Fall 2013 Catalog

Fall
2013
Contents
Business z 2
Consumer z 40
Education z 46
Computing z 64
Technical z 71
Medical/Nursing z 86
Index z 95
Ordering Information z 102
View the Fall 2013 catalog at

www.mhprofessional.com/ecatalogs
2 z Fall 2013 z McGraw -H i l l
Business
The Dividend Imperative
How Dividends Can Narrow the Gap Between Main Street and Wall Street
Daniel Peris (Pittsburgh, PA)
A senior portfolio manager at Federated Investors shows how dividend stocks

can strengthen investors’ portfolios, benefit companies, and bolster the economy
• The author of The Strategic Dividend Investor (0-07-176960-9) explains how to identify
and invest in companies that value shareholders by rewarding them with ample, growing
dividends and shift focus from short- to long-term earnings
• The book will be promoted on Federated’s website, where its 500,000 clients and other
individuals generate 3.2 million page views per year; in weekly investment emails to
more than 37,000 clients; and in monthly emails to another 12,000 clients
• Peris is routinely interviewed and written about in Forbes, Barron’s, The Wall Street
Journal, The Globe and Mail (Toronto), Reuters, and other numerous on-line sources
Also by Daniel Peris:

A p r i l
The Strategic Dividend Investor
Investments & Securities
978-0-07-176960-0 • 0-07-176960-9 • Hardcover • $22.00TR
Hardcover • 6 × 9 • 208 pp
ISBN-13: 978-0-07-181879-7
ISBN-10/MHID: 0-07-181879-0
$30.00TR ($31.95 CAD) 10 illustrations
Social Media Law for Business

A Practical Guide for Using Facebook, Twitter, Google+, and Blogs Without
Stepping on Legal Landmines
Glen Gilmore (Hamilton, NJ)
A plain-language guide to social media law best practices—an essential resource

for corporate marketers, small business owners, and high-level strategists
• The world of social media law is a new and emerging topic that everyone in business
must begin learning; this book outlines legalities pertaining to being “liked,” drawing
new customers, marketing products, protecting privacy, writing corporate social media
policy, and much more
• Described by the Huffington Post as a “Twitter Powerhouse,” Gilmore will promote the
book to his 150,000 Twitter followers and at his many speaking engagements
• The author is listed as one of the top 100 social media marketing professors by Social
Media Magazine
D ec e m b e r
Related McGraw-Hill Title:
E-Commerce/Internet Marketing
Hardcover • 6 × 9 • 256 pp Mansfield: Social Media for Social Good
ISBN-13: 978-0-07-179960-7 978-0-07-177081-1 • 0-07-177081-X • Hardcover • $35.00TR
ISBN-10/MHID: 0-07-179960-5
Bu s in es s z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 3
The Crowdsourced Performance Review

How to Use the Power of Social Recognition to Transform Employee
Performance
Eric Mosley (Boston, MA)
A leading expert in employee management reinvents the performance review

process to help business leaders drive production, loyalty, profitability, and growth
• The CEO of Globoforce shows how to use crowdsourcing to incorporate the insights
of employees’ peers, managers, stakeholders, customers, and others in the review
process—generating a richer, more accurate portrait of employee performance
• Globoforce has successfully used this method with clients such as GE, P&G, Dow
Chemical, Intuit, NBC Universal, Amgen, and ConAgra; the company received Boston
Globe’s 2012 Top Place to Work in Massachusetts Award
• Mosley has been quoted about his unique and effective methods in Harvard Business
Review, Forbes, Fortune, and Chief Executive Officer magazine
Ma y
Management
Hardcover • 6 × 9 • 272 pp Ulrich: HR from the Outside In
ISBN-13: 978-0-07-181798-1 978-0-07-180266-6 • 0-07-180266-5 • Hardcover • $32.00TR
ISBN-10/MHID: 0-07-181798-0
$30.00TR ($31.95 CAD)
Second edition
Strategic Supply Chain Management

The Five Core Disciplines for Top Performance
Shoshanah Cohen (Palo Alto, CA) and Joseph Roussel (Paris, France)
The classic guide to supply chain strategy—updated to help business leaders to

maintain the competitive advantage in today’s complex, globalized environment
• Provides the critical knowledge, techniques, and strategies necessary to create a supply
chain strategy that delivers the most possible value
• New material helps readers adapt their practices to deal with shorter economic cycles,
natural disasters, increasing labor costs, and the need for sustainability
• Cohen is Director of Stanford University’s Global Supply Chain Management Forum and
a consultant whose clients include Google, Microsoft, and the Bill & Melinda Gates
Foundation; Roussel is a partner with France-based PwC’s strategy practice

J u n e
Operations Management Simchi-Levi: Managing the Supply Chain
Hardcover • 6 × 9 • 336 pp 978-0-07-141031-1 • 0-07-141031-7 • Hardcover • $39.95TR
ISBN-13: 978-0-07-181308-2
ISBN-10/MHID: 0-07-181308-X Previous ISBNs: 2005 • 978-0-07-143217-7 • 0-07-143217-5
4 z Fall 2013 z McGra w -H i l l z Bu s in es s
A powerful new coaching method from the co-creator of

Chicken Soup for the Soul!
Coaching for
Breakthrough Success
Proven Techniques for Making Impossible Dreams Possible
Jack Canfield (Santa Barbara, CA) and Peter Chee (Malaysia)
Bestselling author Jack Canfield teams up with training guru

