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Iifl gold loan

1. 1. INDIAN INFOLINE FINANCIAL LIMITED Page 1 A PROJECT REPORT ON Market Scoping
And Analysis Of Financial Investment & Loan Products. Summer Internship Report Submitted to St.
Francis Institute of Management & Research In partial fulfillment for the award of Post-Graduation
Diploma and Management (Approved by AICTE & DTE) SUBMITTED BY Mr. Chirag Madhukar
Malewadkar ROLL NO: 12 PROJECT GUIDE: CA Gurunathan Pillai Batch: 2013-15 For the
Summer Internship at IIFL (India Infoline Finance Limited)
2. 2. INDIAN INFOLINE FINANCIAL LIMITED Page 2 DECLARATION This is to certify that project
titled “MARKET SCOPING AND ANALYSIS OF FINANCIAL INVESTMENT & LOAN
PRODUCT“ at “INDIA INFOLINE FINANCIAL LIMITED” has been successfully completed by Mr.
CHIRAG MADHUKAR MALEWADKAR in partial fulfillment of the requirement for the award of
Post-Graduation Diploma In Management at St. Francis Institute Of Management And Research,
Borivali (W), Mumbai. ____________________________
______________________________________ Gurunathan Pillai CHIRAG MADHUKAR
MALEWADKAR Guide’s Name & Signature (SIGNATURE OF THE CANDIDATE)
3. 3. INDIAN INFOLINE FINANCIAL LIMITED Page 3 ACKNOWLEDGEMENT This project bears
imprint of all those who have directly or indirectly helped and extended their kind support in
completing this project. At the time of making this report I express my sincere gratitude to all of them.
I would like to express my sincere gratitude to Mr. Ishakh Thonbanthoodi (Area Manager), Mr. Sijo
Jacob (Territory Manager) and Mrs. Malvika soni (Branch Manager) for giving me this opportunity to
undergo this lucrative project with India Infoline Finance Ltd at IIFL Gold Loan Sec. 1, Shanti Nagar
1st Floor 1,2, 3, opp. LIC Office, Near BEST Stop, Mira Road (E) Branch. I am extremely thankful
and obliged to Prof.CA Gurunath Pillai (External Project Guide) for providing streamed guidelines
since inception, till the completion of the project. I would also thank IIFL Gold Loan employees and
customers, whom I met during the course of this project, for their support and for providing valuable
information, which helped me, complete this project successfully. At this moment I also thank
almighty God for the blessings showed upon me, my parents for their support and care and also my
friends for their valuable suggestions. This project report is a collective effort of all and I sincerely
remember and acknowledge all of them for their excellent help and assistance throughout the project.
CHIRAG .M. MALEWADKAR
4. 4. INDIAN INFOLINE FINANCIAL LIMITED Page 4 EXECUTIVE SUMMARY The title of the
Project done at India Infoline Finance Limited is “Market Scoping-Gold Loan” with special reference
to IIFL Mira Road Sec.1 Branch. There are many reasons why customer expectations are likely to
change over time. Process improvements, advent of new technology, changes in customer's priorities,
improved quality of service provided by competitors are just a few examples. In today’s competitive
world there are many goods chasing few customers some are trying it expands their size and share of
existing market. As a result there are loser and winners. Winners are those who carefully analyze needs
identify opportunities and create aloe rich offers for target customer. The objective of the market
research to determine the demand and supply and use of the product and competitors study so as to get
the total market scenario of the product for analyzing market problem research is needed. A firm can
obtained market research in a number of ways. It can hire market research firm or it can ask student to
design and carry out market research project. These marketing problems and opportunities if entrust to
the student of marketing. Especially when they seek the same during the project gives opportunities to
apply their theoretical knowledge and managerial knowledge. The type of research was qualitative
research. Qualitative research is collecting, analyzing and interpreting data by observing what people
do and say. The sources of the data for the study were primary and secondary data. The questionnaire
was prepared and administered to collect the relevant primary data. The data collection method was
based on questionnaire.
