A Monthly Bulletin for Entrepreneurs

Issue 24
January - February 2018
Complimentary Copy

PP18996/04/2016(034470)
INSIDE THIS ISSUE
COVER STORY

Global Megatrends Shaping PRODUK:

Meningkatkan Kapasiti dan Keupayaan PKS
Page 4
Our Future by Datuk Dr Ghaz POINT-OF-SALE:
6 Powerful Steps to Set More Sales Meetings

T
he unrelenting major wave of
global megatrends are pervading
us from all directions. Business
survivors have no option but
to grasp what these are and
respond swiftly to remain sustainable,
drawing upon a clear vision of the new
future and quickly identifying and seizing
market opportunities. Companies will
only continue to be successful in the
future if they take cognizance of the
changes taking place and adopt pro-active
necessary actions that address and shape
their new businesses environments. Such
transformations will bring about positive
impact on their customers and the way
business are organised.
Megatrends have been described
as large, transformative global forces
that impact everyone on the planet. The
megatrends will define the world of the
future by their far-reaching impact on
individuals, society, culture, business and
economies and, in fact, are already shaping
lives and the working environment now. The
impact of these megatrends is expected to
intensify over the next two decades.
Goods, capital and labour are now
travelling globally at an ever faster
pace and not in the usual patterns.
Digital Future and
4th Industrial Globalization
Revolution (IR 4.0)
Technological innovation is re-shaping
commerce and industry across all sectors,
as well as the work and life style of people.
The acceleration of change will continue to
gain an even stronger momentum. These
changes are imminent at the national
level and will re-shape businesses in the
way they think and operate. Consequently,
SMEs that seize the opportunities arising
from the megatrends stand to gain
significantly.
There are four megatrends that have
been recognized, each of which has the
capacity to disrupt and reshape SMEs, and
must be taken into consideration in the
setting of policies, strategies and directions
for SMEs in future. The four megatrends
which will have a major impact on SMEs
include: Digital Future and 4th Industrial
Revolution (IR 4.0); Globalization; Rise of
Entrepreneurship; and Community Living.
Digital Future and Industrial
Revolution 4.0
As social, mobile, cloud, big data and
growing demand for access to information
converged, technology shall continue to
disrupt all areas of the small business
enterprise across all industries and
Rise of
Community Living
Entrepreneurship
Page 5
BUSINESS ALERT Page 6-7
URUS BESTARI:
Strategi Pemasaran Media Sosial
Page 8
PENGURUSAN SUMBER MANUSIA
6 Langkah Penyelesaian Konflik di
Tempat Kerja Page 9
SEMBANG USAHAWAN:
Padzilah Enda Sulaiman
Page 10-11
KNOWLEDGE SPA:
Understanding How the Future Unfolds:
Using DRIVE to Harness the Power of
Today’s Megatrends
Page 12
ENTREPRENEURS’ EVENT CALENDAR
Page 12
geographies. However, from this disruption
comes enormous opportunities for the
enterprises to take advantage of connected
devices enabled by the Internet of Things
(IoT) to capture vast amount of information,
enter new markets, transform existing
products, and introduce new business
and delivery models. The advent of the
digital enterprise also presents significant
challenges; including new competition,
changing customer engagement and
business models, unprecedented
transparency, privacy concerns and cyber
security threats.
Digital transformation and Industrial
Revolution 4.0 will indeed change SMEs’
operations and delivery models. In order to
continue on page 2

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2
Adviser
Dato' Razman Mohd Noor
Chief Operating Officer
(Operations & Group
Corporate Management)
Editor-In-Chief
Datuk Sheikh Ghazali Abod, Ph.D
Director
Entrepreneur Development Division
Editor
Norhisham Hamzah
Contributors
Khairil Anuar Mohammad Anuar
Wan Zainuddin Wan Muda
Azhar Kasan
Rusydan Hamedy Rusli
Hayati Abu Seman
Design & Layout
Haja Sharoni Shah
Rafiq Asyraf
Published By
Small Medium Enterprise
Development Bank
Malaysia Berhad (49572-H)
Menara SME Bank
Jalan Sultan Ismail
50250 Kuala Lumpur
Wilayah Persekutuan
Tel: +603 2615 2020
Fax: +603 2698 1748
Customer Service Centre:
1-800-88-3131
www.smebank.com.my
Project Management
Centre For Entrepreneur
Development And Research
Sdn Bhd (CEDAR) (1042601-M)
Level 6, Menara SME Bank
Jalan Sultan Ismail
50250 Kuala Lumpur
Tel: +603 2615 2063
Fax: +603 2692 5916
www.cedar.my
DISCLAIMER
The views and opinions expressed
throughout this newsletter are those of the
authors and do not necessarily reflect the
official position and views of the SME Bank.
Copyright © Small Medium Enterprise
Development Bank Malaysia Berhad.
All rights reserved. This publication is not to
be reproduced in part or whole without the
express permission of the copyright holders.
Materials on this publication are protected by
copyrights law. Unauthorised reproduction
or distribution of copyright materials, or any
portion of it, may result in severe civil and
criminial penalties and will be prosecuted to
the maximum extent possible under the law.
SME Bank Group of Companies
BizPulse | Issue 24 : January - February 2018
COVER STORY
continue from page 1
develop further, SMEs will have to contend with
the likes of Third Platform Technologies as well
as virtual stores, subscription-based models, 3D
printing, robots, IoT, artificiaI intelligence (AI),
on-line platforms and the digital village, in a
scenario where consumers are also co-creators
of business while new jobs are being created
from advancements in such technologies.
These technologies are changing the ways
people and businesses work, and increasingly
enabling machines and software to substitute
humans through artificial intelligence and
robotic technologies. Enterprises and individuals
who continue to seize the opportunities offered
by digital advances will indeed stand ahead from
the pack by virtue of capturing efficiency and
business innovations.
Globalization
Globalization is the process by which the world
is becoming increasingly interconnected as a
result of massively increased trade and cultural
exchange. Globalization has increased the
movement of goods, capital, services, people,
technology and information. Faster growth
and favourable demographics in Asia and
rapid-growth markets is seemingly currently a
common phenomenon. Local SMEs do not have
the options but to be part of the globalization
megatrend if they are to penetrate emerging
markets. The shifting of global economic power
to rapid-growth economies will change the
pattern of future world economic trends. Even
the patterns of consumerism have changed
dramatically since the last decade.
At the economic level there will be
particularly substantial changes ahead. In
particular, we are seeing a massive realignment
of economic activity from the West to the East –
the rise of China and India, for example – with a
magnitude and scale we have never seen before.
The prediction is that by 2050 countries like
China and India will be the dominant economies,
although America may still remain relevant.
Today China accounts for less than 10% of the
global GDP; by 2050 it will probably be 25% -
the largest economy in the world.
The other economic trend is the rise
of new customers with an entirely different
pattern of expectations. Some forecasters
are predicting that over the next decade
there will be 1 billion more consumers who
could gain access to buy things you and I buy
daily. Such an explosion in demand has never
been experienced before within such a short
timescale and that will change the world of
business and consumerism.
Rise of Entrepreneurship
Entrepreneurs need to wake up and be
prepared to face massive challenge and issues
in business and industry. For the first time we
have virtually an infinite amount of information
at our fingertips – through Google, Wikipedia
and so forth. Information overload is a
challenge for management; what do we do with
it? How do we ‘mass customize’ our products
and services - not for market segments, but for
individuals? By then, we could almost predict
what people would buy next week! And that is
going to be a huge opportunity for businesses,
but dealing with information overload will
undoubtedly be a significant challenge; hence
the need for data analytics.
As the world is growing with increasing
numbers of emerging markets and developed
economies, new industry structures, new
global alliances, new global networks and
larger companies will emerge. It is apparent
to anticipate different business models and
business engagement in the way companies
engage and interact with each other. These
high-impact companies will continue to
build transformative businesses in both
rapid-growth and mature markets and in fact
some of these new companies have already
disrupted existing industries and created new
industries and industry segments. Google,
Facebook, Twitter, Virgin Airlines, Uber and
GoPro are examples of such.