Peter Chee to build the next generation of top achievers
Conveying his one-of-a-kind insight in the friendly, supremely
organized way that has made him a household name, Canfield and
Chee deliver the 30 top coaching principles business professionals
can put to use right away.Sure to be the go-to guide for millions of
coaches worldwide, Coaching for Breakthrough Success introduces the
groundbreaking Situational Coaching Model, which provides coaches
the flexibility they need to navigate seamlessly from one coaching
paradigm to another.
• Canfield holds the Guinness Book World Record for the most books
on the New York Times Best Seller List, with 60 bestsellers and 11
books that hit #1; he has coauthored more than 210 books, with 125
million copies in print in 47 languages
• Canfield has appeared more than 1,000 times on radio and TV,
including such programs as Oprah, Larry King, 20/20, Inside Edition,
The Today Show, and Fox and Friends; he is a graduate of Harvard
University and the Founding Chairman of Canfield Training Group in
Santa Barbara, California
J u n e • Methods are based on the material taught in the certification,
Leadership training, and “mega-guru” conferences of global learning solutions
Hardcover • 6 × 9 • 240 pp from ITD World
ISBN-13: 978-0-07-180463-9
Jack Canfield (Santa Barbara, CA) is one of the world’s leading
ISBN-10/MHID: 0-07-180463-3
experts in personal effectiveness and the bestselling author or coauthor
$24.00TR ($24.95 CAD)
of Chicken Soup for the Soul, The Success Principles, Key to Living the
Previously announced. All back orders cancelled.
Law of Attraction, and The Power of Focus.
Dr. Peter Chee (Malaysia) is President and CEO of global learning
Promotiona l Campaign: solutions firm ITD Group.
• National Publicity
• 10 Nationwide Speaking Appearances Related McGraw-Hill Titles:
• Outreach at ASTD and SHRM Patterson: Crucial Conversations, Second Edition
• Social Media Campaign 978-0-07-177132-0 • 0-07-177132-8 • Paperback • $18.00TR
• McGraw-Hill Enewsletter Campaign Colan: Engaging the Hearts and Minds of All Your Employees
978-0-07-160215-0 • 0-07-160215-1 • Hardcover • $24.95TR
”One of the ten best investment books of all time.”

—The Washington Post
F i ft h Ed i t i o n
Stocks for the Long Run

Jeremy J. Siegel (Philadelphia, PA)
The stock-investing classic-updated to help investors win

consistently in the chaotic, post-meltdown global economy
Now in its fifth edition, Stocks for the Long Run includes Siegel’s highly
anticipated analysis of the sub-prime crash, the financial crisis, and
resulting world-wide recession. This new edition also includes a deeper
focus on international investing and emerging markets.
• In the past five years, emerging markets have jumped ahead of
developed markets, with India and China more than one-third larger
than they were before the financial crisis; this book provides critical
information on how to earn long-term profits in this new environment
• Contains a brand-new chapter on the financial crisis and new in-depth
coverage of the increasingly important role of emerging markets
• Siegel has won numerous awards, including the Graham and Dodd
Award for the best article published in The Financial Analysts Journal
and the Peter Bernstein and Frank Fabozzi Award for the best article
published in The Journal of Portfolio Management
”Jeremy Siegel is one of the great ones.”

—Jim Cramer, CNBC MadMoney
“[Jeremy Siegel’s] contributions to finance and investing are of

O c t o b e r such significance as to change the direction of the Profession.”
—The Financial Analyst Institute
Hardcover • 7K × 9G • 416 pp
ISBN-13: 978-0-07-180051-8
Jeremy Siegel (Philadeplphia, PA) is the Russell E. Palmer Professor
ISBN-10/MHID: 0-07-180051-4
of Finance at the Wharton School of the University of Pennsylvania.
$40.00TR ($41.95 CAD)
Previous ISBNs: 2008
978-0-07-149470-0 • 0-07-149470-7 Related McGraw-Hill Titles:
60 illustrations
Ellis: Winning the Loser’s Game, Fifth Edition
Previously announced. All back orders cancelled.
978-0-07-154549-5 • 0-07-154549-2 • Hardcover • $29.95TR
O’Shaughnessy: What Works on Wall Street, Fourth Edition
Promotional Campaign:
978-0-07-162576-0 • 0-07-162576-3 • Hardcover • $45.00TR
• Outreach at CFA
• Social Media Campaign
• McGraw-Hill Enewsletter Campaign
Invest Diva’s Guide to

Making Money in Forex
How to Profit in the World’s Largest Market
Kiana Danial (New York, NY)
Popular blogger and forex investing pro Kiana Danial gives women investors the
knowledge and tools they need to break into the trillion-dollar forex market
• Gives investors step-by-step, “ground-level” advice on effective short- and long-term
strategies, best practices for navigating the economic calendar, and applications for
trading various currencies
• On her ForexDiva blog, Danial makes complex topics easily relatable to women; the
same style is used throughout the book
• Multilingual and uniquely positioned to report on financial markets around the world,
Danial has successfully increased her fan base into several cultural demographics
J u ly Related McGraw-Hill Title:

Personal Finance/Investing Dicks: Forex Made Easy
ISBN-13: 978-0-07-181873-5
ISBN-10/MHID: 0-07-181873-1
THE BIG BOOK OF JOBS 2014-2015

The Editors of McGraw-Hill Professional (New York, NY)
The current data and cutting-edge strategies job hunters need to start building a
career designed for future growth in today’s tough job market
• Helps job-hunters make more informed career decisions by providing current information
on both growing and shrinking career fields
• Provides the most up-to-date U.S. Department of Labor statistics on more than 250
different jobcategories
• Offers expert advice on everything from writing resumes and cover letters to working
conditions,qualifications, and salary ranges for specific jobs
Au g u s t
Careers/Job Hunting
Paperback • 8H × 11 • 960 pp
ISBN-13: 978-0-07-182696-9
ISBN-10/MHID: 0-07-182696-3
$20.00TR ($20.95 CAD) Previous ISBNs: 2011 • 978-0-07-177351-5 • 0-07-177351-7
Organizational Survival
Profitable Strategies for a Sustainable Future
Greg Balestrero (Washington, DC) and Nathalie Udo
A game-changing guide to overhauling any strategy to align business needs with

global, sustainable, and ethical needs—the proven key to long-term business success
• Provides business leaders with the rationale and knowledge they need to change their
present value chain to one of sustainability, which boosts stakeholder respect and
loyalty, profitability, and long-term growth
• The author’s conclusions and methods are based on more than 300 peer-reviewed
studies proving that sustainability benefits companies in the long run and that customers
are becoming more likely to choose products from companies they consider ethical
• The International Institute for Learning (IIL)—the world’s largest commercial provider of
product management training—will actively promote the book

Au g u s t
Makower: Strategies for the Green Economy
Strategic Planning
978-0-07-160030-9 • 0-07-160030-2 • Hardcover • $27.95TR
ISBN-13: 978-0-07-181712-7
ISBN-10/MHID: 0-07-181712-3
THE ENTREPRENEURIAL BIBLE