5. 5. INDIAN INFOLINE FINANCIAL LIMITED Page 5 TABLE OF CONTENTS CHAPTER TOPICS
PAGE NO. CHAPTER 1.0 1.1 Introduction About IIFL 6 1.2 Department Introduction with
Organization Chart 9 1.2 Advantages of Gold Loan 10 1.3 Charges associated with Gold Loan 11 1.4
RBI's gold loan regulation for NBFCs 12 CHAPTER 2.0 2.1 Introduction of The Project 13
CHAPTER 3.0 3.1 Objectives 14 3.2 Competitors 15 3.3 Data Collection Instrument collection 16 3.4
Branch process 17 3.5 Steps to be followed while sealing of gold 19 CHAPTER 4.0 4.1 Research
Methodology 21 CHAPTER 5.0 5.1 Operational learning 22 CHAPTER 6.0 6.1 Limitation 33 6.2
Findings 34 6.3 Recommendations& Suggestions 35 6.4 Conclusion 38 6.5 Bibliography 39
6. 6. INDIAN INFOLINE FINANCIAL LIMITED Page 6 INTRODUCTION ABOUT IIFL India
Infoline originally incorporated on October 18, 1995 as “Probity Research And Service Private
Limited” at Mumbai under the companies act, 1956 with registration number – 1193797. And become
a public limited company on April 28, 2000. The name of the company was changed to India
infoline.com limited on May 23, 2000 and later to India Infoline Limited on March 23, 2001. It is the
first company in India to foray into the online distribution of Mutual Funds. It is a one-stop financial
service shop, most respected for quality of its advice, personalized service and cutting-edge
technology. The No-1 corporate agent for ICICI Prudential Life Insurance Company. Research
acknowledge by Forbes as “Must Read for Investor in South Asia” The India Infoline was listed on
Bombay and National Stock exchange with a net worth of INR 200/- core and a market cap of over
INR 3716.16/- core. The company has a network of 4000 business locations (branches and sub-broker)
spared across 900 Cities and Towns. It has more than 2 million customers. The company has reported a
consolidated sales of 687.47 crore and a Net Profit of 70.64 crore for the quarter ended Dec 2013.
India Infoline Finance Ltd. is professionally managed and shares the professional values and ethos of
its parent company, IIFL and has acquired and maintained a reputation for reliability, transparency of
operations and absolute integrity. A steady growth rate validates the trust that industry has reposed in
the Company. IIFL offers advice and execution platform for the entire range of financial services
covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset
management, Insurance, Fixed deposits, Loans, Investment Banking, Gold bonds and other small
savings instruments.
7. 7. INDIAN INFOLINE FINANCIAL LIMITED Page 7 IIFL has received membership of the
Colombo Stock Exchange becoming the first foreign broker to enter Sri Lanka. IIFL owns and
manages the website, www.indiainfoline.com, which is one of India’s leading online destinations for
personal finance, stock markets, economy and business. IIFL has been awarded the ‘Best Broker,
India’ by Finance Asia and the ‘Most improved brokerage, India’ in the Asia Money polls. IIFL is near
you physically: You can reach us in a variety of ways, online, over the phone and through our
branches. All our offices are connected with the corporate office in Mumbai with cutting edge
networking technology. The group caters to a customer base of about a million customers. The
physical presence in key global markets includes subsidiaries in Colombo, Dubai, New York,
Mauritius, London, Singapore and Hong Kong. CORPORATESTRUCTURE INDIAINFOLINNE.
LTD INDIA INFOLINE INVESTMENT SERVICE MONEY CREDIT INDIA INFOLINE HOUSING
SERVICE INDIA INFOLINE MARKETING SERVICE INDIA INFOLINE INSURANCE
SERVICES & BROKERS
8. 8. INDIAN INFOLINE FINANCIAL LIMITED Page 8 Industry Overview We have a largely retail
focused model, servicing over 2 million customers, including several lakh first-time customers for
mutual funds, insurance and consumer credit. This has been achieved due to our extensive distribution
reach of close to 4,000 business locations and also innovative methods like seminar sales and use of
mobile vans for marketing in smaller areas. Our NBFC and lending business accounts for 68% of our
consolidated income in FY13 and has a diversified product portfolio rather than remaining a mono-line
NBFC. We are a leader in distribution of life insurance and mutual funds among non-bank entities.