Community Living
Globally there will be more devices
connected to the Internet than people
(50 billion devices versus 7.5 billion
people by 2020) therefore making it even
more important to connect and empower
communities though ICT and broadband,
particularly microenterprises in rural
areas as they need to be part of the digital
marketplace.
Microenterprises in the developing
world account for the bulk of business
ventures. In Malaysia, for example, 76.5%
of businesses are microenterprises.
Such businesses have little need for
automation but the tendency is towards
mobile applications, especially when
these devices and software applications
are getting increasingly cheaper and
more powerful. Furthermore, it is more
feasible for microenterprises to adopt
ICT as it is lower in cost and easier to
access. Eventually, business culture,
trends and peer pressure would tend to
push microenterprises towards adoption
of mobile applications.
The Government Initiatives and Support
to SMEs
To survive and prepare for the
megatrends, Malaysian SMEs need to
embrace digitalisation and Industrial
Revolution 4.0, innovate and be part of
the global digital economy. To facilitate
SMEs in adopting digital economy, the
government has launched Go Global
Malaysia (#MYGoGlobal) which aims at
helping SMEs to explore new markets
Companies will only
continue to be successful
in the future if they
take cognizance of the
changes taking place
and adopt pro-active
necessary actions that
address and shape
their new business
environments. Such
transformations will bring
about positive impact on
their customers and
the way businesses
are organised.
by introducing them to digitalisation and
equipping them with the right knowledge
and tools. The public-private partnership,
led by industry partners namely Google,
Alliance Bank, Mastercard and Maxis in
collaboration with MITI, MATRADE and
SME Corp. Malaysia will empower SMEs
to build up their business capabilities,
connect with partners in the digital
ecosystem, promote exports, grow and
escalate as globally competitive SMEs.
The SME Bank has always been very
receptive towards complementing these
roles by having several competitive
financing facilities to support
such initiatives
The Government has equally been
consistent in its objective for Malaysia
to move towards the more value-adding
initiatives especially in the manufacturing
sector and has been encouraging the
private sector through various incentives.
In Budget 2018, we see the setting up of
the essential foundations for Malaysia’s
evolution towards Industry 4.0.
To support and encourage early
adoption of Industry 4.0 and automation
by businesses, the Government has
proposed various tax incentives, including
the extension of the 200% Accelerated
Capital Allowance (ACA) and Automation
Equipment Allowance (AEA), which were
previously introduced to encourage
automation in the manufacturing industry.
The extension is focused on certain labour-
intensive products within the industry.
Further, a separate ACA and AEA have
been proposed specifically to encourage
the manufacturing sector and related
services activities to transform to Industry
4.0. In addition to enhance incentives on
automation, capital allowance is also
proposed for ICT equipments and the
development of computer software.
Datuk Dr Sheikh Ghazali Abod is the Director of Entrepreneur Development Division, SME Bank. He can be
reached at sheikh.ghazali@smebank.com.my
BizPulse | Issue 24 : January - February 2018 3
Cover Story
Lack of financing could be a barrier
for many businesses, especially SMEs,
to adopt Industry 4.0. Recognising the
importance of financing, the Government
has allocated RM245mil under the
existing Domestic Investment Strategic
Fund (DISF), where eligible businesses will
be able to apply for a matching grant to
upgrade to Smart Manufacturing facilities.
To encourage innovation, a “Futurise
Centre” will be formed in Cyberjaya as
a one-stop centre for companies and
universities to develop prototype products
and elevate innovation; test new products,
services or solutions in a live environment;
and develop ways of doing things better
and smarter.
To fast track our SMEs into the global
digital economy, Malaysia has become the
first country in the world outside China to
establish a Digital Free Trade Zone (DFTZ).
The DFTZ comprises an e-Fulfillment Hub
to help SMEs and businesses in exporting
their goods easily, a Satelite Services Hub
which will be the region’s digital hub for
global and local internet-based companies
facilitating end-to-end support and an
e-Services platform for managing cargo
clearance and other processes needed
for cross-border trade. The first phase
is expected to generate RM700 million
worth of investment and create 2,500 job
opportunities. The Government has also
provided RM83.5 million to construct
the required infrastructure for the first
phase in Aeropolis, KLIA (Kuala Lumpur
International Airport).
The measures proposed are fairly
comprehensive. It is hoped that these
measures will provide the necessary
support to Malaysian SMEs in dealing with
their challenges, particularly in their over-
reliance of foreign unskilled labour.
Issue 24 : January - February 2018 | BizPulse
4 BizPulse | Issue 24 : January - February 2018
PRODUK
Meningkatkan
D
Kapasiti dan alam landskap perniagaan
tanpa sempadan dan mencabar
Keupayaan
hari ini berikutan penggunaan
e-Dagang secara meluas dan
perkembangan Industri 4.0,
PKS pengusaha kecil dan sederhana (PKS)
perlu berdaya saing dan berdaya tahan
untuk terus wujud. Oleh itu, PKS perlu terus
oleh Azhar Kasan memperkukuh kapasiti dan keupayaan
mereka untuk mengeluarkan produk dan
perkhidmatan berkualiti tinggi pada harga
yang kompetitif.
Satu daripada teras strategik yang
dikenal pasti oleh Majlis Pembangunan
PKS Kebangsaan dalam menyokong
pembangunan PKS ialah membina kapasiti
dan keupayaan PKS dalam tujuh bidang
umum, iaitu pemasaran dan promosi,
pembangunan sumber manusia, khidmat
nasihat, pembangunan usahawan,
pembangunan teknologi, pembangunan
produk, dan kesedaran dan jangkauan
(outreach). Sokongan yang komprehensif
dalam bidang-bidang itu perlu dalam
memperkukuh daya saing dan daya
tahan PKS.
Pengukuhan kapasiti dan keupayaan
melibatkan usaha mendapatkan
kemahiran, teknik dan teknologi yang
baru, dan cara untuk menggunakan
kesemua aspek itu untuk memperbaik
operasi perniagaan mereka. Satu
aspek yang penting ialah pengkukuhan
kemampuan PKS untuk memasarkan dan
mempromosikan produk mereka. Satu
lagi aspek yang penting ialah memastikan
PKS berkemampuan untuk mengurus hal-
hal kewangan perniagaan mereka dengan
betul. Saiz PKS yang kecil dan sumber yang
terhad boleh mengehadkan kemampuan
mereka untuk meningkatkan kapasiti dan
keupayaan. Secara umum, PKS kurang
mempunyai ekonomi mengikut bidangan
dan mungkin menanggung kos yang tinggi
untuk mendapatkan dan menggunakan
teknologi serta meningkatkan kemahiran
tenaga kerja mereka. Juga, PKS selalunya
mempunyai akses yang terhad kepada
maklumat mengenai peluang pasaran,
pembiayaan dan kemajuan teknologi yang
betul dan tepat pada waktunya.
Sebagai sebuah institusi kewangan
pembangunan milik kerajaan sepenuhnya
yang dimandatkan untuk memimpin
dan membangunkan PKS, SME Bank
Azhar Kasan merupakan Ketua, Perbankan Perniagaan II, SME Bank. Beliau boleh dihubungi di
azhar@smebank.com.my
BizPulse | Issue 24 : January - February 2018
menyokong usaha dan dasar kerajaan
di dalam meningkatkan kapasiti dan
keupayaan PKS dengan menawarkan
kemudahan pembiayaan bagi membantu
syarikat PKS untuk berdaya saing di
peringkat lebih tinggi lagi.
Kemudahan Business Accelerator
Program (BAP)
Fasiliti
BAP adalah program usaha sama dengan
SME Corp Malaysia dengan matlamat
menyediakan bantuan kewangan kepada
PKS. Ini adalah untuk membantu PKS
dalam mengukuhkan perniagaan teras
mereka, membina kapasiti dan keupayaan,
dan memudahkan akses kepada
pembiayaan.
Manfaat
• Tujuan pembiayaan aset tetap dan
pembiayaan modal kerja.
• Margin pembiayaan sehingga 90%.
• Jumlah pembiayaan minimum
RM50,000* dan maksimum
RM1,000000*.
• Kadar Keuntungan 4% setahun.
• Tempoh Pembiayaan pembelian
aset sehingga 10 tahun termasuk
tempoh penangguhan dan modal kerja
sehingga 7 tahun termasuk tempoh
penangguhan.
Kelayakan
• Pemohon mestilah Pengusaha Kecil &
Sederhana (PKS).
• Syarikat / Perniagaan dengan penarafan
kelayakan SCORE 2 atau lebih tinggi.
• Syarikat mestilah sekurang-kurangnya
60% dimiliki oleh rakyat Malaysia dalam
tempoh pembiayaan.
• Pengendali perniagaan sepenuh masa.
• Syarikat / Perniagaan dengan sekurang-
kurangnya 6 bulan beroperasi.
• Perniagaan berdaftar dengan SSM /
badan-badan berdaftar lain yang diberi
kuasa, dikategorikan sebagai PKS*
(Syarikat milik tunggal atau syarikat
perkongsian, atau syarikat Sdn Bhd).
* PKS mengikut definisi SME Bank.