TO VENTURE CAPITAL
Inside Secrets from the Leaders in the Startup Game
Andrew Romans (San Francisco, CA)
40 leading venture capitalists come together to teach entrepreneurs how to

succeed with their startup
• Packed with invaluable advice about how to raise angel and venture capital funding,
how to build value in a startup, and how to exit a company with maximum value for
both founders and investors; contains behind-the-scenes views of successful startups like
Skype, YouTube, and Facebook
• The contributors are high-profile and well-connected venture capitalists who will actively
promote the book through social media, newsletters, blogs, and events
• Romans is the founder and general partner of The Founders Club, a VC equity exchange
fund; he has 20 years’ experience in high-tech venture funding
Au g u s t
Finance Related McGraw-Hill Title:
Hardcover • 6 × 9 • 256 pp Berkery: Raising Venture Capital for the Serious Entrepreneur
ISBN-10/MHID: 0-07-183035-9
$50.00TR ($52.95 CAD)
The Nobel Prize-winning father of Modern Portfolio Theory

reintroduces his theories for the current world of investing
Risk-Return Analysis
The Theory and Practice of Rational Investing
Harry M. Markowitz (San Diego, CA)
Legendary economist Harry M. Markowitz gives high-level

investors the insight and methods they need to build a portfolio
that generates strong returns for the long run
In Risk-Return Analysis, Markowitz corrects common misunderstandings
about Modern Portfolio Theory (MPT) to help advanced financial
practitioners dramatically improve their decision making. In this first
volume of a groundbreaking four-part series sure to draw the attention
of anyone interested in MPT, Markowitz provides the criteria necessary
for judging among risk-measures; surveys a half-century of literature
(nearly all of which has been ignored by textbooks) on the applicability
of MPT; and presents an empirical study of which functions of mean
and some risk-measure is best for those who seek to maximize return in
the long run.
• The New York Times referred to Markowitz as the person
“who may have had a greater influence on current theories of
finance and investing than any other living person”
• The Journal of Investment Management dedicated an entire
conference to Markowitz and provides the annual Harry M.
Markowitz Award
• Markowitz was recently given the prestigious Man of the Century
Award from Pensions & Investments magazine, and he is the recipient
S e p t e m b e r
of the John von Neumann Theory Prize
Hardcover • 6 × 9 • 208 pp Harry M. Markowitz (San Diego, CA) is a Nobel Laureate and the
ISBN-13: 978-0-07-181793-6 father of Modern Portfolio Theory. He teaches at the Rady School of
ISBN-10/MHID: 0-07-181793-X Management at the University of California San Diego.
$50.00TR ($52.95 CAD)
40 illustrations
Related McGraw-Hill Titles:
Siegel: Stocks for the Long Run, Fourth Edition
Promotiona l Campaign: 978-0-07-149470-0 • 0-07-149470-7 • Hardcover • $34.95TR
• National Publicity Graham: Security Analysis, Sixth Edition
• 10 Nationwide Speaking Appearances 978-0-07-159253-6 • 0-07-159253-9 • Hardcover • $75.00TR
• Outreach at CFA
Repeat the Remarkable

How Strong Leaders Overcome Business Challenges to Take Their
Performance to the Next Level
Perry M. Holley (Commerce, GA)
An IBM global leadership director shows how the company has overcome its
toughest challenges—and how any business leader can replicate IBM’s success
• The book reveals the IBM leadership secrets that have seen the company through several
recessions and innumerable upheavals in the global technology market
• Explains how to drive corporate sustainability, increase employee loyalty, and develop
value-added leadership
• Holley maintains a busy speaking schedule, delivering up to 30 speeches annually that
reach 10,000 listeners; he will actively promote the book in such engagements and
through relationships with IBM’s global business partners

S e p t e m b e r
Leadership Capodagli: The Disney Way, Revised Edition
Hardcover • 6 × 9 • 240 pp 978-0-07-147815-1 • 0-07-147815-9 • Paperback • $18.95TR
ISBN-13: 978-0-07-181118-7
ISBN-10/MHID: 0-07-181118-4
The Five Keys OF Powerful

Business Relationships
How to Become More Productive, Effective, and Influential
Sallie Sherman (Columbus, OH), Joseph Sperry (Columbus, OH), and
Steve Vucelich (Columbus, OH)
A manager’s toolkit for leveraging internal and external business relationships

for individual influence—and organizational success
• Explains how to recognize relationships that aren’t generating their full potential and
provides five practical methods for tapping into them the right way to boost efficiency
and productivity
•A
ddresses all the everyday relationships in which every business professional holds a stake,
including individual, team, group-to-group, cross-departmental, and company-to-company
• Proves the success of the methods outlined with case studies taken from Fortune 1000
companies with which the authors have consulted
S e p t e m b e r
Management Related McGraw-Hill Title:
Hardcover • 6 × 9
Sallie: The Seven Keys to Managing Strategic Accounts
ISBN-13: 978-0-07-178388-0
978-0-07-141752-5 • 0-07-141752-4 • Hardcover • $27.95TR
ISBN-10/MHID: 0-07-178388-1
$28.00TR ($29.95 CAD)
A New York Times bestselling author explains how Starbucks

leadership has reinvigorated its global brand
Leading the Starbucks Way

5 Principles for Connecting with Your Customers, Your
Products, and Your People
Joseph Michelli (St. Petersburg, FL)
The author who revealed Starbucks winning customer-

experience practices to the world unveils the company’s
leadership philosophies for ensuring long-term brand
sustainability
In Leading the Starbucks Way, Joseph Michelli explains the leadership
principles that drove the iconic coffee company’s resurgence from
serious setbacks after the global recession—one of the few true
turnaround stories of this time. Michelli explains how Starbucks applied
five simple principles to help the flagging company—Savor and Elevate,
Love to Be Loved, Reach for Common Ground, Mobilize the Connection,
Cherish and Challenge Your Legacy—which can be used in any
company, in any industry.
• Starbucks gave Michelli access to its operations and employees
(called partners) to write this book, including one-on-one access with
a variety of partners—from baristas to the senior leadership team
including Howard Schultz, chairman and CEO
• Michelli’s previous books have hit multiple bestseller lists, including
The New York Times, The Wall Street Journal, USA Today, and
BusinessWeek
S e p t e m b e r
• One of today’s leading thinkers on the topic of customer experience,
Leadership
Michelli speaks to corporate audiences approximately 60 times a year;
Hardcover • 5H × 8G • 256 pp
his clients include HP, American Express, Nokia, and Pfizer
ISBN-13: 978-0-07-180125-6
ISBN-10/MHID: 0-07-180125-1 Joseph Michelli (St. Petersburg, FL) is the bestselling author of The
$25.00TR ($26.95 CAD) Starbucks Experience (0-07-147784-5), The New Gold Standard (0-07-
10 illustrations 154833-5), Prescription for Excellence (0-07-177354-1), and The Zappos
Experience (0-07-174958-6).
Promotiona l Campaign:
• National Publicity Also by Joseph Michelli:
• 15 City Radio Satellite Tour The Starbucks Experience