Although the share of equity broking in total income was only 13% in FY13, IIFL continues to remain
a leading player in both, retail and institutional space. Thus we can describe the sales management
process as a three step process. Acquisition:- The process of prospecting and acquiring new customers
using a structured sales process. Retention: The process of providing excellent services and support to
existing customers and thus reduce attrition Leave rules Every permanent employee at IIFL is entitled
for: Annual leave of 21 working days in a calendar year Sick leave of 3 days Sales Management
Acquisition RetentionExtention
9. 9. INDIAN INFOLINE FINANCIAL LIMITED Page 9 DEPARTMENT INTRODUCTION WITH
ORGANIZATION CHART IIFL Gold Loan: Gold loan or loan against gold is the easiest and quickest
way for servicing your financial needs. To avail a gold loan, all you need to do is pledge your gold
ornaments with us and we would provide you with a loan amount as per the market value of your gold.
Unlike other loans, gold loan does not require you to provide any income or salary proof. Moreover, it
has comparatively lower interest rates; requires lesser documentation, and hence is processed in lesser
time. We at IIFL provide maximum loan against your gold at lowest interest rates. We have a strong
presence Pan-India and have serviced a large number of customers in a very short span. We offer
different types of schemes as per your requirement and convenience. Following are the main features
of our loans:- The Main Features Of IIFL Gold Loan: Loan amount ranges from min 5,000 to max
10,00,000 Tenor for loans ranges from 3months to 12 months Loan can be paid back on a
monthly or quarterly basis Interest / Loan Amount due can be paid at any of IIFL Gold Loan
branches an India Minimal amount of paperwork and documentation is required Loan gets
processed in as low as 5 minutes IIFL GOLD LOAN SCHEMES Scheme Name Value (per gram)
Interest (%P.A) JALDIE LOAN 1320/- 12% READY MONEY 1670/-20% LOAN LAKSHMI
1900/- 25% FAST TRACK 2010/- 28%
10.10. INDIAN INFOLINE FINANCIAL LIMITED Page 10 ADVANTAGES OF GOLD LOAN Gold
loan doesn’t demand any certificate to show your salary or income and even no credit card history is
required. Thus even unemployed and non-working people can go for gold loan. Unlike any other
unsecured loan, gold loan doesn’t require many papers, only few documents such as ID proof and
address proof is enough to avail for such loan. One of the main advantages of gold loan is its low
interest rates. Usually loan over gold is provided at the interest of 12-16% per annum and this is quite
low compared to personal loans available at interest rates of 15-26% per annum. In rural areas
Agricultural loan against gold is also available for agriculturist at very nominal rate of Interest of 7%
to 8%, proof of agricultural document needs to be provided. Gold loan is the most simple and
convenient forms of loan because here all you need to do is pledge your gold with a bank or finance
company and get up to 60% of the market value of the gold as a loan.
11.11. INDIAN INFOLINE FINANCIAL LIMITED Page 11 CHARGES ASSOCIATED WITH GOLD
LOAN Loan processing charge: While some of the service providers may waiver these charges only
50 per loan, some banks do charge a processing fees are taken too expensive. Late payment
penalty: Most of the service providers charge late payment penalty and this too can vary from one
institution to the other. Pre-payment penalty: Most of the service providers do not charge a penalty
for repayment before the loan tenure is over. But some may still have this charge in place. It is
advisable to check with the loan provider before taking the loan. These charges could change the
amount that you may finally receive. Advice On Gold Loans: Go for gold loan if you are confident
of returning the money in time otherwise, you will be penalized and all your pledged gold will come
under the control of bank or finance company from where you take a Gold Loan. While opting for
gold loan check the interest rates in various banks and private finances. If you go for private lenders
then better to go with one who has been in this business for many years.
