SYLLABUS FOR BANKING AND INSURANCE

SEM 1

1. ENVIRONMENT AND MANAGEMENT OF FINANCIAL

SERVICES

1. Nature and scope of Banking, Insurance and other Financial Services in economic
Growth:
An overview of Indian Financial System and its constituents.
A broad understanding of terms of “Banking, Insurance and other financial services.”
Their meaning and their use in daily business.
Justification and inclusion of Banking and Insurance also in the package of Financial
Services.

2. Banking:
Origin and Development of Indian Banking.
Present structure : Central Banking (RBI); Commercial Banking (Nationalised and
Private); Cooperative Banking; (Financial Institutions like NABARD, IDBI, SIDBI,
EXIM Bank, IFCI, ICICI, SHCL, DFHI, NHB, SFCs etc.)
Investemtn Banking; International banking.
Roles and functions of different types of banking.
Regulatory framework governing the functioning of different types of banks (RBI
Act, 1984,); Laws and enactments affecting day to day Banking Operations –
Collection of payments, Indemnities, bank guarantees, letter of credit, Bill
discounting, bill financing and securities.

3. Insurance:
Need for and Importance of Insurance,
Risk Management, Risk and return relationships; types of risks, qualification of risks;
Branches of insurance (life and general – different schemes);
Insurance business environment;
Mathematical basis of life insurance, reinsurance cover,
Regulatory and legal framework governing the insurance
Business and economics of insurance
Need for changing mindset ; Latest trend.

4. Other Financial Services:

Objectives of financial services
Types of financial services – classified on the basis of market instruments used –
Capital market services, issue management/merchant banking, portfolio management,
mutual funds, investing and broking, dematerialization of securities.
Money market services
Asset related credits such as Leasing, Hire-purchase, Stock Financing and Venture
Financing; risk-based such as letters of credit, guarantees and bills receivables,
mortgages & housing finance.
 Financial engineering and advisory services – concepts – procedures/formalities and
Regulatory and legal framework governing the functioning of money markets.
Reform of financial system
Financial services – challenges ahead.

2. PRINCIPLES OF MANAGEMENT

1. Nature Of Management
Definition of management, nature of management, management as a science, as an art, as
a profession- professionalisation of management, traditional management Vs.
professional management, level of management.

2. Development of Management Thought

Taylor’s scientific management, contribution of Henry Fayol, contribution of Peter
Driker, contribution of behavioural scientists and Indian management thoughts.

3. management process
Functions of management, coordination, planning, organizing, controlling, directing,
decision making, motivating and leadership.

4. planning & Decision making

Definition and importance of planning, steps in planning, corporate planning,
strategic planning, limitations of planning, forecasting concepts and technique of
forecasting, planning premises.

5. Organizing
Organization structure Process of organizing, basic structures and operating
mechanism, features of a good organization structure, organization chart –
organization manual – departmentalization.
Authority and responsibility, management of change – delegation, types of
organization.

6. Controlling
Steps in controlling, essentials of effective controlling, importance of controlling,
control techniques, bedgetory control, break even analyses, Pert-CPM_Management
audit, human resource audit, social sudit.

7. Motivation
Theories of motivation, Maslows need hierarchy, Hezberg’s motivation, Hygeine
theory- McGregor’s theory-X and rooms expectancy theory and theory-Y.
Leadership:
 Definition, importance leadership styles, effective leadership, quality of good leader
& mentol.

8. Staffing
Recruitment and selection, sources of man-power, selection process, training and
development.

3. EFFECTIVE COMMUNICATION

COMMUNICATION SKILLS:
A – 1 Listening:
Definition of Listening
Types of listening – projective emphatic, marginal etc.
How to listen effectively
Barriers of listening- marginal, intellectual, pretended.

A – 2 Reading:
Reading with fluency and speed
Ways of reading (skimming, scanning, extensive reading, intensive reading).
Subskills of reading:
Identifying inferring interpreting, collecting and reordering relevant information from
texts.
Recognizing vocabulary, grammatical structure and textual organization.

A – 3 Writing:
Vocabulary and grammar
Factual writing:
Notice, circular, agenda, resolutions, minutes, agreements etc.
Editing and summarizing:
Rewriting edfiting, shortening condensing, preparing abstracts.

A – 4 Speaking:
Naturalness and fluency
Pronounciation and sentence stress
Voice modulation
Confidence and sensitivity to audience.

B. “You Attitude”
III. MODES OF COMMUNICATION :
VERBAL AND NON-VERBAL
VERBAL – ORAL AND WRITTEN Communication
Face to face communication
Nonverbal – facial expression, gestures, signs, symbols, signals, sketches, graphs, maps,
charts, posters. Silence.

C. Conventional and Electronic

Conventional mail telex telephone/telegraph. Electronic fax computers internet E-mail,
websites.

IV. COMMUNICATIVE FUNCTIONS:

Enquiry order, persuasion, complaints, claims, adjustments.

V. BARRIERS TO COMMUNICATION:
Types of barriers – physical and mechanical, psychological linguistic and
socio-cultural.
Hoe to overcome barriers.

VI. WRITTEN COMMUNICATION:

Principles pf letter writing
Layout/format of business letters
Application, appointment, confirmation, promotion, demotion, termination,
bio-data, testimonials.

VII. ORAL COMMUNICATION:

Speeches on different occasion e.g. inauguration, welcome, introduction,
felicitation, vote of thanks.
Group communication (inter action)

4. MICRO ECONOMICS
1. INTRODUCTION :scarcity, choice and efficiency(with reference to PPC)- Basic
tools of economic analysis; equations, functions, identities, slope, time – series,
cross-section analysis, scatter diagrams, derivatives and limits.

2. DEMAND AND SUPLY: determination of equilibrium price in an open market

system. Elasticity of demand – Price, income, cross, Promotional elasticity of
demand – its measurement and its application in business decisions. Demand
forecasting survey and statistical methods.

3. PRODUCTION FUNCTION: Production function-laws explaining production

function in the short and the long run-internal and external economies.
 4. COST AND REVENUE ANALYSIS: Cost concept-behaviour of costs in the
short-run and longrun. Revenue concepts-Break-even analysis.

5. MARKET STRUCTURE: Features of perfect competition and monopoly-

Concepts of price discrimination-equilibrium under dumping. Features of
Monopolistic competition. Oligopoly-price interminateness-Cartel formation,
Different forms of price leadership.

6. PRICING PRACTICES: Marginal cost pricing-Cost, plus pricing-Transfer

pricing-Case studies of pricing practices.

5. QUANTATIVE METHODS
1. Intruduction, organizing data, frequency distribution, measure of central tendency
, organizing data, preparation of frequency distribution , graphical and
diagrammatic representation-Histogram, frequency polygon and Ogives.
Definition of averages and objective of averages, types of averages, arithmetic
mean, geometric, harmonic mean and its usages, mode and medium for both
grouped as well as ungrouped data.

2. Measures of Dispersion:-

Concept and idea of dispersion. Various measures range, quartile deviation, mean
deviation, standard deviation and corresponding relative measures of dispersion.
Geographical representation and utility of various measures of Dispersions.