978-0-07-147784-0 • 0-07-147784-5 • Hardcover • $24.95TR
• 15 Nationwide Speaking Appearances
• Outreach Through the Starbucks Digital Network
E x plore C hina ’ s W ealth of O pportunities
Critical business insight into the world’s fastest-growing superpower

Written by China’s top thought leaders, this collection of books provides business professionals everything they need to know about
the currency, economy, global policies, and education system of contemporary China.
Prosperity in China Re-constructing China

International Responsibility and Opportunity for a The Peaceful Development, Economic Growth, and
Growing Power International Role of an Emerging Super Power
Jin Canrong (Beijing, China) Li Jingzhi (Beijing, China) and Pu Ping (Beijing, China)
China’s leading scholars weigh in on China’s remarkable A fascinating, in-depth look at China’s new and rapidly changing
achievements, its obligations as a growing superpower, its role in the world, as compared to those of other superpowers
relationships with Western nations, and the challenges it faces in in history. Focuses on the critical choices China must make to
the 21st Century. ensure sustainable economic growth and cultural confidence.
S e p t e m b e r S e p t e m b e r
International Business • Hardcover • 6 × 9 • 240 pp International Business • Hardcover • 6 × 9 • 240 pp
978-0-07-181992-3 • 0-07-181992-4 • $25.00TR ($26.95 CAD) 978-0-07-182860-4 • 0-07-182860-5 • $25.00TR ($26.95 CAD)
10 illustrations 10 illustrations
Chinese Currency and My Vision on Education

the Global Economy Zhu Yongxin (Suzhou, Jiangsu, China)
The Rise of the Renminbi One of China’s leading education thinkers explores the
Chen Yulu (Beijing, China) best ways to create ideal schools, teachers, administrators,
From ancient “knife money” to the Renminbi, this comprehensive and education. Covers ethics, health, aesthetics, and labor
guide educates business professionals on the evolution of Chinese technology in the first book of the Works by Zhu Yongxin on
currency within the framework of the global economy. Education series.
S e p t e m b e r O c t o b e r
International Business • Hardcover • 6 × 9 • 240 pp Education • Hardcover • 6 × 9 • 256 pp
978-0-07-182990-8 • 0-07-182990-3 • $25.00TR ($26.95 CAD) 978-0-07-182755-3 •0-07-182755-2 • $25.00TR ($26.95 CAD)
10 illustrations
Klout Matters
How to Engage Customers, Boost Your Digital Influence—and Raise Your
Klout Score for Success
Gina Carr (Orlando, FL) and Terry Brock (Orlando, FL)
The marketing professional’s guide to using Klout to expand influence, get more
business, and drive profits and growth
• The leading social media influence scoring tool, Klout has scored more than 100 million
people and companies; written by two of today’s top social media gurus, this book offers
simple-to-use strategies marketers can begin using right away
• Carr and Brock are business consultants and coaches whose clients include Wells Fargo,
Marriott Corporation, Chevron, Shell, Stihl, Avon, Michelin Tires, and Caterpillar
• The authors both maintain busy speaking schedules around the world, during which they
will promote the book

S e p t e m b e r
E-Commerce/Internet Marketing Schaefer: Return on Influence
Paperback • 6 × 9 • 240 pp 978-0-07-179109-0 • 0-07-179109-4 • Hardcover • $25.00TR
ISBN-13: 978-0-07-182731-7
ISBN-10/MHID: 0-07-182731-5
$18.00TR ($18.95 CAD)
The Strategy of Execution

A Five Step Guide for Turning Vision into Action
Liz Mellon (London, England) and Simon Carter (London, England)
The business executives’s 5-step plan for tackling one of today’s toughest turning
strategy from a plan on paper into a real driver of profit and growth
• Because today’s huge multilayered global organizations are spread across such a range
of markets, cultures, regulations, and geographies, the ability to execute strategy is more
difficult than ever; this book provides a step-by-step solution to this problem
• Covers the five key elements in successful strategy execution: leadership, execution,
organizational culture, processes and systems, and implementation models
• Mellon is on the Thinkers50 “Guru Radar” and serves as Executive Director of Duke
Corporate Education, one of the world’s leading executive training companies, which is
supported by Duke University

S e p t e m b e r
Wolcott and Lippitz: Grow from Within
Strategic Planning
978-0-07-159832-3 • 0-07-159832-4 • Hardcover • $29.95TR
ISBN-13: 978-0-07-181531-4
ISBN-10/MHID: 0-07-181531-7
A Huffington Post and HGTV contributor provides

“strategic creativity” practices for boosting any career
Upgrade
Taking Your Work and Life from Ordinary to Extraordinary
Rana Florida (Toronto, Canada)
Creativity guru Rana Florida outlines seven unbeatable practices

anyone can use to advance their career and achieve their
business and life goals
As CEO of Creative Class group, Rana Florida has worked with and
interviewed Mark Cuban, Frank Gehry, Tony Hsieh, and Mario Batali,
to name just a few of the media and business icons she has consulted
one-on-one with.
Upgrade tells the stories of how some of today’s most innovative
business leaders got where they are—and the central role creativity
played in their success. Florida had culled all their best practices and
combined them into seven key principles, which include envisioning
the future, harnessing creativity, valuing collaboration, and taking
calculated risks.
• Florida writes a weekly, front-page Huffington Post column called
“Your Startup Life,” which draws more than 35 million unique
monthly visitors
• She is a special series contributor to HGTV’s “Creative Spaces” web
page and Food TV’s “Creative Entertaining” page, which get a total
of 13 million unique hits per month
• The author will promote the book through her company’s platform,
S e p t e m b e r including to its 100,000 monthly web visitors and 50,000 newsletter
Personal Success subscribers
Hardcover • 6 × 9 • 240 pp • Recently featured in The New York Times and The Today Show
ISBN-13: 978-0-07-182721-8 Rana Florida (Toronto, Canada) is the CEO of the consulting firm
ISBN-10/MHID: 0-07-182721-8 Creative Class, whose clients include BMW, Starwood, IBM, Philips,
$27.00TR ($28.95 CAD) Zappos, and Johnson & Johnson.
P romo t ional Cam p aign:

Hurson: Think Better
• Targeted Regional Outreach NYC, Detroit, 978-0-07-149493-9 • 0-07-149493-6 • Hardcover • $27.95TR
Miami, Toronto
Tapscott: Grown Up Digital
• Social Media Campaign 978-0-07-150863-6 • 0-07-150863-5 • Hardcover • $25.95TR
• Creative Class Enewsletter to 50,000 subscribers
A leader in the Maker Movement shows how anyone can

innovate and create in the next industrial age
The Maker Movement Manifesto

Rules for Innovation in the New World of Crafters, Hackers,
and Tinkerers
Mark Hatch (San Francisco, CA)
The essential guide for makers, hackers, crafters, pro-ams,

inventors, and entrepreneurs—from one of today’s leading
figures of the Maker Movement
Thanks to the widespread availability of technology, anyone can now
create and innovate; anyone can be the makers of products and trends.
It’s called the Maker Movement, and this book chronicles the powerful
changes now occurring and the remarkable effects the movement is
having on business and society.
One of today’s most recognized leaders of the movement, Mark Hatch
reveals cost-effective ways anyone can use to create new product, make
positive changes in society, and earn great money while they do it.
This is a call to action for both makers and would-be makers. Whether
someone is a banker, lawyer, teacher, tradesman, or politician—he or
she can play an important role in the maker society.
• The Maker Movement is big and getting bigger; Maker fairs in San
Francisco, New York, and Tokyo draw nearly 200,000 attendees
• Hatch was named “Most Admired CEO” by the San Francisco
Business Times, and Fast Company placed him on its
“Who’s Next” list
S e p t e m b e r • TechShop partners with Ford, GE, P&G, Dell, Boeing, Lowe’s, and
Entrepreneurship other major corporations
Hardcover • 6 × 9 • 256 pp • Hatch is regularly featured as a Maker Movement leader in
ISBN-13: 978-0-07-182112-4 The New York Times, Fast Company, Inc., The Wall Street Journal,
ISBN-10/MHID: 0-07-182112-0 Computer World, Wired, the Economist, and USA Today
$26.00TR ($27.95 CAD)
Mark Hatch (San Francisco, CA) is the CEO of TechShop, a
membership-based, DIY maker space with six locations throughout
Promotiona l Campaign: the U.S.
• Online Review and Feature Campaign
• 10 Nationwide Speaking Appearances Related McGraw-Hill Titles:
• Outreach at both National and Willeford: Steampunk Gear, Gadgets, and Gizmos
State Maker Faires 978-0-07-176236-6 • 0-07-176236-1 • Paperback • $25.00TR
Key: One Simple Idea
• McGraw-Hill Enewsletter Campaign 978-0-07-175615-0 • 0-07-175615-9 • Hardcover • $22.00TR
• Author email Campaign with Techshop to
30,000 subscribers
GLOBAL SUPPLY CHAIN MANAGEMENT

Leveraging Processes, Measurements, and Tools for Strategic
Corporate Advantage
Tomas Hult (East Lansing, MI), David Closs (East Lansing, MI), and
David Frayer (DeWitt, MI)
A dream team from the world’s top university for supply chain programs explains
how to integrate supply chain strategy into aany global strategy
• The authors-all educators at Michigan State University, the acknowledged global leader
in supply chain education-argue that 90 percent of demand is not being fulfilled by
existing systems due to globalization; this book gives decision makers the information
and tools they need to solve this challenge
• Based on a state-of-the-art supply chain management study and interviews with 1,800
global supply chain executives
• MSU will play an active role in promoting the book: it will be featured in the university’s
newsletter which reaches 80,000 supply chain professionals, and on its globalEDGE
S e p t e m b e r
website, which gets 6 million page views per month
Production Management
ISBN-13: 978-0-07-182742-3
ISBN-10/MHID: 0-07-182742-0
How to Give Financial Advice to Couples

Essential Skills for Balancing High-Net-Worth Clients’ Needs
Kathleen Burns Kingsbury (Easton, MA)
The psychological insight and skills financial advisors need to improve their
effectiveness working with couples-and build a more satisfied, loyal client base
• This practical guide helps readers avoid the common traps that drive customers away,
such as subtly siding with one member of the couple, failing to plan adequately with
both members, and avoiding difficult financial conversations for fear of upsetting the
wealth creator
• Kingsbury has appeared as a wealth psychology expert on MSN Money and MSNBC, and
she has been interviewed by Reuters, Forbes, and Financial Planning Magazine
• Kingsbury is a faculty member of the Certified Private Wealth Advisor (CPWA) program, a
course offered by The University of Chicago Booth School of Business
Also by Kathleen Burns Kingsbury:

S e p t e m b e r
How to Give Financial Advice to Women
Finance
978-0-07-179897-6 • 0-07-179897-8 • Hardcover • $35.00TR
ISBN-13: 978-0-07-181911-4
ISBN-10/MHID: 0-07-181911-8
Epic Content Marketing