12. 12. INDIAN INFOLINE FINANCIAL LIMITED Page 12 RBI's GOLD LOAN REGULATION FOR
NBFC’s The Reserve Bank of India (RBI) on Monday tightened regulations governing Non-Banking
Finance Companies (NBFCs) lending against gold jewelry. The new rules include strict documentation
for high value loans against gold and prohibition on misleading advertisements by NBFCs such as
offering availability of gold loans in a matter of 2- 3 minutes. The amount that can be lent against gold,
has been maintained at 60%. This means for gold worth 100 offered as collateral, lenders can give
loans up to 60. Also, NBFCs financing against the collateral of gold must insist on a copy of the PAN
card of the borrower for all transaction above 5 lakhs and all high value loans of 1 lakh and above must
only be disbursed by cheek, RBI said. The apex bank has clearly stipulated that NBFCs should not
issue misleading advertisements like claiming the availability of loans in a matter of 2-3 minutes. RBI
has also asked NBFCs to make the auction process of the gold more transparent by disclosing the
details of auction process in the annual report, including full details of the value fetched in the auction.
The reserve price for the pledged ornaments should not be less than 85% of the previous 30 day
average closing price of 22 carat gold as declared by the Bombay Bullion Association Ltd, an industry
body, RBI said.
13. 13. INDIAN INFOLINE FINANCIAL LIMITED Page 13 INTRODUCTION OF THE PROJECT As
researcher discussed in earlier he have got the topic for two months summer internship program was
“Market Scoping and Analysis OF Financial Investment & Loan Product”. For knowing the scope and
analysis of financial investment in the market researcher have conducted a small research with help of
“Financial Awareness Survey Form”. Marketing research will help researcher to identify the need of
the customer by gathering the information by filling the survey form from individual customer. Market
Research is systematic problem analysis, model building and fact finding for the purpose of important
decision making and control in the marketing of goods and services. It helps a firm in identifying what
are the market opportunities and constraints, in developing and implementing market strategies, and in
evaluating the effectiveness of marketing plans. Marketing Research is a growing and widely used
business activity as the sellers need to know more about their final consumers but are generally widely
separated from those consumers. Marketing Research is a necessary link between marketing decision
makers and the markets in which they operate. For gathering the more and accurate information from
the customer about financial product and gold loan market researcher are made the questioner and
filled the same from the individual customer.
14. 14. INDIAN INFOLINE FINANCIAL LIMITED Page 14 OBJECTIVES OBJECTIVE OF THE
STUDY: To study what kind of changes the organization has undergone in the recent past or have
initiated recently. To find out the competitors operating in the Gold Loan Market. To find out the
competitive position of India Infoline, and the ways and means to improve on the service by India
Infoline Finance Limited. To know the Gold Loan performance level in the present market. To study
about consumer awareness& satisfaction, about operational Services & procedures of India Infoline
ltd. To understand the satisfaction level of clients with India Infoline regarding service provided by
staff. SCOPE OF THE STUDY: It aims to understanding the companies’ organization structure,
departments, marketing strategies and the advantages it is having over the competitors. It aims to
understand the skills of the company in Different Areas.