6 Powerful Steps to Set
More Sales Meetings
D
o you want to set more sales
meetings? Of course you do.
More qualified sales meetings
mean more sales--and more
sales mean more income. Most
salesperson recognise the significance
of setting meetings in order to meet
their sales goals, however, hardly
any are doing the necessary effort to
make those meetings happen. Setting
meetings doesn’t have to be complex or
overwhelming. A little proactive planning
can go a long way. Follow these 6 powerful
steps to set more sales meeting than you
ever have before:
Have A Systematized Prospecting
Campaign
When it comes to prospecting and
identifying cold leads, most salesperson
just run it without any sort of strategy in
place. Without one, you’re just shooting in
the dark. When it comes to prospecting and
identifying cold leads, most salespeople
are doing it the hard way: They just pick up
the phone and start dialling. But when you
call prospects who have no idea who you
are, it’s very unlikely they’ll want to talk
to you, let alone set up a sales meeting.
A sale prospecting campaign will let you
lay a foundation before you ever call any
prospects. Map out an entire process
with scheduled direct mailings, emails,
event invitations and more. This targeted
campaign prepares each prospect for your
call, which will ultimately help you set
more sales meetings.
Inquire For Introductions
Bear in mind, in any ventures, work
smarter, not harder. Introductions are
an opportunity to let someone else do
the heavy lifting for you. Just spare 15
minutes a day to ask someone you know,
to bring into contact to someone in their
network who may benefit from your
product or service. The trust is already
there--you just have to ride the momentum
of the introduction. This simple routine
will lead to five new introductions a week
and 250 new introductions each year. Can
you imagine how those 250 introductions
could quickly lead to a calendar full of
quality sales meetings? So, what have you
done this week to get more introductions
to prospects? Set specific daily and weekly
goals to ensure you never stop asking
customers, friends, family, and prospects
for introductions.
Volunteer To Speak Out
Speaking in front of crowds might make
you feel uncomfortable, but it’s time to
break out of your comfort zone. If you’re
willing to face your fears, it will be a
great way to get in front of 70-200 ideal
clients simultaneously. When you speak,
put more emphasis on sharing trends
and challenges you’ve witnessed in the
industry. By the time you’re finished, 70-
200 new leads will eventually view you as
an expert with a lot of value to offer them.
With just one speaking engagement, it can
lead to loads of meetings with potential
prospects.
Write Articles
If you can’t bring yourself to communicate
in front of a big crowd, try to write an
article for a publication instead. As
a salesperson, you have the one-off
chances to meet up with dozens or even
hundreds of potential prospects across
your industry. This will provide you a
comprehensive and thorough vision of
what’s going on, and your viewpoint will
be extremely valuable. Don’t worry, you
don’t have to be a professional writer to
create compelling, effective articles for
trade publications. In just 500-700 words,
describe a common frustration that your
customers face, and outline ways to solve
that challenge. This shouldn’t take more
than an hour or two. Trade publications
are always hungry for more content -
when they publish your articles, it’s free
advertising for you. Prospects will read
your articles, reach out to you, and want to
set up meetings with you.
BizPulse | Issue 24 : January - February 2018 5
POINT-OF-SALE
by CEDAR Research Team
Conduct A Small Study
Nobody expects you to conduct massive
amounts of research with thousands of
samples. But you can easily conduct a
small study to reveal powerful data that
your prospects will find interesting and
useful. More sales meetings will come
naturally if you continue to establish
yourself as an expert in this way. Send
a survey to 20 clients, or simply inquire
the same few questions anytime you
communicate to customers. Record the
responses and compile your data. Then,
share what you have learned with the
potential prospects. This is an unmatched
and powerful method to offer value and
in turn will enhance your credibility. As
a result, prospects will want to set up
a meeting to learn more from you and
ultimately do business with you.
Host Your Own Event
Everyone loves an exclusive event,
including your prospects. It’s no surprise
that private events can be an incredibly
powerful way to set more sales meetings.
Invite your existing customers and
prospects to attend invitation-only events
throughout the year, hosted by you. You
just have to rent out a space in your
city. Next, formulate your plans to offer
something of value to the attendees. You
can share insights based on your unique
perspective, and invite other speakers to
do the same. Finally, invite your top clients
and encourage them to bring others who
may find value in what you’ll share. Ask
everyone in your network for introductions
to people who may be interested. This is
an exceptional way to inaugurate yourself
to be a helpful expert, meet new prospects,
and fill your calendar with meetings.
Issue 24 : January - February 2018 | BizPulse
6 BizPulse | Issue 24 : January - February 2018
BUSINESS ALERT
BUSINESS ALERT by Corporate Planning , SME Bank Malaysia
OIL, GAS AND ENERGY
RECENT DEVELOPMENT
• Oil prices (February 2018) – Oil shook off
some of the pessimism that struck the
market in the past few days to post its best
gain in a week as forecasters paint a rosier
picture for supply and demand. Brent for
April settlement jumped USD0.76 to end the
session at USD69.65 a barrel.
• Amid the challenging operating environment
surrounding the oil and gas industry,
Petroliam Nasional Bhd (Petronas) is
planning forward a three-pronged strategy
for sustainability, including expanding its
core business as well as diversifying but is
mindful of its cash position. Petronas also
anticipated three major challenges that
could impact the company moving forward.
This involves investment in talent, especially
in new areas of business, oil price cycles
and the development of renewables against
fossil fuels.
WHOLESALE AND RETAIL
RECENT DEVELOPMENT
• MIER: The Retail Trade Index (RTI) shed
31.7 points quarter-on-quarter, to settle at
85.2 points in 4Q2017 as consumers are
cautions with their spending and grappling
with the rising cost of living. Overall reading
was dragged down by weaker assessment
of both Expected Performance Index (EI) and
the Current Performance Index (CI) compared
with the previous quarter.
»» The EI, which measures expectations of
the retail sector in the coming months,
settled at 42.5 points, down from 65 points
registered in the previous quarter. Looking
ahead 1Q2018, retailers maintained a non-
sanguine outlook, as indicated with both
components namely expected sales and
business conditions weakening.
HEALTHCARE
RECENT DEVELOPMENT
• The healthcare industry is a comparatively
stable market and is anticipated to
compensate for business cycle fluctuations.
Thus, HSC Medical Centre has chosen
mother-and-child-related healthcare
services as a focus in the healthcare
segment as Malaysia has a relatively young
demographic, which makes this sub-segment
an attractive business proposition with good
long-term viability.
»» The main objective of a postpartum
care centre is to ensure that the mother
and baby are healthy, and the mother is
equipped with all the information about
motherhood and the baby is looked after
during the mother’s recovery period.
»» Another reason for this business - new
mothers in urban areas are finding it
increasingly difficult to source suitable
confinement ladies.
BizPulse | Issue 24 : January - February 2018
OUTLOOK: NEUTRAL
• OPEC forecast the world oil demand
growth to be at 1.51million barrels
per day (bbl/day) in 2018. This is mainly
driven by healthy global economic growth
which supports demand of industrial and
construction fuels in both OECD and non-
OECD. Expansion in the transportation sector
is expected to provide the bulk of oil demand
growth.
»» OPEC forecast, non-OPEC supply is
expected to grow by 0.99 million bbl/day in
»» The CI settled at 42.7 points in 4Q2017
down 9.2 points from 51.9 points in
the preceding quarter. The CI readings
indicated that sales were limp for
this quarter.
OUTLOOK: NEUTRAL
• Frost & Sullivan has forecast
Malaysia’s vehicle sales to reach
601,000 units in 2018 at a growth rate of
2%, on the back of positive economic growth
driving consumer confidence throughout the
year. The research and consulting firm also
projected total industry volume to come in at
589,209 units in 2017, up by 1.6% from 2016.
»» Strengthen ringgit is likely to reduce
imports costs of automotive parts and
»» The center targets urbanites in the city
with 33 beds facility include a wellness
spa, hair salon and a partnership with
local wellness partner for the provision of
pre- and post-natal massages.
OUTLOOK: NEUTRAL
• HongLeong Research: The healthcare
sector fundamentals remain intact
in 2018 which will continue to support the
growth of healthcare companies. Analysts
expect the healthcare sector to be elated by
the appreciating ringgit compared with USD
which should translate into better margins on
their cost of drugs (which accounts for 30% of
cost of sales) for the hospital players.
• Private healthcare players are expected
to benefit from a stronger ringgit this year,
which will help stabilize operating costs,
while demand for private healthcare services
2018, (from 9.2m bbl/day in 2017), which
would mark the highest annual average
production record. This is mainly driven by
increase in US crude oil production.
• Kenanga Research: Analysts remain
positive on the oil and gas (O&G) sector with
expectations of higher activities in 2018 and
oil prices to average at above USD60 per bbl
this year.
»» Key positive surprises are: (i) elevating
China’s crude import to drawdown US
oil inventory, and (ii) potential re-rating
in oil prices post 2020-21 premising on
supply deficit caused by the potential
drop in US shale production after peaking
by 2020 and under-investment in the
upstream space.
»» However, the recovery of oil prices will
be fragile depending on OPEC’s stance
beyond 2018, and US oil output.
completely built-up models, leading to a
price stabilization this year.
»» The launch of the new Produa- Myvi in the
2H2017 as well as the launch of other key
models including the new Toyota CH-R in
2018 will drive sales in 2018.
should remain robust, with hospitals
anticipated to experience a steady increase
in inpatient admissions. The research house
expects major private healthcares’ revenue
and earnings growth to be mainly driven by
organic growth from existing hospitals, as
well as hospitals that were newly reopened in
2015 and 2016. Contributions from these new
hospitals will also help offset high operating
expenditures associated with them.

