STRATEGY 1

ENGRO FOODS (QSPM) Launches of New products.

Expanding in yougurt market

Attractiveness
Key factors Weight Score

STRENGTHS
Well Known Brand internationally 0.1 3
Personal Relations with Suppliers And Distributors 0.15 1
Positive Response from Customers 0.15 3
Strong Consumer & Product Research 0.05 4
Third-Generation Plant 0.1 -

WEAKNESSES
Low Quality Milk 0.13 4
Milk Anthology & Giving Out Costs 0.2 3
Narrow Brand Portfolio 0.12 4
1.0

OPPURTUNITIES
Increased Funding By Government 0.25 -
Awareness of health and hygene issues 0.21 3
3rd Largest Producer of Milk 0.1 4

THREATS
Competition 0.25 3
Perceptions and Price Differentials 0.19 2
1.0
 STRATEGY 1 STRATEGY 2 STRATEGY 3

Launches of New products. Forward integration (have to own its Build up a regional warehouse in
xpanding in yougurt market own distribution channels) karachi to reduce their supply gap.

Total
Attractiveness Attractiveness Total Attractiveness Attractiveness Total Attractiveness
Score Score Score Score Score

0.3 1 0.1 2 0.2

0.15 4 0.6 3 0.45
0.45 2 0.3 4 0.6
0.2 1 0.05 2 0.1
0 - 0 - 0

0.52 1 0.13 2 0.26

0.6 2 0.4 2 0.4
0.48 3 0.36 2 0.24

0 - 0 - 0
0.63 2 0.42 1 0.21
0.4 2 0.2 2 0.2

0.75 4 1 4 1
0.38 1 0.19 3 0.57
4.86 3.75 4.23