RESEARCH

PROJECT REPORT

ON

GROWTH OF HERITAGE
HOTELS IN JAIPUR

COMPILED BY:
 RAHUL KAPOOR
4TH YEAR
RIHM&CT, DEHRADUN
INDEX
 GUIDE’S CERTIFICATE

 ACKNOWLEDGEMENT

 INTRODUCTION

 OBJECTIVE

 RESEARCH METHODS

 LIMITATIONS

 TOURISM

 ABOUT HERITAGE HOTEL

 HERITAGE HOTEL IN INDIA

 HERITAGE HOTEL IN RAJASTHAN

 FACTORS AFFECTING

 EMERGING FOOD & RESTAURANT TRENDS

 DURATION OF STAY & HOTEL PACKAGES

 ADVERTISING, TARGETTED PROMOTIONS & MARKETING

EXPENSES
  CATEGORY WISE HOTELS AND ROOMS

 TOURISM POLICY AT HERITAGE HOTELS

 BIBLIOGRAPHY

GUIDE’S CERTIFICATE

I have the pleasure to certify that RAHUL KAPOOR a student

of RIHM&CT, DEHRADUN, has pursed his research work and
prepared the present dissertation Project, under my
supervision and guidance . The present dissertation is the
result of this own research to the best of my knowledge. This
is being submitted to the Institute for Integrated in
Learning Management for the Partial fulfillment of the
requirements of the three year full- time degree in hotel
Management.

Guides Signature
 ACKNOWLEDGEMENT

The study was conducted by the assistant of several

individuals. We really appreciate their help and hereby thank
them. We would like to give special thanks to the following
people:

1 Firstly, We would like to thank MS. ANKUR RARA who

had supervised the study and was in charge of the
entire project. Her presence and assistant was
remarkable and so I am grateful to him.

2 Secondly, We would like to thank the different officials

who were interviewed. They took out time from their
busy schedules to help me proceed with my study. Their
assistance was very significant and so I am grateful to
them as well.
3 Thirdly, We would like to thank all other people who
provided me with the resources to conduct my study.
Their help and assistance was very valuable and so I
would like to acknowledge them as well.
Overall all the above mentioned people had a great role in my
study. Their direct and indirect help indeed proved to be help.

INTRODUCTION

A large number of old palaces, havelis, darbargadhs exist in the

State. These historical buildings can be converted into hotels,
restaurants or museums by providing suitable incentives to
owners. Wildlife and Pilgrimage Tourism circuits can be linked
to heritage properties exploiting the geographical congruity.
Development of this sub-sector will not only attract foreign
tourists but also provide encouragement and support to local
art and craft.

Government will take necessary steps to promote Heritage

tourism in the State.
The concept of Heritage Hotels was introduced with a view to
convert the old palaces, havelies, castles, forts and residences
built prior to 1950 into accommodation units as these
traditional structures reflect the ambience and lifestyle of the
bygone era and are immensely popular with the tourists. The
scheme is aimed at ensuring that such properties, landmarks of
our heritage are not lost due to decay but become financially
viable properties providing additional room capacity for the
tourists.

The Heritage Hotels have also been sub-classified in the

following categories:

Heritage : This category covers hotels in residences /

havelies / hunting lodges / castles / forts /
palaces built prior to 1950 but after 1935.
Heritage : This category covers hotels in residences /
Classic havelies / Hunting lodges / castles / forts /
places built prior to 1935 but after 1920.
Heritage : This category covers hotels in residences /
Grand havelies / hunting lodges / castles / forts /
palaces built prior to 1920.

Till the end of March 2006, as many as 69 properties have been

classified as Heritage Hotels providing a room capacity of 1810
rooms. Guidelines have also been formulated for conversion of
heritage properties into heritage hotels and their approval at
project planning stage.
 OBJECTIVE

 TO FIND THE HERITAGE HOTELS

 TO FIND THE HERITAGE HOTEL IN INDIA
 TO FIND THE ROLE OF HERITAGE HOTEL IN THE
TOURISM OF INDIA.
 TO FIND THE TOURISM POLICY OF HERITAGE HOTEL IN
INDIA
 TO FIND THE INDIA’S TOURISM SECTOR

 TO FIND THE HERITAGE TOURISM IN INDIA.

 RESEARCH METHODS

The Research Methods may be defined as those methods /

techniques that are used for conducting the research. Research
methods can be put into the following three groups.

a. In the first group, we include those methods which are

concerned with the collection of data, these methods will
be used where the data already avail able are not sufficient
to arrive at the required solution.

b. The second group consists of those statistical Techniques,

which are used for establishing relationship between
variables.

c. The third group consists of those methods which are used

to evaluate the accuracy of the results obtained.
 Research methods refer to the behaviour and instruments
used in selecting and constructing research techniques.

LIMITATIONS

1. Due to the laziness of people in certain library, a lot of time

was wasted to collect the information.

2. Many people in certain library tried to avoid in giving

informations.

3. Threatening was given by some people in certain library at

the time of approaching them.

4. A lot of money, time and manpower was spent.

5. Many people in various hotels refused to cooperate

because of their busy schedule.
 TOURISM

Tourism can be studied from the perspectives of economics,

sociology and international relations. While each of these
perspectives yields knowledge about different aspects of the
phenomenon, they are of no comfort to a policymaker whose
business consists of finding optimum relationship between the
objectives outlined and these perspectives. In a way, managerial
analysis presumes information on these accounts: economic,
social and international and seeks further information on
possible product mixes or strategies for growth. This emphasis on
relevance is more important in the case of under-developed or
developing economics that have to start from a scratch and build
a tourist base in accordance with a definite policy.

Singling out the consumer called 'tourist' from the wider set of
consumers called 'travellers, with whom they are tangled, is a
tricky business since it involves isolation of motives of travel.
Man's motives for travelling have always been mixed. No single
factor can explain the total motivational pattern although for
practical purposes one can pinpoint the predominant motive.
Across time, in a visitor's bag of motives, certain packages have
shrunk while others have become enlarged.

The first nomad who wandered with his movable dwelling in

search of food and shelter from one place to another, must have
been struck by the variations of ecology. This must have been a
pleasant experience for him. The shift from unintended pleasure
out of travel to travelling exclusively for pleasure constitutes the
history of tourism, which is closely related to man's economic
growth, cultural and political development. Once the man had
settled on the land or found a place under the sun, which he
called his home, movement from that to any other place brought
out the meaning of travel into the open. To this day, in all
statistical tables and computations dealing with tourism, the
tourist's permanent place of residence is considered a significant
factor.