TOURISM
RECENT DEVELOPMENT
• MIER: Malaysian tourism sentiments have
taken a knock in the final three month of 2017,
following the falls in tourist arrival recorded
in October 2017. The Tourism Market Index
(TMI) dropped by 29.9 points over the last
quarter to register a current reading of 95.6
points in the 4Q2017.
»» The latest results show that the expected
index (EI) in both Hotel Operators Index
(HOI) and Travel Agencies Index (TAI)
recorded a fall.
»» MIER believe TMI will bounce back
since Tourism Malaysia is aggressively
promoting Malaysia’s tour packages
to promote and develop domestic
tourism. Furthermore, tourism industry is
considered still competitive and relatively
COMMUNICATIONS CONTENT AND INFRASTRUCTURE
RECENT DEVELOPMENT
•
Online payment services and solutions
provider iPay88 Holding Sdn Bhd is looking
at doubling its online transaction volume and
total sales this year, on the back of higher
mobile commerce (m-commerce) and e-wallet
growth. In 2017, the company has recorded
a total of 58.65 million online transactions
via its payments gateway systems, a 53.1%
increase from 2016.
»» Total 2017 online transactions amounted
to RM6.6 billion, more than double RM3
billion in 2016.
»» For 2018, the driver for m-commerce will
be the trend for more creative mobile
applications being launched for the online
shopper, which combine location services,
retail customer intelligence, payment
solutions and social media experience.
BUSINESS SERVICES
RECENT DEVELOPMENT
• International Air Transport Association
(IATA): Global air freight markets showing
that demand, measured in freight tonne
kilometers (FTKs), climbed by 9.0% YoY in
2017, which is more than double the 3.6%
annual growth recorded in 2016.
»» Air cargo’s strong performance in 2017
was sealed by a solid result in December
2017. The year-on-year demand growth
during December jumped by 5.7%. This
was less than half the annual growth rate
seen during the middle of 2017 but still
well above the five-year average of 4.7%.
»» Asia-Pacific carriers saw demand in freight
volumes grew by 7.8% in 2017 compared
to 2016. The strong performance of Asia-
Pacific carriers in 2017 largely reflects
the ongoing demand for exports from the
region’s major exporters China and Japan
which has been driven in part by a pick-
BizPulse | Issue 24 : January - February 2018 7
Business Alert
low cost compared with other neighboring has over 20 theme parks and water parks
countries. with more expected by 2020 — including
the world’s first 20th Century Fox Studios
OUTLOOK: POSITIVE and Ubisoft video game theme park.
• Malaysia theme park saw an
increase of visitors last year, driven
by higher inbound arrivals into Malaysia. The
49.4 million international arrivals in 2017 have
been a boon for local theme park operators
helping to cushion the softer sentiment in the
domestic market. Local theme park operator
reported an incremental growth in visitor-
ship in 2017, particularly from the Middle
Eastern countries, India, China, Singapore
and Indonesia.
»» Malaysia, poised to become the theme
park capital in the ASEAN region, currently
OUTLOOK: POSITIVE
• HongLeong Research: Automotive is
expected to substitute smartphone as
the major growth driver for global tech sector.
Increasingly, new vehicles are embedded
with more semiconductors for safety (airbag
system), autonomous (park assist system),
positioning (GPS navigation), comfort
(stability control system), lighting (LED),
communication (Bluetooth), infotainment
(LCD screen) and more. Hybrid and electric
cars are expected to generate even higher
demand for integrated circuit (IC) components
as adoption rise in the wake of environmental
awareness.
» » Ga r t n er estima t ed a u to m o ti ve
semiconductor market size to grow within
6% - 8% YoY from 2017 till 2020, outpacing
global semiconductor average sales
growth assumption (excluding memory).
up in economic activity in Europe and a and capture market share as the
continued solid performance from the US. expectations of shippers and consumers
This is expected to support demand into demand grow.
the New Year.
OUTLOOK: NEUTRAL
• IATA: The outlook for global air freight
in 2018 is optimistic with expectations
of a very healthy 4.5% expansion of demand.
»» IATA optimist s that air freight demand
remains robust and 2018 will be a good
year with several indicators such as
buoyant consumer confidence, the
growth of international e-commerce and
the transport of time and temperature-
sensitive goods such as pharmaceuticals.
»» There are various challenges, which
include the need for industry-wide
evolution to more efficient processes. It
will help improve customer satisfaction
Issue 24 : January - February 2018 | BizPulse
8 BizPulse | Issue 24 : January - February 2018
URUS BESTARI
Strategi
Pemasaran
Media Sosial
oleh CEDAR Research Team
P
romosi di media sosial tidak boleh
dibuat dengan kaedah yang sama.
Ia harus dilakukan secara terperinci
dan satu per satu. Kaedah yang
paling berkesan untuk mempromosi
produk dan perkhidmatan di media sosial
memerlukan sedikit bajet mingguan atau
bulanan yang harus anda sediakan. Ya betul,
anda perlu mengeluarkan modal untuk
membayar pengiklanan di rangkaian media
sosial untuk hasil yang lebih memuaskan.
Terlalu mengharapkan penularan secara
organik tidak akan membuahkan hasil,
Facebook
Di rangkaian media sosial
Facebook, sekiranya
anda berniaga, anda
perlu menggunakan
laman perniagaan
Facebook atau Facebook
Page. Di sini, anda boleh membuat
beberapa jenis pengiklanan berbayar
mengikut tujuan tertentu. Anda boleh
mempromosikan laman web anda, laman
perniagaan Facebook anda, status tertentu
yang anda ingin sebarkan, butang CTA
atau  Click-to-Action yang anda letakkan
bagi menggalakkan orang memuatturun
aplikasi ataupun menghantar mesej secara
terus kepada anda. Bermula dengan hanya
RM3-4 sehari, anda akan melihat hasil yang
terbaik dari inisiatif ini.
Twitter
D i T w i t t e r, a n d a
mempunyai dua cara
yang berkesan iaitu
sama ada menggunakan
pengiklanan berbayar
ataupun menggunakan
individu-individu yang
berpengaruh di sana yang menawarkan
perkhidmatan tweet berbayar. Kedua-
dua kaedah ini mampu memberikan
pulangan yang terbaik sekiranya anda
ingin menambah jumlah pengikut, mencari
BizPulse | Issue 24 : January - February 2018
terutamanya apabila hampir kesemua
rangkaian media sosial di dunia kini telah
‘menutup pintu’ untuk apa jua taktik dan
teknik yang digunakan oleh pengguna
untuk mendapatkan penularan organik.
Bajet yang harus diketepikan untuk
promosi di media sosial tidak perlu banyak.
Ia perlu mengikut kemampuan kita sebagai
peniaga. Ia bergantung kepada kehendak
kita dari segi masa dan sejauh mana
promosi ini hendak dijalankan. Sekiranya
kita mempunyai masa yang terhad dan
trafik untuk ke laman web, untuk mencari
pelanggan berbayar, untuk menggalakkan
orang ramai memuatturun aplikasi
anda di Google Play atau AppStore, dan
sebagainya. Bermula dengan RM30-50
sebulan untuk mana-mana kaedah tadi,
anda akan mula melihat bagaimana trafik
di Twitter mula datang kepada anda dari
pelbagai arah.
LinkedIn
Sama seperti di
Facebook, anda
mesti menggunakan
laman perniagaan
LinkedIn atau LinkedIn
Page untuk membolehkan
anda membuat pengiklanan
berbayar di rangkaian ini. Anda boleh
memilih sama ada untuk membuat
promosi status yang dimuatnaik, promosi
yang diletakkan di ruangan iklan ataupun
promosi yang dihantar terus ke InMail
para pengguna yang anda sasarkan. Yang
termurah ialah dengan mempromosikan
mahu inisiatif promosi ini mendatangkan
hasil, dan juga ingin merentasi kesemua
negeri di Malaysia bagi mendapatkan
pengguna berbayar untuk produk dan
perkhidmatan anda, maka bajet yang perlu
disediakan haruslah tinggi. Sebaliknya jika
anda menggunakan promosi media sosial
bagi objektif jangka panjang, maka bajet
yang disediakan tidak perlu terlalu tinggi.
Berikut adalah kaedah yang khusus untuk
pemasaran bagi beberapa rangkaian
media sosial:
status yang dimuatnaik dan yang termahal
pula ialah dengan menghantar terus ke
InMail. Di antara kesemua rangkaian media
sosial yang wujud, LinkedIn mempunyai
kadar conversion (mendapatkan pelanggan
berbayar) yang tertinggi berbanding
Facebook, Twitter, Instagram dan lain-lain.
Instagram
Rangkaian ini dimiliki
oleh Facebook, jadi
anda juga boleh
m e n g g u n a k a n
p l a t f o r m Fa c e b o o k
untuk melancarkan iklan
berbayar anda di Instagram.
Sekiranya anda tidak selesa, anda juga
boleh menggunakan Instagram secara
langsung bagi tujuan ini. Cuma anda perlu
menukarkan profil akaun anda kepada
profil perniagaan terlebih dahulu. Jangan
lupa menggunakan hashtag (#) dan tag
lokasi di samping kempen berbayar yang
dijalankan. Ia cukup membantu menarik
trafik ke Instagram anda.
 BizPulse | Issue 24 : January - February 2018 9
PENGURUSAN SUMBER MANUSIA

