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to
increase the value of the services.
Ans) I have chosen the service offered by Lakme beauty salon.
Lakme Beauty Salons offer a full range of the latest beauty
and grooming services in the areas of hair care, skin care
and beauty. The services include specialized services for
skin (facials), hair (coloring, cuts, styles, perms etc), hands
& feet (advanced manicures and pedicures) as well as
essential beauty services (waxing, pedicures, and
manicures).
Half a century ago, as India took her steps into freedom,
Lakme, India's first beauty brand was born. At a time when
the beauty industry in India was at a nascent stage, Lakme
tapped into what would grow to be amongst the leading,
high consumer interest segments in the Indian Industry -
that of skincare and cosmetic products. Lakme has since grown to be the market leader in
the
cosmetics industry. There have been a number of reasons that has made Lakme grow
both in
cosmetic arena and service arena. The following addition of value in their services has
lead to the
growth of this nascent brand:-
•
Firstly, the salon offers a wide variety of services (hair care, skincare, bridal, etc.) that are
designed keeping India beauty trends and need in mind.
•
The salon is equipped with latest beauty
equipments and highly trained personnel who take
personal care of the customers, ensuring proper
comfort and convenience.
•
The sophisticated designer ambience of the salon also provides its customers with a
pleasant experience and they thoroughly enjoy their services.
•
The management ensures complete hygiene in the salon ranging from the operating area
to the personnel attending the customers.
•
The salon has 88 outlets all over India which again makes it easily accessible by its target
consumers.
•
The management also seeks feedback from its customers to ensure complete satisfaction
and ways to improve their experience.
•
The salon has also launched unique programmers such as peppermint services, free spirit
services, happy hour services which are designed to meet the need of various consumers
to either rejuvenate them or relive their stress.
•
Lastly, the services offered by the salon are at affordable prices that again suit the budget
of the middle class society, which occupies the maximum percentage in India.
Thus, these unique features offered by the salon have helped it position itself in the
market and has also helped the parent brand enhance its image. With newer innovations
the company might excel further and achieve bigger profits in the future.
What's new
PEPPERMINT SERVICES
Lakme Beauty Salon has launched three refreshing beauty services to help you beat the
summer heat. The new range of facials, manicures and pedicures come with a minty
surprise. A part of the Peppermint range, these services cool with unique mint based
ingredients giving your skin a much-needed break from the harsh summer.
Summer Mint Fresh Facial
Cool and hydrate your skin with detoxifying effect of basil, cucumber, khus and mint. And
walk out fresh, glowing and de-tanned.
FREESPIRIT SERVICES
Lakme beauty salon presents a range of services inspired by the Freespirit collection - Floral
Bliss Facials, Floral Exfoliation and Orchid Hand & Foot Facials.
Hairnext Services - transform your hair and the way you look
Pamper, rejuvenate and style your hair to transform you - with six indulgences
Vital Indulgence:
Invigorates your hair, activating cell regeneration and blood circulation of the scalp. It
revitalizes hair roots with nutrients and protects against hair loss. Extra moisture revives
and strengthens lank hair to give you luscious, voluminous tresses.
Hydra Indulgence:
Uses Aloe Vera extracts to balance moisture content in dry hair. Ingredients penetrate into
the cortex of your hair, giving it new-found elasticity and bounce. It enhances hair
structure for easier manageability and even naturally curly or permed hair comes alive with
this indulgence
Silken Indulgence:
Regenerates hair structure making it like smooth, glossy yarns of silk. Gifting your hair
elasticity and inner strength and effectively balancing moisture content, this indulgence
makes your tresses so manageable that wearing them is a whole new experience.
Renew Indulgence:
Ideal for chemically treated hair. Pure honey extracts strengthen hair structure, making it
glossy and easy to manage.
Pure Indulgence:
An Indulgence that frees your hair from its greatest curse – dandruff. It removes persistent
dandruff and prevents it too. While Alantoin and Panthenol calm down irritable scalp
without weighing down hair Menthol treats itching and completely purifies your hair.
Refresh Indulgence:
Gifted with the rejuvenating properties of honey, this indulgence works to bring life back
into colored hair. Honeys works its miracles to strengthen hair and give you a lustrous
luscious mane that is easy to manage.