UP

URBAN PAVILION
PAVILION TEMPORAR IN BUCURESTI, PIATA VICTORIEI
 CUVANT INAINTE

Aceasta brosura, impreuna cu partea video, au fost concepute pentru a explica cat mai natural conceptul si firul logic al acestei propuneri - atat din punct de
vedere vizual si spatial cat si din punct de vedere tehnic, social, comercial.

Proiectul, in forma sa de la prima etapa a concursului, reprezenta o idee puternica conturata in linii mari. Pentru ca pavilionul sa isi pastreze calitatea si pros-
petimea in mediul real am abordat si studiat subiectele ce deriva din conceptul acestuia.
“Clientul“ acestui proiect este orasul Bucuresti si locuitorii sai. Am considerat ca misiunea noastra nu este aceea de a creea o functiune intr-un spatiu si mai
degraba o scenografie ce devine fundalul mai multor “scurt-metraje”. Provocarea consta in traducerea acestui mesaj central intr-un set spatial ce ii invita pe utilizatori
catre interactiune si implicare . Un alt punct de interes din perspectiva utilizatorilor a fost crearea unui spatiu ce implica costuri si eforturi de intretinere minime si
permite utilizarea lui in scopul strangerii de fonduri.
Dezvoltarea de strategii conexe partii arhitecturale ni s-a parut vitala pentru a explica potentialul ridicat al acestei propuneri. Colaborarea cu specialisti in
diverse domenii, cu firmele producatoare de materiale si cu arhitecta cu drept de semnatura desemnata ne-a permis sa aducem aceasta “idee” la un nivel de detaliere
,si intelegere, ridicat.

Motivatia acestui proiect a fost aceea de a porni un dialog real intre membrii ai societatii romanesti de astazi. Arta coexistentei cu diversi parteneri ar trebui
sa duca catre un asemenea dialog. Sa invatam sa ii respectam pe cei din jurul nostru - atat in public cat si in privat - este una dintre principalele cerinte pentru o soci-
etate sanatoasa ce doreste sa mearga inainte si sa lase urmele comunismului in urma. Asemenea dialoguri se pot intampla doar in locurile unde oamenii se intalnesc
pentru a-si impartasii experientele.

FOREWORD

This booklet, together with the video, were conceived to explain as simple as possible the concept and the rational process of this proposal - both from a visual/spa-
tial point of view and the technical, social, commercial points of view.

The project, as it was presented at the first stage of the competition, represented a strong idea explained briefly. In order for the pavilion to keep its quality and fresh-
ness in a real environment, we identified and studied all the subjects that are implied by the concept.
“The client” of this project is the city of Bucharest and its inhabitants. We considered that our mission was not to create a function inside a spatial unit, but to create
a scenography that becomes the background for many “short animations”. The challenge was to translate this central message into a spatial set which invites people to
interact with it and to get involved in it’s development. Another interesting aspect, from the users point of view, was to create a space that implies low maintenance cost and
effort , and can be used for fund raising.
Developing strategies connected with the architecture part is vital to understanding the big potential of this proposal. The collaboration with various specialists, with
the material producers and with the designated architect, allowed us to bring this idea to a high quality level of detail and understanding.
The motivation of this project was to start a real dialogue between members of today’s Romanian society. The art of coexistence with different partners should lead
to such dialogue. To learn how to respect the people around us - both in public and in private - is one of the main requirements for a healthy society that wants to move for-
ward and to leave the traces of communism’s behind. Such dialogue can only happen in the places where people meet to share their experiences.
 UP | 01

PIATA VICTORIEI,
BUCURESTI - SITUL
PROPUS DE PRIMARIE
UP | 02
 UP | 03

Zone asfaltate, dedicate automobilelor / Paved areas - dedicated to automobile traffic Cladiri importante in apropiere: / Important buildings nearby
Zone asfaltate moarte / Unused paved areas Guvernul, Muzeul de Geologie, Muzeul Taranului Roman, Muzeul Antipa.
Flux pietonal pe sit / People traffic on site / The Government, The Geology Museum, The Romanian Peasant’s Museum, The Antipa
Museum
PIETE SIMILARE IN BUCURESTI / SIMILAR SQUARES IN BUCHAREST UP | 04

Piata Victoriei

Piata Romana

Strada Berzei
Piata George Enescu

Piata Revolutiei
Calea Mosilor/Carol I

Calea Plevnei

Piata Operei Piata Mihail Kogalniceanu

Piata Corneliu Coposu

Blv. Libertatii

Piata Unirii
COMPARATIE LA SCARA CU PIETE SIMILARE ALE LUMII UP | 05
/ SCALED COMPARATION BETWEEN SIMILAR SQUARES IN THE WORLD

Piata Victoriei, Bucuresti Piata Catalunya, Barcelona Reichstag, Berlin

Piata Rosie, Moscova La Concorde, Paris Piata Guvernului, Tokyo
CONCEPT IDEOLOGIC / IDEOLOGY UP | 06

“In noul regim economic bunastarea deriva direct din inovatie, nu din optimizare; astfel
bunastarea nu este obtinuta prin perfectionarea lucrurilor cunoscute deja, ci prin
aprecierea imperfecta a necunoscutului” - Kevin Kelly, “New rules for the new economy”, Wired.

“Wealth in this new regime flows directly from innovation, not optimisation; that is, wealth is
not gained by perfecting the known, but by imperfectly seizing the unknown”
Kevin Kelly, “New rules for the new economy”, Wired.
 UP | 07

/2000
Japan Pavilion,
Hannover, Shigeru
Ban
/1995-1996
temporary acco- paper arch
modation, Japan, - MOMA NY, USA,
Shigeru Ban Shigeru Ban