Tourism is the largest export industry in the world. International

tourism is the largest single item in the world's foreign trade and
for some countries it is already the most important export
industry and earner of foreign exchange. The impact of tourism
on national economies is becoming increasingly important today
because of the growing size of the tourist market. It is recognised
so by the World Bank and the World Tourism Organisation. 27
September has been earmarked as World Tourism Day. India
has been striving to get some share of this industry.

Tourism is the world's largest export industry today. According to

World Tourism Organisation international tourist traffic in 1997
was 613 million which generated receipts of about US$444.0
billion. It is estimated that tourism accounts for about 8 per cent
of the total world exports and more than 30 per cent of
international trade in services. It is also estimated that travel and
tourism provide employment to 212 million peoples directly or
indirectly accounting for about 10.7 per cent of the global work
force.

There has been a global tourism boom in recent times.

International tourism has been performing better than world
trade. Tourism receipts have registered a higher growth than that
of world export in services and merchandise exports. The world
tourist traffic increased by 3 per cent during 1997 and the
regions which benefited the most were Africa with an increase of
9.2 per cent and South Asia with a growth of about 4.9 per cent.
It is projected that the international tourist traffic will increase to
about 1602 million by registering a growth of about 4.3 per cent
during the period upto 2020. The South Asia Region including
India is expected to record a higher growth of 6.1 per cent.
 ABOUT HERITAGE HOTELS

The Rajput fortress, the defensive castle, the composite haveli

was the abode of nobility- where or decades, if not centuries.
Hospitality was a way of life. Visitors, guests, even strangers
were welcomed in a tradition that was a part of the life styles.
Even enemies, should they have come calling , were treated
with utmost respect. And an extensive network of matrimonial
alliances amongst the warring clans ensured that all battles
ended on the field.

The chivalry and gallantry of the warrior clans was reflected in

the architecture of the feudal homes. A grand entrance was
reserved for state guests.

The chivalry and gallantry of the warrior clans was reflected in

the architecture of the feudal homes. A grand entrance was
reserved for state guests. There were separate viewing galleries
for woman, and the ladies of the 'zenana' conducted their own
durbars and wielded considerable power from behind the
'purdah'.

Post independence democratic India witnessed the merger of the

Princely States, aboition of 'Jagirs' land reforms and finally the
withdrawal of the special privileges and privy purse from the
royal families a few decades later consequently the noble
families lost their traditional means of livelihood and even the
wealthy merchants left their homes for more lucrative pastures.
Their large castles and mansions lay almost abandoned or
unattended till a few enterprising pioneers realised that perhaps
the only way to maintain these historic homes was their
appropriate reuse. The large Palaces of the Maharajas set the
trend by becoming five star hotels. Now, some of the ancestral
homes too find sustenance in this new lease of life.

Much of the charm of these heritage hotels, united under a

common banner, is the individual attention and
personalisation; the very meals, for example that were cooked
for generations are still served at your table.

Families in residence for centuries now welcome you to their

homes as guests. And each ancestral home is different,
uniquely so, reflecting its own, exceptional history, tradition
and period.

The ambience is perfectly reflected through sepia photographs

and family memorabilia. Even the retainers may have been in
the service of the families for generations.

While history is always at hand, there have been changes too,

so that the home are modernised to meet the needs of Today's
international traveller, with adjoining bathrooms, running hot
and cold water, modern plumbing, even perhaps a swimming
pool.

HERITAGE HOTEL IN INDIA

HERITAGE HOTELS IN RAJASTHAN

Hotels in Pali
» Jagram Durg
» Maharani Bagh Orchard
» Karni Kot
» Sardar Samand Palace
» Rohet Garh
» Rawla Narlai
» Ghanerao Royal Castle
» Kotri Raola
Hotels in Jodhpur
» Ajit Bhawan
» Balsamand Lake Palace
» Hotel Jhalamand Garh
» Hotel Karni Bhawan

Hotels in Bikaner
» Hotel Basant Vihar Palace
» Hotel Lalgarh Palace
» Hotel Bhanwar Niwas
» Karni Bhawan Palace
» Maan Bilas
» Gajner Palace

Hotels in Tonk
» Castle Awan
» Rajmahal Palace Hotel and Resort

Hotels in Dundlod
» Dundlod Fort

Hotels in Pushkar
» Hotel Pushkar Palace

Hotels in Jaipur
» Rambagh Palace
» RAJ PALACE
» Diggi Palace
» Jai Mahal Palace
» Narain Niwas Palace Hotel
» Raj Mahal Palace
» Achrol Lodge/House
» Samode Haveli
» Ramgarh Lodge
» Alsisar Haveli
» Bissau Palace
» Chirmi Palace Hotel
» Royal Castle Kanota
» Shahpura Garden Palace
Hotels in Mount Abu
» The Palace Hotel (Bikaner House)
» Cama Rajputana Club Resort
» Connaught House
» Kesar Bhawan Palace
Hotels in Jaisalmer
» Narayan Niwas Palace
» Jawahar Niwas Palace
Hotels in Dungarpur
» Udai Bilas Palace
Hotels in Shergarh
» Haveli Shergarh
Other Rajasthan Hotels
» Bhadrawati Palace
» Bijay Niwas Palace
» Deogarh Mahal
» Castle Durjan Niwas
» Fort Chanwa
» Roop Niwas Palace
» Castle Mandawa
» Mukundgarh Fort
» Golden Castle Resort, Sikar
» Pachewar Garh, Pachewar
» Chandra Mahal Haveli, Bharatpur
» Roopangarh Fort, Ajmer
» The Fort Uniara, Uniara
Hotels in Kota
» Umed Bhavan Palace
» Brijraj Bhawan Palace Hotel
» Sukhdham
» Palkiya Haveli
Hotels in Samode
» Samode Bagh
» Samode Palace
Hotels in Ghanerao
» Ghanerao Royal Castle
Hotels in Udaipur
» Lake Palace Hotel
» Fateh Prakash Palace
» Shiv Niwas Palace Hotel
» Shikarbadi
» Rang Niwas Palace
» Grand Laxmi Vilas Palace Hotel
» Hotel Caravanserai
» The Trident Hilton
» Rajmahal Bhindar
» Fort Dhariyawad
» Devigarh - Udaipur
Hotels in Alwar
» Hill Fort
» Hotel Sariska Palace
» Neemrana Fort Palace
Hotels in Sawai Madhopur
» The Sawai Madhopur Lodge
» Bhanwar Vilas Palace
Hotels in Khimsar
» Hotel Khimsar Fort

