PROJECT SYNOPSIS

SUBMITTED TO THE
DEPARTMENT OF COMMERCE
IDEAL ARTS AND SCIENCE COLLEGE
CHERPULASSERY

BY
MOHAMMED SALIH TK
(IGAPBCM062)
SIXTH SEMESTER B.COM WITH CA

“A STUDY THE FOCUS ON THE EFFECTIVENESS OF

ADVERTISEMENT AT YAMAHA MOTORS”

UNDER THE GUID OF

Mrs.VINI
Assistant Professor

DEPARTMENT OF COMMERCE

IDEAL ARTS AND SCIENCE COLLEGE CHERPULASSERY

IDEAL ARTS AND SCIENCE COLLEGE

1.INTRODUCTION

A systematic and scientific study of real issue or problem, intended to resolve

the problem with application of management concept and skills are named as
a project. The Indispensable requirement of a project is that it should impose
scientific collection, analysis and interpretation of data leading to valid
conclusion
Effective of advertisement has been defined in many different ways. Some
believe it is simply how content an individual is with his or her job, in other
words, whether or not they like the job or individual aspects or facets of jobs,
such as nature of work or supervision.
My Project Topic is ““A STUDY THE FOCUS ON THE EFFECTIVENESS OF
ADVERTISEMENT AT YAMAHA MOTORS”

My project company is “YAMAHA MOTORS PVT LMT”.

IDEAL ARTS AND SCIENCE COLLEGE

. AIM AND OBJECTIVES OF THE STUDY

The project was an attempt of study the effectiveness of advertising at

YAMAHAMOTORS and their effect of advertisement.
Primary objectives
 To measure the effectiveness of advertisement of YAMAHA
MOTORS.

Secondary objectives
 To know the effectiveness of advertisement on purchasing behavior
of customers.
 To understand which factor of advertisement is the most influencing
one.
 To know the most effective media of advertisement.
 To know whether the advertisement increase customers loyalty.

3. SCOPE OF THE STUDY

This project cover a survey among customers of AN Yamaha, by taking 50
customers as sample size. The study is conducted to know the effectiveness of
advertisement given by AN Yamaha and to give suggestions on the various
techniques adopted by them.

IDEAL ARTS AND SCIENCE COLLEGE

4. LIMITATION OF THE STUDY
 Project period is too short collect all the reliable data’s and
information.
 Accuracy of the date depends upon the information provided
by the respondents.
 It is not possible to a do a deep study with the help of
Questionnaire Only.
 The Employees were too busy too to fill up the Questionnaire
and return in time

IDEAL ARTS AND SCIENCE COLLEGE

IDEAL ARTS AND SCIENCE COLLEGE