3. Co-variance, Co-relation and Regression:-

Meaning, definition and implication of covariance, concept of correlation. Rank
correlation, regression concept, relationship with correlation. Assumptions in simple
regression, estimation using simple regression: fitting of a straight line, method of least
squares, construction of characteristic line/estimation line, slope of the regression line
and its interpretation.

4. Multiple Regression:-
Regression with two independent variables standard error of the estimate. Co-
efficient of multiple correlation and partial correlation.

5. Probability, Probability distribution and Decision theory:-

Concept of probability venn diagrams, rules of probability, conditional and
unconditional probability, Baye’s theorem. Discrete and continuous variable.
Expected value of the variable, decision theory normal distribution.

6. Mathematical Topics:-
 a. Percentage Brokerage
b. Linear equation solutions
c. Graphs
d. Concept of slope, area under the curve optimization.
e. Extrapolation, intraploation.

6. INTRODUCTION TO COMPUTER SYSTEMS

1. Computer hardware: Processor, memory, bus, input-output devices, backing
storage devices. Fetch/execute cycle, word length, bus line width. CISC & RISC
machines, RAM, ROM and their sub-classifications.

Input Devices: keyboard, mouse, trackball, pen inout, touch screen, game controllers,
barcode readers.

Output Devices: CRT monitors, flat panel LCD monitors, the video controller card,
size resolution, Dot matrix printers.

Backing Types of Computers: magnetic disks diskettes, removable high capacity

disks, tape drives Dat drive.

Different Types of Computers: Desktop PC’s, workstations, minicomputers/midrange

computers, mainframe computers, servers, supercomputers, notebook computers.

2. Computer Software: systems software and application software. Operating

systems; common functions. Windows 98 windows NT, windows 2000, windows
ME, windows CE. Application software. Propriety and off the shelf software.
Comparison between them. Personal application software, word processing,
spreadsheets, presentation software, financial management software, supply chain
management software, customer relationship management software.

3. Programming languages: machine language, assembly language, traditional

generation languages; their characteristics and evolution. Object oriented languages,
visual languages. Assemblers, compilers and interpreters.

4. Database management systems: the file based approach and the database approach to
data management. Differences between them. The advantages of the database approach.
Data entities, attributes and relationships.
Data dictionary and DBMS. Database model; hierarchic, network and relational DBMS.
Tables and relationships between tables.
5. Networks: their uses. LAN, MAN, WAN. Peer to peer, client server, 3-tier n-tier
networks. Network topologies. Network medfia; UTP, STP, coaxial, fiber optic,
microwave, satellite and VSAT networks. Hubs, switches, routers, gateway and earth
station equipment.

6. Data communication: over telephone lines, modems, fax modems, multiplexers, front
end processors. ISDN, T1, T3 abd ATM digital communication.

7. The internet: what is it? What are the uses? TCP/IP, internet addressing scheme,
domains and subdomains, URL, Ipv6, DNS. E-mail, voice over IP.

8. Introduction to Information Systems: data and information, characteristics and value of

information. System and modeling concepts. What is an information system? Business
information systems. Transaction processing and workflow systems. Management
information systems, decision support systems, artificial intelligence systems and virtual
reality systems.

9. Electronic commerce: multi-stage model; challenges og e-commerce, supply chain in

an e-commerce system, B2B and B2C e-commerce. E-commerce applications in retail,
wholesale, manufacturing marketing, investments and finance.

9. Security, privacy and ethical issues in information systems and the internet:
computer related mistakes. Computer crime and viruses. Anti-virus software and
firewalls. Legal framework for avoiding computer crime. Privacy issues. Health
concerns. Ethical issues.

SEM II

PRINCIPLES & PRACTICES OF BANKING & INSURANCE

1.BANKING
Basic concepts, need for banking, bankng as an ancestral service, main functions & other
services, legal framework, diferent types of banks- their structure. organistaions &
working, need for proper regulation & supervision.

2. INSURANCE
Basic concepts of risk- kind of business risks, assessment & transfer, basic principles of
utmost good faith interest, indemnity, economic function, proximate cause, subrogation
& contribution, types of insurance, reinsurance risk & return relationship, need for
coordination.

3.OTHER FINANCIAL SERVICES

Investment market, debt & equity market, primary & secondary market risks,
non banking finance companies, non-funds activities & services, foreign exchange.
 FINANCIAL ACCOUNTING

1.Meaning and scope of accounting need, development and defination of accounting

book keeping, person interested in accounting disclosures,
Branches of accounting objectives of accounting.
Accounting principles:international accounting standards.
Accounting principles:accounting standards in india.

2.Accounting transactions, accounting cycle, journal, rules of debit and credit, compound
journal entry, opening entry. relationship between journal and ledger, rules regarding
posting, tribal balance subdivision of journal.

3.Capital and revenue:Classification of income, classification of expenditure,

classification of receipts.

Accounting concept of income, accounting concepts and income measurement, expired

cost and income measurement
final accounts, manufacturing account, trading account, profit and loss account,balance
sheet,adjustment entries.
rectifiaction of errors,classification of errors, locatio of errors, suspense account effect on
profit.

4.Depriciation provisions and reserve, concept of depreciation,causes of depreciation,

depreciation,dpletion,amortization and dilapidation, depreciation accounting, method of
recording depreciation, methods of providing depreciation, depreciation of different
assests, depreciation of replacement cost, depreciation policy as per accounting standard.
depreciation accounting,provisions and reserves.

5.Accounts of non trading institutions

6.Computer applications in accounting.

EFFECTIVE COMMUNICATION

1.INTERNAL CORRESPONDENCE:
Application call for an interview, appointment letter, confirmation promotion,demotion,
memos, nomination of service, testimonials to the employee.

2.EXTERNAL CORRESPONDENCE:
 Enquiries and repkies regarding terms and conditions, queries with reference to
financial service, complaint regariding delay in service, non-cooperation and lethargy
staff, indiferent attitude of staff.
Queries regarding payment installments, discounts, early bird incentive, credit-debit
cards,inviting constructive suggestions from clients for improving the performance of the
financial intitution.

3.CORRESPONDENCE WITH INTERMEDIARIES:

Correspondence with stock broker. applying for shares, buying and selling shares.
non-recepit of share certificate,seeking advice regarding profitable investment.
Correspondence with the registrar of a company with the underwriter regarding
underwriting agreement.

4.CORRESPONCENCE WITH INSURANCE COMPANY:

Proposal for insurance acceptance and implementaton policy document, settlement of
claim.

REPORT WRITING

Defination of a report
Essentials of a good report
Format of report including letter format
Individual report and committee report
Discussion and drafting of reports

SUMMARISATION

Summurisation of commercial and financial texts to one third of the original passage to
be practiced by the student in the groups of 5 to 7 students in the tutotrial classes.

PRESENTATION

How to make effective presentation

presentation of seminar papers(on financial matters, book reviews etc. by student in
groups of 5 to 7.)

