retweeting
Advertising on Twitter
Using third-party Twitter-management tools
Creating compelling offers
Tracking Twitter via Google Analytics
Youtube
Understanding youtube
Creating youtube channel
uploading videos
Optimizing videos for SEO
Applying to the Partner Program
Receiving payments
Attracting subscribers
Creating playlists
Using YouTube Analytics

- BTM Layout
Content Marketing
What Is Content Marketing
Vision for Successful Content Marketing
Prioritize Content Marketing In Your Business
Set objectives for your business
Creating content marketing plan
Develop content
Optimize and promote your content
Check content duplicity
Content spinning tools
Email Marketing
Introduction to Email Marketing
Email Design and Functionality
Email List Building and Capture Page Design
Email Optimization and Testing
Email Deployment
Email Release
Check your open rates, click-through-rates, unsubscribe rates, conversion
rates, and bounce rates
Google Analytics
Benefits of Google Analytics Tool
Google Analytics Account Set-Up
Google Analytics Performance Metrics explanation
Importance of Tracking Code & creation
Explaining Google Analytics Admin Panel & set-up
Creation of Goals & Funnels
Linking Google Analytics Account with other tools

- BTM Layout
Audience tab to understand User interaction on your Website
Acquisition tab to understand Digital Marketing support for your Website
branding & conversions
Behavior tab to understand the pros & cons of your Website content to your
User expectations
Explaining Conversion tabs to understand buying cycle of your website with
the user.
Working on different custom reports for analyzing Website, while applying
to day-to-day executions for better ROI
Google AdSense
Get Started
Sign-up & approvals
Interface
Account Setting
User Management
Site Management
Privacy and Security
Manage Ads
How Ads Work
Payment Process
Payment Details and Verification
Reporting
Performance Report
Using Google Analytics with Adsense

- BTM Layout
Thank You!
Learn More about Digital Marketing courses in Bangalore with
the best trainers and experts who are having more than 8+
years of experience.
To know more about our Courses, Modules, Timing and Fees and
for more information join us at Desinelabs.

Digital Marketing Courses in Bangalore

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