100 i.Hr. China 1536 aprox. 1930 aprox. 1970 aprox. 1980 1995-1996 1998 2000 2002 2008 2010
-primele -prima fabrica se contruieste locuinte tem- doua teatre adaposturi dom de hartie, pavilionul Centre MOMA PF1,
marturii ale
existentei
hartiei
de hartie in
Romania, Sibiu
o casa de
hartie in SUA
porare, TU
Delft Olanda
temporare,
Apeldoorn
Olanda
temporare,
Japonia,
Shigeru Ban
Japonia,
Shigeru Ban
Japoniei,
Hanovra,
Shigeru Ban
d’interpretation
du canal de
Bourgogne,
New York,
USA UP
Bucuresti,
Pouilly-en- Romania
/100 B.C., China /1536 /~1930 /~1970 /~1980 1995 /1998 /2008
- the first -the first a paper house is temporary ac- two temporary paper dome, arcul de hartie Auxois, France, MOMA PF1,
locuinta, - muzeul de Shigeru Ban 2010
testimonials of Romanian paper built in USA comodation, TU theatres, Apel- Japan, Shigeru New York, USA
the existance of factory, Sibiu Delft, Holland doorn, Holland Japonia, Ban arta moderna
paper Shigeru Ban
biserica de
NY, SUA,
Shigeru Ban
/2002
Centre
UP
Bucharest
carton, d’interpretation
Romania
du canal de Bour-
Japonia, gogne, Pouilly-
Shigeru Ban 1999 en-Auxois, France,
muzeul de arta Shigeru Ban
/1995
house, Japan, pentru copii
Shigeru Ban NEMUNOKI,
Japonia,
cardboard church,
Japan, Shigeru Shigeru Ban
Ban
/1999
Nemunoki art
museum for
children, Japonia,
Shigeru Ban

cronologia folosirii cartonului ca element structural in constructii / timeline - usage of cardboard as structural element
CONCEPT ARHITECTURAL / ARCHITECTURAL CONCEPT UP | 08

O SUPRAFATA COMPACTA DE 100mp RAPORTATA LA SCARA PIETEI 100mp 600 STALPI = 600 STALPI =
/ / 100mp 650mp
A 100m COMPACT SURFACE IN COMPARISON WITH THE SURFACE OF 100sqm / /
VICTORIEI SQUARE. 600 columns= 600 columns=
100sqm 650sqm
 UP | 09

SUPRAFATA PRINCIPIU DE PRINCIPIU DE PRINCIPIU DE PRINCIPIU DE 300 STALPI = 430mp

CUMULATA ORDONARE A ORDONARE A ORDONARE A ORDONARE A /
PAVILION - ELEMENTELOR ELEMENTELOR ELEMENTELOR ELEMENTELOR 300 columns = 430sqm
12mp PUNCTUALE - HARTA PUNCTUALE - HARTA PUNCTUALE - HARTA PUNCTUALE - HARTA
/ CERULUI DE DEASU- CERULUI DE CERULUI DE DEASU- CERULUI DE DEASU-
CUMULATED PRA BUCURESTIULUI IN DEASUPRA BUCURESTI- PRA BUCURESTIULUI IN PRA BUCURESTIULUI IN
PAVILION LUNA IANUARIE ULUI IN LUNA APRILIE LUNA IULIE LUNA OCTOMBRIE
SURFACE / / / /
12sqm GENERATING PRINCIPLE GENERATING PRINCIPLE GENERATING PRINCIPLE GENERATING PRINCIPLE
FOR THE PUNCTUAL FOR THE PUNCTUAL FOR THE PUNCTUAL FOR THE PUNCTUAL
ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF ELEMENTS - THE MAP OF
THE SKY OVER BUCHA- THE SKY OVER BUCHA- THE SKY OVER BUCHA- THE SKY OVER BUCHA-
REST IN JANUARY REST IN APRIL REST IN JULY REST IN OCTOBER
 UP | 10

IARNA/WINTER

HEDERA HELI
STALPI APA Ø350/ PRIMAVARA/SPRING STALPI REFLECTORIZANTI
WATER COLUMNS Ø350 Ø100/REFLECTIVE COLUMNS

AMPELOPSIS PEDUNCULATA
SISTEM DE VARA/SUMMER ELEMENT TRATAT
DIFUZIE CU VOPSEA
PENTRU STALPI SIMPLI REFLECTORIZANTA
TERASE Ø200, Ø150 /
/ / OBJECT TREATED
TERACE PLAIN COLUMNS WITH REFLECTIVE
DIFUSION Ø200, Ø150 PAINT
LONICERA JAPONICA
SYSTEM LATHYRUS ODORATUS
TOAMNA/AUTUMN

THUMBERGIA ALATA
STALPI CU PLANTE
Ø240
/
PLANT COLUMNS
Ø240
UP | 11
 UP | 12

+5.00 +5.00 +5.00

+4.00 +4.00 +4.00

±0.00 ±0.00 ±0.00

FATADA ETAPA 1 / ELEVATION FROM THE FIRST STAGE OF THE COMPETITION

+5.00 10

+4.00 24 15 24 24 24 20 35

3.72 3.72

1.80
1.65

80

±0.00 28 28

S4/P4 S1 S2 S4/P3 S4/P1 S4/P2 S3 S5

FATADA TEHNICA, ETAPA2 / TECHNICAL ELEVATION, SECOND STAGE

CONCEPT SOCIAL&MOD DE FOLOSIRE / SOCIAL CONCEPT AND MODELS OF USE UP | 13

Constelatiile sunt grupari de stele ce, unite prin linii imaginare, formeaza desene ce pot evoca figuri zoologice sau personaje mitologice. Au satisfacut pe de-o parte nevoia
de simboluri si imaginar, iar pe de alta parte au constituit puncte de reper si orientare.
La romani in special, constelatiile reflectau un specific rural, cele mai vizibile dintre ele numindu-se Carul Mic, Carul Mare, Plugusor, Jgheabul Putului, Hora, Closca etc, iar
"stelele care impodobesc cerul noaptea nu erau altceva decat lumanari aprinse ale sufletelor ce se nasc.” (1)
/
Constellations are groups of stars that, when connected through an imaginary line, form the pictures of zoological creatures or mythological characters. On one hand, they have
satisfied the need for symbols and for the imaginary and, on the other hand, they have constituted reference points and points of orientation. In the case of the Romanians especially,
constellations reflected a rural feature, the most visible of the constellations were named Ursa Minor, Ursa Major, Corona Borrealis, etc and “the stars that cover the sky at night are merely
lit candles of souls that are born.” (1)

M M M
51 51 51
DRACO
şi Al şi Al şi Al
Mizacor Mizacor Mizacor
S
r r r NU
Thuban Thuban Thuban YG
C
eb eb eb
Den Den Den
a MINOR a MINOR a
URSA URSA
Car