ECONOMICS

1. NATIONAL INCOME
Concept and measurement- real vs. nominal GNP- price indies and national income
deflator.

2.INCOME DETERMINATION
Integrated approach(IS-LM CURVE MODEL)- goods market equilibrium( derivation of
IS curve)-money market equilibrium(derivation of LM curve)- simultaneous equilibrium
of the goods market and money market. impact of changes of monetary policy and fiscal
policy on the rate of interest and level of income.

3.MONEY AND BANKING

Money supply:constituents and determinants-credit creation by the banking system.
central baking: fuctions- monetary and liquidity aggregates -objectives of monetary
policy and conflict between objectives of monetay policy.

4.OVERVIEW OF FINANCIAL SYSTEM

Role of financial sysytems in economic develoment- financial develoment ratios:
fianance ratio- financial developement ratios:finance ratio, financial interrealtion ratio,
new issues ratio. intermediation ratio.

5.FISCAL OPERATIONS
Public revenue:sources-public expenditure:classification-public debt. management.
deficit financing and inflation-components of budgets and concepts of deficits-business
cycles, fiscal policy and economic stabilization.

6.BALANCE OF PAYMENTS
Concepts and components of balance of trade and balance of payments-disequilibrium in
balance of payments-measures to coorect the disequilibrium in payments. realtive merits
and demerits and limitation of devaluation.

QUANTITATIVE METHODS

1. INDEX NUMBERS]
Concept and usage, construction, types, aggregate and relative method opf constructing,
chain base, text of consistency:time of factor reversal and circular test, quantity and value
index nos. for agricultural, industrial production, retail prices. consumer price index nos.
for industrial workers. for urban non-manual employees, agricultural labourers. index
nos. for security prices etc.

2. POPULATION AND SAMPLING:

Concept, types, types of errors, estimation point and interval estimates, standard error,
estimated population mean:testing of hypotheses:null hypothesis,alternative hypothesis,
decision criterion,critical region,type 1 & 2 error, level of significance, test based on
large sample for means and proportions.

3.LINEAR PROGRAMMING , GRAPHICAL AND SIMPLEX METHOD POST

OPTIMALITY ANALYSIS

4.STASTICAL APPLICATION IN FINANCE

Cost value profit analysis(using linear programming), project evolution(using
probability), inventory models(E.O.Q. levels), recievables management(probability), time
series and forecasting ,simulation(using Mone Carlo method)

5.ECONOMIC INDICATORS
GDP, real growth in GDP price level inflation rate, money supply, index for agricultural
production, electrical generation, infrastucture, external economic indicator, annual
budget, fiscal deficit, external debt, debt sevice ratio.

6.TIME VALUE FOR MONEY

Time value of money and interest rate, simple interest and compoun interest, future
value, present value, discount rate, total future and present value of annuities sum of
constancy growing each flows IRR, NPV , interest rates comppurdec more than once a
year. Stated annual rate and effective annual rate perpetuity and its present value,
annuities with frequency other than with which the interest is convertible, redemption on
loan.

7.STATISTICAL APPLICTION IN INVESTMENT MANAGEMENT

Expected return from shares(using probability), measuring total risk from investigator
shares(standard deviation), partitioning risk into systematic and unsysytematic
component (using co-variance) , measuring risks of part folio(co-relation)to draw
conclusions regarding share prices(using testing of hypothesis)

8.INTRODUCTION TO:
Matrices
Numerical diferentiation
Integration(using computers with more emphasis on interpretation)
Application of derivatives
Integration(without giving to computational aspect)
Partial derivatives
Application

BUSINESS LAW

1. CONCEPT OF LAW: principles pf natural justice- constitution of india(i.e. articles

14,19,32,136 and 226 only)

2. INDIAN CONTRACT ACT 1872

(Principles i.e.S/1-74 and indemnity guarantee, bailment, pledge and agency)

3.CONSUMER PROTECTION ACT, 1986

4. INDIAN PARTNERSHIP ACT,1930

5.INDIAN TRUSTS ACT,1882

6.SALE OF GOODS ACT.1930

7.INDIAN REGISTRATION ACT, 1908

8.INDIAN STAMP ACT, 1819

9. BOMBAY STAMP ACT, 1958

10.Code of civil procedure 1908

PRINCIPLES & PRACTICES OF BANKING & INSURANCE

1.BANKING
Basic concepts, need for banking, bankng as an ancestral service, main functions & other
services, legal framework, diferent types of banks- their structure. organistaions &
working, need for proper regulation & supervision.

2. INSURANCE
Basic concepts of risk- kind of business risks, assessment & transfer, basic principles of
utmost good faith interest, indemnity, economic function, proximate cause, subrogation
& contribution, types of insurance, reinsurance risk & return relationship, need for
coordination.

3.OTHER FINANCIAL SERVICES

Investment market, debt & equity market, primary & secondary market risks,
non banking finance companies, non-funds activities & services, foreign exchange.

FINANCIAL ACCOUNTING

1.Meaning and scope of accounting need, development and defination of accounting

book keeping, person interested in accounting disclosures,
Branches of accounting objectives of accounting.
Accounting principles:international accounting standards.
Accounting principles:accounting standards in india.

2.Accounting transactions, accounting cycle, journal, rules of debit and credit, compound
journal entry, opening entry. relationship between journal and ledger, rules regarding
posting, tribal balance subdivision of journal.

3.Capital and revenue:Classification of income, classification of expenditure,

classification of receipts.
Accounting concept of income, accounting concepts and income measurement, expired
cost and income measurement
final accounts, manufacturing account, trading account, profit and loss account,balance
sheet,adjustment entries.
rectifiaction of errors,classification of errors, locatio of errors, suspense account effect on
profit.

4.Depriciation provisions and reserve, concept of depreciation,causes of depreciation,

depreciation,dpletion,amortization and dilapidation, depreciation accounting, method of
recording depreciation, methods of providing depreciation, depreciation of different
assests, depreciation of replacement cost, depreciation policy as per accounting standard.
depreciation accounting,provisions and reserves.

5.Accounts of non trading institutions

6.Computer applications in accounting.

EFFECTIVE COMMUNICATION

1.INTERNAL CORRESPONDENCE:
Application call for an interview, appointment letter, confirmation promotion,demotion,
memos, nomination of service, testimonials to the employee.

2.EXTERNAL CORRESPONDENCE:

Enquiries and repkies regarding terms and conditions, queries with reference to
financial service, complaint regariding delay in service, non-cooperation and lethargy
staff, indiferent attitude of staff.
Queries regarding payment installments, discounts, early bird incentive, credit-debit
cards,inviting constructive suggestions from clients for improving the performance of the
financial intitution.

3.CORRESPONDENCE WITH INTERMEDIARIES:

Correspondence with stock broker. applying for shares, buying and selling shares.
non-recepit of share certificate,seeking advice regarding profitable investment.
Correspondence with the registrar of a company with the underwriter regarding
underwriting agreement.

