(1) For how long you are using Escort’s Products?

TABLE No. 1 – Responses of customers towards duration of using Escort’s Producst?

Use duration respondent Percentage %

(base 100)

Below 1year 35 35%

1-2 year 28 28%

2-3 year 27 27%

More than 3year 10 10%

DURATION OF USE

10

35 BELOW 1YRS

27 1-2YRS
2-3YRS
MORE THAN3YRS

28

Fig No. 1 – Responses of customers towards duration of using Escort’s Products.

INTERPRETATION:
Out of 100 customers, maximum number of customers are using Samsung mobile phone for
1year,and minimum number of customers are using Escort’s Products for more then 3 years.

(2)Are you satisfied with the after sale services?

TABLE No. 2- Responses of customers towards satisfaction level for after sales services.

Satisfaction level respondents Percentage%

(base 100)
Yes 70 70%
NO 20 20%
Cannot say 10 10%

satisfaction level of after sale services

10

20 yes
no
can not say

70

Fig.NO.2-Customers response towards after sale services

INTERPRETATION
Out of 100 customers maximum number of customers are satisfied with after sale services. This
means after sale services of Escort’s Products are satisfactory.
(3) Are you satisfied with the prices in context to features available?

TABLE No.3- Responses of customers towards prices in context to features available.

Satisfaction with price in Respondents Percentage%

Context to features
Yes 73 73%
No 21 21%
Can not say 06 06%

COMPARISION OF PRICES IN CONTEXT TO

FEATURES

21

YES
NO
CAN NOT SAY
73

Fig No. 3 – Responses of customers towards price in context to features available.

INTERPRETATION
Out of 100 customers, maximum number of customers are in favor of price w.r.t features
available. So it is clearly seen that price of Escort’s Products is also a motivational factor for
customers.

(4)Are you satisfied with variety of Escort’s Products available?

TABLE No. 4- Responses of customers towards satisfaction level of variety of Escort’s
Products available.

Satisfaction with variety of Respondents Percentage%

mobiles available

Yes 37 37%

No 51 51%

Cannot say 12 12%

Satisfiction with availability of varity of

mobile

12

37 yes
no
can not say
51

Fig No. 4- Responses of customers towards satisfaction level of variety of Escort’s Products
available.

INTERPRETATION

Out of the response of 100 customers, it is clear that maximum number of customers are not
happy with the variety of Escort’s Products available in the market. It means that Samsung is
lacking behind in this field till now.

(5)Are you aware about new Product’s available in market?

TABLE No. 5- Responses of customers towards awareness about new product’s available
in market.

Awareness level about new Respondents Percentage%

product’s
Yes 13 13%
No 87 87%
Can not say 0 0%

Awareness about new product's available

13

yes
no
can not say

87

Fig.No.5-Customers awareness about newly launched Escort’s product’s.

INTERPRETATION

It is clearly shown that out of 100 customers, maximum number of customers are not aware
about the newly launched Escort’s Products, . It implies customer awareness about new sets is
very low. This means they have to work on their promotional strategies.
(6) Will you suggest other to use Escort’s product’s?

TABLE No. 6- Responses of customers for suggestion to others to use Escort’s product’s.
 Suggest others Respondents Percentage%

Yes 67 67%
No 17 17%
Can’t say 16 16%

suggestion to others

16

yes
17 no
can not say

67

Fig No. 6- Responses of customers for suggestion to others to use Escort’s product’s.

INTERPRETATION

Out of 100 customers, maximum number of customers seems ready for suggesting others to use
Escort’s product’s. This means customers are having positive attitude towards Escort’s
product’s.

(7)Do you face any problem while using Other Product’s ?

TABLE No. 7- Responses of customers towards facing problems while using Other
Product’s.
Problems faced while using Respondents Percentage%

Yes 73 73%
No 27 27%
Can not say 0 0%

problems faced while using other products

27

yes
no
can not say

73

Fig No. 7- Responses of customers towards facing problems while using other product’s.

INTERPRETATION

Out of 100 customers, maximum number of customers do not face any problems and few of
them faces some technical problems. This shows that Escort’s Produc’ts can be easily operated.

(8) Are you satisfied with the performance of Escort’s Product’s on following parameter?

TABLE No.8- Responses of customers towards satisfaction level with the performance of
Escort’s Product’s on different parameter.
 Satisfaction level Respondents Percentage%

Yes 63 63%

No 30 30%

Can’t say 07 07%

80

70

60

50
yes
40
no
30 can not say
20

10

0
battery backup features can not say

Fig No. 8- Responses of customers towards satisfaction level with the performance Escort’s
Product’s on different parameter.

INTERPRETATION

IN CASE OF BATTERY BACKUP

Out of 100 customers, maximum number of customers are satisfied Escort’s Product’s

IN CASE OF FEATURES
Out of 100 customers, maximum customers seem satisfied. few customers are not satisfied.

(9)Which is the most influencing advertising media?

TABLE No. 9- Responses of customers towards most influencing advertisement media.

 Influencing media Respondents Percentage%
T.V 27 27%
Hording 06 06%
Newspaper 37 37%
Magazine 02 02%
Others 28 28%

advertising media

28 27
T.V
Hoarding
newspaper
magazine
2 6
other (specify)

37

Fig No. 9- Responses of customers towards most influencing advertisement media

INTERPRETATION

Out of 100 customers, maximum number of Escort’s Product’s customers are influenced by the
television mode of advertisement media. So they have to work on other modes also.

(10) Would you like to switch to other product’s in future?

TABLE No.10- Responses of customers towards switching to other product’s in future.

Switch to other product’s in Respondents Percentage%
Future
Yes 35 35%
No 42 42%
Cannot say 23 23%

change product's

23

35

yes
no
can not say

42

Fig NO.10-Response of customers towards switching to other product’s in future

INTERPRETATION

Out of 100 customers, maximum number of customers seems ready to continue with product’s,
So we can say that the Samsung mobile phones are up to the satisfactory level of customers.