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Complete the sentences with words and phrases from the box.
catalogues cold calling door-to-door e-mails mailshots pep up adverts
relationship management social media text messaging word-of-mouth
1 Many people say they don't mind ..... p.~p .-:~'p ..a.~Y?r.tL ... on their favourite
websites if it helps to keep them free .
3 .... ... .. .......... .. is a marketing method that consists in randomly phoning prospective
customers.
4 Customer ... ..... .. ... . .... ... refers to the systems and processes that companies use to
interact with customers.
5 ................ ..... selling used to work well for some products and services, such as
vacuum cleaners and encyclopedias, but it has now fallen out of favour with many
people.
6 Flicking through ... ...... .. ..... .. .. . is often considered a thing of the past as most
people now want to consult websites.
7 Some people believe that.. .... ... ....... .. ... marketing via YouTube, Facebook and
other social networking sites will soon replace print and television marketing.
8 The ever-growing number of mobile phone users has made .... ......... ........ a popular
way to market to customers .
9 ..... ... .... ..... .... referrals is a powerful form of marketing that costs nothing: your
customers do the marketing for you .
10 A lot of people aren't happy to receive .... .. .. .... .. ....... about special promotions as
they just clutter up the inbox.
Many retailers and .......... ...... ..... goods companies acknowledge that women are in
charge of shopping and household spending.
A glass .... ........ ........ . is someone that companies can see through and know
exactly how they behave and how they think.
2 Home Depot, the US home improvement retailer, has .... .. ... .. ... .. .. ... a range of home
products by a female designer.
Our bank has ..... ........... ..... a commercial insurance service for small businesses .
Barclays put effort into communicating specifically with women. For example, they
sponsor ' Women In Business Awards' and .... .... .. .. .. .... .. . marketing seminars.
The company believes that the move will save it money in the long .. .... .... .. .... .. ... .
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UNIT 4 ~~ MARKETING
4 These coats look like Armani, they feel like Armani, but they ..... ... ... .... ..... . a
fraction of the price.
With increased competition prices are pushed down, inviting more competitors such
as supermarket low-... .. ........... .. ... home brands .
Under Trilantic's ownership, MW Brands increased profits by about 50 per cent, partly
due to .. .. .. ... .. ... .. ..... savings from closing factories in France.
11 Match the words 1-6 with the words a-fto make compounds.
1 consumer a) gap
2 viral b) spending
3 mass c) share
4 market d) marketing
5 customer e) market
6 earnings f) loyalty
2 The .... .. .... ..... ... .. ....... .. .. .. ........ . with men is expected to narrow further as the
number of women being educated grows at a greater rate than the number of men
being educated .
3 We sell these clothes to the .. .. .......... ... ....... .. ... .. ... .. ...... in department stores
and to high earners in boutiques.
5 Walmart introduced its MoneyCard largely to build .. .. .. ........ .. ... .. ..... .... .. .... .. .. ..
among its primarily low-income core customers, many of whom lack bank accounts.
6 China now accounts for half of sales and all of operating profit, with a .... ..... ........ .. . .
............ .... ..... two-thirds bigger than HP and Dell combined.
11 Cross out the word in each group which does not normally make a
compound with the noun in bold.
1 customer profile loyalty cle#eit research
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