How to Tell a Different Story, Break through the Clutter, and Win More
Customers by Marketing Less
Joe Pulizzi (Cleveland, OH)
A content marketing guru shows business leaders and owners how to reach more
people than ever by reinventing their business into a “publisher” of targeted content
• Helps readers develop strategies that seize the competitive edge by creating messages
and stories tailored for instant, widespread distribution on social media, Google, and the
mainstream press
• Provides a step-by-step plan for developing powerful content that resonates with
customers and describes best practices for social media sharing and search engine
discoverability
• The author of Get Content, Get Customers (0-07-162574-7), Pulizzi is the founder and
CEO of the Content Marketing Institute, which became an Inc. 500 company within
seven years of inception and grew 1,000 percent in three years
S e p t e m b e r
Entrepreneurship
Also by Joe Pulizzi:
ISBN-13: 978-0-07-181989-3 Get Content Get Customers
ISBN-10/MHID: 0-07-181989-4 978-0-07-162574-6 • 0-07-162574-7 • Paperback • $23.00TR
$25.00TR ($26.95 CAD)
Highly Recommended
Harnessing the Power of Word of Mouth and Social Media to Build Your
Brand and Your Business
Paul Rand (Chicago, IL)
A leader in word-of-mouth marketing gives professionals actionable strategies

for reaching more customers with today’s most powerful marketing tool
• An April 2012 Nielsen reported that 92 percent of consumers say that word-of-mouth
recommendation is the number-one influence on their purchase decisions; this book
provides everything readers need to capitalize on this unprecedented trend
• Foreword by Margo Georgiadis, President Americas, Google
• Rand is CEO of Omnicom’s word-of-mouth marketing agency Zócalo Group, which serves
such clients as Frito Lay, Nissan, Phillips, Norelco, State Farm, Starz, Subway,
and Unilever

O c t o b e r
Marketing/General Kerpen: Likeable Social Media
Hardcover • 6 × 9 • 240 pp 978-0-07-176234-2 • 0-07-176234-5 • Paperback • $22.00TR
ISBN-13: 978-0-07-181621-2
ISBN-10/MHID: 0-07-181621-6
An all-access look inside one of the world’s most

successful companies
The Caterpillar Way

Lessons in Leadership, Growth, and Shareholder Value
Craig Bouchard (Chicago, IL) and James Koch (Norfolk, VA)
The never-before-told story of how CAT lifted itself from near

bankruptcy to become one of the most successful companies in
business today
The Caterpillar Way provides an unprecedented look at how CAT rose
to global dominance in its industry. Filled with leadership best practices,
business-strategy advice, and innovative ideas on corporate culture,
this one-of-a-kind book is both a gripping business chronicle and
practical guide to strategic decision making—all resulting from original
interviews with board members, union officials, investors, and Wall
Street analysts.
• In 2011, CAT’s sales rose more than 41 percent and its operating
profits increased more than 80 percent
• Known for traditionally keeping its business practices private,
Caterpillar granted Koch and Bouchard full access to the company’s
leadership and operations
• Caterpillar’s massive publicity machine will actively promote the
book, and the authors have hired Ogilvy & Mather
• A CEO in the steel industry, Bouchard has been featured on CNBC,
NBC, Bloomberg TV, Reuters, The Wall Street Journal, Financial Times,
and Forbes
O c t o b e r Craig Bouchard (Chicago, IL) is a founder and CEO of Shale-Inland,
Leadership LLC, a leading supplier of products used in the transportation of water,
Hardcover • 6 × 9 • 288 pp food, energy, and information.
ISBN-13: 978-0-07-182124-7 James V. Koch (Norfolk, VA) is Board of Visitors Professor of
ISBN-10/MHID: 0-07-182124-4 Economics and President Emeritus at Old Dominion University.
$28.00TR ($29.95 CAD)

Liker: The Toyota Way
• National Publicity 978-0-07-139231-0 • 0-07-139231-9 • Hardcover • $30.00TR
• Social Media Campaign Michelli: The Starbuck’s Experience
• Outreach through the Caterpillar Digital 978-0-07-147784-0 • 0-07-147784-5 • Hardcover • $24.95TR
Network
18 z Fall 2013 z McGraw -H i l l z Bu s in es s
The Social Media Side Door

How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh (Austin, TX)
Skip the line at the front door! Learn to detect the hidden social media side
doors that provide instant, privileged access to the top influencers
• Social media strategist Ian Greenleigh reveals the best ways to draw the attention of
influential people and organizations using social media channels—to forge valuable
relationships, create business opportunities, or land the perfect job
• Greenleigh’s work and expertise have been featured in Harvard Business Review, Seth
Godin’s The Domino Project, FastCompany.com, AdAge.com, MarketingProfs, and many
other media
• Includes case studies and interviews showing how the author’s methods have worked
in the real world for real people, giving readers a set of best practices for gaining access
and influence through the social media side door
O c t o b e r Related McGraw-Hill Title:

E-Commerce/General
Kerpen: Likeable Social Media
Paperback • 6 × 9 • 256 pp
978-0-07-176234-2 • 0-07-176234-5 • Paperback • $22.00TR
ISBN-13: 978-0-07-181673-1
ISBN-10/MHID: 0-07-181673-9
$22.00TR ($22.95 CAD) 8 screenshots
F ift h E diti o n
Burton’s Legal Thesaurus

Over 10,000 Synonyms, Terms, and Expressions Specifically Related to the
Legal Profession
William Burton (New York, NY)
The 5th edition of the classic, go-to reference for everyone in the profession of
law—updated with 1,000 essential new terms
• The first book of its kind when it was first published in 1980, Burton’s has become a
staple among lawyers, judges, paralegals, law students, and anyone else in law
• Updates keep professionals current on today’s most pressing legal matters; new terms
include Super PAC, healthcare mandate, bailout, social network, viral video, same sex
marriage, and climate change
“Prepared by lawyers, comprehensive, up-to-date, easy to use.”