6 Langkah Penyelesaian Konflik

di Tempat Kerja Oleh Wan Zainuddin Wan Muda

A
spek penyelesaian konflik di tempat kerja boleh dibahagikan kepada proaktif dan memikirkan rancangan
beberapa langkah untuk mempermudahkan proses tersebut. Dengan berbuat untuk menangani masalah. Tentukan
demikian, pihak Sumber Manusia dapat memastikan komunikasi dan proses apa yang boleh dan tidak boleh diubah
penyelesaian konflik yang lebih efektif. Berikut adalah langkah - langkah dalam penyelesaian tersebut. Bagi
untuk proses penyelesaian konflik: perkara-perkara yang tidak boleh diubah,
bincangkan cara alternatif yang cepat dan
tepat untuk mendapatkan penyelesaian.
Mendapatkan penjelaskan tentang ini, bincangkan apa yang ingin dilihat oleh
perselisihan itu. Matlamat langkah setiap pihak dan dapatkan kesamaan di Bersetuju dengan cara terbaik
ini adalah untuk menentukan kedua-dua pihak sebagai titik permulaan untuk menyelesaikan konflik.
apa yang tidak dipersetujui oleh kedua- untuk hasil yang dikongsi. Kedua-dua pihak perlu membuat
dua pihak. Untuk melakukan ini, anda kesimpulan mengenai resolusi terbaik.
perlu membincangkan keperluan yang Mulakan dengan mengenal pasti
tidak dipenuhi di kedua-dua belah yang Bincangkan cara untuk penyelesaian yang kedua-dua pihak
berkonflik dan memastikan persefahaman mencapai matlamat yang sama. boleh menerima pakai. Kemudian mula
bersama. Semasa proses itu, dapatkan Ini melibatkan mendengar, membincangkan tanggungjawab setiap
seberapa banyak maklumat yang mungkin berkomunikasi, dan sumbang saran pihak dalam proses penyelesaiannya.
pada sudut pandangan setiap pihak. bersama. Teruskan dengan kedua-dua Adalah penting untuk menggunakan
Teruskan bertanya soalan sehingga anda pihak bekerjasama untuk membincangkan peluang ini bagi memastikan konflik ini
yakin bahawa semua pihak yang terlibat cara-cara untuk mereka dapat memenuhi tidak akan timbul lagi.
(anda dan orang-orang di kedua-dua belah matlamat yang mereka persetujui dalam
konflik) memahami masalah tersebut. langkah 2. Teruskan sehingga semua
opsyen telah habis diterokai. Mengisytiharkan penyelesaian
yang dipersetujui dan menentukan
Mewujudkan matlamat bersama tanggungjawab masing-masing
untuk kedua-dua pihak. Dalam Kenalpasti halangan kepada dalam resolusi ini Kedua-dua pihak perlu
langkah ini, kedua-dua pihak matlamat yang sama. Dalam memikul tanggungjawab mereka dalam
mestilah bersetuju dengan hasil langkah ini, kedua-dua pihak menyelesaikan konflik dan komit dengan
penyelesaian konflik yang diinginkan. seharusnya mengakui apa yang telah tegas apa yang telah mereka persetujui.
Apabila mereka tahu bahawa mereka membawa mereka ke dalam konflik dan Setelah kedua-dua pihak menerima
sedang berusaha ke arah matlamat yang bercakap tentang isu-isu yang mungkin kaedah “menang-menang”, minta kedua-
sama, maka mereka lebih tepat untuk menghalangi penyelesaian. Memahami dua mereka menggunakan frasa seperti
mengambil bahagian secara jujur untuk kemungkinan masalah yang mungkin “Saya setuju ...” dan “Saya mengakui
memastikan mereka mencapai matlamat dihadapi di sepanjang jalan membolehkan bahawa saya bertanggungjawab untuk ...”
akhir bersama. Untuk mencapai matlamat anda mencari penyelesaian secara

Wan Zainuddin Wan Muda adalah Pengarah Kumpulan Modal Insan, SME Bank Malaysia. Beliau boleh dihubungi di wanzainuddin@smebank.com.my.

Issue 24 : January - February 2018 | BizPulse

10 BizPulse | Issue 24 : January - February 2018

URUS
SEMBANG
BESTARI
USAHAWAN

Temubual oleh Norhisham Hamzah

mengubah telekung yang dibeli. Ia tidak
SEMBANG USAHAWAN bersama selesa, talinya mudah tertarik, ketat dan
bertanda di dahi dan ini menimbulkan

Padzilah Enda Sulaiman masalah kepada saya.

Pengarah Eksekutif & Pengasas S : Apakah keistimewaan Siti Khadijah®

berbanding telekung lain?

Nama Syarikat Nama Siti Khadijah® sendiri sudah cukup

Siti Khadijah Apparel Sdn Bhd
Bidang Perniagaan
Pakaian ibadah wanita seperti telekung
di bawah jenama Siti Khadijah® dan
pelbagai jenis pakaian ibadah wanita
yang disasarkan untuk keselesaan
jemaah yang melakukan
Umrah dan Haji.
Alamat Perniagaan
7-61-1, Jalan Medan, Pusat Bandar 8A,
Bangi Sentral, Bandar Baru Bangi,
43650, Selangor, Malaysia.
Telefon
+6010 6000 864
Email
sk@sitikhadijah.com
Web
www.sitikhadijah.com
istimewa. Nama tersebut diambil kerana
saya kagum dengan sifat mulia ikon wanita
muslimah dunia yang wajar dicontohi oleh
semua muslimah. Sebenarnya saya pun
tiada cadangan mahu meletakkan nama
Siti Khadijah® dan idea itu datang dengan
sendiri. Kita tahu Siti Khadijah (isteri
Nabi Muhammad SAW) adalah wanita
terhebat, iaitu contoh muslimah dan isteri
terunggul. Jadi saya terfikir kenapa tidak
saya abadikan nama beliau untuk produk
telekung saya.
Telekung Siti Khadijah® yang pertama
saya keluarkan adalah sangat unik kerana
reka bentuknya terletak khusus di bahagian
muka, selesa dan tidak panas dipakai ketika
solat. Selain itu, telekung Siti Khadijah®
membuatkan anak rambut pemakai
tidak terkeluar dan akan sentiasa dalam
keadaan rapi. Terdapat juga keistimewaan
lain, antaranya telekung Siti Khadijah®
menggunakan fabrik Jupiter Alexander
iaitu fabrik denim yang tidak jarang, ringan
serta lembut untuk digunakan sepanjang
solat. Telekung Siti Khadijah® didatangkan
sepasang bersama kain dan ianya mudah