Car

Car
Ma

Ma

Ma
M M

9
M3

M3

M3
ul

ul

ul
A A
re

re

re
UR JO spre steaua UR JO spre steaua
Polară Polară
EUS
SA R SA R
CEPH
M81 M82

M81 M82

M81 M82
Steaua Polară Steaua Polară Steaua Polară
A
LACERT
M52 M52 M52

PE IA
SSIO

LEO
CA
Roiul dublu Roiul dublu Roiul dublu
din Perseu din Perseu LYNX din Perseu

M
ANDR

31

31

31
OM

S
CANCER
Mirfak Mirfak Mirfak EDA
Regulus

Regulus

Regulus

ASU
Marte

Marte

Marte
Capella Capella Capella
Castor

Castor

Castor
M34 M34 M34
Pollux

Pollux

Pollux
Almach Almach Almach

PEG
AUM38
Algol Algol Algol
M44

M44

M44
M33 M33 M33
M38

M38

RIG
M36

M36

M36
M37

M37

M37
PERSEUS

A
G
M67

M67

M67
ARIES

EM
M35

M35

M35
IN
Hamal Hamal Hamal

S
I
M74 M74 M74
TA

CE
Pleiadele Pleiadele Pleiadele

HYDR
UR A
Proc

Proc

Proc CAN
US ECLI PTIC

PIS
yon

yon

yon
A
CA

MIN
MIN
Betel Ald Ald Betel Ald
geus ebara a ebara a geus ebara a
M48

M48

M48
NIS
e n ch n ch e n ch

OR
OR

IS
MO
es es es
Alr Alr Alr

NO
Tr e ia

Tr e ia
iu

iu
CER
Ne ORI Ne ORI

d
ng

ng rnă
M77 din bu
Orioloas ON M77 din bu
Orioloas
ON M77

hiu

hiu
OS
a a

rn
n n

l
ă
S
ETU
M4

M4

M4
Si Si Si
riu Rig riu Rig riu Rig C
6

6
s el s el s el
M4

M4

M4
7

7
Arn C Arn C Arn
eb M AN eb M AN eb
M AJ IS M ERIDANUS AJ IS M LEPU ERIDANUS
41
O 41 O 41
S
R R
M79 M79 M79

AX
FORN

SW SW CO
LU
MBA
SW

M M M
51 51 51
DRACO
şi Al şi Al şi Al
Mizacor Mizacor Mizacor
S
r r r NU
Thuban Thuban Thuban YG
C
eb eb eb
Den Den Den
a MINOR a MINOR a
URSA URSA
Car

Car

Car
Ma

Ma

Ma
M M
9

9
M3

M3

M3
ul

ul

ul
A A
re

re

re
UR JO spre steaua UR JO spre steaua
Polară Polară
EUS
SA R SA R
CEPH
M81 M82

M81 M82

M81 M82
Steaua Polară Steaua Polară Steaua Polară
A
LACERT
M52 M52 M52

PEIA
SSIO

LEO
CA
Roiul dublu Roiul dublu Roiul dublu

(1) Tudor Pamfile "Mitologia Poporului Roman" Cap III - Cerul si podoabele lui, dupa credintele poporului roman / Partea a VI a – Stelele
din Perseu din Perseu LYNX din Perseu
M

M
ANDR
31

31

31
OM

S
CANCER
Mirfak Mirfak Mirfak EDA
Regulus

Regulus

Regulus

ASU
Marte

Marte

Marte
Capella Capella Capella
Castor

Castor

Castor
M34 M34 M34
Pollux

Pollux

Pollux
Almach Almach Almach

PEG
(2) Conform dictionarelor DEX Online, Oxford Dictionaries Online si DRAE (Dictionarul Regal al Academiei de Limba Spaniola)

AUM38
Algol Algol Algol
M44

M44

M44
M33 M33 M33
M38

M38

RIG
M36

M36

M36
M37

M37

M37
PERSEUS

A
G
M67

M67

M67
ARIES

EM
(3) http://www.sociologyguide.com/basic-concepts/Social-System.php
M35

M35

M35
IN
Hamal Hamal Hamal

S
I
M74 M74 M74
TA

CE
Pleiadele Pleiadele Pleiadele

HYDR
UR A
Proc

Proc

Proc
US ECLI PTIC

PIS
yon

yon

yon
A

CA OR
CA OR

MIN
MIN

Betel Ald Ald Betel Ald

(4) http://www.visualcomplexity.com/vc/index.cfm?domain=Social%20Networks
geus ebara a ebara a geus ebara a
M48

M48

M48
NIS
NIS

e n ch n ch e n ch

MO
es es es
Alr Alr Alr

NO
Tr e ia

Tr e ia
iu

iu
CER
Ne ORI Ne ORI
d

d
ng

ng rnă
M77 din bu
Orioloas ON M77 din bu
Orioloas
ON M77
hiu

hiu
OS
(5) http://ro.wikipedia.org/wiki/Psihologie_social%C4%83
a a
rn

n n
l

l
ă

S
ETU
M4

M4

M4
Si Si Si
riu Rig riu Rig riu Rig C
6

6
s el s el s el
M4

M4

M4
7

7
C C

(6) http://en.wikipedia.org/wiki/Guerrilla_marketing
Arn Arn Arn
eb M AN eb M AN eb
M AJ IS M ERIDANUS AJ IS M LEPU ERIDANUS
41
O 41 O 41
S
R R
M79 M79 M79

AX
FORN

SW SW CO
LU
MBA
SW
UP | 14
 UP | 15

Constelatiile poarta insa si alte sensuri, iar dictionarele a 3 limbi le descriu ca fiind fie un “grup de persoane unite în activitatea lor prin idei si scopuri comune", fie o “asociere
de oameni si lucruri similare” fie “o grupare sau reuniune armonioasa” (2), ceea ce in terminologia stiintelor sociale se traduce ca Sistem Social.(3)
Amintim ca cele mai comune sisteme sociale de azi sunt retelele de socializare Facebook, Twitter sau Flikr, a caror reprezentare vizuala se aseamana cu o harta cereasca (4),
si implicit pot fi ilustrate prin intermediul pavilionului UP.
Reteaua reprezinta un spatiu global deteritorializat in mod progresiv de instantaneitatea comunicarii. Retelele sunt in evolutie constanta iar schimbarile lor se traduc in
modificari continue ale mecanismelor de conectare si transmitere, si, in consecinta, a capacitatii sale de matrice si a topologiei sistemului. Ele ofera unui teritoriu capacitatea de a
fi mai bine comunicat, interrelationat isotropic din punct de vedere virtual, dar nu neaparat mai omogen.
/
But constellations also bear different meanings, we find them in the Romanian, English or Spanish language defined as either “a group of people united in their activity by common
goals and ideas” or as “an association of similar people and things”, or as “an harmonious grouping orgathering” (2) These definitions have a correspondence in the terminology of social
sciences and are known as Social Systems(3).
Among the most common Social Systems of today we find social networking websites like Facebook, Twitter or Flickr, whose visual representation is similar to a map of the night
sky (4), ar based on a mathematical model, and can implicitly be illustrated by means of the UP pavilion.
Networks are a global space wich is progressively deterritorialised by the instantaneity and the immediacy of communication. Networks are in constant evolution and their changes
translate into continous modifications of the mechanisms of linkage and transference and, therefore, into the matrix capacity – and topology – of the system. They provide the capacity of
a better communicated, interrelated and virtualy isotropic, but not neccesarily more homogenous territory.

