Mexico’s Most Attractive Employers 2017

STUDENTS
2 | THE MOST ATTRACTIVE EMPLOYERS 2017

Where do you rank?

Today’s businesses operate in a highly

competitive employment landscape, and
you can gain a valuable insight into how
your organization is perceived by
tomorrow’s workforce with the results of
our 2017 Talent Survey in Mexico.
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What is this?

AN ESSENTIAL RESOURCE ACTIONABLE ASSESSMENTS

It’s so important to secure the very best young
talent out there, which is why HR and C-level
leaders around the world refer to Universum’s
research. Drawing on the opinions of more
than 37,000 students, this preview of the
2017 Talent Survey gives a clear indication of
where your organization ranks when it comes
to its potential to attract new recruits.
VALUABLE INSIGHTS
This preview provides you with an
understanding of where your organization
currently ranks, as well as highlighting career
aspirations and desirable industries identified
by the respondents.
But this preview is only the beginning. By
becoming a member you can access
Universum’s full report, which contains
company-specific findings and custom insights
and recommendations that are critical when it
comes to developing your employer branding
strategy.
WANT TO LEARN MORE?
Contact us
4 | THE MOST ATTRACTIVE EMPLOYERS 2017

Survey specifics

Field Period: The survey for this ranking was

carried out between October 2016 and
37,202
140
January 2017.
Respondents are drawn from
STUDENTS share views on
their career path and
employers
UNIVERSITIES...

Business/Commerce 10,309

96
...and represent

119,095
Armed with
Engineering/IT 10,492

Humanities/Liberal Arts/ 8,989

Education/Law DIFFERENT areas of study
employer related EVALUATIONS,
we help major brands understand
Natural Sciences 1,751 their prospective talent.