4.CORRESPONCENCE WITH INSURANCE COMPANY:

Proposal for insurance acceptance and implementaton policy document, settlement of
claim.
 REPORT WRITING

Defination of a report
Essentials of a good report
Format of report including letter format
Individual report and committee report
Discussion and drafting of reports

SUMMARISATION

Summurisation of commercial and financial texts to one third of the original passage to
be practiced by the student in the groups of 5 to 7 students in the tutotrial classes.

PRESENTATION

How to make effective presentation

presentation of seminar papers(on financial matters, book reviews etc. by student in
groups of 5 to 7.)

ECONOMICS

1. NATIONAL INCOME
Concept and measurement- real vs. nominal GNP- price indies and national income
deflator.

2.INCOME DETERMINATION
Integrated approach(IS-LM CURVE MODEL)- goods market equilibrium( derivation of
IS curve)-money market equilibrium(derivation of LM curve)- simultaneous equilibrium
of the goods market and money market. impact of changes of monetary policy and fiscal
policy on the rate of interest and level of income.

3.MONEY AND BANKING

Money supply:constituents and determinants-credit creation by the banking system.
central baking: fuctions- monetary and liquidity aggregates -objectives of monetary
policy and conflict between objectives of monetay policy.

4.OVERVIEW OF FINANCIAL SYSTEM

Role of financial sysytems in economic develoment- financial develoment ratios:
fianance ratio- financial developement ratios:finance ratio, financial interrealtion ratio,
new issues ratio. intermediation ratio.

5.FISCAL OPERATIONS
Public revenue:sources-public expenditure:classification-public debt. management.
deficit financing and inflation-components of budgets and concepts of deficits-business
cycles, fiscal policy and economic stabilization.
6.BALANCE OF PAYMENTS
Concepts and components of balance of trade and balance of payments-disequilibrium in
balance of payments-measures to coorect the disequilibrium in payments. realtive merits
and demerits and limitation of devaluation.

QUANTITATIVE METHODS

1. INDEX NUMBERS]
Concept and usage, construction, types, aggregate and relative method opf constructing,
chain base, text of consistency:time of factor reversal and circular test, quantity and value
index nos. for agricultural, industrial production, retail prices. consumer price index nos.
for industrial workers. for urban non-manual employees, agricultural labourers. index
nos. for security prices etc.

2. POPULATION AND SAMPLING:

Concept, types, types of errors, estimation point and interval estimates, standard error,
estimated population mean:testing of hypotheses:null hypothesis,alternative hypothesis,
decision criterion,critical region,type 1 & 2 error, level of significance, test based on
large sample for means and proportions.

3.LINEAR PROGRAMMING , GRAPHICAL AND SIMPLEX METHOD POST

OPTIMALITY ANALYSIS

4.STASTICAL APPLICATION IN FINANCE

Cost value profit analysis(using linear programming), project evolution(using
probability), inventory models(E.O.Q. levels), recievables management(probability), time
series and forecasting ,simulation(using Mone Carlo method)

5.ECONOMIC INDICATORS
GDP, real growth in GDP price level inflation rate, money supply, index for agricultural
production, electrical generation, infrastucture, external economic indicator, annual
budget, fiscal deficit, external debt, debt sevice ratio.

6.TIME VALUE FOR MONEY

Time value of money and interest rate, simple interest and compoun interest, future
value, present value, discount rate, total future and present value of annuities sum of
constancy growing each flows IRR, NPV , interest rates comppurdec more than once a
year. Stated annual rate and effective annual rate perpetuity and its present value,
annuities with frequency other than with which the interest is convertible, redemption on
loan.

7.STATISTICAL APPLICTION IN INVESTMENT MANAGEMENT

Expected return from shares(using probability), measuring total risk from investigator
shares(standard deviation), partitioning risk into systematic and unsysytematic
component (using co-variance) , measuring risks of part folio(co-relation)to draw
conclusions regarding share prices(using testing of hypothesis)

8.INTRODUCTION TO:
Matrices
Numerical diferentiation
Integration(using computers with more emphasis on interpretation)
Application of derivatives
Integration(without giving to computational aspect)
Partial derivatives
Application

BUSINESS LAW

1. CONCEPT OF LAW: principles pf natural justice- constitution of india(i.e. articles

14,19,32,136 and 226 only)

2. INDIAN CONTRACT ACT 1872

(Principles i.e.S/1-74 and indemnity guarantee, bailment, pledge and agency)

3.CONSUMER PROTECTION ACT, 1986

4. INDIAN PARTNERSHIP ACT,1930

5.INDIAN TRUSTS ACT,1882

6.SALE OF GOODS ACT.1930

7.INDIAN REGISTRATION ACT, 1908

8.INDIAN STAMP ACT, 1819

9. BOMBAY STAMP ACT, 1958

10.Code of civil procedure 1908

B.COM.-(Banking and Insurance)-Semester III

Laws Relating to Banking and Insurance

a) Banking Regulation Act

Basic terms - Banking, business permitted and prohibited
- Supervisory and controlling authorities of RBI bankers liabilities
- Control over credit

b) Reserve Bank of India Act

Role of Reserve Bank as banker to Governments and Banks
- Scheduled banks
- Controller of credit
- Chapter III-section 45
- NBFC Directions issued by Reserve bank of India

c) Negotiable Instruments Act

- Types and characteristics of Instruments
- Holder in Due Course / Payment in Due Course
- Protection of paying and collecting bank
d) Provisions of Companies Act relating to banking

e) Insurance Act- Life Insurance – General Insurance

f) Insurance Regulatory and Development Authority (IRDA) Act

- Objectives
- Powers and Functions of IRDA
g) Contract Act
- General
- Indemnity and Guarantee
- Bailment and Pledge
-Agency
FINANCIAL MANAGEMENT

Topics

1) Overview of Financial Management

(Scope Functions and Objectives)
2) Return on Investments(ROI)
3) Tools of Financial Analysis
a) Common Size Statements
b) Comparitive Financial Statements
c) Trend Analysis
d) Ratios: Balance Sheet Ratios
Income Statement Ratios
Combined Statement Ratios
e) Fund Flow Analysis – Sources and Uses of Funds
f) Cash Flow Statement
4) Working Capital Management
a) Gross Working Capital
b) Net Working Capital
c) Positive and Negative Working Capital (Meaning and Implications)
d) Estimation of Working Capital
5) Sources of Finance
a) Long Term and Short Term sources of Finance
b) Long Term Sources
i. Debt Instruments- Term Loans, Debentures, Bonds, Convertible
Bonds, Zero Coupon Bonds
ii. Equity Shares, Preference Shares
c) Short Term Sources- Bank Finance, Trade Credit, Other Short Term
Resources
Management Accounting (Tools and Techniques)

Topics

1) Overview of Management Accounting(Scopes, Functions and Objectives)