15. 15. INDIAN INFOLINE FINANCIAL LIMITED Page 15 COMPETITORS Muthoot Finance Gold
Loan Muthoot is a Kerala originated association set up by Muthoot Ninan Mathai in 1887 at
Kozhencherry in Travancore district which was later being adopted by M George Muthoot. Loan is
received within a time period of 5 min. It ranges from 1500 to 1 core, 0% processing fees, Interest rate
of 1% per month. Mannapuram Finance Gold Loan Mannapuram Finance also facilitates gold loan
within 5 min. It help to draw instant Cash by subscribing gold ornaments and Jewelry. It provides loan
at higher points, based on purity, net weight of gold. The candidate must have one recent ID—Voter
ID/ Ration Card/ Driving License/ Passport. No time-consuming formalities involved. Union Gold
Loan Union gold loan provides credit facility to needy farmers. The lending rate is 1800 per gram gold
ornaments. Based priority sector like agricultural purposes. Under non priority sector for basic
necessities for unforeseen expenses. Loan amount consumption purposes is up to 2000/-. The Non-
Priority Sector loan amount is max. 5 laces. HDFC Gold loan HDFC gold loan term loan provides
instant loans. Regular interest on loan is being granted. Identity Proof like Passport Copy/ Voters ID
card/ Driving License along with proof like Ration card/ Telephone Bill/ Electricity Bill/ Rental
Agreement/ Passport copy/Trade license /Shop &Est. License / Sales Tax certificate, 2 pass port size
photographs. SBI Gold loan SBI gold loan is loan which satisfies as a biggest advantage to overcome
crisis and is a personal loan phenomena. It has low interest rate. The loan amount of 10 lakh is attained
by the customer. It also provides gold loan for farmers for agricultural necessities.
16. 16. INDIAN INFOLINE FINANCIAL LIMITED Page 16 DATA COLLECTION INSTRUMENT
COLLECTION OF DATATHROUGH QUESTIONNAIRES The data collected for the study purpose
is through questionnaires. customers of IIFL have been selected randomly for the study purpose and
then the information revealed from the customers is analyzed and interpreted in the study.
ORGANISATION OF FIELD WORK: Initial field work has done for pre testing tools for data
collection. The data is collected through the direct interaction with the customers through
questionnaires answered by them. Customers of IIFL were randomly chosen for the purpose of the
study in Mira Road sec.1 Brach.
17. 17. INDIAN INFOLINE FINANCIAL LIMITED Page 17 BRANCHP ROCESS Steps To Be
Followed While Appraising Gold: Sort gold items according to solid, chains and others. Confirm
the purity with the help of touch stone and acid test. Note down result in following format: Pass out
gold to valuer 2 for re- valuation Suggest lower loan amount to BM. Customer approaches
thebranch Interaction with CCE CCE Collecting Gold Cash handling to customer In 5L and above,
conversation with BM Appraisal of gold
18. 18. INDIAN INFOLINE FINANCIAL LIMITED Page 18 Name of item Gross weight Net weight Per
Gram Rate Amt (Net wt.*Per gm rate) CCE • Explains the various scheme. • If customer is convinced to
pledge , collects KYC documents and gold. • Verification of KYC documents done and passed on to BM
for further verification. • BM-ID and Address Proof verification. Valuer 1 • Confirms the count and gross
weight. • Check gold for its purity. • Brief the customer about thier requirement and other features. Valuer 2
• Confirms the purity by testing. • Passes the appraisal sheet to BM. BM • Confirms the purity, loan amount
and passes the same to CCE. • CCE - At the same time , CCE and valuers does system entry . Signature of
customer, valuers and BM done in the loan docs.paper passed on to Cashier
. Cashier • Disbursement of cash along with denomination noting in cash register.
19. 19. INDIAN INFOLINE FINANCIAL LIMITED Page 19 STEP’s TO BE FOLLOWED WHILE
SEALING OF GOLD Fill in the details on the packet Insert the gold and appraisal sheet in the
packet Fix the sticker Sign on the sticker (BM and valuer 1) Affix the seal on sticker Keep
the gold packet in vault in serial order mentioning the GL number (to and from) Role of cashier: To
make sure that cash is taken from vault strictly as per cash denomination entered in the system.
Ensuring that cash is counted twice before giving it to customer. To make sure that cash transaction
is done in front of CCTV camera. Steps To Follow At The Time Of Cash Handling: Joint custodians
open the vault room. Take cash as per cash denomination entered in system Pass out the same to
cashier to re-count. Handover the cash to customer in front of CCTV camera.
