Plagiarism Scan Report

Summary
Report Genrated Date 08 Mar, 2018
Plagiarism Status 93% Unique
Total Words 761
Total Characters 5070
Any Ignore Url Used

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Content Checked For Plagiarism:

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The methodology described how the research study was carried out to obtain in depth
in ormation about the variables and their signi icance in the counter eit products purchase
behavior o consumers in India.

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Need and Scope: Now a day there is a cutthroat competition in the marketplace where
many substitutes are available in the marketplace. Business houses ace various marketing

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challenges and among these are threat o substitutes is counter eit products. Counter eit
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products spoil brand name and market share. It may be seen in the market that some
products, which are copied by the irms, is also available in the market.
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Sampling: This research was conducted among 200 consumers across age and genders
rom Delhi-NCR and Shimla (Himachal Pradesh) o North India, which represents the
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modern cosmopolitan population o the country and which represents some typical
consumer markets segmented on the parameters o price sensitivity, quality sensitivity
and li estyle sensitivity in India. Consumers were interviewed physically, on telephone, on
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email and social media chats, using a structured questionnaire schedule.

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Sample Size: Delhi-NCR and Shimla in Himachal Pradesh has been selected or the study.
Sample size or present study was 193 which were selected conveniently rom Delhi-NCR
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and Shimla. Out o 193 respondents, 98 were emales and 95 were males.

Data Collection: For the present study purpose primary data has been used and collected
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through questionnaire method. Reliability o questionnaire is checked out a ter pilot

survey.

Instruments or Data Collection: For the purpose o data collection questionnaire method
was used. Here in this study a standardized questionnaire was used. This questionnaire was
divided into three sections in which irst section consist o the statement regarding the
general attitude o the customers towards counter eit products whereas second section
contain the statement regarding the buying behavior o customers towards counter eit
products and the third section contain the statement regarding personal characteristics o
customers. In this questionnaire Likert’s ive point scale (Strongly Agree, Agree, Neutral,
Disagree, and Strongly Disagree) has been used to know the general attitude and buying
behavior o customers towards counter eit products. Also (Unlikely, Likely, Very Likely,
Don’t Know) and (Yes, No, Can’t Say) has been used to know about the buying behavior o
the customers towards counter eit products. Further, in the demographic pro ile items,
questionnaire consists o variables named as gender, age, education, income and current
pro ession.

For the analysis o the collected data, SPSS 20.0 so tware was used to gain relevant
in ormation rom data.

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DISCUSSION
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DISCUSSION

The buying behavior o consumers primarily depends upon their attitudes. The attitudes o
the consumers can have a severe role upon buying behavior o counter eit products. In
most o the cases demographic variables have some signi icant association towards
counter eit products which means that they have positive attitude towards counter eit
products.

But in some cases demographic variables like gender and pro ession don’t have any
signi icant in luence on the indicators o attitude and buying behavior towards counter eit
products.
Chi-Square test was been applied to drive the independence o gender and their buying
behavior. And the results depicted that buying behavior is a fected by gender o the
respondents. Also, it was ound that male customers are more ethical than emale
counterparts as the study showed that 49% o emale respondents shops counter eit
products whereas only 38% o the male respondents purchases counter eit products.
Both male and emale respondents have presented di ferent set o actor in the decision
o purchase or the buying o counter eit products. Maximum important actors or the
male customers were the cheap price o the counter eit products, and their close riends.
And the most important actors or emale customers were purchasing decision taken in
the past, amily members etc. who are already a customers near uture.

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SUGGESTIONS
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CONSTRUCTIVE SUGGESTIONS

Our government is also su fering rom counter eit products and doomed a large amount
o acquirement in orm o sales tax and excise duty. Albeit there are a number o laws
under which legal proceeding can be taken against sellers and manu acturers o ake
products. Some o the laws are given below:

 Consumer protection act, 1986.

 Trademarks Act, 1999.
 Indian Penal Code 1860.
 Bureau o Indian Standards Act, 1986.
But all the above mentioned laws are not imposing in real li e situations. So, Government
o India and other legitimate bodies should concern or the security and assurance o
appropriate business and support these big businesses liberally by considering some o the
suggestions given below:

 I cannot stop than we can suggest to a valid in ormation mentioned in the packaging o
these ake products.

 Make counter eit or look alike a noticeable violation.

Report generated by smallseotools.com

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