1. harta internetului / map 2. harta a interactiunii intre proteine / map 3. harta influentei muzicale a lui Michael Jackson / 4. harta sociala FACEBOOK / FACEBOOK 5. o retea neurala simpla / a simple neural
of internet of interaction between proteins map of MIchael Jackson’s influence over music social network map network

(1) Tudor Pamfile "Mitologia Poporului Roman" Cap III - Cerul si podoabele lui, dupa credintele poporului roman / Partea a VI a – Stelele
(2) Conform dictionarelor DEX Online, Oxford Dictionaries Online si DRAE (Dictionarul Regal al Academiei de Limba Spaniola)
(3) http://www.sociologyguide.com/basic-concepts/Social-System.php
(4) http://www.visualcomplexity.com/vc/index.cfm?domain=Social%20Networks
(5) http://ro.wikipedia.org/wiki/Psihologie_social%C4%83
(6) http://en.wikipedia.org/wiki/Guerrilla_marketing
 UP | 16
Mai mult, prin introducerea elementelor vegetale, pavilionului i se adauga o dimensiune temporala. Astfel UP poate ilustra diferite contexte sociale ce formeaza, periodic,
constelatia unui eveniment.(5)
Metoda prin care se poate realiza acest lucru e simpla si tine strict de redecorarea coloanelor (punctelor) pavilionului. UP, dincolo de metafora prin care inglobeaza cos-
mosul si ciclicitatea, se poate transforma cu usurinta intr-un canal de
comunicare in sine - un canal de comunicare neconventional (6), de care pot beneficia societatea civila, asociatiile culturale, institutii de educatie sau alte entitati private.
Subiectele ce se pot aborda sunt infinite, de la reprezentarea societatatii in ansamblul ei si modelele de interactiune umana, pana la rolul si influenta unor personalitati in
viata publica sau modul prin in care s-au nascut anumite evenimente esentiale pentru societate; felul in care acestea s-au influentat reciproc.
/
The method through which this can be obtained is simple and based strictly on the redecoration of the pavilion’s columns (points). Beyond the metaphor by which it encloses the
universe and cycles, it can be easily transformed in a channel of communication in itself – an unconventional channel of communication (6), that can benefit nonstick professional corpora-
tions, cultural associations, educational institution or various other private entities.
The topics that can be approached are infinite, from representing an overview of society and the patterns of human interaction, to the role and influence of certain personalities in
the public sphere or the way in which certain events crucial to society were born; the way in which these things have influenced each other.

2. expozitia se foloseste de “incaperile” 3.un obiect central este explicat de stalpii ce 4. stalpii sunt folositi pentru a conecta panouri 5. expozitie cu multe elemente distincte legate
1. subiectele sunt impartite pe zone ce se
generate de pavilion il inconjoara pe care se poate expune de o tema comuna
interconecteaza
2.the exhibition uses the “rooms” generated by 3.a central object is explained through the 4.the columns are used to connect panels onto 5. exhibition with many different elements con-
1. subjects define areas and get interconected
the pavilion columns that soround it which one can exhibit nected by a common theme

Lasand deoparte semnificatiile arhetipale ale constelatiei, UP devine un creuzet social la scara urbana. O retea palpabila, fizica, ce prezinta calitati arhitecturale inovative si
functioneaza ca o platforma de comunicare.
/
Thus, beyond the metaphor by which it encloses the universe and cycles, and leaving aside archetypal significance of the constellation, UP becomes a social melting pot at an urban
scale – a palpable, physical network that represents innovative architectural qualities and can function as a platform of communication.
UP | 17
PROCES TEHNOLOGIC / TECHNOLOGICAL PROCESS UP | 18

INFILETAREA FIXAREA PIESEI INFILETAREA PIESEI LIPIREA CARTONULUI REZULTATUL FINAL

FUNDATIEI IN TEREN METALICE SUPORT METALICE DE DE PIESA METALICA /FINAL RESULT
/ TAPPING THE / FIXING THE METALLIC PRINDERE A / GLUING THE
FOUNDATION IN THE SUPPORT PIECE CARTONULUI CARDBOARD TO THE
TERRAIN / TAPPING THE METALIC PIECE
METALLIC PIECE FOR
SECURING THE
CARDBOARD
MATERIALE SPECIALE / SPECIAL MATERIALS UP | 19

AVANTAJELE SURUBURILOR KRINNER PENTRU FUNDATII:

/ADVANTAGES OF THE KRINNER GROUND SCREWS

timp si costuri reduse/ cost & time saving

nu necesita sapaturi/ no digging
evitarea solutiei ireversibile cu beton/ no concreting
solutia poate fi aplicata pe diferite tipuri de suport : teren natural, suprafete
mixte, covor asfaltic
/ for natural ground, combined & tarred surfaces, road side & parking lots
suprafata inconjuratoare ramane neafectata
/ The Surrounding Area Remains Unspoiled
solutie rezistenta si de lunga durata/ durable and long lasting
solutie ecologica/ ecological
usor de demontat si relocat/ easy to dissmantle and relocate
testata din punct de vedere static/ statically tested
folosita pentru elemente liniare cu o inaltime de pana la 12 m
/ used for masts up to 12m heigh
atenueaza balansul elementelor in conditii de vant/ storm proof
 UP | 20

AVANTAJELE TUBURILOR DE CARTON:

/ ADVANTAGES FOR THE CARDBOARD TUBES

gama variata de dimensiuni/ multitude of dimmensional possibilities

produs ecologic , 100% reciclabil/ ecological, 100% recyclable
nu produce deseuri/ no waste
realizat din materiale reciclate/ made from recycled materials
costuri reduse in comparatie cu alte materiale ( lemn , metal)
/ low cost in comparison with other materials
greutate redusa/ light
manevrabilitate usoara, nu necesita masini sau unelte specializate
/ easy to handle, no need for vehicles or special tools
prelucrare usoara/ easy to process
rezistenta la compresiune si incovoiere ridicata in comparatie cu greutatea
/ high resistance to compression and bending strengths in comparison with its weight
DEMONTAREA PAVILIONULUI / DISSASEMBLING THE PAVILION UP | 21