20. 20. INDIAN INFOLINE FINANCIAL LIMITED Page 20 Case 1: customer doesn’t have valid
documents (KYC norms) Do not violate KYC norms. A valid address proof must be taken. In
this case rent agreement is must as an address proof. One should not process the loan if customer
doesn’t have the proof of current residential flat. Case 2: customer doesn’t have address proof (KYC
norms) Do not violate KYC norms. In this case address proof is to be taken One should not
process the loan if customer doesn’t give you the address proof at the same moment. Do not deny of
giving loan but you can always say your customer to come up with all the documents so, you will
process the loan in 5 min. Case 3: Fraud customer Inform your customer in case of broken jewelry.
Customers behavior must be noticed In case of doubt , ask the customer about the reason for
taking loan Telephonic verification must be done at the same time Alert other branches about the
customer to avoid any further mishap Case 4: Branch visit by senior Do not allow any senior to
check branch inventory without checking his/her ID card Part release: When customer comes for
interest payment make sure that it doesn’t take much time Interest amount = principal amount * annual
ROI / 365*number of days.
21. 21. INDIAN INFOLINE FINANCIAL LIMITED Page 21 RESEARCH METHODOLOGY
RESEARCH DESIGN OF THE STUDY: The study is based on survey technique. The study consists
of analysis and Market Scoping of Financial product of IIFL. For the purpose of the Study
Customers100 are picked up and their views solicited on different parameters. The methodology
adopted includes Questionnaire Random sample survey of customers Discussions with the concerned
Personal interviews and informal discussions were held with customers to ascertain the awareness
level. Further applying simple statistical techniques has processed the data collected. SOURCES OF
DATA: Primary data: Questionnaire Secondary data: are published materials such as periodicals,
journals, newspapers, and website. SAMPLING PLAN: Sampling since segment wise investors in
IIFL are not available for the overall customers was considered for the study. 100% coverage was
difficult within the limited period of time. Hence sampling survey method was adopted for the
purpose of the study. Population:(Universe) customers of IIFL Sampling size: A sample of hundred
was chosen for the purpose of the study. Sampling Methods: Probability sampling requires complete
knowledge about all sampling units in the universe. Since due to time constraint non-probability
sampling was chosen for the study. Sampling procedure: From large number of customers of IIFL.
Were randomly picked up. Field Study: Directly approached respondents.
22. 22. INDIAN INFOLINE FINANCIAL LIMITED Page 22 OPERATIONAL LEARNING Data
Analysis: Q.1) How many times in a year you have emergency requirement of money? 0 1 2 3 4 5 6
Here, we can see that maximum number of clients i.e., 35 clients are 3 times Required Emergency
Money, 25 clients are 4 times Required Emergency Money, 15 clients are 2 times Required Emergency
Money, and so on. 0 5 10 15 20 25 30 35 1 2 3 4 5 6 7 EMERGENCY REQUIRED MONEY 5 15 35
25 12 5 3
23. 23. INDIAN INFOLINE FINANCIAL LIMITED Page 23 Q.2) How do you manage when you require
money? Relatives Loan Friends Saving Here, we can see that maximum number of clients i.e.,
52%Respondents have emergency requirement of money Borrowed from Relatives, 10%Respondents
have requirement of money borrowed from Friends,30% and 8% Respondents have emergency
requirement of money borrowed form Bank Loan or Saving A/c. 0 10 20 30 40 50 60 Relatives

Friends Loan Saving MANAGE WHEN YOU REQUIRE MONEY 52 10 30 8
24. 24. INDIAN INFOLINE FINANCIAL LIMITED Page 24 Q.3) Are you aware about the concept of Gold
Loan? Yes No (Gold loan is fastest & safest mode of getting money with minimum interest rate with
flexibility) Here, we can see that maximum number of clients i.e., 63% clients are aware about the concept
of gold loan while in the other hand only 37% clients are not aware about the concept of gold loan. 0 10 20
30 40 50 60 70 Yes No YOU AWARE ABOUT THE CONCEPT OF GOLD LOAN
25. 25. INDIAN INFOLINE FINANCIAL LIMITED Page 25 Q.4 Have you ever used Gold Loan
Services? Yes No Here, researcher can see that maximum number of clients i.e., 82% clients never
used gold loan services, while in the other hand only 18% of Respondents used the gold loan services.