HERITAGE HOTELS IN KERALA

Alappuzha
» Keraleeyam Heritage Home and Ayurvedic Resort
» Punnamada Back Water Resort
» Hotel Kayaloram Lake Resort
» Alleppey Prince Hotel
» Oberoi Houseboat Vrinda
» Lake Palace Resort
Kumarakom
» Taj Garden Retreat
» Coconut Lagoon Resort
» Waterscapes Backwater Resort
Trivandrum
» The Travancore
» Poovar Island Resort
» Residency Tower

Kochi
» Malabar House Residency

HERITAGE HOTELS IN GUJRAT

» Nilambagh Palace, Bhavnagar
» Balaram Palace Resort
» Riverside Palace, Gondal
» Utelia Palace, Utelia
» Wankaner Palace, Wankaner

HERITAGE HOTELS IN HIMACHAL

» The Judge's Court, Pragpur
» Taragarh Palace, Taragarh
» Nalagarh Fort, Nalagarh
» Woodville Palace, Shimla

HERITAGE HOTELS IN PANDICHEERY

» Heritage Villa Helena
» Hotel De L'orient
» Sterling Swamimalai
» Savoy Hotel
 HERITAGE HOTELS IN MAHARASHTRA

» Hotel Sunderban - Pune

HERITAGE HOTELS IN J & K

Hari Niwas Palace Hotel - Jammu Tawi

HERITAGE HOTELS IN UTTRANCHAL

Hotel Kasmanda Palace - Mussoorie
HERITAGE HOTELS IN
RAJASTHAN

RAJ PALACE, JAIPUR

Raj Palace is a heritage hotel, one of the leading Small Luxury
Hotels of Jaipur, situated at Rajasthan in India. If you are
looking for a real luxurious experience with a true Indian
flavour, then we are the right place for you, as we are one of the
best luxury hotels. It is one of the best Jaipur, hotels and has
one the finest Jaipur restaurants and bars The Raj Palace,
heritage hotel is situated in the pink city of Jaipur, a city known
for many historical places like the Hawa Mahal, the Jantar
Mantar, the City Palace, the Amber Fort, the Rambagh Palace,
the Jai Mahal, the Albert Hall Museum, as well as many other
forts, palaces, castles, and havelis with very rich heritage and .

The Raj Palace is one of the finest palace hotels, a boutique

hotel with only suites and beautiful multi-cuisine restaurants,
that has one of the biggest crystal chandelier of India and a
beautiful antique crockery museum with a collection of around
200 years old antique crockery used by the royalty i.e. the kings
and queens, including the Maharaja of Jaipur and Maharani of
Jaipur. The Palace also has the pictures of the famous people
who have visited, dined or slept in the embrace of this palace,
which include Sawai Jai Singh, Maharani Gayatri Devi, Lord
Mountbatten, Maharaja Man Singh, Rawal Sangram Singh of
the Samode Palace, Amitabh Bachchan, Fredrick Forsyth,
Elaine Page, as well as many other famous Kings and Queens
and various dignitaries belonging to the Royal Families all over
the world.
This is what makes the Raj Palace the best luxury hotel and a
site seeing destination of Jaipur, Rajasthan, after the Amber
Fort, and the Jal Mahal that is also known as the Lake Palace.
Raj Palace offers world class facilities and services, in order to
make your holidays even more adventurous and luxurious by
offering facilities of a Spa, Ayurvedic Massages, Kerela
Massages, Beauty and Herbal Treatments to rejuvenate your
mind, body and soul. We also run Elephant and Camel Safaris
from the hotel to the Amber Fort every morning to see the
historical sites of Jaipur. If you have some holiday plans like
the ones that include site seeing different places at Jaipur,
kindly contact us to organize your tour of the whole of Jaipur,
with our special packages, and the best rates for Luxury Hotels
in Jaipur."

HISTORY
Indian Courts
India was portrayed as land populated with monsters,
magicians and maharajas; its rulers were immeasurably
powerful potentates enthroned in vast citadels surrounded by
every conceivable luxury, but Indian courts were not accessible
to the gaze of foreign observers and the royal continued to be
mysterious and alluring. Indeed, this ‘exotic’ appeal of Indian
palaces has proved to be long-lasting; it has survived the
colonial experience and exists till today in the Royal residences
as fortified citadels, complete with massive walls and defensive
gateways, as well as armories, barracks and stables and all the
culture and richness developed over centuries still lies here
preserved in these palaces.

Divine rights of Royals

The old belief that governed the and design “Divine power of
Royals”.

Whether great or small, Indian monarchs never hesitated to

style themselves as maharajas, or ‘great kings’, in the belief that
their powers were cosmic rather than worldly. They were ‘great
kings’ in terms of royal rituals and ceremonies, if not always in
authority and influence. To demonstrate regal command over
the elements of water and earth. Resplendent with heavenly
motifs such as the globe of the sun, the royal throne and
furniture was sumptuously ornamented with gold, silver, rubies
and diamonds, the treasures of the earth. Sun motifs appear on
the walls and ceilings of palace, suggesting the beneficial
influence of the heavens. The gleaming sun with radiating
spokes as dynastic emblem. Is Placed over the top of the palace.

Forces of Nature

Parades of elephants, horses and other animals were further

expressions of the king’s cosmic potency. Elephants and horses,
perhaps more than any other animals in India. Only kings were
permitted to own elephants, and only kings could import horses
and other exotic beasts. Lions and mythical beasts were
particularly popular; so too were peacocks, As they were used
as symbolic to be used to demonstrate command and power
even over them.
 LOCATION

The Raj Palace is an extremely convenient place to stay during

your visit to Jaipur. Being in the middle of four main palace
complexes of Jaipur (Amer, Jaigarh Fort, Nahar Garh Fort and
the City Palace complex), it is located at a short distance from
all sightseeing and shopping places.

Moreover, the fact that it is situated on the main Jaipur-Delhi

Road and is only about half a kilometre away from Jaipur-Agra
Highway also makes The Raj Palace an ideally located tourist
stopover. Regular flights form most of the domestic locations
like Delhi, Bombay, Calcutta, Ahmedabad, Jodhpur, Udaipur,
also the city Airport is of international facilities and many
international flights fly directly from Dubai, Bangkok etc.

Distance from airport 12km

Distance from railway
6km
station
Distance from bus stand 5km
Distance from city center 100 metres

LOCATION
 The Raj Palace
Jorawer Singh Gate
Amer Road
Jaipur 302002
Tel : + 91-141-2634077 / +91-141-2634078
Fax : +91-141-2630489 / +91-141-2373119
Email : gkvhotel@gmail.com
rajpalace.ankur@gmail.com
For more information : sales@rajpalace.com

Accommodation at Raj Palace Jaipur

One of the finest heritage hotels in Jaipur, Raj Palace is a
wonderful hotel that provides 40 well appointed rooms that are
well equipped with all the modern facilities. The rooms at the
hotel Raj Palace are well designed and well furnished.