—American Bar Association Journal
O c t o b e r
Reference
Paperback • 8 × 10 • 1,200 pp
ISBN-13: 978-0-07-181881-0
ISBN-10/MHID: 0-07-181881-2
$50.00TR Previous ISBNs: 2007 • 978-0-07-147262-3 • 0-07-147262-2
The new book from the company behind the

New York Times bestseller The Carrot Principle
Great Work
How Award-Winning Employees Make a Difference
People Love
David Sturt (Salt Lake City, UT)
OC Tanner continues its remarkable track record by giving

business leaders five keys to building more value in their
company from the ground up
Every great new discovery, tech gadget, medical cure, or great
customer-service moment is the result of someone stepping up his or
her game. In this new guide, David Sturt gives business leaders the five
“differentiators” that can turn ordinary performance into extraordinary
performance—and drive business results beyond their wildest dreams.
Whether it’s a world-changing creation like the cell phone or a
janitor who takes the extra step to perform his job better than he did
yesterday, Great Work reveals how employees can discover their own
passion for making a difference.
• OC Tanner is the worldwide leader in employee recognition solutions
and was behind the bestseller The Carrot Principle
• Includes breakthrough research from OC Tanner drawing from
1.7 million case studies and a commissioned survey of 300 senior
executives plus research conducted in partnership with Forbes
• OC Tanner will use its huge platform to aggressively market the book,
including advertising in magazines and airports, promotions at ASTD
S e p t e m b e r and SHRM, and social media campaigns
Leadership • Sturt has been quoted as an employee engagement expert in The Wall
Hardcover • 6 × 9 • 256 pp Street Journal, MSNBC, Human Capital, and other media platforms
ISBN-13: 978-0-07-181835-3 David Sturt (Salt Lake City, UT) led the research behind Great
ISBN-10/MHID: 0-07-181835-9 Work. He is a professional speaker with 15 years experience in product
$25.00TR ($26.95 CAD) development.
• Online Review and Feature Campaign
• 10 Nationwide Speaking Appearances
Zenger: The Extraordinary Leader
• National Advertising Campaign 978-0-07-162808-2 • 0-07-162808-8 • Hardcover • $32.95TR
• Outreach at ASTD and SHRM Haudan: The Art of Engagement
• Social Media Campaign 978-0-07-154485-6 • 0-07-154485-2 • Hardcover • $27.95TR
Instagram Power
Build Your Brand and Reach More Customers with the Power of Pictures
Jason Miles (Lake Tapps, WA)
Proven strategies marketers and entrepreneurs can use to leverage today’s

hottest platform for reaching more customers and making more sales
• The photo-sharing app Instagram is the most important marketing tool of the year: Less
than two years after its launch, its daily users surpassed those of Twitter, and the site
recently exceeded the 100 million registered users mark; Facebook bought the company
last year for $1 billion
• Instagram Power takes readers from basic to advanced marketing methods—from
getting set up with an account to promoting a brand to integrating Instagram into an
existing marketing strategy
• The coauthor of Pinterest Power (0-07-180556-7), Jason Miles presents case studies
providing Instagram best practices from companies that have used it to their benefit

Marketing/General
Miles: Pinterest Power
978-0-07-180556-8 • 0-07-180556-7 • Paperback • $20.00TR
ISBN-13: 978-0-07-182700-3
ISBN-10/MHID: 0-07-182700-5
Enterprise Value
Build and Capture a Capital Gain for Your Business While Creating a
Positive Legacy
Peter Worrell (Portsmouth, NH)
An expert on M&A in the private transaction market shows entrepreneurs how

the best owner-managers increase the value of their business, capture the value
when they sell—and build a positive personal legacy
• The CEO of The Bigelow Company, a highly regarded firm, offers the wisdom he has
gleaned from hundreds of transactions over many years, exemplifying the best practices
at work in the real world
• Enables readers to address the longevity of their enterprise beyond their ownership of
it—one of the most important issues for a business owner thinking about management
and ownership transition
• Contains dozens of fascinating case studies of successful sales
O c t o b e r
Entrepreneurship
Hardcover • 6 × 9 • 256 pp Berkery: Raising Venture Capital for the Serious Entrepreneur
ISBN-10/MHID: 0-07-181788-3
$40.00TR ($41.95 CAD)
Second edition
The Essentials of Risk Management

Michel Crouhy (Paris, France), Dan Galai (Jerusalem, Israel), and
Robert Mark (Lafayette, CA)
The essential guide to quantifying risk vs. return has been updated to reveal the
newest, most effective innovations in financial risk management
• Written for risk professionals and non-risk professionals alike, this easy-to-understand
guide helps readers meet the increasingly insistent demand to make sophisticated
assessments of their company’s risk exposure
• Provides the latest methods for measuring and transferring credit risk, increasing risk-
management transparency, and implementing an organization-wide Enterprise risk
Management (ERM) approach
• The authors are renowned figures in risk management: Crouhy heads research and
development at NATIXIS; Galai is the Abe Gray Professor of Finance and Business
Asdministration at Hebrew University; and Mark is the founding CEO of Black Diamond Risk
O c t o b e r
Corporate Finance
ISBN-13: 978-0-07-181851-3
ISBN-10/MHID: 0-07-181851-0 Previous ISBNs: 2006 • 978-0-07-142966-5 • 0-07-142966-2
Killer Presentations with Your iPad

How to Engage Your Audience and Win More Business with the World’s
Greatest Gadget
Ray Anthony (Houston, TX) and Bob LeVitus (Austin, TX)
How to use the world’s greatest communication tool to create dynamic

presentations that leave audiences dying for more
• This step-by-step guide provides presenters of all levels with a vibrant alternative to tired
old slides and bullet points
•U
nlike other such books, this one offers a breakdown of presentation topics, iPad hardware
and accessories, software, and novel ideas for making the most of iPad presentations
• Foreword by bestselling author Guy Kawasaki
• Considered one of the world’s leading Mac authorities, Levitus (“Dr. Mac”) has written
nearly 65 computer books, with millions sold worldwide

Business Communication Gallo: The Presentation Secrets of Steve Jobs
Paperback • 7K × 9G • 288 pp 978-0-07-163608-7 • 0-07-163608-0 • Hardcover • $25.00TR
ISBN-13: 978-0-07-181662-5
ISBN-10/MHID: 0-07-181662-3
Win By Not Losing

A Disciplined Approach to Building and Protecting Your Wealth in the Stock
Market by Managing Your Risk
Nick Atkeson (San Francisco, CA) and Andrew Houghton (San Francisco, CA)
An easy-to-use and superior alternative to the “buy-and-hold” fallacy peddled by