B
ila berbicara mengenai telekung
berkualiti jenama tempatan
pasti akan teringat jenama Siti
Khadijah® yang sememangnya
terkenal dengan koleksi telekung premium.
Kerana mahukan wanita muslimah
tampil mengikut syariat dan selesa ketika
beribadat, pemilik syarikat Siti Khadijah
Apparel Sdn Bhd (SKA), Puan Padzilah
Enda Sulaiman tekad menghabiskan
masanya menjadi usahawan dalam bidang
jahitan sejak 2008. Puan Padzilah telah
sudi berkongsi pengalaman, pengetahuan
dan pendapat beliau dalam dunia
keusahawanan dengan BizPulse.
S : Apakah yang mendorong anda untuk
memulakan perniagaan ini?
Pada mulanya, saya tidak bercadang untuk
mencipta telekung di awal pembabitan
saya dalam bidang perniagaan, sebaliknya
saya memilih tudung sebagai produk
utama. Saya sama sekali tidak pernah
bermimpi menjadi seorang usahawan
jahitan namun dengan kuasa ALLAH, saya
berjaya memperoleh kejayaan melalui
industri ini.
Saya menaruh minat yang sangat
mendalam pada jahitan dan pertama kali
saya menghasilkan baju maxi untuk anak
saudara saya, walaupun pada ketika itu
saya belum pernah belajar menjahit. Pada
waktu siang saya pergi ke sekolah, pada
malamnya menyiapkan maxi dan bila
saya berjaya menyiapkan baju tersebut,
ia memberikan kepuasan yang sukar
digambarkan. Itu sebenarnya yang menjadi
titik permulaan dalam alam perniagaan
saya dengan harapan untuk “menghasilkan
sesuatu yang cantik dan selesa
dipakai orang.”
Di awal perniagaan, saya
mengeluarkan produk tudung. Tetapi,
kawan-kawan saya berkata, perniagaan
tudung ini sudah terlalu ramai yang
berkecimpung. Mereka mencadangkan
saya mengenengahkan telekung pula.
Dengan adanya kepakaran dalam bidang
jahitan saya mula mengubah suai telekung
dengan menggunakan fabrik yang saya
pilih sendiri.
Perniagaan ini juga diinspirasikan
melalui pengalaman saya sendiri, apabila
saya mahu menunaikan umrah dan haji
serta solat sunat terawih, saya terpaksa
dibawa kemana-mana kerana material yang
ringan dan senang untuk dilipat kecil selain
material kain yang tidak mudah renyuk dan
berkedut, dan keluaran Telekung denim
moden adalah terhad dan eksklusif.
Sebagai seorang muslimah, adalah
amat wajar bagi kita untuk tampil
bersih dan selesa sewaktu mengerjakan
ibadah. Aspek inilah yang diterapkan
dalam menghasilkan setiap produk Siti
Khadijah®. Apabila solat, memang kita
tidak menggunakan telekung dalam
tempoh masa yang lama, sebaliknya ketika
menunaikan umrah atau haji kita akan
sentiasa memakai telekung. Jadi para
jemaah haruslah mendapatkan telekung
yang berkualiti. Di pasaran sekarang,
cukup sukar untuk mendapatkan telekung
yang selesa mengikut bentuk muka.
Jadi, dengan telekung Siti Khadijah®,
para muslimah tidak perlu risau lagi
kerana telekung kami amat selesa untuk
semua pengguna.
Rekaan telekung kami akan kekal
klasik dengan teknologi fabrik yang sentiasa
dinaik taraf seiring dengan penjenamaan
telekung sebagai pakaian solat premium.
Bagi mendapatkan kualiti dan jaminan
keselesaannya, kami mengambil masa