2) Treasurer and Controller(Compare and Contrast Roles)
3) Meaning and Use of Different Costs for Different Purposes
a. Product Costs and Period Costs
b. Direct Costs and Indirect Costs
c. Cash Costs and Non-Cash Costs
d. Opportunity Costs
e. Fixed Costs, Variable Costs, Mixed Costs, Step Fixed Costs
f. Marginal Costs, Incremental or Differential Costs, Total Costs,
Controllable Costs and Non Controllable Costs
4) Tools and Techniques
a. Marginal and Absorption Costing
b. Standards, Standard Costing, Variance Analysis
c. Different types of budgets :
a) Revenue Budget, Cost Budget, Profit Budget
b) Capital Budgets
c) Responsibility Budgeting
d) Cash Budgets
d. Role of Budgets in an Organization, Organization of the Budget Function
5) Break Even Analysis- Meaning and Computation of Break Even Point, Break
Even Sales(Rupees), Break Even Sales(Units) , Margin of Safety, Operating
Leverage and its implications, Cost-Volume-Profit Analysis
6) Decision Making- Product Mix Decisions, Make or Buy Decisions, Pricing
Decisions, Evaluating alternatives in Business, Accepting/Rejecting of Export
Orders, Operation Versus Shutdown
CUSTOMER RELATIONSHIP MANAGEMENT

1. Introduction
- Definition of Customer Relationship Management(CRM)
- Emergence of CRM
- CRM process framework
a. CRM purpose
b. Relation parties
c. CRM Programmes
- Effects of liberalization on CRM
- Knowledge Management
- Winning markets through effective CRM

2. Technological tools for CRM

- Data mining for CRM
- Changing patterns of E-CRM, Solutions in the future
- Framework for Deploying value of Customer Relationship in an organization.
- E-CRM deriving Values of Customer Relationship.
- Implementing technology based CRM solutions.

3. Implementing CRM
- Optical Allocation Rules for CRM
- Measuring the effectiveness of Relationship Marketing
- The past,present and future of CRM
- Characteristicsof a good customer satisfaction survey
- Contact management
- Organizing for CRM

4. Relationship Management in Business to Business(B2B) Commerce

-Building Customer Loyalty B2B commerce
- Cross Border B2B Relationship with Intermediaries
- Relationship Marketing for Creating Value in Business market.
- Managing relationships in Supply Chains of the 21st century

5. CRM in services
- Status of CRM in India
- Benefits of Implementing a CRM system
- CRM in customer Service

6. CRM Strategies
- Relationship Marketing Strategies and Customer Perceived Service Quality
- Organizing for Relationship managements
- Strengthening Relationships that lead towards increased business CPA firms
- Winning strategies and processes for effective CRM in banking.
Information Technology (IT)

1) What is Information Technology:

Introduction Electronic Commerce evolution; the market, EDI, EC, Industry
Web Development Tools, value chain for EC , globalisation security, challenges,
Business Barriers, Market Space, Business Oppurtunities, EC Based IPO’s, Technical
Environment, Reaching the Wired Consumer, Intranets, Firefly Network, Web Shopping,
Site Specific, Information Technology and its Applications in Insurance Companies.

2) Problem Solving :
Solving Problems by searching, Informed Search Methods, Game Playing

3) Knowledge and Reasoning

Agents that reason logically, First Order Logic, Building a Knowledge Base,
Inference in First Order Logic, Logical Reasoning Systems(Languages for AI Problem
Solving; A PROLOG, B.LISP)

4) Acting Locally
Planning, Practical Planning, Planning and Acting

5) Uncertain Knowledge and Reasoning

Uncertainty, Probabilistic Reasoning Systems, Making Simple Decisions

6) Learning
Learning from Observations, Learning from Neural Networks, Reinforcement,
Knowledge in Learning

7) Future Perspectives
Philosophical Foundations,AI present and future,(Evolutionary computing,hard problems
and approximate methods, interactive search, Evolutionary search, classifier systems,
applications)

8) E-commerce applications
Online banking, virtual shopping centres, portals and vortals.

9) Creating E-commerce site

web servers; hardware; software, security, installing new web server , designing and
maintaining web pages, website administrations , advertising,

10) E-commerce interaction; using CGI for e-commerce; CGI authoring tools, applet and
servlet solutions,handling credit cards, secure transport, processing credit cards, using for
e-commerce interaction examples, virtual shopping carts, auction engines.

11) Java Commerce Tools

Standard CGI library, configuration and storage devices, file string replacement facility,
credit card transaction processing, single page CGI, shopping cart CGI.

12) E-commerce web site design

Web query language, embedded SQL; Development of e-commerce sites by using CGI ,
Java and databases.

13) Future trends

Set-top boxes; TV Interface, emerging technologies.
ORGANISATIONAL BEHAVIOUR

1. FUNDAMENTALS OF Organisational Behaviour- Nature and scope of

Organisational behaviour- Dynamics of People- Models of Organisational
behaviour- The Behavioural approach to management.

2. Motivation and Leadership- Theories and models of motivation- Importance of

motivation in organization- Organisational Behaviour and Performance
Appraisal- Leadership and Leadership styles- Empowerment and Participation.

3. Individual Behaviour and Group Behaviour Formula and Informal groups- team
building and its importance.

4. Organisation structure and design- Kind of organization structures- Delegation of

authority- span of control.

5. Organisational culture- emerging trends in organizational culture- Organisational

climate- factors affecting organizational climate.

6. Organisational development and changes- nature and characteristics of

Organisational development- Techniques of Organisational development-
Definition and objectives of Organisational change- effects of change- Resistance
to change and overcoming the resistance- Stres and counseling.
TAXATION OF FINANCIAL SERVICES

1. Income Tax Act/ Rules-

a) Basic concepts- Assessee, person, company
- Income, dividend, business
- Assessment year, previous year
Scope of total income and residential status
Exemptions Re:- Business Incomes
b) Taxation of income under different heads
c) Provisions for deductions from business income
d) Special Provisions for certain incomes of – Non-residents
e) Assessment and appeal procedures.
f) Provisions regarding TDS for:-Re – Internet
- Dividend
- Professional services
- Rent
- Contractors payments
- Salary.

2. Service Tax Act

a) Basic concepts – Taxable services
- Service tax Rules
- Service tax credit rules

b) Provisions regarding Specific Services

- Banking and other financial services
- Insurance Auxillary
- Business Auxillary
- Management Consultancy
- Stock Broking
- General Insurance
- Credit Rating Agency.
B.COM.(banking and insurance)- Semester IV

UNIVERSAL BANKING

Objectives
This paper examines the principles and the practice of universal banking in different
countries and recent developments in India in this context.

