Certificate in Business Analytics

Introduction
Understanding how Business Analytics uses a variety of skills, tools and techniques to examine business
problems and look for their solutions in a structured manner by utilising data is very important. Till now,
students and prospective business analysts have acquired this knowledge by reading books and
attending lectures. However, these conventional strategies fall short of meeting the requirements of a
globalised and dynamic business environment.
This course is an experiential learning model that provides insightful videos featuring industry experts,
contemporary reading material and an opportunity to participate in Webinars where the expert will talk
about select case studies. You get an opportunity to analyse real-life case studies. This is the key to
gaining a competitive edge in the fast-paced and competitive field of Business Analytics.

Pedagogy Who Should Attend

Online  Engineering and IT Students – BTech / BE, BCA, MCA, BSc-IT, MSc-IT
 Commerce & Finance Students - BCom / MCom, Economics Graduates, MBA
or BBA
 Highly recommended for people aspiring for jobs that required data handling
Duration – Research, Marketing, IT Services, Big Data & more
 People who are already employed, but want to upskill themselves in the
180 hours
domain of Business Analytics

Difficulty Topics Covered

 What is Business Analytics?
Basic to Intermediate  Understanding Data and Big Data Analytics in the Enterprise
 Business Analytics, Business Intelligence and Data Mining
 Analytical Decision-Making
 Analysing Business Problems Using Key Questions
Course Composition  Future of Business Analytics and Social Media Analytics
 Basic Statistical Concepts, Types of Data & Sampling Techniques
 Videos  Frequency Distributions and Measures Of Central Tendency
 Reading Material  Variability and Shape
 One-way Analysis of Variance and Correlation
 MCQs  Linear Regression and Linear Programming

 Case Studies
Learning Outcomes
 Webinars  Understanding of the fundamental concepts of Business Analytics
 Knowledge of the importance of data and big data
 Understanding of the terms Business Analytics, Business Intelligence and
Assessment Data Mining
 Understanding of the analytical decision-making process
MCQs to ensure concepts have  Knowledge of current trends that will impact the future of Business
been understood Analytics
 Understanding of basic statistical concepts and types of data
 Understanding of sampling techniques
 Understanding of frequency distributions and measures of central
Certified By tendency, dispersion and shape
MaGE  Knowledge of the one-way analysis of variance and correlation
 Knowledge of linear regression and linear programming
Certificate in Business Analytics
Online Training on Certificate in Business Analytics

MaGE is offering the course on Certificate in Business Analytics through a comprehensive and modular
set of Learning Content and interesting videos on a platform that has been developed in-house.

 Business Analytics is an important function in all industries as it is used to analyse and facilitate
strategic and operational activities.
 Employees with this skill are sought after and required by small companies as well as big MNCs.
 Knowledge of Business Analytics prepares entry level staff for middle-level openings and later for
executive and general managerial positions.
 Some industries that use Business Analytics are Retail Business to Business, Hospitality and
Entertainment, BPOs and Financial Services Logistics. Companies such as WNS, AbsolutData,
Hewlett Packard, CRISIL, HSBC, Accenture, Max Life, Dell, ZS Associates, Altisource, Marketelligent
Amazon, HCL, IBM and ICICI Bank hire people with Business Analytics skills.
 Starting salary for a Junior Business Analyst can range from INR 3,00,000 to 6,00,000 depending
on domain knowledge and experience.

Objectives

There is a huge demand for resources skilled in the Business Analytics domain. Our objective is to create
a talent pool that is aware of Business Analytics on the path to fulfilling this demand. We aim to train
students through an experiential model that incorporates several strategies including teaching through
reading material and videos featuring an industry expert and analysis of real-life contemporary case
studies sourced from different industries.