BizPulse | Issue 24 : January - February 2018


enam bulan bagi menghasilkan rekaan
sebenar. Untuk itu, saya akan mengkaji
setiap perinci rekaan dalam menghasilkan
telekung yang sempurna untuk semua
muslimah di dunia. Kami menggunakan
fabrik berkualiti tinggi seperti spun
polyester dengan rekaan inovatif yang
fleksibel pada bahagian wajah iaitu mudah
regang di dahi dan dagu tanpa perlu dipin
atau memakai anak tudung, menjadikan
telekung ini unik. Ditambah perincian
minimalis seperti renda, sekaligus
menambah seri si pemakai namun masih
kekal ringkas mengikut syarak.
S : Apakah cabaran yang dihadapi anda
dalam perniagaan?
Pada mulanya agak sukar untuk menjual
tudung yang berharga agak mahal, namun
lama kelamaan masyarakat akhirnya
memahami kenapa ia dijual dengan harga
sedemikian. Kebiasaannya orang beli
telekung pada harga RM60 dan kita hendak
jual RM200 sepasang, jadi proses hendak
mengubah paradigma ini agak susah juga.
Menyingkap kembali di awal pembabitan
saya pada 2009, saya mula membuat
penyelidikan dan kajian mengenai
jahitan telekung. Saya mahu jahitan
yang saya lakukan diterima pelanggan
dan berjanji akan melalui segala dugaan
demi memastikan impian saya untuk
memberikan keselesaan kepada muslimah
berjaya. Saya menjahit sehingga jam 3
pagi kerana nekad untuk mengkomersilkan
telekung. Saya hanya mempunyai masa
pada waktu tersebut kerana pada waktu
siang saya menguruskan keluarga
lantaran saya hanya seorang suri rumah.
Ruang kecil di pejabat syarikat suami
di Bandar Tun Razak, Kuala Lumpur
dijadikan tempat menjual telekung. Saya
juga berniaga secara atas talian (online).
Saya masih ingat, pada waktu itu jualan
tidak serancak sekarang. Pelanggan saya
hanyalah pekerja wanita yang bekerja di
kawasan berhampiran dan pelanggan
daripada online. Pada waktu itu, saya
hanya memperoleh pendapatan sebanyak
RM40,000 setahun dengan menjual
telekung.
Kejayaan yang dikecapi SKA bukanlah
semudah disangka. Namun, berkat
kesabaran yang tinggi, saya berjaya melalui
pelbagai cabaran untuk bergelar usahawan
yang berjaya. Butik saya juga menjual
keperluan haji dan umrah serta pakaian
baju kurung dan kemeja. Berbekalkan
modal permulaan sebanyak RM20,000,
kesemuanya digunakan untuk membeli
kain untuk membuat telekung. Pada ketika
itu, agak sukar untuk saya memasarkan
telekung dan saya akui tidak pandai
berniaga. Saya menjahit 200 telekung dan
memasarkannya tanpa merancang sasaran
pembeli tetapi dalam pemikiran saya mahu
mensasarkan jemaah haji dan umrah. Saya
kuatkan diri untuk berjumpa beberapa
agensi pelancongan di Kuala Lumpur dan
Terengganu yang menyediakan pakej
umrah dan haji. Mereka tidak menerima
telekung saya. Agensi pelancongan telah
menolak telekung yang saya bawa dan
saya terpaksa membawa pulang kesemua
200 helai telekung tersebut. Walaupun saya
gagal tetapi saya tidak menyerah kalah
dan saya menerima takdir dan berserah
kepada ALLAH.
Saya meyakinkan diri saya bahawa
rezeki adalah di tangan ALLAH. Jika tidak
ada rezeki di agensi pelancongan, ALLAH
yang menentukan segala-galanya. Saya
mengambil inisiatif mengiklankan telekung
saya di media elektronik dan cetak.
Alhamdulillah, dalam masa beberapa hari
sahaja, kesemua telekung saya habis
dijual sama ada di butik dan online. Sejak
itu, saya tidak menoleh ke belakang dan
gigih menerima banyak tempahan iaitu
antaranya 200 helai telekung berjenama
Siti Khadijah® jenis 100 peratus kain
kapas yang mempunyai sulaman di
badan telekung.
S : Apakah pencapaian terbesar syarikat
anda dan aspirasi perniagaan anda di
masa akan datang?
Sehingga kini, SKA mempunyai 28 butik di
seluruh negara dan dua di Indonesia. Bagi
merancakkan lagi perniagaan ini, kami
turut menyertai pelbagai peragaan fesyen
di pentas antarabangsa seperti London,
Istanbul, Jepun dan United Kingdom.
SKA juga telah mula mendapat perhatian
muslimah di United Kingdom apabila
kami melancarkan platform e-Dagang,
www.sitikhadijah.co.uk di kota London.
Di Malaysia, pemakaian telekung sudah
menjadi satu kemestian bagi wanita
muslimah. Rata-rata menggunakan
telekung sebagai pakaian solat kerana
lebih mudah, praktikal dan terpelihara
kesopanannya. Keadaan ini berbeza
dengan muslimah di negara luar seperti
United Kingdom. Kebanyakan muslimah
di sana langsung tidak mengetahui
kewujudan telekung dan hanya pernah
melihat muslimah dari Malaysia dan
Indonesia memakai pakaian serba putih
(telekung) ketika menunaikan umrah dan
haji. Rutin pemakaian solat mereka lebih
kepada menyarung jubah dan selendang
yang turut menjadi pakaian harian.
Dalam usaha menjadi pihak pertama
memperkenalkan telekung secara
komersial di peringkat antarabangsa, kami
BizPulse | Issue 24 : January - February 2018 11
Sembang Usahawan
kini memberikan tumpuan kepada pasaran
United Kingdom sebagai destinasi ketiga
selepas Indonesia. Selepas Indonesia kami
mula mencari tapak bagi mengukuhkan
jenama ini di luar negara. Selepas beberapa
perbincangan, kami merasakan United
Kingdom adalah pilihan tepat kerana
masyarakat di sana sangat mementingkan
kesempurnaan ketika beribadah.
Kunjungan kami ke United Kingdom
menjadi bualan hangat apabila kami
menerima undangan temu ramah secara
langsung untuk rancangan Women’s AM di
Islam Channel UK dan stesen radio Islam
di sana. Setelah tiga tahun SKA beribu
pejabat dengan berpengkalan di Brockley,
London, beberapa butik dan ejen jualan
di sekitar United Kingdom bakal menjual
produk jenama ini tidak lama lagi.
Selain telekung dan pakaian, SKA
turut mengembangkan perniagaan
dengan menghasilkan produk penjagaan
diri berbentuk syampu dan sabun mandi.
Kami menghasilkan produk syampu serta
gel mandian dengan jenama Seedkey.
Syampu kami mengandungi ekstrak limau
purut dan akar sintok. Manakala sabun
mandi menggunakan ekstrak gaharu.
Produk Seedkey telah dilancarkan bersama