Health/Medicine 5,661

Total number of respondents 37,202

6 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 – Business

1 Google 26 Sony 51 KPMG 76 Caterpillar

2 Gobierno Federal 27 PepsiCo 52 AXA Seguros 77 Arca Continental

3 The Coca-Cola Company 28 AT&T 53 Grupo México 78 Huawei

4 Aeroméxico 29 Telmex 54 Daimler/Mercedes-Benz 79 Colgate Palmolive

5 Audi 30 TV Azteca 55 EY (Ernst & Young) 80 Pfizer

6 Facebook 31 Nissan 56 GNP 81 Dell

7 BBVA Bancomer 32 Grupo Santander 57 Scotiabank Inverlat 82 Bachoco

8 Microsoft 33 Toyota 58 Bayer 83 Kellogg

9 Pemex 34 Banorte 59 Kimberly-Clark 84 Oracle

10 Grupo Bimbo 35 HSBC 60 Intel 85 Monsanto

11 BMW Group 36 IBM 61 British American Tobacco 86 Siemens

12 FEMSA 37 Ford Motor Company 62 LG Electronics 87 Bombardier

13 Samsung 38 Deloitte 63 SAP 88 Industrias Peñoles

14 Grupo Modelo 39 Unilever 64 Grupo Lala 89 Mondelēz International

15 Banamex 40 Walmart 65 Philip Morris International 90 Whirlpool

16 Volkswagen Group 41 Ferrero 66 McKinsey & Company 91 América Móvil

17 Nestlé 42 Cemex 67 Bosch 92 TenarisTamsa

18 Cuauhtémoc Moctezuma – HEINEKEN 43 The Boston Consulting Group (BCG) 68 Mars 93 Continental Tire

19 Grupo Carso 44 General Motors 69 John Deere 94 Grupo Sura

20 Volaris 45 PWC (PricewaterhouseCoopers) 70 Danone 95 Johnson Controls

21 L’Oréal Group 46 MetLife 71 General Electric (GE) 96 Halliburton

22 Televisa 47 Mazda 72 Hewlett Packard Enterprise 97 The Home Depot

23 CFE - Comisión Federal de Electricidad 48 Honda 73 Sigma Alimentos 98 Schlumberger

24 Procter & Gamble (P&G) 49 Johnson & Johnson 74 Lenovo 99 Honeywell

25 Inbursa 50 Telcel 75 Empresas ICA 100 DuPont

5 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 – Engineering/IT

1 Google 26 Oracle 51 PepsiCo 76 Danone

2 Pemex 27 Cisco Systems 52 Monsanto 77 Banamex

3 Microsoft 28 Grupo Bimbo 53 John Deere 78 Continental Tire

4 Audi 29 Nissan 54 Hewlett Packard Enterprise 79 BASF

5 Gobierno Federal 30 Caterpillar 55 Unilever 80 Fiat Chrysler Automobiles (FCA)

6 CFE - Comisión Federal de Electricidad 31 FEMSA 56 Halliburton 81 ExxonMobil

7 Volkswagen Group 32 Empresas ICA 57 Johnson & Johnson 82 Johnson Controls

8 BMW Group 33 Bayer 58 Industrias Peñoles 83 The Boston Consulting Group (BCG)

9 Intel 34 AT&T 59 DuPont 84 Walmart

10 Cemex 35 Mazda 60 Grupo Lala 85 Vitro

11 The Coca-Cola Company 36 Telmex 61 Televisa 86 Deacero

12 Samsung 37 Honda 62 Ferrero 87 Ericsson

13 Facebook 38 Bosch 63 Ternium 88 SAP

14 Sony 39 Dell 64 Grupo México 89 British American Tobacco

15 IBM 40 L’Oréal Group 65 TenarisTamsa 90 Kellogg

16 General Motors 41 DOW Química 66 Huawei 91 Whirlpool

17 Grupo Modelo 42 Schlumberger 67 Pfizer 92 Roche

18 Ford Motor Company 43 Procter & Gamble (P&G) 68 Honeywell 93 Bachoco

19 General Electric (GE) 44 LG Electronics 69 BBVA Bancomer 94 OHL

20 Aeroméxico 45 Sigma Alimentos 70 Mexichem 95 McKinsey & Company

21 Nestlé 46 Bombardier 71 TV Azteca 96 Inbursa

22 Toyota 47 Volaris 72 Telcel 97 The Home Depot

23 Siemens 48 Daimler/Mercedes-Benz 73 Gas Natural Fenosa 98 Mars

24 Grupo Carso 49 Lenovo 74 Kimberly-Clark 99 Banorte

25 Cuauhtémoc Moctezuma – HEINEKEN 50 Schneider Electric 75 Colgate Palmolive 100 MetLife

5 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017 – Humanities/Law

1 Gobierno Federal 26 Banamex 51 Unilever 76 Pfizer

2 Google 27 FEMSA 52 Walmart 77 Mars

3 The Coca-Cola Company 28 Cemex 53 The Boston Consulting Group (BCG) 78 SAP

4 Facebook 29 MetLife 54 Dell 79 Colgate Palmolive

5 Microsoft 30 PepsiCo 55 GNP 80 Halliburton

6 Televisa 31 Grupo México 56 Bayer 81 Sigma Alimentos

7 Pemex 32 Ferrero 57 The Home Depot 82 EY (Ernst & Young)

8 Aeroméxico 33 HSBC 58 AXA Seguros 83 PWC (PricewaterhouseCoopers)

9 TV Azteca 34 Telcel 59 Lenovo 84 Whirlpool

10 Samsung 35 Nissan 60 General Motors 85 Deloitte

11 Audi 36 Honda 61 Huawei 86 General Electric (GE)

12 L’Oréal Group 37 IBM 62 LG Electronics 87 Kellogg

13 Grupo Carso 38 Inbursa 63 Grupo Lala 88 Banco Azteca

14 Sony 39 Empresas ICA 64 Hewlett Packard Enterprise 89 Roche

15 CFE - Comisión Federal de Electricidad 40 Mazda 65 Kimberly-Clark 90 Bachoco

16 Volaris 41 Toyota 66 Scotiabank Inverlat 91 Monsanto

17 Volkswagen Group 42 Grupo Santander 67 Bosch 92 Oracle

18 BBVA Bancomer 43 Caterpillar 68 McKinsey & Company 93 Industrias Peñoles

19 Cuauhtémoc Moctezuma – HEINEKEN 44 Banorte 69 Danone 94 DuPont

20 BMW Group 45 Procter & Gamble (P&G) 70 Schlumberger 95 Mondelēz International

21 Telmex 46 Daimler/Mercedes-Benz 71 Philip Morris International 96 América Móvil

22 AT&T 47 Ford Motor Company 72 John Deere 97 OHL

23 Grupo Bimbo 48 Johnson & Johnson 73 Ternium 98 Telefónica (Movistar)

24 Grupo Modelo 49 British American Tobacco 74 Vitro 99 Johnson Controls

25 Nestlé 50 Intel 75 Arca Continental 100 TenarisTamsa

5 | THE MOST ATTRACTIVE EMPLOYERS 2017

The most attractive employers of 2017

Natural Science Health/Medicine
1 Gobierno Federal 26 Unilever 1 Gobierno Federal 26 Monsanto