18 82 0 10 20 30 40 50 60 70 80 90 yes no YOU EVER USED GOLD LOAN SERVICES
26. 26. INDIAN INFOLINE FINANCIAL LIMITED Page 26 Q.5) If Yes which company Amount of
Loan Here, we can see that maximum number of clients i.e., 45% clients got money from muthoot,
35% clients got money from manapuram, 20% clients got money from others like IIFL,SBI Bank,
Axis Bank etc. 0 5 10 15 20 25 30 35 40 45 Muthoot Mannapuram others
27. 27. INDIAN INFOLINE FINANCIAL LIMITED Page 27 Q.6) What according to you is the safest
instrument of Investment & Saving? Banks Saving A/C Insurance Real Estate Stock & Shares Fixed
Deposit Post Office Others Here, we can see that maximum number of clients i.e., 32% clients said we
invested in F.D. 24% clients said we invested in Real Estate, 14% Clients are Said we invested in Bank
Saving A/C or Post Office, and so on. 0 5 10 15 20 25 30 35 Banks Saving A/C Real Estate Fixed
Deposit Insurance Stock & Shares Post Office Others THE SAFEST INSTRUMENT OF
INVESTMENT & SAVING 14 24 32 3 8 5 14
28. 28. INDIAN INFOLINE FINANCIAL LIMITED Page 28 Q.7) Where do you save and invest your
money? Do you Invest in … How do you Invest? Approx. Amount Invest P.A YES NO Regular
Random Share Market Insurance Mutual Fund Post Office Fixed Deposits Bonds Here, we can see that
maximum number of clients are invested in F.D, 19% clients are invest in Bonds, 17% clients invested
in Mutual Funds and so on. 0 5 10 15 20 25 Share Market Insurance Mutual Fund Post Office Fixed
Deposit Bonds DO YOU SAVE AND INVEST
29. 29. INDIAN INFOLINE FINANCIAL LIMITED Page 29 Q.8) What is your approximately monthly
Household Expenses? 10,000 15,000 20,000 above Here, we can see that maximum number of client’s
are 36% Household Expenses 10000, 28% of Household Expenses 15000, 22% Household Expenses
20000 and 14% above. 0 5 10 15 20 25 30 35 40 10000 15000 20000 above MONTHLY
HOUSEHOLD EXPENSES 36 142228
30. 30. INDIAN INFOLINE FINANCIAL LIMITED Page 30 Q.9) Do you have your owned house or rented?
Owned Rented IFRENTED When do you plan to buy new house. Amount Required to buy house (Budget)
Here, we can see that maximum number of clients i.e., 79% clients have owned house , while in the other
hand only 21% clients have rented house. 0 10 20 30 40 50 60 70 80 owned rented
HAVE YOUR OWNED HOUSE OR RENTED 79 21
31. 31. INDIAN INFOLINE FINANCIAL LIMITED Page 31 IFOWNED Q.10) Have you taken any
Housing Loan? Yes No Here, we can see that maximum number of clients i.e., 24% clients taken
housing loan, while in the other hand only 76% clients not taken housing loan. 0 10 20 30 40 50 60 70
80 yes no YOU TAKEN ANY HOUSING LOAN 24 76
32. 32. INDIAN INFOLINE FINANCIAL LIMITED Page 32 Q.11) Have you made any provision for
Retirement? Yes No Here, we can see that maximum number of clients i.e., 28% clients made the
provision for their retirement, while in the other hand only 72% clients not made any provision for
retirement. 0 10 20 30 40 50 60 70 80 yes no ANY PROVISION FOR RETIREMENT 7228
33. 33. INDIAN INFOLINE FINANCIAL LIMITED Page 33 LIMITATION Time limit is a major
constraint. This research reflects on individual customer in Mira Road only. So findings and
suggestion given on the basis of this research cannot be extrapolated to the entire population. Sample
size of the Questioner is 100 which is very small that is not enough to study the awareness of
consumer of that particular above area. Respondent are not sincere and care full to fill up the
questioner so we cannot find right solution. As per the company rules many information was not
disclosed. As the managers are busy in their duty schedules it is not possible for us to spend more
time in interaction and discussion with them.