Topics
-Evolution of universal banking
- Commercial banking versus development banking; sources and uses of funds of
commercial banks and development banks; Universal banking as a mix of commercial
and development banking; the asset- liability mismatch possibilities: risks in project
lending; the short term nature of funding sources; universal banking in the open economy
context: off-balance sheet items and services that the development wing of the universal
bank provides.The entry of commercial banks into the securities bsiness; consumer
finance;merchant banking; non-banking investments and activities of banks; universal
banking and the future of small business lending.
- Case studies- universal banking abroad- applicability of universal banking in the open
market-oriented emerging economies- advantages and disadvantages; supervisory issues
and regulatory concerns
- The debate over universal banking in India; recent trends in universal bankingin India.
Challenges of universal banking in the Indian context.
FINACIAL MANAGEMENT

Topics

1. Capital Investment Decisions

a) Proposal Origination
b) Economic Evaluation
c) Capital expenditure Control
d) Post-Audit

2. Tools of evaluating Capital investments

a) Payback method
b) Discounted Payback Method
c) Net Present Value
d) Internal Rate of Return
e) Profitability index
f) Equivalent Annual Cost
g) Modified internal rate of return

3. Cost of Capitals
a) Computation of Weighted Average Cost of Capital
b) Cost of Debt and Cost of Preference shares and Net Worth
c) Minimum acceptable Rate of Return and its relationship with Cost of capital

4. Negotiating term loan proposals with banks ; Appraisal of borrowers credit worthiness
by lending banks

5. Equity capital as a source of finance: Rights Issue and issue at a premium SEBI
regulations governing issue of securities in India Prospectus for issue of securities.
Understanding and interpreting Initial Public Offerings(IPO), their mode of operation,
Employee Stock Options Plan and Sweat Equity.

6. Role of Taxation influencing Corporate Financial Management

a) Concept of Tax Shield (Tax deductibility of expenditures and their implications for
financial decisions)
b) Depreciation Policy.
 SEM V
MARKETING IN BANKING AND INSURANCE – 5.1
1. INTRODUCTION:
Definition of Marketing
Difference between Sales and Marketing
Types of marketing:
a) Industrial marketing
b) Services marketing
c) Consumer goods marketing
Marketing Mix (4p’s of marketing)
2. INTRODUCTION TO SERVICES MARKETING:

Definition ans classification

Characteristics of services
Categories of services
Services marketing mix
Introduction to banking and insurance as services

3. SERVICES MARKETING MIX WITH REFERENCE TO BANKING AND

INSURANCE:

7P’s of sevice marketing mix

Importance of marketing mix elements
Strategies for effective management of services marketing mix
elements
Banking and insurance as products
Services marketing mix strategies for banking and insurance

4. CUSTOMER IN SERVICES MARKETING:

Buying behavior
Buying roles
Ompertance of ‘Place’ with regards to services

5. MANAGING SERVICE QUALITY:

Service quality model (Gaps model)

Managind service gap

6. ADVERTISING AND BRANDING OF SERVICES (MANAGING INTEGRTED

MARKETING COMMUNICATION):
 Identification target audience
Determining communication objectives
Factors in setting marketing communication mix

7. MANAGING PRODUCT SUPPORT:

Post sales services strategies

Major trends in customer services

8. MANAGING DIRECT AND ON-LINE MARKETING:

Growth and benefits of direct marketing

Major channels of direct marketing
Marketing in 21st century
To commerce

FINANCIAL SERVICES MANAGEMENT – 5.2

Financial services management:

Meaning—Classification—Scope—Fund based Activities—Non fund based

activities—Modern Activities—sources of revenue—Causes for Financial
innovation—New Financial products And sevices—innovative financial
instruments—Challenges facing financial services sector saving
mobilisaion.

Merchant banking:

Definition—origin—merchant banking in india—merchant banks and

commercial banks—dervices of merchant banks—Qualities required of
merchant bankers in the market making process—progress of merchant
banking in India—problems—scope of merchant banking in india.

Hire Purchase:

Features—legal position—hire purchase nad credit sale—hire purchase

and installment sale—hire purchase and leasing—origin and
development—banks and hire purchase business—bank credit for hire
purchase.
Leasing:

Definition—steps in leasing transactions—types of lease—financial lease—

operating lease—leverage lease—sale and lease back—cross border
lease—installment buying—advantages and disasvantages of lease—
history and development—legal aspects—accounting treatment of lease—
structure of leasing industry—problems—prospects.

Venture Capital:

Concept—meaning—features—scope of venture capital—importance—

origin—initiative in India—venture capital guidelines—method of venture
financing—indian scenario—suggestion for the growth of venture capital.

Mutual Funds:

Introduction—meaning—fund unit v/s share—origin of the fund—types of

funds—importance of mutual funds—risk—organisation of the fund—
operation of the fund—facilities available to the investors—net asset
value—investor rights—general guidelines—mutual funds 2000—violation
of guidelines—selection of fund—commercial banks and mutual funds—
mutual funds abroad—mutual funds in India—reasons for slow growth—
future of mutual funds Industry.

Discounting,Factoring And Forfeiting:

Introduction—Discounting—Factioring—meaning—modus operandi—
trems and conditions—functions—types of Factoring—factoring v/s
discounting—cost of factoring—benefits—factoring in India—international
factoing—definition—types of expert factoring—factoring in other
countries—edifactoring—Forfeiting—definition—factoring v/s forfeiting—
working of forfeiting—cost of forfeiting—benefits of forfeiting—
drawbacks—forfeiting in india.

Securitization of debt:

What is securitization?—definition—securitization v/s factoring—modus

oprandi—role of mechant bankers—role of other parties—structure for
securitization—securitable asset—benefits of securitization—conditions
for successful securitization—securitization abroad—securitization in
India—reasons for the Unpopularity of securitization—future.

Derivatives:

Meaning—definition—kinds of financial derivatives—forwards—features of

forwards—financial forwards—futures—features of futures—types of
 futures—commodity futures—financial futures—forwards v/s futures—
advantages of forwards and futures—options—features of option—share
option—currency option—benefits—swap—features of swaps—kinds of
swap—advantages—importance of derivatives—inhibiting factors—
derivatives in India.

Credit rating:

Definition and meaning—functions of credit rating—origin—credit rating in

India—benefits of credit rating—credit rating agencies in India. CRISIL—
IICRA—CARE—limitations of rating—future of credit rating in India.

Credit cards:

What is Credit card?—who can be member—types of credit cards—new

types of credit—parties to credit card—procedure at the time purchase—
procedure for reimbursements—facilities offered to card holders—
benefits—demerits—credit card business in India—future prospects.

INTERNATIONAL BANKING ANF FINANCE:

OBJECTIVES:

The paper will discuss the concepts and broad activities of international
banking and finance besides studying developments in India in this
context.

SYLLABUS:

1. Evolution of international banking.

2. International banking: A functional overview—banking for financing of
exports and imports of goods and services. International payments
system.
3. International capital markets: financial market flows beyond national
boundaries, debt and non-debt flows. Volatile and stable flows. Interest
rate differentials and their role in demand for and supply of funds across
borders.
4. Offshore banking centers and their role in international financing, Global
balance sheet of banks. Asset and liability management of foreign banks.
5. International lending, policies and practices, transaction cost and risk in
international lending, profitability of international banking, loans to foreign
collaborations, syndicated loans, financing foreign governments, issues of
information symmetries and advance selection, regulatory and
supervisory aspects, trends in international banking in india.
6. Foreign exchange risks, the exchange rate swings and their effects on
banks net worth.
7. Perceptions of international rating agencies. Country risk. International
financial stability and the central role of banks in financial stability.
8. Issues relating to international financial architecture.