Dining at Raj Palace Jaipur

The hotel Raj Palace Jaipur serves Indian and international
cuisine. Swapna Mahal is the multi cuisine restaurant at the
hotel. The other dining venues at the hotel Raj Palace Jaipur
include Kebab Shop and Café Coffee Beans. Shikarbadi is the
bar at the hotel Raj Palace Jaipur.

ENTERTAINMENT
Manoranjan
In the 18th Century, the Thakur Sahib has got the first
Gramophone (popularly known as CHURI WALA BAAZA), the
public from the all the connecting villages and Thikanas came
to the haveli to see that Baaza and it was a grand occasion in
the evening, later the Churi wala Baaza was converted into the
Radio and then the television.

Manoranjan, the hi tech digital potential place for the canvas

moving pictures and their perfect melodrama. The cozy home
theatre entertains with a big collection of Hollywood and
Bollywood movies with subtitles in various European languages.
The theatre has a big space for luxury push back chairs with
fold write pads. It is designed with Acoustics innovations and
has state of art technology and latest 2000 Lumen LCD
Projector.

Marionette Show
Rajasthan is famous for the shows of Marionette, the hotel have
the artist who are performing their show during the time Raj
Singh ji and other Thakur sahib’s of the royal family. The show
has become a necessary part after the meals.

Baggi Safari
In olden times the royals used to go on Royal Baggi driven by
four white horses for the entertainment or to the lakes during
summers. We have continued the same tradition where we give
Royal Baggi Safari to our guest from the hotel to the beautiful
JAL MAHAL (Mansagar Lake) where they can relax for some
time and can take pictures of the palace that is situated inside
the Mansagar lake.

UDAIVILAS , UDAIPUR
The Oberoi Udaivilas stands on the banks of Lake Pichola facing
Udaipur, with views across the water to the 17th Century
palaces of Jagmandir and Jagniwas. Udaivilas took ten years to
build.

A fabulous resort hotel set among thirty acres of former hunting

grounds, Udaivilas itself is nothing short of palatial. A pristine
version of an original Rajasthani Mewari moated palace,
Udaivilas incorporates every conceivable modern comfort.

Visual treats include open-air colonnades flanked by 450 hand-

carved stone columns. Domes covered in gold leaf. Hand-
painted murals, arches and fountains. Landscaped terraces and
acres of white marble. A decorative pool of giant marble lotus
flowers. And, a treat for all the senses, a superb banyan Tree
Spa.
Grand, majestic, in a setting of unrivalled splendour, there is
absolutely nothing like it. And In terms of comfort and service,
Udaivilas is in a class of its own.

Udaivilas Oberoi Hotel in Udaipur - Rooms and Suites:

At the first level are sixty-three richly appointed deluxe rooms,
all with private walled courtyards, complete with silken
parasols, table and chairs. Inlaid furniture, Rajput inspired
decoration and marble bathrooms help to create a luxurious
haven for our guests.

Nineteen superior deluxe rooms open onto the beautiful semi-

private moated pool that meanders past the terraces. From here
guests overlook either Lake Pichola or the wildlife sanctuary at
the rear of the hotel.

Higher up, the Luxury Suites, Great Mogul, Orloff and Regent,
each 1,150 sq ft, have private infinity pools and tented dining
pavilions. These suites have an unrivalled view of the City
Palace horizon - and a telescope! Here you will enjoy the
privilege of private staff - your very own butler.

The jewel in theUdaipur crown is the Kohinoor Suite, 2,650

square feet of palatial comfort. With its fountained courtyards,
massive private pool, sitting room with real fireplaces, and
master suite with its own wooden sauna it is fit for Royalty.
Udaivilas Oberoi Hotel in Udaipur - Dining:
Udaivilas has two restaurants, Chandni and Udaimahal, the
speciality Indian Restaurant. Executive Chef Jean Christophe
Basseau aims to satisfy every palate with the very best of
International and Indian cuisine.

The informal 30s style Suryamahal is open all day. The menu
here is a fusion of light Western, Mediterranean and Thai style
dishes. Chandni, the courtyard for open air dining, hosts
evenings of traditional Indian music and dance.

At Udaimahal, guests dine by candlelight on a rich variety of

traditional, Rajasthani and North Indian fare in regal
surroundings

UDAIVILAS OBEROI HOTEL IN UDAIPUR - HEALTH AND

RECREATION
The Oberoi Banyan Tree Spa resembles a miniature-domed
palace painted to evoke heaven. From its large airy treatment
suites, guests can gaze across the pool through a cusped arch
to the lake beyond. The extensive range of non-clinical therapies
is designed to treat the whole body, mind and soul. In this
haven of peace and relaxation, guests can really unwind and
feel rejuvenated from the inside out.

Opportunities for swimming - or just floating - abound here.

Either in your own private pool or in one of two striking
swimming pools, beautifully tiled and terraced. Both are heated
in winter. The state of the art gym is fully equipped to burn off
any excess calories that might have come on board. The
prevailing mood, however, tends towards the more passive
delights of a deep massage.

HERITAGE HOTEL LAKE PLACE, JAIPUR

The Lake Palace is one of the most beautiful palaces in the
world, arising out of the Turquoise Waters of the Pichola like an
elegant fantasy in white marble. The Lake palace was built in
the 17th century on a natural foundation of 4 acers of rock. It
was initially called Jaginwas after its founder Maharana Jagjit
Singh.

The Maharana, ruler of Jaipur from 1628 to 1654, was very

friendly with Mughal Emperor Shah Jahan and encouraged his
craftsmen to copy some of the glories of his incomparable
buildings at Agra. The successive rulers used this cool haven as
their summer resort, holding their regal durbars in its
courtyards.

These courtyards lined with columns, pillared terraces,

fountains and gardens all add to its impressive image. The
rooms are decorated with cusped arches, inland stones of pink,
and green lotus leaves and painted mirrors.

apartments like the Bada Mahal, Kush Mahal, Ajjan Niwas,

Phool Mahal and Dhola Mahal. All enhance the romance of the
elegant setting. Among the facilities available are swimming
pool, conference hall and a bar. Other events of recreation
organised here are excursions in and around and a bar other
events of recreation organised here are excursions in and
around Udaipur.

