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LOGO DESIGN TIPS

3 design secrets behind big brand

logos
23 hours ago

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Hit the ground running by learning logo design from the

biggest brands in the business.
 Florida­based content marketing agency Fractl (http://frac.tl/) recently
surveyed 1,000 people about the world's top 50 brand logos, and the
results are in (http://i.imgur.com/O3hf4ye.jpg).

Covering lots of different industries, the survey uncovered some
surprising trends designers should keep in mind when crafting their
next logo.

> 01. Use a simple palette

Of the 50 surveyed companies, a whopping 43 chose to use only one or
two colours in their logos. The results also show that blue and red are
far and away the most popular colour choices.

Colour psychology is a crucial part of logo design, and blue and red
represent opposite ends of the spectrum. Red is urgent and dynamic,
prompting instant action from the viewer, whereas blue is more relaxing
and encourages trust.

> Simple colour palettes are a popular choice

Simple palettes play into the idea of colour psychology and clearly
communicate the brand's desired message. A logo with lots of
contrasting colours, on the other hand, with leave the consumer
confused about the product and company.

>
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02. Think flat
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 The prevelence of flat logos has skyrocketed recently alongside the rise
of mobile internet browsing. Of the 50 surveyed brands, 45 were
completely flat, and of the remaining 5, 3 incorproated a mix of flat and
bevelled surfaces.

Flat logos simply look better on mobile devices, and now mobile web
traffic exceeds that of desktop computers it makes sense that companies
have made the switch.

SUBSCRIPTION OFFER

(http://www.myfavouritemagazines.co.uk/design/computer­arts­
magazine­subscription/?
utm_source=creativebloq&utm_medium=inlinead&utm_campaign=coa)

However, not every brand has had to make a flatness compromise.
Volkswagen and BMW both use completely bevelled logos which stand
out due in no small part to their raised finish.

But with more shoppers browsing on their phones, unless your logo is
stronger in 3D consider making it flat.

> 03. Create multiple logos

Once again a trend emerged when it came to looking at how many
brands had more than one version of their logo in use. Out of the 50
companies that were surveyed, 36 had created multiple versions.
 As long as your brand is still clearly identifiable, using different versions
of your logo can help you promote effectively across a variety of
platforms.

While a flat design might work really well on mobile, it's also worth
thinking about how you can streamline your logo so it stands out
against the other thumbnails that will be competing for attention.

Facebook, for example, recently changed its logo by opting for a new
typeface (http://www.creativebloq.com/branding/designers­react­new­
facebook­logo­71515566). However this redesign flew under a lot of
people's radar because the iconic Facebook 'f', used as a thumbnail on
websites and mobiles, remained unchanged.

Liked this? Read these!

How to design the perfect logo
(http://www.creativebloq.com/infographic/how­design­perfect­logo­
51514982)
Is the logo dead? (http://www.creativebloq.com/logo­design/logo­
dead­61515074)
The 10 commandments of logo design
(http://www.creativebloq.com/infographic/10­commandments­logo­
design­61515143)

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Words: Dom Carter (?rel=author)

Dom Carter is one of the staff writers at Creative Bloq.

  Tags: Logo design (/tag/logo­design),  UX (/tag/ux),  Advertising (/tag/advertising),  

Graphic design (/tag/graphic­design),  Tips (/tag/tips)
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Jonathan Quintana  •  2 hours ago

Simplicity is the Ultimate Sophistication
­ Leonardo da Vinci
△  ▽ • Reply • Share › 

Robert Lane  •  9 hours ago

As a freelance graphic designer I thank you for these reminders to keep it simple.
△  ▽ • Reply • Share › 

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