FINANCIAL REPORTING ANALYSIS—5.4

1. Preparation and Presentation of corporate final accounts and eports for

trading, manufacturing and other companies in accordance with
Companies act,1995 and for banks in accordance with Banking regulations
and for Insurance Companies in accordance with Insurance Legislation.
2. Study of accounting standards prescribed by the institute of Chartered
accountants of India relevant for Compilation of Above accounts.
3. Atudy of Accounting Policies from annual reports of listed companies,
banks and insurance companies.
4. Study of disclosures by way of notes from annual reports of listed
companies, branches and insurance companies. Analysis and
interpretation of the contents of annual reports of companies covering the
following:

a) Chairman’s statement.
b) Director report and annexure
c) Management Discussion and Analysis
d) Corporate Government Disclosures
e) Compliance Certificate in Corporate Governance Auditors Report
f) Annexure to Auditors Report including CARO Balance sheet
g) Profit and Loss Account
h) Schedules forming part of the Accounts
i) Statements u/s 212 of the Companies Act, 1956
j) Balance Sheet Abstract.
5. Financial Analysis and Interpretation of Final Accounts using tools of
financial management and investment analysis like ratio analysis, fund
flow, cash flows and common Size statements.

SECURITY ANALYSIS AND PROFOLIO MANAGEMENT—5.5

1. An Overview:

Investments Alternatives
Investment Attributes
How does various Investment Avenues Compare?
Investment versus speculation
Financial Markets
Portfolio Management Process
Sources of Investment Risk
Approaches to Investment Decision making.

2. Investment Alternatives:

Non-Marketable Financial Assets.

Money Market Instruments
Bonds or Fixed income Securities
Equity shares
Mutual Fund Schemes
Life insurance
Real Estate
Precious objects

3. Security Market:

Primary Equity Market

Secondary market and its operation
NSE and BSE
Buying and selling shares
Stock market quotations and stock market indices
SEBI and future challenges
Stock market abroad
Government securities market
Corporate debt market
Money market

4. Risk and Return:

Measuring historical return

Measuring historical risk
Measuring expected return and risk

5. The Time Value of Money:

Time lines and noations

Future value of a single amount
Present value of a single amount
Future value of annuity
Present value of annuity
Intra-year compounding and discounting

6. Financial Statements Analysis:

Financial statements
Financial ratios
Comparative analysis
Du Pont analysis
Applications of financial statements analysis
Problems in financial statement analysis
Guidelines for financial statement analysis
7. Portfolio Theory:

Portfolio return
Portfolio risk
Portfolio diversification
Optimal portfolio
The single index model

8. Capital Asset Pricing Model:

Basic assumptions
Capital market line
Security market line
Inputs required for applying CAPM
Empirical evidence on capital asset pricing model

9. Efficient market Hypothesis:

Random walk and search for theory

What is an efficient market?
Empirical evidence on weak form efficient market hypothesis
Empirical evidence on semi-strong form efficient market hypothesis
Empirical evidence on the strong form efficient market hypothesis
An alternative paradigm
What is the verdict
Implications for investment analysis

10. Analysis and valuation of Debt:

Types and features of DEBT INSTRUMENTS

Bond pricing
Bond yields
Risk in Debt
Interest rate risk
Rating of debt securities
The ield curve
Determinants of interest rates
Analysis of convertible bonds
Bond portfolio management

11. Equity Valuation:

Balance sheet valuation
Dividend discount model
Earnings multiplier approach
Earnings price ratio, expected return and growth
Equity portfolio management

12. Fundamental Analysis:

Macroeconomic analysis
Industry analysis
Company analysis: The study of financials
Company analysis: Going beyond numbers
Estimation of intrinsic value
Some tools for judging under valuation of overvaluation.

13. Technical analysis:

What is technical analysis?

Charting techniques
Technical indicators
Testing technical trading rules
Evaluation of technical analysis

14. Options:

How options work?

Options and their payoffs just before expiration
Option strategies
Factors determining option values
Binomial model for option values
Black and schools model
Equity options in India

15. Futures:

Features of a futures contract

The global scene
Equity futures in India
Pricing of futures contract
Use of futures contracts

16. Portfolio management framework:

Specification of investment objectives and constraints

Selection of asset mix
 Formation of portfolio strategy
Selection of securities
Portfolio executuion
Portfolio revision
Performance evaluation

AUDITING—5.6:

1. Introduction to different types of audit including higher forms of audit viz

internal audit, external audit, financial statement audit, cost audit,due
diligence audit, management audit, proprietary audit, environment audit,
social audit and auditing in computerized environment.
2. Financial statement audit of corporate banks and insurance companies
including the planning of audit, the execution of audit and the reporting of
audit results-clear report and disclaimer of opinion.
3. Study of auditing standards prescribed by the institute of Chartered
Accountants of India.
4. Study of qualifications, observations and remarks in auditors reports listed
companies, banks and insurance companies.
5. Role of regulatory authorities like department of company affairs, SEBI,
RBI< IRDA and comptroller and audit general of India.
6. Study of portfolio of an auditor independence, professionalism,
professional competencies, responsibilities, rights, duties and liabilities of
an auditor.
7. Role of ethics and regulation in auditing profession, provisions relating to
appointment, removal and misconduct.
8. Role of auditor, audit committees and corporate governance principles.

SEM VI
Strategic Management

An overview of Strategic Management, Levels of strategic

Management, Organizational Strategists, Strategic
Management.Process Enviormental Considerations, context of
strategic management,formulating and implementing strategy,
The Dynamic Nature Of The Model.

The Enviorment Of Strategic Management

 1. The Social Facet:Ethics, Social responsibility of
business,(Traditional view versus Emerging trends and
issues)the social contract of business.
2. The Political Facet:Govt and Business,Govt’s Role(Historic
Role versus Emerging Role).Cost and implications of Govt
Intervention.Recent Trends.
3. The Technological Facet: issues in technology and
solutions.Impact on technology and business.
4. The Economic Facet: a conduit for social,political and
technological forces,role of competition,national and global
trends.

Strategy Formulation
1. Mission,vision and goals,enviormental
scanning,organizational assessment using organizational and
environment information, objective setting,strategy setting.
2. Tools of corporate level strategic management.The Boston
Consulting Group Matrix,The GE Planning Grid,The Life
Cycle Concept, The Mekinsey 7-5 Framework.
3. Strategies:integration, diversification, disinvestment,
downsizing.

Activating Strategies:
1. Organisational Structure,Does Structure,Drive strategy
or strategy drive structure,different organizational
structures for different strategies.
2. Resource Mobilisation viz money, markets, material,
men, machine.(Human Resources)
3. Leadership and motivation as key drivers of strategy.
4. Role of creativity and innovation.
5. Evaluation and control of strategies, bench
marketing,benefit cost analysis and
options,performance gap analysis,responsibility
centres,ROI Budgeting.
 Central Banking

In this paper,theory and practice of Central Banks is

discussed with special reference to the role played by the
Reserve Bank Of India.