DEFILETAREA TUBULUI DEMONTAREA PIESEI SCOATEREA UMPLEREA GAURII CU

DE CARTON METALICE DE LA BAZA FUNDATIILOR BALAST COMPACTAT SI
/ / METALICE SIGILAREA EI CU
UNTAPPING THE DISSASEMBLING THE / BETON SIMPLU
CARDBOARD TUBE METALLIC PIECE AT THE REMOVING THE /
BASE METALLIC FILLING THE HOLE WITH
FOUNDATIONS COMPACTED BALLAST
AND SEALING IT WITH
SIMPLE CONCRETE
PAVILIONUL ESTE TEMPORAR - 1AN.
PIESELE COMPONENTE TREBUIE DEMONTATE SI AU NEVOIE DE O NOUA DESTINATIE. DE ASEMENEA, SITUL TREBUIE READUS LA STAREA
INITIALA - SAU IMBUNATATIT.
THE PAVILION IS TEMPORARY – 1 YEAR
THE COMPONENT PIECES MUST BE DISSASEMBLED AND NEED A NEW DESTINATION. ALSO, THE SITE MUST BE BROUGHT BACK TO ITS ORIGINAL STATE
– OR IMPROVED.
VARIANTE PROPUSE PENTRU SIT: / OPTIONS PROPOSED FOR THE SITE: UP | 22

MONTAREA DE ASTUPAREA UMPLEREA GAURILOR ASTUPAREA GAURILOR

CORPURI DE ILUMINAT GAURILOR CU CU PLANTE CU ASFALT
IN PERFORATIILE DIN SUPRAFETE / /
ASFALT REFLECTORIZANTE FILLING THE HOLES FILLING THE HOLES
/ / WITH PLANTS WITH ASPHALT
ASSEMBLING LIGHT FILLING THE HOLES
SOURCES IN THE CAVI- WITH LIGHT-REFLECT-
TIES IN THE ASPHALT ING SURFACES
UP | 23
SIMULARE DE NOAPTE CU SISTEMUL DE ILUMINAT CE AR INLOCUI PAVILIONUL UP | 24
/ NIGHT RENDERING WITH THE LIGHTING SYSTEM THAT WOULD REPLACE THE PAVILLION
VARIANTE PROPUSE PENTRU MATERIALELE FOLOSITE: UP | 25
/ OPTIONS PROPOSED FOR THE MATERIALS WE USED:

CARTONUL FOLOSIT ESTE MATERIAL RECICLABIL PIESELE DE PRINDERE FOLOSITE SUNT METALICE.
100% METALUL ESTE MATERIAL RECUPERABIL.
/ /
THE CARDBOARD IS 100% RECYCLABLE THE JOINT ELEMENTS ARE METALICAL. METAL IS A
RECUPERABLE MATERIAL.
 UP | 26

FUNDATIILE ALESE SUNT ACESTEA AR PUTEA FI FOLOSITE

REFOLOSIBILE. PENTRU MONTAREA DE NOI
/ STALPI CE SUSTIN DIVERSE
THE FOUNDATIONS WE USED PIESE(STEAGURI, PANOURI
ARE REUSABLE SOLARE, SEMNE DE CIRCULATIE,
ETC.)
/
THESE CAN BE USED FOR ASEM-
BLING NEW PILLERS THAT HOLD
VARIOUS PIECES (FLAGS, SOLAR
PANELS, STREET SIGNS, ETC)
 UP | 27

PLANTELE FOLOSITE IN PAVILION ACESTEA AR PUTEA FI REPLANTATE IN

POT FI REPLANTATE PARCURILE BUCURESTIULUI.
/ /
THE PLANTS CAN BE REPLANTED THESE COULD BE REPLANTED IN THE PARK OF
BUCHAREST
 UP | 28

PENTRU A CREA UN DUPA DEMONTAREA PAVILIONULUI ACESTE SISTEME AR PUTEA FI

MICROCLIMAT IN CADRUL FOLOSITE IN ALTE SPATII URBANE ALE CAPITALEI (TERASE, PIETE,
PAVILIONULUI AM ALES SA PARCURI, ETC.)
FOLOSIM UN SISTEM DE /
CLIMATIZARE PENTRU AFTER THE PAVILION IS DISSASEMBLED THESE SYSTEMS COULD BE USED
EXTERIOR. IN OTHER URBAN AREAS OF BUCHAREST(TERSACES, PLAZAS, PARCS, ETC.)
/
IN ORDER TO CREATE A
MICROCLIMATE INSIDE THE
PAVILION WE CHOSE TO USE A
EXTERIOR CLIMATE SYSTEM.
REFERINTA - STEAGURI REFERINTA - PLANTE CATARATOARE IN PARCUL CISMIGIU UP | 29

REFERINTA - SISTEM DE CLIMATIZARE PENTRU EXTERIOR REFERINTA - SISTEM DE ILUMINAT IN PARC

VARIANTE PROPUSE PENTRU PAVILION: / OPTIONS PROPOSED FOR THE PAVILION: UP | 30

PAVILIONUL ESTE CONSTITUIT DIN ELEMENTE CU REZISTENTA ECHIPA NOASTRA RECOMANDA RELOCAREA LUI IN DIVERSE ZONE
RIDICATA, CE II PERMIT SA AIBA O VIATA MAI LUNGA DE UN AN. URBANE DIN TARA. PAVILIONUL AR DEVENI ASTFEL UN INSTRUMENT
/ DE “ACUPUNCTURA URBANA” - LASANDU-SI AMPRENTA SI
THE PAVILION IS BUILT FROM VERY DURABLE ELEMENTS WHICH TRANSMITAND PERPETUU MESAJELE CU CARE ESTE INCARCAT.
ALLOW IT TO LAST LONGER THAN A YEAR /
OUR TEAM RECOMMENDS ITS RELOCATION IN VARIOUS URBAN
REGIONS IN THE COUNTRY THE PAVILION WOULD THUS BECOME AN
INSRUMENT OF “URBAN ACCUPUNCTURE” – LEAVING ITS MARK AND
PERPETUALLY TRANSMITTING THE MESSAGES IT CARRIES.
UP | 31
 UP | 32