ACCOMMODATION
Lake Palace houses 83 rooms including 17 beautiful suites and
53 Deluxe rooms. The rooms and the suites of the hotel are
beautifully designed; each having a particular theme &
decorated with textiles and handicrafts of the region. The royal
banquet rooms are now reception rooms, bars and restaurants.
Apartments names the Bada Mahal, Khush Mahal, Sajjan
Niwas, Phool Mahal and the Dhola Mahal add to the romantic
setting and give a taste of the regal splendor of a bygone era ,
they also boast of a Restaurant, a coffee shop and a well
appointed lobby with jewellery and souvenir shops. This
expansive building covers an area of about 4 acres including
beautiful trees and gardens. Cuisine of the most mouth-
watering variety brought to life by our skilled chefs. Be honored
and indulged as befits royalty.
Facilities & Services
Swimming pool, fitness centre, beauty parlour, barber shop,
travel desk, car rental, pastry shop, book shop, shopping
arcade, currency exchange, safe deposit lockers, doctor-on-call
and baby sitting. Arrangements for golf, badminton, squash,
billiards, tennis, and table tennis on request.

HERITAGE HOTEL DEVIGARH PALACE, UDAIPUR

Devigarh is the perfect romantic getaway in the desert land of
Rajasthan. Devi Garh is about 28 km away from Udaipur and 5
km from Eklinji (along NH 8) in southern Rajasthan. Takes
about 45 minutes driving time from Udaipur city. Devigarh is
selected in the Tatler Travel Guide for 2001, as one of the 101
best hotels in the world.
It’s not cheap honeymooning here in one of the world’s best
palace hotels… but if you want a memorable hideaway for one
of the most momentous occasions of your new life together, this
is the place to be…. So, escape to Devi Garh’s fantasy world of
luxury suites and private pools, cooling fountains and open air
Jacuzzis….

ACCOMMODATION
All of the 23 suites at Devi Garh are unique; luxurious and
beautiful, yet equipped with the most modern of conveniences
to make a guest feel totally at home. Most suites include an
individual terrace or garden.

The premium suite, called the Devi Garh suite, has a swimming
pool and a Jacuzzi, of its own. Each suite is embellished with
marble and semi-precious stones, while the public spaces are
designed around different metals. Six tents are also available on
request from October to March.

Services
Private dining areas, Minibar, Air-conditioning and heating, In-
room safe, Marble Bathtub, Individual shower cubicle, CD
Player, Satellite Television.

Restaurants
Devigarh Restaurant provides a unique view of Aravalis. Clean,
crisp, yet utterly decadent should be the motto that describes
"the restaurant" at Devi Garh. It is decorated in white linen with
small accents of silver. The effect is extremely pleasing to the
eye and only compliments the chic, modern look that is carried
through the hotel.

However, don’t expect to spend all of your meals in this elegant

dining room. Devi Garh’s speciality is its thali, or should I say,
several thalis. The restaurant serves a thali from a different
region each day of the week. If you’re lucky, you may start your
eating experience at Devi Garh with its home state (Rajasthani)
thali. Both veg and non-veg options are available. The only
downfall, however, is its price, ranging up to Rs 750 for the
non-veg thali.

FACTORS AFFECTING
There is an enormous demand supply mismatch in the
industry. This is mainly due to the continuously inflow of
tourist into the country. On the other hand, there has not
been a corresponding increase in the number of rooms.

Factors Affecting Demand

1. Corporate Travellers:

Large hotel companies have historically earned around 65

per cent of their revenues from foreign travellers. There was
pronounced seasonally in tourist arrivals into Indian with
April - September accounting for around 40 per cent of total
arrivals and the second half for 60 per cent. However, in the
post - liberalisation era, with the entry of corporate
travellers, off-season occupancies in business hotels in the
metros have shot up to around 80 per cent as compared to
60 per cent earlier. As result, most of the hotels in the
metros have positioned themselves as corporate hotels.

2. Industrial Activity:

With the opening up of the economy, MNCs have made an

entry into India and this has led to flurry of industrial
activity in the country. A number of companies are now
setting up new hotels to cater to the increase in demand.

3. Service:
The industry, being a service industry, has to provide
certain facilities and service to its users. There is a direct
relation between customer satisfaction and the occupancy
rates. The business traveller, who has stayed in
international hotels, demands for similar facilities in the
domestic hotels thus necessitating tie - ups with
international chains.

Therefore, hotels are striving hard to provide a “home away

from home” and an “office away from office” to the
customers. To lure the international customer, who expects
the best, hotels have introduced various facilities like health
club, golf club, etc.

Latest communication facilities like E-mail, and fax, are

becoming common in most of the 5 star hotels.
Management is also paying particular attention to individual
/ group preferences, as these are return visitors.
Companies are also wooing customers by giving them
discounts. Corporate discounts range between 10 to 15 per
cent while the discounts to tourists are around 25 per cent.
In addition, hotels are also offering innovative value - added
series to lure the customer, like the Oberoi's have gone one-
step ahead by computerizing all the operations. Others have
also set up cyber clubs to enable the tourists to surf the net.
Only Hotels offering the best services are expected to survive
in the long run.
4. Impact of Political Climate:

The fortunes of the industry are also linked to the political

climate in the country. Unfavourable incidents in the
country reduces the influx of both the business as well as
leisure tourist, which in turn hampers the growth of the
industry. The industry witnessed a sharp fall in tourist
arrivals especially during the Babri masjid incident, bomb
blasts in Mumbai and the plague in Surat. Such events not
only bring down the tourist arrivals drastically; but also
convey a poor image of the country thus deterring
prospective tourists.

5. Disposable Income:

Given that political disturbances act as deterrent, over -

relined on foreign tourist might cripple the industry. It is
hare that the domestic travellers come to the resource of the
industry. Of late, with the rising disposable incomes, there
has been a perceptible shift in the spending pattern of the
domestic travellers. A 250 million strong middle class offers
a potential market for the industry.
 EMERGING FOOD & RESTAURANT TRENDS

Some of the emerging culinary trends internationally include

the popularity of health foods, use of fresh and authentic
ingredients, acceptance of new fusion concepts and establishing
of the chef entrepreneur. In India multinational restaurant
chains had to make a downward price revision and offer more
vegetarian toppings to increase sales volume. This led to a
dramatic improvement in their performance. They are also
adding more spicy items in their menus to satisfy Indian taste
buds. International and domestic multi-unit restaurant groups
are expected to drive the expansion in the restaurant industry
in India. Among the leading trends in this regard would be the
expansion of quick service Asian restaurants, fusion concepts,
restaurants with a focus on entertainment, and ethnic and
regional cuisine restaurants.
 DURATION OF STAY & HOTEL PACKAGES

Response from hotels shows that about 50% of travellers stay

up to two nights and a similar number stay between three to
five nights. It appears that there is a trend among holiday
travellers to take short weekend breaks and many of them
perhaps take more than one such holiday during the year.