Syllabus:

1. Why central banks ? An overview of the functions of

central banks, objectives of central banks,RBI-Role,
functions and organizational structure.
2. Instruments of central banking policy-bank rate,cash
reserve ratio,open market operations, selective credit
control etc, their working and efficacy in the Indian
context.
3. RBI and rural credit,industrial finance.RBI and non-
banking financial companies. Regulation and
supervision.
4. Financial sector reform and the role of RBI.
5. Credit creation and money supply determination
process,reserve money and money supply,the sources
and use of money supply.
6. The conduct of central banking in open and market
oriented economies.Uncertainities and risk in integrated
financial system,the new orientations in traditional
functions,the changing face of monetary policy
management in open and market oriented
economics,transmission mechanism of monetary policy.
7. Issues of financial stability and autonomy independence
of central banks.

International Business
 Introduction:
What is International Business ?
Growing Importance of International Business
Difference between Domestic and International Business

International Business In The 21st Century

The Global Business Enviornment: the role of history.
Analyzing the enviormental factors for international business.
Importance of the economic and political environment in the process
of internationalization.International Business Enviornment And India.
The Impact Of Technology.

Foreign Direct Investment:

International Trade and foreign direct investment .
UNCTAD World investment report 2000-2001.
Growth of FDI post World War 2, changes in pattern of world trade
and production.
Protectionism,Discuss and evaluate arguments for and against it.
Impact of FDI on distribution of wealth.

Legal Aspects Of International Business:

Legal environment for international business.
Importance of intellectual property rights and patents.
Importance of the regulatory mechanisms in Europe,USA and other
major countries concerning imports.
Importance of laws relating to product packaging, labeling etc.
WTO-legal implications and anti-dumping.

Economic Integration:
Theory comparative advantage and its importance to international
business.
Role of organizations like IMF,World Bank, WTO etc.
Role of regional trade groups and market agreements.

International Strategy:
Globalization of an existing business.
Business expansion strategies.
Studying the competitiveness for globalization.
Studying the country and company competitiveness.
Market research and data collection.

International Marketing:
International markets selection for an existing business, dynamics of
product and market selection.
Systematic selection of international market industry and company
sales potential estimation and making of an international business
plan.
Segmentation of international markets and consumer’s selection.
Analyzing international competition in each market and designing of
the winning international marketing strategies.

Transnational Corporations:
Emergence of multinational and transnational corporations.
Role of transnational corporations.
Multi-location manufacturing.
The process of building of an MNC.

International Human Resource Management:

Business ethics and values-corruption .Enron case study.
Importance of relationship marketing for creating competitive
advantage in the international business.
International HRM strategy.
Conflicts between corporate and national pressures.
 International managers problems faced in recruiting and retaining
such managers.
Impact of religion and culture.
Labour markets/skills and training.

International Financial Markets:

Growth of financial markets –London,New York, Tokyo.
Deregulation of market and emerging market-financial hubs.
Disintermediation of markets due to deregulation and technology.
Integration of markets.eg:NAFTA, SAARC, ASEAN etc.
Cross border alliances.

Export Finance And Risk Management:

Export/Import Finance in India.
Major variables in the financial environment for international
business.
Currency risks and how to formulate safe international marketing
strategies.
Foreign exchange risk management.
Types of contracts in the international business –terms of payments.
Letter of credit and their importance in the international business.
Financial risks in the international transactions and how to avoid
them.Role of ECGC and EXIM bank.
Import/Export documentation in India.
Business risks and the importance of proper documentation in
international business.

International Business Enviornment In India:

Imports related environment in India and other countries.Role of
RBI,Customs and DGFT etc.
Export related policies in India and other countries.
 Export benefits in the Indian environment and the likely future
scenario.Special economic zones.
Impact of export benefit on producing prices.
Export pricing in India-A case study.

Balance Of Payments:
Trade and Investment Theories.
Importance of Balance of Payments.
Different Exchange Rate mechanisms implications.
Implications on full convertibility.
IMF,World Bank,their role and implications for international
business.

Human Resources Management:

Human Resource Management-nature,scope and
objectives,functions,human resource manager-role and functions of
human resource manager in banking and insurance sector,human
resource planning,human resource development.
Personnel policies –personnel policies in banking and insurance
sectors-job analysis and designs-recruitment and selection-orientation
and placement-training and development-performance appraisal and
job evaluation-remuneration and incentives-promotions and transfer –
motivation-comparative study of service conditions in financial
institutions,insurance companies,industries and government/semi-
government sectors.
Participative management-employee communication-employee
welfare-employee safety and health-industrial relations-ethics and
human resource management-human resource audit.
Human resource management in banks and financial institutions-
personnel policies in scheduled banks,commercial banks, cooperative
banks and other financial institutions like UTI,ICICI, HDFC
etc.customer relationship management in banking and financial
institutions.
 Human resource management in insurance sector-personnel policies
in LIC,GIC,and other insurance companies-customer relationship
management in insurance sector.
Corruption,frauds,scams in financial institutions-their effect on
investors,shareholders and society-the role of vigilance department in
controlling corruption and frauds-disciplinary actions.
Case studies.

Business Ethics And Corporate Governance:

Business ethics and values-work culture-unethical behavior in
business and its reasons-fair and unfair business practices.
Corporate governance in globalised economy-MNCs/TNCs and
business ethics-accountability of managers and directors-functioning
of private and public sector companies.corporate governance in
banking and financial institutions-good corporate governance-
protection of interest of customers and investors-customer friendly
business activities.
Code of conduct in business houses-fairness and justice in
administration- social responsibilities of business.
Business ethics an important tool in building business reputation-
professional board of directors-transperancy in descision making and
operations-importance of effective and efficient system of governance
in globalised economy-ethics and corporate integrity, measures for
improving ethical standards and morals.
Corruption, frauds and scams in financial institutions-economical and
social effects of corruption, frauds, scams etc-banking operation and
ethics-functioning of insurance companies and ethics-measures to
reduce corruption:preventive measures, curative measures-role of
computerization and IT in detecting fraud,scams etc,

Turnaround management:
1. Introduction
Define turnaround
Reasons that led to turnaround
Effects of competition
Industrial sickness
Turnaround package

2. organization and management concepts:

todays business organisations
survival and growth strategies
business world in transition
21st century organization
business strategies for 21st century.
3. The nature, significance of business process reengineering
Introduction to business process
Core business processes
Need for process redesign
Underlying premises for BPR
Redesign of business processes
Generic business processes to be redesigned
Context and considerations for process redesign
The central thrust of BPR
A critical appraisal of BPR

4. Implementation of BPR:
Requirements for BPR implementation
Principles of reengineering
Uses of consultants in BPR
Reengineering team
Activity mapping for BPR
Bench marketing for BPR

5. Problems,issues,scope and trend in BPR

Problems and issues in implementing BPR
From business process redesign to business system redesign
Developmental trends in BPR
6. Appraisal of BPR
Ensuring the results of BPR
Outcomes and achievements of reengineering
Performance measures of successful BPR
Points of caution in BPR
Redesigning the ORGANISATION

7. Managing change in Indian context

Implications of turnaround
Effects of liberalization
BPR in Indian context
Examples of BPR companies in India (case study)