PAVILIONUL ESTE COMPUS DIN 300 DE TUBURI TUBURILE, SI SISTEMELE LOR DE FIXARE, AR PUTEA FI
/ REFOLOSITE PENTRU A CONSTRUI LOCUINTE
THE PAVILION CONTAINS 300 TUBES TEMPORARE PENTRU SINISTRATI. ACEASTA PRACTICA
A MAI FOST FOLOSITA IN TARI PRECUM INDIA, TURCIA,
JAPONIA, CHINA.
/
THE TUBES AND THEIR CATCH MEMBERS COULD BE RE-
USED IN BUILDING TEMPORARY SHELTERS FOR VICTIMS
OF CALAMITIES. THIS PRACTICE HAS ALSO BEEN USED IN
COUNTRIES SUCH AS INDIA, TURKEY, JAPAN, CHINA
UP | 33
UP - STRATEGIE DE MARKETING / UP - MARKETING BRIEF UP | 34

1. DESCRIERE

UP este un pavilion temporar amplasat in vecinatatea Palatului Victoria, in prelungirea Parcului Kisselef. Este un produs cultural in sine si in acelasi timp, un
spatiu expozitional - un canal de comunicare neconventional.
Amplasat pe o suprafata de 430mp, Pavilionul UP este un sistem complex de 300 coloane, ce reconstituie cerul de deasupra Bucurestiului, in functie de cele
4 anotimpuri. Aceste coloane sunt totodata suport al unei retele de vegetatie specifice fiecarui anotimp.
Coloanele sunt realizate din tuburi de carton de diferite grosimi. Ca efecte speciale, o parte din coloane sunt folosite pentru racirea pavilionului pe timp de
vara, iar altele sunt acoperite cu vopsea reflectorizanta si sunt flexibile la miscarea vantului.
UP inglobeaza metaforic 3 elemente: cosmologia (prin constelatiile la care se raporteaza), ciclicitatea timpului (prin plantele si vegetatia specifica fiecarui
anotimp) si o perspectiva globala asupra modelelor de interactiune umana, intrucat intreg ansamblu se aseamana cu reprezentarile vizuale ale networking-ului
uman.

1. DESCRIPTION

UP is a temporary pavilion placed in vicinity of the Victoria Palace, continuing the Kisselef park. It is a cultural product and an exhibition space at the same time - a
non-conventional communication channel.
Covering a surface of 430sqm, UP is a complex system of 300 columns, that reconstructs the night sky over Bucharest. These columns are also a support for a network
of plants specific to each season.
The columns are made from cardboard tubes with different sections. As special features, some of the columns provide air-conditioning during summer and other are
coated with reflective paint and have the ability to swing at windy times.
UP metaphorically includes 3 elements: the cosmology(through the constellation from which it begins), the cycles of time(through the vegetation) and the global
perspective over models of human interaction - the entire ensemble is similar to infographics of human networking.


 UP | 35

2. BENEFICII

UP este o instalatie unica in Bucuresti si poate constitui un punct de atractie prin simpla sa prezenta. Poate aduce un plus de valoare pentru fluxul turistic din
Capitala si un plus de imagine Primariei Sectorului 1.
Ca spatiu de expunere ofera posibilitatea redecorarii coloanelor ce-l compun, precum si crearea a mai multor centre de interes(p. ).
Pavilionul poate fi folosit cu succes de societatea civila, asociatii culturale, institutii de educatie sau alte entitati, in nevoia lor de a gasi noi canale de comuni-
care cu publicul.
La finalul perioadei de 1 an, in locul unde au fost instalate coloanele vor exista 300 de gauri in asfalt - acestea vor fi “umplute” de corpuri de iluminat, de diverse
dimensiuni si puteri.

2. BENEFITS

UP is a unique installation in Bucharest and can become an attraction point through it’s simple presence. It can also provide an extra value for the tourist flux of the
capital and a growth in image for Sector 1’s cityhall.
As an exhibition space it offers the possibility to redecorate the columns that compose it, as the creation of multiple interest points(see p. ).
The pavilion can be used with success by the civil society, cultural associations, educational institutions or other entities, in their need to find a new channels of com-
munication with the public.
After 1 year, where there once stood 300 columns, there will be 300 holes in the asphalt - these could be filled with lights, of different size and power.
 UP | 36

3. SURSE DE VENIT

UP poate genera castiguri materiale prin vanzarea de obiecte promotionale si articolele derivate. Din cauza dimensiunii temporale a pavilionului, obiectele
vor fi limitate ca numar si editii, intrand in categoria “colectable items”. Se vor lua in calcul preturile obiectelor promotionale conform pietei + un comision de 40-50
%.
Pentru folosirea spatiului si a instalatiei se va percepe o chirie calculata in functie de tipul evenimentului si publicul caruia i se adreseaza. Pret minim de
inchiriere – costurile de afisaj outdoor din Bucuresti.
In cazul asociatiilor non-profit independente, (neafiliate nici unei companii private si care sa nu faca deja obiectul unor campanii de CSR) nu se va percepe
nicio taxa de folosinta, amenajarea instalatiei cazand insa in sarcina acestora.
De asemenea, va fi monetizat traficul web de pe site-ul pavilionului, din momentul in care acesta va consemna fiecare eveniment in parte, si va genera, in
timp, expunere.
Mentionam ca fondurile obtinute in urma acestei strategii ar trebui sa fie folosite pentru a amortiza investitia, iar profitul obtinut ar trebui donat in scopuri
nobile.

3. INCOME SOURCES

UP can generate income through selling promotional items and derivates. Due to the pavilion’s temporal dimension, the objects will be limited as number and edi-
tions, joining the “colectable items” category. For pricing the items one should consider the price of the market + 40-50%.
For permission to use space and the installation, there will be a tax calculated accordingly to the type of the event and the target public. The minimal rental price will
be calculated in accordance with the outdoor exhibition taxes for Bucharest.
The non-profit associations(without connections to private companies, and that are not subject of CSR campaigns) that wish to organise events inside the pavilion
should be able to do it for free.
Also, there will be profit from the website of the pavilion, which in time, through it’s events, will bring exposure.
We would like to mention that the funds obtained through this strategy should be used to balance the cost of the pavilion, and the profit should be donated in good
cause.
 UP | 37

4.CALENDAR ORIENTATIV

A. Crearea unei entitati juridice, Pavilionul Temporar UP - asociatie non-profit.

B. Incheirea de acorduri de co-marketing cu agentii de publicitate (pentru dinamizarea continutului creativ al pavilionului) si agentii de PR (pentru
administrarea capitalului de imagine si prezenta in mass-media).
C. Elaborarea strategiilor de comunicare, crearea campaniei de imagine si/sau alte campanii, cu agentia/agentiile de publicitate alese sau desemnate
D. Se vor co-interesa cat mai multe institutii si actori ai vietii publice bucurestene, cu invitatia de a-si creea propriul eveniment in spatiul expozitional al
sitului, cu o singura exceptie: schimbarea anotimpurilor, ce va fi un eveniment de sine statator si exclusiv al Pavilionului UP
E. Realizarea instalatiei de lumini pe situl ramas si consemnarea participantilor la proiect.