Upon completion of this course, learners will be able to:

 Explain the concept of Business Analytics and the differences between analysis and analytics
 Describe the importance of data, the various stages of data maturity, and big data
 Explain Business Analytics, Business Intelligence and Data Mining
 Describe the analytical decision-making process and how key questions are used to break down
a business problem
 Identify the skills of a good business analyst
 Describe current trends that will impact future of Business Analytics
 Describe capabilities and goals of social media analytics
 Define statistics and its use in business
 Explain the techniques of sampling
 Explain frequency distributions and the various measures of central tendency, dispersion and
shape
 Calculate one-way Analysis of Variance
 Identify and quantify correlation between datasets
 Create linear regression models
 Solve allocation and covering model problems in linear programming
Benefits to Students

 Knowledge of Business Analytics concepts

 Development of analytical and decision-making abilities by examining real-life case studies
 Great value-add for the student’s resume, which can help him/her pursue a promising career
 Students get a Certificate from MaGE after an online MCQ-based assessment

Course Curriculum and Learning Outcomes

Module Description Learning Outcomes

1 What is Business  Describe Business Analytics

Analytics?  Describe the evolution of analytics beginning with “scientific
management” to its present form
 Describe the differences between analytics and analysis and explain the
concept of insights
 Describe the broad types of business analytics
2 Case for Business  Describe how organisations benefit from using analytics
Analytics
3 Understanding Data  Describe the importance of data in business analytics
 Describe the differences between data, information and knowledge
 Describe the various stages that an organisation goes through in terms
of data maturity
 Explain what an organisation can do in the absence of good quality data
4 Business Analytics,  Explain the differences between Business Analytics and Business
Business Intelligence
Intelligence and  Describe the two major components within Business Analytics and
Data Mining Business Intelligence
 Understand how Data Mining as a technique helps both Business
Intelligence and Business Analytics
5 Analytical Decision-  Describe the analytical decision-making process
Making  Describe the characteristics of the analytical decision-making process
6 Analysing Business  Describe how a business problem can be broken down repeatedly into
Problems Using Key key questions and then answered through analytics
Questions  Describe the characteristics of a good key question

7 Skills of a Good  Identify the skills of a good business analyst

Business Analyst
8 Future of Business  Describe the current trends that are likely to shape the future of
Analytics business analytics
9 Big Data Analytics in  Describe the characteristics of big data
the Enterprise  Describe how hardware and software technologies are helping analytics
handle extremely large volumes of data
10 Social Media  Define social media analytics
Analytics  Describe the capabilities and common goals of social media analytics
Module Description Learning Outcomes
11 Basic Statistical  Define statistics and its use in business
Concepts and Types  Describe the types of data
of Data  Describe the basic statistical concepts

12 Sampling  Explain the concept of sampling and why it is necessary

Techniques  Describe the various techniques for sampling
 Describe a good sample
13 Frequency  Describe frequency distributions
Distributions and  Explain the various measures of central tendency
Measures Of
Central Tendency
14 Variability and  Explain the different measures of dispersion
Shape  Explain the different measures of shape
15 One-way Analysis of  Explain the concept of ANOVA
Variance  Calculate ANOVA using MS Excel
 Test a hypothesis using ANOVA
16 Correlation  Evaluate the statistical relationships between two random variables and
understand the measure of correlation
 Identify and quantify correlation between two datasets using MS Excel
 Explain the concepts of correlation versus causation
17 Linear Regression  Explain how to model statistical relationships between two data series
using linear regression
 Create a linear regression model in MS Excel
 Forecast values using linear regression in MS Excel
18 Linear Programming  Explain the concept of linearity
 Describe linear programming
 Formulate a linear programming problem
19 Linear Programming  Describe allocation models in linear programming
– Allocation Models  Solve allocation model problems in linear programming using MS Excel
20 Linear Programming  Describe covering models in linear programming
– Covering Models  Solve covering model problems in linear programming using MS Excel
Industry Expert as Trainer

The faculty on this course is Soumyadip Pal. Soumyadip is an entrepreneur in the Business Analytics space
with a special focus on the retail and consumer goods industry and its analytical needs. He has an MBA
from Welingkar Institute of Management specialising in marketing and retail management. He is a visiting
faculty at various management institutes in Bangalore and his primary areas of teaching are quantitative
and business analytics, retailing management and FMCG management.

Reading Material

Accessing Learning Content

1. Each student will get login access to our LMS.

2. Students can read through the content.

Duration of the Course

This is an online course of 180-hours duration with the following breakup:

Activity Time Spent (hrs.)

Read Learner Handbook 1
Videos 16
Self-Assessment Exercises 15
Reading Material 110
Webinars/Online discussions/Case studies 32
Final Assessment 6
Total 180

Certification

Students will get the following certifications after completing this course:

MaGE Certification on Certificate in Business Analytics