The research has brought out that most holiday guests, staying
in hotels, go on package rates. 92% of the hotels who target
holiday guests offer package rates. Nearly 60% of the hotels said
that more than 25% of their guests take package rates for their
stay in hotels and 23.68% of the hotels said that more than
50% guests come on packages. The numbers indicated to us
during the interviews are much higher than this, as many of the
hotels responding to the questionnaire may also be getting a
sizable number of business guests. Moreover, these are annual
averages and many hotels offer packages only during the off-
season.
 ADVERTISING, TARGETTED PROMOTIONS & MARKETING
EXPENSES

Hotels do promotions through various channels to attract their

holiday guests. The most effective channel appears to be
brochures to travel agents. Other strong channels of promotions
are direct mail, sales calls, joint promotions with travel agents,
hotel websites and print advertising. Only 30% of the
responding hotels are doing advertisements in the press and the
low figure is perhaps due to the fact that a large number of the
responding hotels were small hotels who would not have the
budgets for such media advertising.

We asked the hotels certain questions which would show

whether they were maintaining data like the markets from
which their guests were coming, profile of their high revenue
customers, percentage of their repeat customers. We also asked
them if they were doing targetted promotions to the high priority
target markets and high revenues paying customers. The main
thrust of asking these questions was to draw the attention of
the hotels to focused promotions which were likely to pay high
dividends.

Hotels are on the average spending 10 to 20 percent of their

total revenues in sales & marketing including payroll expenses.
This figure is much higher in lower star category hotels
compared to 4 star, 5 star and 5 star deluxe. For example,
5/5D hotels reported that only 5.5% of their revenues were
being spent on sales & marketing while 4 star hotels were
spending 8.43%. In comparison, lower star category hotels are
spending much higher percentage of their revenues on this
head, ranging between 10% and 17%. This could be due the
fact that the total revenues of 4/5 star hotels are high and a
smaller percentage would also translate to a significant amount.
It is also possible that additional amounts are being spent on
marketing for such hotels by their chain head offices.
 CATEGORY WISE HOTELS AND ROOMS

Till the end of March 2006, there were 1490 hotels with 80,936
rooms on the approval list of the Department of Tourism. The
break-up of these hotels by different star categories is as given
below:

Star Category No. of Hotels No. of Rooms

5-Star Deluxe 65 15,229
5-Star 72 9,367
4-Star 107 7,766
Heritage 70 1,810
3-Star 435 20,584
2-Star 460 15,470
1-Star 186 6,205
To be classified 95 4,505
Total 1,490 80,936

The classification of hotels is an ongoing process. To speed up

the work of classification / reclassification of functioning hotels,
in one to three star categories, five Region Committees have also
been set up in Delhi, Kolata, Guwahati and Chennai to conduct
inspection of hotels of one three star categories.

Approval of Travel Trade

The Department of Tourism has a scheme of approving Travel
Agents, Tour Operators, Adventure Tour Operators and Tourist
Transport Operators. The total number of approval issued to
tour operators travel agents, etc. are given below:

Till December 2002

Travel Agents 379
Tour Operators 483
Tourist Transport Operators 300
Adventure Tour Operators 9

Tourist Charters

With the progressive librealisation of Charter policy by the

Ministry of Civil Aviation, 16 Airports in the country are now
open to receive chartered flights. They are Delhi, Mumbai,
Kolkata, Chennai, Thiruvananthapuram, Bangalore,
Hyderabad, Goa, Kochi, Ahmedabad, Guwahati, Port Blair,
Agra, Jaipur, Varanasi and Amristar.

In the calendar year 2002, up to October 2002, a total of 182

chartered flights were operated to India bringing to the country
a total 45661 foreign tourists.

The Ministry of Civil Aviation have recommended the

modification in the existing Charter regime, which are
reproduced below:

 To permit carriage of India passport holders on the return

leg of the first flight and onward leg of the last flight as
 series charter. For availing of this facility, the series
charter should be doing a minimum of 12 charters in a
series.

 To permit carrying of Indian passport holders in chartered

flights to places like Gaya, Patna, Varanasi, Bhubaneswar,
Khajuraho, Port Blair, Guwahati and Bagdogra.
 To delete the clause pertaining to spending of a minimum
amount of US$ 400 during stay of the tourists in India.
 There is no need to insist on a single India Tour Operator
for a pre-designated charter of any other country. This can
be opened out to all agents.
 To permit airlines to market the charters through their
computer reservation system and direct sales through the
Internet.

TOURISM POLICY AT HERITAGE HOTELS

The World Scenario and Indias Position

In recent years tourism has emerged as a major economic

activity that is employment oriented and earns foreign
exchange. Its share in the worlds GDP in 1994-95 was 10%
which is more than the world military budgets put together. In
global terms, the investment in tourism industry and travel
trade accounts for 7% of the total capital investment. Today
21.2 crore people around the globe are employed in travel trade
and tourism. In future, this industry is likely to see
unprecedented growth. According to the World Tourism Council
at Bruseels, the revenues from travel and tourism in Asia
Pacific region will grow at the rate of 7.8% annually over the
next decade.

Amongst the economic sectors, the tourism sector is highly

labor intensive. A survey by the Government of India notes that
the rate of employment generation (direct and indirect) in
tourism is 52 persons employed per Rs.10 lakh investment
(based on 1992-93 Consumer Price Index). This is much higher
than the rates of employment generation in most other
economic sectors.

Indias tourism industry has also recorded phenomenal growth.

The rate of international arrivals in India in recent years has
been to the tune of about 19 lakh arrivals per year. The
unprecedented growth in tourism in India has made it the third
largest foreign exchange earner after gem and jewellery and
ready-made garments. This is not surprising since India
possesses a whole range of attractive normally sought by
tourists and which includes natural attractions like Iandscapes,
scenic beauty, mountains, wildlife, beaches, kajor rivers and
manmade attractions such as monuments, forts, palaces and
havelis. However, in global terms, inspite of such attractions,
tourist arrivals in India are a mere 0.30% of the world arrivals.
Receipts are similarly low, just a 0.50% of the world receipts.
We are still quite far from the target of 50 lakh tourist arrivals
per year.