4. ORIENTATIVE CALENDAR

A. The creation of a juridic entity, UP Temporary Pavilion - non-profit association.

B. Closing-off agreements of co-marketing with publicity agencies(in order for the pavilion to have a more dynamic content) and PR agencies(to
administrate the image capital and the pavilion’s presence in mass-media).
C. Elaborating communication strategies, creating the image campaign and/or other campaigns together with the chosen publicity agency.
D. One will make the project interesting for institutions and actors of Bucharest’s public life, with the invitation to create their own event inside the pavilion,
with one exception: changing of seasons - which will be an event itself.
E. Mounting the lights into the holes and mentioning through them the participants to this project.
UP | 38
 UP | 39
DEVIZ GENERAL
Tub carton si protectia hidroizolanta in 2 straturi 62 620 2641
Nota: Cheltuieli necesare realizarii proiectului, calculate la cursul BNR din 26.07.2010, 1EUR=4.2642 RON Tub PVC - rezervor apa si capac protectie 12 120 511
Valoare(inclusiv TVA): Panouri solare - 3buc./stalp 10 100 426
Nr. Crt. Denumirea capitolelor si a subcapitolelor
pret unit EURO RON Acumulator 15 150 639
1 Capitolul 1 - Pregatirea terenului si Organizarea de santier Pompa 10 100 426
1.1 Pregatirea terenului 0 0 0 Trasee PVC si diuze de difuzie 20 200 852
1.2 Organizarea de santier - 1.5%din costurile de executie 0 936 3987 Distantiere metalice 10 100 426
Suruburi si piulite - 22 buc. 6 60 256
TOTAL COSTURI PREGATIRE TEREN SI ORGANIZARE SANTIER: 936 3987 Adeziv SIKA 10 100 426
2 Capitolul 2 - Costuri de executie(MONTARE, DEMONTARE) TOTAL S5 3585 15272
1.1 Costuri materiale
S1 - stalp Ø 100mm - 55 DE BUCATI Balast - pentru umplerea gaurilor - 8euro/mc 0.18 54 230
Fundatii - KRINNER KSF G4 53 2915 12418 Beton simplu - pentru umplerea gaurilor - 35euro/mc 0.1 30 128
Piese metalice - 4.5kg/buc 12 660 2812 Asfalt - pentru acoperirea gaurilor - 75euro/tona 0.7 210 895
Tub carton si vopseaua reflectorizanta in 2 straturi 25 1375 5858 Optiune: corpuri de iluminat - pentru acoperirea gaurilor 30 9000 38340
Capac PVC - inchidere capat superior 0.5 27.5 117 TOTAL COSTURI MATERIALE: 52823 225923
Suruburi si piulite - 4 buc. 0.55 30.25 129
Adeziv SIKA 2 110 469 1.2 Transportul materialelor
TOTAL S1 5118 21803 Transport faza montare - 3 transporturi 500 1500 6390
Transport faza demontare - 1 transport 500 500 2130
S2 - stalp Ø 150mm - 137 DE BUCATI TOTAL COSTURI TRANSPORT: 2000 8520
Fundatii - KRINNER KSF G4 53 7261 30932
Piese metalice - 13.4kg/buc 33.5 4589.5 19551 1.3 Manopera
Tub carton si protectia hidroizolanta in 2 straturi 28 3836 16341 Descarcarea/incarcarea materialelor - 2euro/ora/om 35 70 298
Capac PVC - inchidere capat superior 0.6 82.2 350 Montare/stalp - 2 ore/stalp - 5euro/ora 10 3000 12780
Suruburi si piulite - 4 buc. 0.55 75.35 321 Demontare/stalp - 30min/stalp - 5euro/ora 2.5 750 3195
Adeziv SIKA 3 411 1751 Inchiriere utilaj de insertie a stalpilor - 1zi 100 100 426
TOTAL S2 16255 69246 Readucerea sitului la starea initiala - 1h/gaura - 5euro/ora 5 1500 6390
TOTAL COSTURI MANOPERA: 5420 23089
S3 - stalp Ø 200mm - 51 DE BUCATI
Fundatii - KRINNER KSF G4 53 2703 11515 1.4 Intretinere
Piese metalice - 18.6kg/buc 46.5 2371.5 10103 Udarea plantelor odata la 6 saptamani pe timp de seceta 0.05 15 64
Tub carton si protectia hidroizolanta in 2 straturi 38 1938 8256 Curatarea pavilionului - odata pe luna 25 300 1278
Capac PVC - inchidere capat superior 0.6 30.6 130 TOTAL COSTURI INTRETINERE: 315 1342
Suruburi si piulite - 4 buc. 0.55 28.05 119
Adeziv SIKA 4 204 869 1.5 Costuri neprevazute - 3% din costurile de executie 1816 7736
TOTAL S3 7275 30992
TOTAL COSTURI EXECUTIE: 62374 266610
S4 - stalp Ø 240mm - 47 DE BUCATI 3 Costuri antreprenoriale
Fundatii - KRINNER KSF FPK 140 144 6768 28832 1.1 Avize, taxe
Piese metalice - 19kg/buc 47.3 2223.1 9470 AC - 0.1% 62 264
Tub carton si protectia hidroizolanta in 2 straturi 47 2209 9410 Alte avize si taxe - 0.2% 125 533
Tub PVC - protectie ghiveci 3 141 601 TOTAL COSTURI AVIZE SI TAXE: 187 797
Ghiveci argila si termoizolatia sa 5 235 1001
Planta 15 705 3003 1.2 Asistebta tehnica
Pamant, granule ceramice, tub rezerva apa, pietris 5 235 1001 Urmarire de santier - 60 de ore 15 900 3834
Suruburi si piulite - 6 buc. 0.75 35.25 150 Deplasari
Adeziv SIKA 10 470 2002 Cazare Bucuresti - 12 nopti 25 300 1278
TOTAL S4 13021 55470 Diurna - 12 zile 25 300 1278
Transport - Bucuresti-Timisoara - 3 transporturi avion 120 360 1534
S5 - stalp Ø 350mm - 10 DE BUCATI TOTAL COSTURI ASISTENTA TEHNICA: 1860 7924
Fundatii - KRINNER KSF FEL 140 144 1440 6134 TOTAL COSTURI ANTREPRENORIALE: 2047 8721
Piese metalice - 23.75kg/buc 59.5 595 2535 TOTAL COSTURI PAVILION UP 65357 279318
 UP | 40
GENERAL COST ESTIMATION
Cardboard tube and waterproof coating in 2 layers 62 620 2641
The costs were calculated at the BNR currency 1EUR=4.62RON, for 26.07.2010 PVC tube - water tank 12 120 511
