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Market Overview

The market price is generally known as Unique price at which buyers and sellers agree to trade in
an open market at a particular time. The market price of lands, apartments and hotels near Malabe
has been increased after the Southern Expressway and also because of the SLIIT, CINEC
campuses. The population also has been increased significantly. So overall market price has been
increased.
When considering the market overview there are some facts that we have to consider.
 Know exactly how you will market and lease units.
 Have a solid understanding of your market and your competition.
 Put the best team in place.
 Prepare an accurate budget forecast.
 Describes your business and its products and services
 Explains the position and role of your products and services in the market
 Profiles your customers and your competition
 Identifies the marketing tactics you will use
 Allows you to build a marketing plan and measure its effectiveness.

A marketing strategy sets the overall direction and goals for your marketing, and is therefore
different from a marketing plan, which outlines the specific actions you will take to implement
your marketing strategy.

Current prices around Malabe area,

Prices before southern Prices after southern


Expressway (Rs) expressway (Rs)
Land (20 Acres) 300,000 750000
Houses (20 Acres) 15,000,000 270,000,000
Apartments 9,000,000 17,000,000
(Room)
Hotels (per day) 14,500 22,000