TOURISM IN THE STATE

A separate Tourism Department was established in 1973 to

identify and develop the tourism potential in the State. This was
followed by the creation of Tourism Corporation of Gujarat
Limited in 1978 which was entrusted with the task of
undertaking and developing tourism-related commercial
activities. The Corporation is presently engaged in a variety of
activities such as creation of lodging and boarding facilities for
the tourists and other aspects of tourist acilitation such as
transportation, packaged tours, wayside catering along the
National and State Highways, arranging cultural festivals,
organizing exhibitions and producing and distributing maps,
posters, brochures and pamphlets. The Corporation has set up
accommodation facilities at Chorwad, Ahmedpur Mandvi,
Porbandar, Veraval, Hajira, Ubharat and Tithal. Similar
facilities at pilgrimage centres like Palitana, Somnath, Dwarkja,
Pavagadh and Dakor have also been set up by the Corporation.
One of the recent tourist attractions introduced by the
Corporation in collaboration with the Indian Railways is a
special tourist train. The Royal Orient Train which connects up
various tourist destinations straddling the Gujarat and
Rajasthan State. However, the Corporation has suffered losses
due to a number of organizational constraints. In order to
minimize these losses and also to provide better services to the
tourists, the Government has undertaken privatisation of some
of the commercial property units of the Corporation.

In spite of possessing a variety of tourist attractions such as

wildlife, scenic beauty, pilgrimage centres, exotic traditional
crafts and festivals, beaches, hospitality of the region and a
varied healthy and tasteful cuisine, the State has not been able
to accelerate the pace of tourism in comparison to other states.
In 1991, the State did declare a tourism policy but it did not
elicit adequate response from the private sector since the policy
contained only a handful of benefits while the implementation
was tardy due to legal and administrative constraints. This was
at a time when the Government of India had already declared
tourism as an industry and a large number of states had
followed suit. This enabled the tourism industry to avail of
incentives, reliefs, benefits available to the industry in those
states.

While other state Governments made successful efforts in

developing tourism within their states, the relative inability of
the Gujarat State to harness and develop its full tourist
potential may be attributed to a combination of factors such as
lack of effective policies, inadequate infrastructure, ineffective
marketing and lack of decent facilities for the tourists.

The main rationale for formulating a comprehensive tourism

policy is rooted, on one hand,in the convergence of socio-
economic spread benefits, environment - friendliness and
employment potential of tourism industry and on the other, in
the growing demand for tourism products in the State, brought
by a rapid industrial growth in the State during the recent years
that has led to tremendous increase in number of business
travellers.

Objectives

The main objective of the States Tourism Policy will be to

undertake intensive development of tourism in the State and
thereby increase employment opportunities. The following
related objectives are dovetailed with main objectives

 Identify and develop tourist destinations and related

activities.
 Diversifications of tourism products in order to attract
more tourists through a varied consumer choice.
 Comprehensive development of pilgrimage centres as
tourist destinations.
 Create adequate facilities for budget tourists.
 Strengthen the existing infrastructure and develop new
ones where necessary.
  Creation of tourism infrastructure so as to preserve
handicrafts, folk arts and culture of the state and thereby
attract more tourists.

Approach and Strategy

In addition to the facilitation role assigned to itself by the

Government in the development of tourism, the Government will
adopt the following strategy towards the private sector with the
objective of securing its active involvement in leading the
development of tourism in the State.

 The tourism will be given the status of industry in order

that the facilities and benefits available to the industry are
also made available to tourism projects.
 A special incentives package will be made available for
encouraging new tourism projects as well as expansion of
existing tourism units.
 Infrastructural facilities will be strengthened and
developed within the State, particularly in Special Tourism
Areas which will be notified latter and which will be
developed by adopting an integrated-area.
 Effective mechanisms will be set up to build meaningful
co-ordination with the Central Government and the State
Governments agencies, the local self-government bodies
and the NGOs.
  Government will encourage building effective linkages with
the relevant economic agents and agencies such as the
national and international tour operators and travel agents
of repute, hotel chains and global institutions connected
with tourism such as WTO.

Policy Proposals

Tourism as Industry :

Like other industrial projects, tourism projects too involve

professional management, capital investment, special skills and
training. The Government of India and a number of other states
have declared tourism as an industry. Gujarat State which is at
the forefront of the industrial development will also declare
tourism as an industry. This will enable the tourism projects to
be reliable to get benefits contained in the paras 5.1.2 and 5.1.3
below.

Availability of land is a primary requirement of any project. The

process of grant of land will be facilitated in urban areas for the
projects concerning setting up of hotels, restaurants and
apartment hotels etc.

Existing arrangements for grant of government waste land to

industrial units will be made applicable to various tourism
projects.
Arrangements will be made to acquire private land under Land
Acquisition Act for various tourism projects by companies
registered under the Companies Act.

The existing commercial rates of NA assessment applicable to

land involving tourism projects would be reviewed and rates of
NA assessment for industrial purposes will be made applicable
to them.

As one of the sets of infrastructural institutions, the State

Financial Institutions have made an important contribution in
creating conductive environment for industrial entrepreneurs.
They will be called upon to do the same for tourism
entrepreneurs in terms of making available adequate finance.

So far, the lending from the State Financial Institutions has

been largely confined to hotels only. In reality, the range of
activities for tourism projects is far larger than just hotels as
can be seen from the following illustrative list :

Religious (pilgrimage) and Archaeological Tourism :

Gujarat has a preponderance of pilgrimage centers as in some

other states. Somnath and Dwarka - some of the well known
and revered sites of ancient Hindu temples are situated in the
State. The temple architecture has reached heights of excellence
in Jain temples at Shetrunji, Girnar and Taranga. The temple of
Ambaji situated in Aravalli range in North Gujarat is an
important religious centre for devotees in the country. Dakor,
Pavagadh, Bahucharaji, Shamlaji, Narayan Sarovar, Sudamas
Porbandar, Kabirvad Shuklatirth, Kayavarohan, Bhadrakali
Temple Ahmedabad and Tankara - Maharshi Dayanand
Saraswatis birth place are also important pilgrimage
destinations which have kept alive the religious sentiments of
the people. Lakhs of pilgrims visit these places every year.

These places are visited not only by the devotees from all over
the country but also by non-resident Indians and travellers
especially from the eastern part of the world. Necessary
accommodation facilities and related services will be created on
these sites. For ensuring orderly and planned development of
pilgrimage centres, the State Government has constituted
Pavitra Dham Vikas Board chaired by the Chief Minister. The
Board will prepare and implement plans to provide necessary
facilities to the devotees and also ensure conservation of
cultural atmosphere consistent with sentiments of visiting
devotees.