2 Bayer 27 Grupo Lala 2 Bayer 27 TV Azteca

3 Pemex 28 Facebook 3 Pemex 28 Grupo Modelo

4 Google 29 Banamex 4 Google 29 Samsung

5 DOW Química 30 FEMSA 5 Pfizer 30 CFE - Comisión Federal de Electricidad

6 Pfizer 31 Merck 6 Nestlé 31 Audi

7 Monsanto 32 MetLife 7 MetLife 32 FEMSA

8 Microsoft 33 Procter & Gamble (P&G) 8 The Coca-Cola Company 33 Merck

9 Nestlé 34 Danone 9 DOW Química 34 Ferrero

10 Cuauhtémoc Moctezuma – HEINEKEN 35 DuPont 10 Johnson & Johnson 35 Kellogg

11 CFE - Comisión Federal de Electricidad 36 BMW Group 11 Sigma Alimentos 36 GNP

12 Sigma Alimentos 37 Ferrero 12 L’Oréal Group 37 AXA Seguros

13 The Coca-Cola Company 38 Sony 13 Microsoft 38 Volkswagen Group

14 L’Oréal Group 39 PepsiCo 14 Colgate Palmolive 39 Grupo Carso

15 Grupo Modelo 40 Volkswagen Group 15 Aeroméxico 40 Procter & Gamble (P&G)

16 Roche 41 Volaris 16 Grupo Bimbo 41 Telmex

17 BBVA Bancomer 42 Bachoco 17 Roche 42 Sony

18 Aeroméxico 43 Kimberly-Clark 18 Grupo Lala 43 Unilever

19 Johnson & Johnson 44 Grupo Carso 19 Facebook 44 BBVA Bancomer

20 IBM 45 Grupo México 20 Televisa 45 Grupo México

21 Grupo Bimbo 46 Gas Natural Fenosa 21 Volaris 46 BMW Group

22 Colgate Palmolive 47 Industrias Peñoles 22 PepsiCo 47 AT&T

23 Samsung 48 Cemex 23 Cuauhtémoc Moctezuma – HEINEKEN 48 Banamex

24 Intel 49 Lenovo 24 Bachoco 49 The Boston Consulting Group (BCG)

25 Audi 50 GNP 25 Danone 50 Inbursa

7 | THE MOST ATTRACTIVE EMPLOYERS 2017

Career aspirations
To have work/life balance 50%

To be entrepreneurial or creative/innovative 44%

To be a leader or manager of people 38%

TALENT GOALS
To be secure or stable in my job 35%
Which of these career goals are
most important to you? To have an international career 34%

To be autonomous or independent 32%

Up to 3 career goals could be
chosen. To be dedicated to a cause or to feel that I am serving a greater good 29%

To be competitively or intellectually challenged 25%

To be a technical or functional expert 5%

Public Sector and Governmental Agencies 17%

Arts, Entertainment and Recreation 17%

Health Care Services 13%

PREFERRED INDUSTRIES
Media and Advertising 12%
In which industry would you
most like to work after Educational and Scientific Institutions 12%
graduating?
Tourism, Hospitality and Leisure Activities 10%

Up to 3 industries could be Engineering and Manufacturing 10%

chosen.
Automotive 10%

Banks 10%

Management and Strategy Consulting 9%

8 | THE MOST ATTRACTIVE EMPLOYERS 2017
Where do I go from here?
Hopefully you have learned something new about
Mexico’s employment landscape, and the qualities
students want from an employer. But this is just the
first step in thinking strategically about employer
branding and attracting the talent you need to
embrace the future.
Through the high-level data contained in the full report,
members can uncover areas of weakness and identify demand
they might not know existed. Armed with this comprehensive
information, you have the ability to make real and positive
change and, most importantly, position your organization as a
highly attractive employer.
Want to know more about our insightful data? We
recommend you to start with Universum Access!
Universum Access is a strategic tool that allows you to explore
every facet of our talent research, powered by a comprehensive
framework of attributes to give tremendous granularity. With
Universum Access, you can:
• Access to Universum data and much more,
• Stay abreast of the latest trends with exclusive content,
• Build an Employer Brand and a communication strategy that
will attract and retain the right talent.
Learn more
 9 | THE MOST ATTRACTIVE EMPLOYERS 2017

About us

Universum is the global leader in employer branding, During our

25+ years we have established ourselves in 60 markets
throughout the globe and our diverse workforce is physically
present in 20 countries.

Our services include actionable research, strategic advisory, data

driven communication and social media solutions for talent
branding, sourcing and analytics.

A trusted partner to over 1,700 clients, including many Fortune

500 companies, as well as global media partners that publish our
annual rankings and trend reports.

We work with over 2000 universities, alumni groups, and

professional organizations to gather insights from students and
professionals in order to advise employers on how to attract and
retain talent that fits their culture and purpose. On an annual basis
Universum surveys over1,500,000 students and professionals
worldwide.

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