ISABEL PEREZ M.B.A. Ind. Eng.

416.574.1211 ▪ isabel.perez.infante@gmail.com
∞ Sales and Business Professional ∞

Professional Profile
§ Ambitious, charismatic, challenge and results-driven sales professional
§ Confident, articulate, tactful and diplomatic negotiator with 8 years in IT manufacture and
construction experience
§ Impressive closer capable of working with persons of all levels, cultures, and
backgrounds
§ Customer focused: listens to clients’ needs and drives to competitive advantage
§ Patiently and methodically sources and secures new business opportunities in a defined
environment steers the path to success
§ Fluent in English and Spanish.

Areas of Expertise
▪Sales management ▪ Product management ▪Account management
▪CRM ▪Business development ▪Marketing
▪Product expertise ▪Sales & Customer Service ▪Project Management

Professional Accomplishments
§ Increased sales volume by 20% comparing with the previous year at Future Buildings
§ Sales award by the Ministry of International Trade – Ontario - CA
§ Identified target markets efficiently which increased client base by 62% in the IT sector
§ Received team company award for the best CISCO distribution channel in 2013
§ Conducted product competitive analysis and diversified clients’ portfolios in order to
achieve 10% higher profitability at Future Supply
§ Reached 65% of the market share in rental machinery in Spain
§ Increased-trading volume by 15% at CEMEX
§ Reduced turnover period from 90 days to 75 days at CEMEX
§ Increased sales by 35% by generating sales leads and visiting prospective clients
§ Monitored progress and quality of construction projects resulting in a 40% increase in
customer satisfaction

Employment History
International Business Consultant. Future Buildings. Markham – ON. 2017 – Present
§ Developing a network with Canada-Ontario trade commission agents and EDC (Export
Development Canada) to promote international sales with the support of the local
experts
§ Increasing sales by minimum 20% by understanding markets’ needs and personalizing
each project according to clients’ budget and building code
§ Establishing relationships with C-level executives, business owners, and contractors to
be aware of each stage of their project, current needs, and future requirements
§ Continuously updating my knowledge of building code and the factors that may impact in
a new construction to decrease or eliminate customers’ complain and increase the
satisfaction and professionalism
§ Creating partnerships as long-term relationships with customers can rely on: engineers,
project managers, contractors, and executives.
§ Diversifying the business strategy to small and medium opportunities vs. big corporations
to increase the market share, natural sales cycle, market penetration, and balance the
market value proposition
§ Performing as a real team with the internal and external stakeholders to get the best
business approach and customer satisfaction

Career note: went back to school as a full time graduate student.

Sales Manager, Future Supply C.A., Venezuela 2012 – 2014
§ Led negotiations, identified client needs and created pricing proposals
§ Coordinated monthly and quarterly sales goals with respect to the business metrics for
our partners HP, DELL, Lenovo, and Cisco
§ Created and maintained liaison between internal department and shareholders
§ Researched competitor products through market intelligence in order to monitor the
competitors' sales and product offerings to determine new sales strategies and grow the
company
§ Maintained contact with potential and current clients to understand and meet their needs
§ Managed clients’ IT technical requirements with the aim of building long-term
relationships
§ Increased customer loyalty by following up on a monthly basis and input in the CRM
database
§ Managed portfolio rotation to ensure business profitability according to the market trend

Project Manager, General de Alquiler de Maquinaria (GAM S.A.), Spain 2010 –2011
§ Analyzed, developed and evaluated action plans to maximize sales of products and
services of the present portfolio
§ Developed short, medium and long-term sales strategies for various business units such
as rental equipment, leasing, solar farms and ports
§ Participated in the development of the company’s CRM database according to client
portfolio per business unit to evaluate results
§ Contributed to vision, mission and value statements of organization
§ Followed company’s guidelines to deliver consistent services

Business Unit Manager, CEMEX, Venezuela 2008 – 2009

§ Supervised and trained 20 employees in the reinforced concrete plant
§ Forecasted budget and predicted investments of over $60K per month
§ Prepared annual, quarterly and monthly sales forecasts
§ Projected a Business Plan for the western region of Venezuela. The operating margin
was maximized by (MOP: Operating Margin) 25% with respect to the previous month,
increased by 20% annually
§ Planned, coordinated and tracked inventory levels according to volumes of production
§ Adapted processes to customer’s needs while ensuring quality and competitive prices
§ Negotiated contracts and payment plans

Chief of Quality Assurance, CEMEX, Venezuela 2007 – 2008

§ Defined product design parameters to ensure client satisfaction
§ Implemented quality product innovation using low-cost renewable resources
§ Designed mixture sequence of materials for the manufacture of products in plants
located in the western region
§ Achieved implementation of new products; maximized benefits of M3 in high-strength
products and specials, resulting in the integration of new clients/contractors with highly
personalized designs for modern building construction
§ Developed tactics related to client service and their requirements of new products
§ Evaluated and optimized prices, costs and profitability margins

Education and Training

Global Business Management, Centennial College, Toronto, ON, Canada 2015
Master in International Management, IE Business School, Madrid, Spain 2010
§ Scholarship Foundation Carolina - Government of Spain
Bachelor's Degree-Industrial Engineer,University Dr. Rafael Belloso Chacin,Venezuela 2006
Operations Management Certificate, University Dr. Rafael Belloso Chacin, Venezuela 2006