Shamlaji is an ancient site for Buddhists. The excavated relies

of Buddhist period at the site are now kept in a museum at
Baroda.

There are a number of places of archaeological importance is

such as the temple-town of Palitana, Modhera with its Sun
temple, historical Ranki Vav at Patan with relics of an ancient
capital, the Girnar Hills with Hindu and Jain temples,
Junagadh with a historical fort, Dabhoi, Champaner, Pavagadh,
Shaking Minarets, Gandhi Ashram, Siddi Sayed Jali etc. These
can be developed by providing necessary infrastructural
facilities and marketed as tourist destinations to attract
tourists.

Heritage Tourism :

A large number of old palaces, havelis, darbargadhs exist in the

State. These historical buildings can be converted into hotels,
restaurants or museums by providing suitable incentives to
owners. Wildlife and Pilgrimage Tourism circuits can be linked
to heritage properties exploiting the geographical congruity.
Development of this sub-sector will not only attract foreign
tourists but also provide encouragement and support to local
art and craft.

Government will take necessary steps to promote Heritage

tourism in the State.

Wildlife Tourism :

There is substantial scope for development of tourism based on

wildlife in the State. Gir Forest of Gujarat is the last stronghold
of Asiatic Lions. The Bear Sanctuary at Ratan Mahal
(Dist.Panchmahal, Black Buch Sanctuary at Velavadar
(Dist.Bhavnagar), Bird Sanctuary at Nalsarovar
(Dist.Ahmedabad), Wild Ass Sanctuary at Kutch etc. can be
effectively developed into tourist destinations by providing
infrastructural facilities. In order to facilitate visitors to these
areas, coordination among various agencies will be established.

Coastal and Beach Tourism :

The Gujarat State has the longest coastline among Maritime

States of the country. Identified stretches of coastline can be
developed into beaches from tourism point of view. It will be the
endeavour of the State to develop beach potential by providing
such facilities as may attract foreign tourists.

Various tourist destinations easily accessible from the coast will

be linked through coastal shipping circuits.

Tourism based on Traditional Art and Craft and Cultural

Activities :

Banni in Kutch, Khambhat, Junagadh etc. are known for their

craftsmanship. Similarly, there are hundreds of fairs that are
celebrated through out the year with enthusiasm. Tarnetar Fair
in Surendranagar District, Chitra Vichitra Fair at Poshina
(Sabarkantha District), Kanwat Fair at Chhota Udepur
(Panchmahals District), Dang Darbar in Dang. Bhavnath Fair of
Junagadh, Vautha Fair of Ahmedabad etc. have immense
tourism value. By developing accommodation, transport and
other facilities, these fairs and festivals will be promoted
nationally and internationally. The places of importance from
art and craft point of view will be included in the tourist circuits
and necessary facilities provided to tourists.

Corporate Tourism :

Private sector will be encouraged to build the state of the art

convention centres, seminar halls etc. so as to attract corporate
events like seminar, workshops and annual general meetings.
Participants in such events generally have high purchasing
power and provide a boost to local economy.

Adventure Tourism :

This is also a territory with possibility of development as a sub-

sector which will be examined and new activities like Camel
Safari in Kutch, Horse-riding in Aravalli hill ranges,
Parachuting in Saputara, Trekking in Dang, Pavagadh, Palitana
etc. will be promoted. Such activities will create large scale
employment opportunities for guides, coolies, traders for hire of
tents and equipments etc. and will also encourage paying guest
accommodation in such areas. Private entrepreneurs and
institutions will be encouraged to develop such facilities.

Highway Tourism :

There is a good network of State and National highways which

criss-cross the State and a large number of travellers prefer
road journey. Because of large geographical expanse of the
State, these journeys tend to be quite long and boridng. There is
a need for creating necessary facilities like hotels, restaurants,
picnic spots, water parks etc. along the highways at suitable
intervals for the highway travellers to relax. In fact, travellers
can be induced to follow certain traffic routes if such facilities
are better developed. Highway facilities and wayside amenities
are so well developed in some states that this has become the
mainstay of tourism. State shall encourage private investors to
create such facilities on highways.

Various sub-sectors of tourism activities listed above will be

encouraged by marking new tourism units eligible for incentives
under Tax Holiday incentive scheme in designated areas.

As mentioned earlier, the State Government intends to

designate certain areas having significant tourist potential as
Special Tourism Areas. To this end, reputed consultants and
institutions will be engaged to prepare area development plans
in respect of various areas such as Kutch District, areas around
Sardar Sarovar project area, South Saurashtra areas covering
Gir, Porbandar, Veraval, Somnath, beaches and areas of
pilgrimage/heritage towns. These areas will be developed by
following integrated area development approach. The State
Government will make efforts to tap all the source of national
and international funding for development of these areas and
provide special encouragement to tourism projects being
established therein. For ensuring faster development of these
areas, area development committees will be constituted.

Human Resources Development :

Human Resources Development is an important aspect of

service industries. Tourists depend upon travel agents, guides
and hence trained manpower is a sine qua non of tourism
industry. On the basis of available statistics, training facilities
can be safely said to be totally inadequate. If trained manpower
is not available locally, the objective of local employment will
not be achieved.

Keeping in view the approach of market-led development, the

State Government will encourage and support creation of
training facilities in the private sector by private
agencies/individuals.

Hotel Management course, courses meant for guides, caterer

and other supervisory and non-supervisory staff of hotel will be
introduced in Industrial Training Institutes (I.T.Is). Approved
hotel associations and private entrepreneurs will be encouraged
to create new training facilities by making available land to
them for this purpose and by giving other appropriate
incentives. The Government will consider setting up a Hotel
Management Training Institute at the State level preferably in
private sector.
Residents of Gujarat, especially local youths, would be
encouraged and facilitated to take part in such training
courses.

The Institute of Hotel Management, Catering & Nutrition which

is working under the administrative control of the Central
Government will be utilized to start new training courses so that
the residents of Gujarat can get admission and manpower
requirement of this sector is met.,

The residents of Gujarat undergoing such training will be

reimbursed a part of the tuition fees through scholarships.

Feedback and Monitoring

To make the New Tourism Policy result oriented,

implementation will be monitored by a High Powered Committee
under the Chairmanship of Chief Secretary.

A Management Information System will be set up to assist the

Committee to make available information on various aspects of
implementation on a continuous basis. The Committee will also
review the policy from time to time.

BIBLIOGRAPHY

 Internet
www.google.com
www.ask.com
 Magazine
Travel Times
First City

 Newspaper
The Times of India
Hindustan Times

 Hotel
Heritage Hotel In Rajasthan