pembukaan cawangan SKA di Senawang
pada Ramadan lepas, dan boleh dibeli di
cawangan SKA di seluruh negara.
Berniaga ini ibarat menjaga anak
kecil. Sewaktu kecil penjagaannya lebih.
Bila dah remaja cabarannya lain pula, jadi
kita kena guna kaedah yang berbeza untuk
menyelesaikan masalah yang ada. Ibarat
kata, jika anak dah dewasa, kita tidak boleh
jaga mereka macam budak kecil. Dalam
pada itu, saya cukup bersyukur kerana
perniagaan saya mendapat sokongan
padu daripada suami, Aminuddin Mohd.
Nasir, dan anak-anak, iaitu Mohammad
Munzir sebagai Pengarah Pemasaran
SKA. Mohammad Muzammil, selaku
Timbalan Ketua Pegawai Eksekutif,
manakala Mohammad Muhaimin pula
bertugas sebagai Ketua Pegawai Operasi
dan Mohammad Mukhlis, Ketua Jabatan
Penyelidikan Dan Pembangunan, dan
dua lagi anak-anak bongsu saya iaitu
Muhammad Musyrif dan Muhammad
Muddaththir juga merupakan tulang
belakang perniagaan keluarga kami.
Kekuatan dan signature telekung Siti
Khadijah® memainkan peranan kejayaan
jenama kami untuk terus mendapat
sambutan. Telekung label Siti Khadijah®
‘menang’ daripada segi keselesaan dan
juga berkualiti tinggi. Pendek kata, telekung
label Siti Khadijah® bukan sekadar jenama
semata-mata tetapi memenuhi keperluan
yang diinginkan oleh kaum muslimah
sejagat.
Issue 24 : January - February 2018 | BizPulse
12 BizPulse | Issue 24 : January - February 2018
Knowledge Spa
Understanding How the Future
Unfolds: Using DRIVE to Harness
the Power of Today’s Megatrends
Y
our business’s success depends
on how you prepare for the future.
While business leaders of the past
looked in the side view mirror to
predict the road ahead, we must now look
at the greater forces affecting the social,
business and economic world today—
megatrends. Fortunately, world-renowned
scholars and professors and long-term
academic partners, Terence Tse and Mark
Esposito, are megatrend strategists who
coach executives to find new business
opportunities and markets using the
DRIVE framework. This dynamic duo
also teaches, writes, advises and speaks
internationally about the latest business,
economic and social developments on a
regular basis. Esposito and Tse’s theories
have been published in The Economist,
Harvard Business Review, World Economic
Forum, the Guardian and the Financial
Times. These authors provide a fresh,
holistic way to think about tomorrow by
preparing for it today: DRIVE. The DRIVE
framework examines five interrelated
megatrends which are Demographic
ENTREPRENEURS’ EVENT CALENDAR
22-24 MALAYSIA TECHNOLOGY
Feb EXPO (MTE) 2018
Venue:
Putra World Trade Centre, Kuala Lumpur
With themed “Asia’s Inventions and Innovations
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ideal venue for inventors, designers and
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who are seeking new ideas to work on,
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by universities, research institutes, technical
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BizPulse | Issue 24 : January - February 2018
Reviewed by Norhisham Hamzah
and social changes, Resource scarcity,
Inequalities, Volatility, complexity, and
scale and Enterprising dynamics.
While megatrends has been a
buzzword for some time, and trend
watching a common practice for even
longer, this is the first cogent discussion
on how to connect the dots and what to
do with the dots thus connected. Although
DRIVE works better as a metaphor than
as an easy-to-remember acronym, the
framework is effective for anyone trying
to make sense of the future while thinking
strategically about it and its implications.
By observing today, through the lens of
DRIVE and understanding how megatrends
influence one another, business owners,
entrepreneurs, executives, policy makers
and individuals can prepare for tomorrow.
In this book, you will learn how to simplify
the complexities around them, make
better-informed decisions, and identify
Norhisham Hamzah is a Senior Manager at the Centre for Entrepreneur Development and Research (CEDAR,
a wholly owned subsidiary of the SME Bank Malaysia. He can be reached at norhisyam@smebank.com.my.
MALAYSIA
8-11 INTERNATIONAL
Mac FURNITURE FAIR
Venue:
Putra World Trade Centre, Kuala Lumpur
"The largest furniture trade show
Southeast Asia".
Malaysian International Furniture Fair boasts
the presence of top furniture decor in South
Asia. This event showcases products and
services, ranging from exclusive collection
of furniture and includes all ranging from
children's furniture to youth furniture in the
Furniture industry. Every furniture trend gets
exhibited in this event. Unarguably, MIFF
has spearheaded the furniture trade scene
for years.
Author : Terence C.M. Tse
& Mark Esposito
Pages : 232 pages
Publisher : Chelsea Green Publishing
Year of Publication : 2017
new business opportunities now. You
will also discover how to prepare for
uncertainty, own the global conversation,
and illuminate the blind spots on the
journey ahead. With real-world examples
from today’s top executives and policy
advisors and in-depth analysis of each
megatrend, DRIVE is the GPS system for
the new global economy. So buckle up, set
the destination, and let’s hit the road.
MALAYSIA IT FAIR
9-11 KUALA LUMPUR
Mac
Venue:
Mid Valley Exhibition Centre,
Kuala Lumpur
in "An inspiring digital lifestyle event that caters
both to consumers and the information and
communications technology industry."
Malaysia IT Fair Kuala Lumpur is a 3 day event
being held from 9th March to 11th March 2018
at the Mid Valley Exhibition Centre Mid Valley
Megamall in Kuala Lumpur, Malaysia. The
conference will provide an excellent platform
for companies and organization to showcase,
share and launch IT-related products,
services, and technologies to a wide and
targeted audience.