34. 34. INDIAN INFOLINE FINANCIAL LIMITED Page 34 FINDINGS According to the survey most of
the customers of “INDIA INFOLINELTD” says that rate of interest charged by IIFL is satisfactory.
Among all the respondents 80% are aware about different financial services provided by IIFL and
remaining 20% are not aware about the same. IIFL gold loan is less preferred by the general people
might because of less awareness about IIFL goal loan services. People want to invest their money in
the bank saving accounts rather than insurance, fixed deposit, stocks and shares. Most of respondents
have their annual income between 2lac to 4lacand from them most of the people prefer LIC for
insurance. Many people know the concepts of gold loan in spite of that they don’t take Gold loan.
35. 35. INDIAN INFOLINE FINANCIAL LIMITED Page 35 RECOMMENDATIONS &
SUGGESTIONS Most of the people are not much aware of IIFL gold loan services and its benefit. So
INDIA INFOLINE FINANCIAL LIMITED can take general awareness of GOLD LOAN SERVICES
plan to the customers. INDIA INFOLINE should maintain the customer satisfactions. There is lack of
new customer addition in the branches of Indian Infoline Financial Limited, only existing customer
comes to respective branches for gold loan so it is important to increase the awareness about the
financial products of Indian Infoline Financial Limited in respective area. Some promotional activities
are required for the awareness of the customer. The Company should increase Exposure. It is the good
tool to capture the market. To increase awareness about GOLD LOAN SERVICES AND OTHER
FINANCIAL PRODUCTand the name India Infoline itself, the company should organize campaign.
The campaign can be weekly, monthly, yearly, it will give a good result to the company to capture
market in the competitive position.
36. 36. INDIAN INFOLINE FINANCIAL LIMITED Page 36 CONCLUSIONS On the basis of the study
it is found that India Infoline Ltd is better services provider than the other NBFC’s because of their
good service and personalized advice on gold loan and financial investment product. IIFL provides the
faster services as well as relationship manager facility for encouragement and protects the interest of
the investors. It also provides the information through the internet and mobile alerts. Study also
concludes that people are not much aware of IIFL gold loan services. The company should also
organize seminars and similar activities to enhance the knowledge of prospective and existing
customers, so that they feel more comfortable while investing in the financial products. The company
should focus on the advertising strategy and also the marketing of the product.
37. 37. INDIAN INFOLINE FINANCIAL LIMITED Page 37
38. 38. INDIAN INFOLINE FINANCIAL LIMITED Page 38
39. 39. INDIAN INFOLINE FINANCIAL LIMITED Page 39 WEBILIOGRAPHY Websites:
www.indiainfoline.com http://www.iiflfinance.com/Products/GoldLoan.aspx
http://www.neytri.com/gold-loans-what-you-must-know/
http://indiainfolinegoldloan.blogspot.in/2011/10/gold-loan-schemes.html
http://www.muthootfinance.com/services/gold-loan.html http://www.agloc.org/
www.mutualfundsindia.com www.google.com From IIFL branch, Factsheets of various
companies, like ICICI Prudential, Reliance, etc.
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UKC Builders Inc. Certificate of Em... by Anthony Malon

10. Certificate of Employment (MKG) by Lito Domingo

Iifl gold loan

CERTIFICATE OF EMPLOYMENT by Mohmar Bahang

Published on Jul 31, 2014

about IIFL Gold Loan

Published in: Economy & Finance

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