Value(including VAT): Solar pannel - 3pcs./column 10 100 426
No. Titles of chapters and subchapters
unit prc. EURO RON Accumulator 15 150 639
1 Chapter 1 - Preparing the terrain and organising the working site Pump 10 100 426
1.1 Preparing the site 0 0 0 PVC pipes and sprinkles 20 200 852
1.2 Organizing the working site - 1.5% of the execution costs 0 936 3987 Metallic distance pieces 10 100 426
Screws - 22 buc. 6 60 256
TOTAL COSTS FOR PREPARING AND ORGANISING THE WORK SITE: 936 3987 SIKA adhesive 10 100 426
2 Chapter 2 - Execution costs(MOUNTING AND DISMOUNTING) TOTAL S5 3585 15272
1.1 Costs for materials
S1 - column Ø 100mm - 55 PIECES Ballast - for filling the holes - 8euro/sqm 0.18 54 230
Foundations - KRINNER KSF G4 53 2915 12418 Simple concrete - for filling the holes - 35euro/sqm 0.1 30 128
Metallic components - 4.5kg/pcs 12 660 2812 Asphalt - for covering up the holes - 75euro/ton 0.7 210 895
Cardboard tube and reflective coating in 2 layers 25 1375 5858 Optional: lighting device - instead of asphalt 30 9000 38340
PVC top - protection for the top of the tube 0.5 27.5 117 TOTAL MATERIALS COSTS: 52823 225923
Screws - 4 pcs. 0.55 30.25 129
SIKA adhesive 2 110 469 1.2 Transportation
TOTAL S1 5118 21803 Transport mounting stage - 3 transports 500 1500 6390
Transport dismounting stage - 1 transport 500 500 2130
S2 - column Ø 150mm - 137 PIECES TOTAL TRANSPORT COSTS: 2000 8520
Foundations - KRINNER KSF G4 53 7261 30932
Metallic components - 13.4kg/pcs 33.5 4589.5 19551 1.3 Work costs
Cardboard tube and waterproof coating in 2 layers 28 3836 16341 Unloading an loading the materials - 2euro/hour/person 35 70 298
PVC top -protection for the top of the tube 0.6 82.2 350 Mounting/column - 2 hours/column - 5euro/hour 10 3000 12780
Screws - 4 pcs. 0.55 75.35 321 Dismounting/column - 30min/column - 5euro/hour 2.5 750 3195
SIKA adhesive 3 411 1751 Renting a Mini digger - 1day 100 100 426
TOTAL S2 16255 69246 Bringing the site to the initial stage - 1h/hole - 5euro/hour 5 1500 6390
TOTAL WORK COSTS: 5420 23089
S3 - column Ø 200mm - 51 PIECES
Foundations - KRINNER KSF G4 53 2703 11515 1.4 Maintenance
Metallic components - 18.6kg/pcs 46.5 2371.5 10103 Watering the plants once every 6 weeks in case of drought 0.05 15 64
Cardboard tube and waterproof coating in 2 layers 38 1938 8256 Cleaning - once a month 25 300 1278
PVC top -protection for the top of the tube 0.6 30.6 130 TOTAL MAINTENANCE COSTS: 315 1342
Screws - 4 pcs. 0.55 28.05 119
SIKA adhesive 4 204 869 1.5 Unforeseen costs - 3% of the execution costs 1816 7736
TOTAL S3 7275 30992
TOTAL EXECUTION COSTS: 62374 266610
S4 - column Ø 240mm - 47 PIECES 3 Entrepreneurs costs
Foundations - KRINNER KSF G4 144 6768 28832 1.1 Permits, taxes
Metallic components - 19kg/pcs 47.3 2223.1 9470 Construction permit - 0.1% 62 264
Cardboard tube and waterproof coating in 2 layers 47 2209 9410 Other permits and taxes - 0.2% 125 533
PVC tube - plant pot protection 3 141 601 TOTAL COSTS PERMITS AND TAXES: 187 797
Ceramic plant pot with thermal insulation 5 235 1001
Plant 15 705 3003 1.2 Technical assistance
Vegetal substrate, ceramic granules, water reservoir, gravel 5 235 1001 Workin site surveillange - 60 de ore 15 900 3834
Screws - 6 pcs. 0.75 35.25 150 Travel costs
SIKA adhesive 10 470 2002 Hotel - 12 nopti 25 300 1278
TOTAL S4 13021 55470 Daily costs - 12 zile 25 300 1278
Transport - Bucharest-Timisoara - 3 transports by plane 120 360 1534
S5 - column Ø 350mm - 10 PIECES TOTAL TECHNICAL ASSISTANCE COSTS: 1860 7924
Foundations - KRINNER KSF G4 144 1440 6134 TOTAL ENTREPRENEURS COSTS: 2047 8721
Metallic components - 23,75kg/pcs 59.5 595 2535 TOTAL COSTURI UP, URBAN PAVILION 65357 279318
 Va multumim,
ECHIPA PAVILION UP:
Oana Simionescu, arhitect diplomat - coordonator proiect
Balaj Alin, student arhitect
Cozma Alexandru, arhitect diplomat
Fratila Iulia, arhitect diplomat
Patroi Andreea, student arhitect
Negrulescu Codruta, arhitect cu drept de semnatura
COLABORATORI:
Farcas Cornel, inginer structurist - consultanta structura
Harta Marius, arhitect cu drept de semnatura - consultant tehnic
Boldis Gabriel, sociolog - concept social si strategie de marketing
Ciobota Alexandru, inginer peisagist - consultanta peisagistica
Daniel Dorobantu, artist multimedia - video, sunet
Eugen Neacsu, artist video - video
Thank you,
UP TEAM:
Oana Simionescu, architect - project coordinator
Balaj Alin, student architect
Cozma Alexandru, architect
Fratila Iulia, architect
Patroi Andreea, student architect
Negrulescu Codruta, architect with signature wright
COLLABORATORS:
Farcas Cornel, structural engineer - structure consultancy
Harta Marius, architect - technical consultancy
Boldis Gabriel, sociologist - social concept and marketing brief
Ciobota Alexandru, landscape architect - plants consultancy
Daniel Dorobantu, multimedia artist - video, sound
Eugen Neacsu, visual artist - video