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CONTACCT
INFORM
MATION: Client conntact Spookesperson For Immeediate
John DeGraff Kareen Mishra Release
Phone (73 34)604-1012
2 Phoone (517)802 2-8702
john@com mpetingvaluees.com lizm ishra@gmail.com
http://competingvalues
s.com/ http ://competing
gvalues.com
m/
x
Univerrsity of Mic
chigan Bus siness Sch hool Professsor is Leaad Speaker at TED D
Detroit
Inno
ovation is ho
ot topic for Detroit and
d the State of Michigan
n
Core News
N Facts
x
o TED Detroit w will be held onn September 29th from 8:330 a.m. to 6 p.m. at Waynee State Univerrsity
o Jeeff DeGraff, C
Clinical Professor of Managgement at thee University o of Michigan Business Schoo ol
annd “The Dean n of Innovatioon” will be the e lead speakeer at this even
nt, addressingg the audiencce on
thhe topic of “Leading Innovation—Makin ng Stone Soupp” at 9:10 a.m m.
o Jeeff DeGraff is founder of Competing Values, an innovvation consullting company to 100 of th he
Foortune 500 co ompanies. In n 2009, Jeff crreated the Innnovatrium in Ann Arbor, M Michigan, onee of
thhe knowledge e capitals of the world. Thhe Innovatrium m combines aa community of world‐classs
thhought leaderrs and practittioners with aa collection off integrated m methodologiees for leading
in
nnovation. This idea lab, be eyond acting as a launch ppad for innovaative projectss, is dedicatedd to
developing inn novation expe erts who can make innovattion happen, everywhere,, everyday, in n their
workplaces.
w
Photo of Jeff DeGraff
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Sociaal Mediaa News R
Release for
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More M
Multimediia Availablle by Requ
uest
Leading Innovation Meedia Kit
Q&A w
with Jeff DeG
Graff about th
he Innovatriu
um
Innovatrium Brochu ure
Pre‐App
proved Qu
uotes
“Leading innovation iss mostly abouut connecting the dots. It iis syncing up all of the valuue propositio
ons of
the orgganization. M
Many firms haave great amb bitions aroundd innovation,, but have nott developed tthe
cuulture or capaability to real ize them.”
“…Innovationn is not your best friend. IIt is your onlyy friend.”
Jeff DeGraff,
J Founder, Inn ovatrium
___ ____________ _____________ ___________
He (Jeff) has provided m
marketing proffessionals acro
oss GE with a coollaborative m
measurable process that leverrages
existting creativity.
Beth
h Comstock, Coorporate VP and Chief Markeeting Officer, General Electricc
_________ _________________
Innovation is a skill, no
ot a gift. It can
n be routinize
ed like any othher business imperative su
uch as
productivvity, leadership, or quality. DeGraff show ws you the w way.
Drew BBoyd, Directoor, Marketing Mastery, Johhnson and Joh
hnson
Linkss to Relevaant Coveraage to‐date
Jeff DeGraff and the Inno
ovatrium
ng Magazine feature on th
Trainin he Innovatriu
um
Leading Innovatioon
Creattivity at Workk
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Sociaal Mediaa News R
Release for
Competting Valu
ues
Jeff DeGraff is the Deaan of Innovattion. The charismatic Jeff DeGraff is a h highly sought after speakeer and
or companies that include 3M, Apple, A
advisor fo American Airli nes, Coca‐Co ola, GE, Johnson & Johnson n, LG,
Pfizer, and
d Toyota. He is the Clinical Professor off Managemennt and Organiizations at the University o of
Michigan''s Ross Schoool of Business,, where he co o‐created the Competing V Values school of thought th hat is
taught in leading univeersities, collegges and busin
ness schools tthroughout th he world; the Executive
Director oof the lnnovattrium Institutte for Innovattion, an idea llab; and the M
Managing Parrtner of the
Competin ng Values Commpany, a top innovation co onsulting firm
m.
With overr twenty‐five years experieence in management issuees, Jeff began n his career att Domino's Pizza,
where he was responsible for develloping innovaative strategiees, communiccation/support technologies
and new bbusiness venttures. The title on Jeff’s bu
usiness cards read "Dean o of Innovation." In this role,, he
helped sp
pur Domino's rapid growth h from a regio onal success sstory to an intternational frranchise
phenomenon.
ovation guru' at Fortune 500 companie s, he has creaated a broad array of wideely
As the guru to the inno
used toolss and methodds for implem menting innovvation. His woork is focused d on how to leead Innovatio
on—
developinng the culture
e, capabilities,, and collaborative connecctions that reesult in revenu
ue and markeet
growth.
His advice
e is frequentlyy in demand ffrom the inve
estment comm munity on ho ow to pick, maanage and haarvest
deas and business enterprrises. Jeff has shared his innsight at top innovation inccubators and think
winning id
tanks such
h as the Aspeen Institute. H
He has also co
ontributed hiss expertise in publications such as Busin
ness
Week, CIOO, Fortune, Trraining+ Deveelopment, Traaining, USA Tooday, and thee Wall Street Journal.
Jeff has w
written about innovation in
n numerous articles and boooks. He is th he co‐author oof Creativity a
at
Work: Developing the R Right Practicees to Make In
nnovation Happpen, (Josseyy Bass, 2002), Competing
Values Leadership: Creeating Value in Organizatioons (Edward EElgar, 2006) aand Leading Innnovation: Ho ow to
Jump Starrt your Organ
nization's Growth Engine (M McGraw‐Hill, 2006). Jeff iss a 1980 gradu
uate of Westeern
Michigan University annd holds a Ph.D. in Educatiional Technollogy from thee University oof Wisconsin‐
Madison.
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