Wall Street and financial professionals
• Two investing experts present a counterintuitive risk management approach thatmakes
the protection of capital a priority over chasing returns; they prove that buy-and-hold
does not serve the average investor well and that rigorous risk management is the key to
generating high returns
• Investors learn which market metrics are the most important ones, how to measure
them, and when to buy, what to buy, and when to sell
• Leading figures in risk management, Atkeson and Houghton are founding partners
of Delta Investment Management; they are regular speakers at the MoneyShow
conferences in Orlando, Las Vegas, and San Francisco
O c t o b e r
Finance
ISBN-13: 978-0-07-181290-0 Weinstein: Stan Weinstein’s Secrets For Profiting in Bull and Bear Markets
Nothing Is Impossible
7 Easy and Effective Steps to Realize Your True Power and Maximize
Your Results
Tom Oliver (Monte Carlo, Monaco)
A proven 7-step whole-brain plan anyone can use to improve his or her life, career,
and business—from the man Deepak Chopra hails as “an extraordinary leader”
• Gives readers the prescriptive tools and knowledge to redefine problems and perform
better by drawing on the best practices from the creative arts and a wealth of other
disciplines
• Draws on many dramatic stories, including that of Richard Branson, other top self-made
entrepreneurs and CEOs, and world-famous artists and athletes
• Oliver will promote the book to his large personal platform and social media network
and at his numerous global events, which will reach hundreds of thousands of readers

O c t o b e r
Personal Success Ben-Shahar: Happier
ISBN-13: 978-0-07-183122-2
ISBN-10/MHID: 0-07-183122-3
$27.00TR ($28.95 CAD)
Value Stream Mapping

How to Visualize Process and Align People to Transform Your Organization
Karen Martin (San Diego, CA) and Mike Osterling (La Mesa, CA)
The first of its kind—a Value Stream Mapping book written for non-
manufacturing managers and consultants who need to streamline operations
• This practical, how-to guide helps decision-makers improve value stream efficiency
in virtually any setting, including construction, energy, financial service, government,
healthcare, R&D, retail, and technology
• Helps readers addresses a wider range of important VSM issues than any other
such book, including the psychology of change, leadership, creating teams, building
consensus, and charter development
• Author of the Shingo Prize award-winning book The Outstanding Organization (0-07-
178237-0), Martin, along with Osterling, are consultants who serve such organizations
as Cardinal Health, Philips, General Dynamics, U.S. Navy, Key Energy, and Square D

Organizational Development
Liker: The Toyota Way
978-0-07-139231-0 • 0-07-139231-9 • Hardcover • $30.00TR
ISBN-13: 978-0-07-182891-8
ISBN-10/MHID: 0-07-182891-5
Choosing Change
How Leaders and Organizations Drive Results One Person at a Time
Walter McFarland (Clifton, VA) and Susan Goldsworthy (Geneva, Switzerland)
A new model for driving positive change using the latest research from
neuroscience, business strategy, and organizational learning
• Two renowned leaders in the field of organizational change teach business leaders how
to create “change leaders” and change-focused companies—a two-pronged approach
that has been proven effective
•C
onsultants at the NeuroLeadership Institute, the authors will leverage the organization’s
expansive outreach to Fortune 500 companies and ASTD to promote the book
• A former Senior VP at Booz Allen Hamilton, McFarland is 2013 Chair of the ASTD Board
of Directors and has won the Hammer Award and the IRS Commissioner’s Award for
leading large-scale transformational change

No v e m b e r
Ulrich: HR Transformation
Leadership
978-0-07-163870-8 • 0-07-163870-9 • Hardcover • $29.95TR
ISBN-13: 978-0-07-181624-3
ISBN-10/MHID: 0-07-181624-0
$30.00TR ($31.95 CAD)
Powerful methods for global investing from a dual expert on

Chinese and U.S. markets
Tiger Woman on Wall Street

Winning Investment Strategies from Shanghai to New York
and Back
Junheng Li (New York, NY)
The Chinese-American head of JL Warren shares her expertise to

help investors profit in a tricky global economy dominated by
these two superpowers
Tiger Woman on Wall Street is the remarkable story of how one
woman has risen to the top of the traditionally male-dominated world
of finance. Raised by “tiger parents” in China in the 80s, when the
Chinese economy was just starting to boom, Junheng Li came to the
United States to attend college and climbed her way up to the top with
a relentless personal drive and a remarkable talent for investing and
finance.
Tiger Woman on Wall Street is both an autobiographical tell-all and
a critical review of Chinese and American comparative cultures and
economies. It gives international investors both the insight and the hard
advice they need to navigate the increasing complexities of the global
economy.
• The author presents her bottom-up approach to investigating
the companies in which she has invested—some of which have
appreciated 100 percent in mere months
• One of today’s most visible women in finance, Li regularly writes
No v e m b e r for Forbes, Bloomberg, and Marketwatch
Finance • Li has appeared as an expert on Bravo’s hit TV series Pregnant
Hardcover • 6 × 9 • 256 pp in Heels
ISBN-13: 978-0-07-181842-1 Junheng Li (New York, NY) runs the independent
ISBN-10/MHID: 0-07-181842-1 equity research firm, JL Warren Capital LLC, to advise
$27.00TR ($28.95 CAD) institutional asset managers on investing in small- to
mid-capitalization companies both in the U.S. and
Promotiona l Campaign: China. She was previously senior equity analyst at
Aurarian Capital Management.
• Outreach in Both the U.S. and China
• Social Media Campaign Related McGraw-Hill Title:
• McGraw-Hill Enewsletter Campaign Brown: Backstage Wall Street
978-0-07-178232-6 • 0-07-178232-X • Hardcover • $28.00TR
The DAY TRADING BOOTCAMP

Proven Methods and Strategies for the Serious Trader
Elie Golshan (Brooklyn, NY)
The stock market is up and day trading is hot! This new guide gives budding day
traders everything they need to begin playing—and winning—on Wall Street
• Based on the day trading classes offered by Equity Trade Capital (ETC), this easy-to-
understand guide gives provides tested methods and strategies thousands of ETC
students have used to launch lucrative trading careers
• Covers virtually every aspect of day trading important to beginners, including strategies,
technical analysis, stress management, timing, trading psychology, and even high-
frequency trading
• A well-known figure in day trading, Golshan led the team of traders to launch the
companies Star Alliance Capital and Equity Trading Capital

No v e m b e r
Tharp: Trade Your Way to Financial Freedom
Investments & Securities/Stocks
978-0-07-147871-7 • 0-07-147871-X • Hardcover • $34.95TR
ISBN-13: 978-0-07-181802-5
ISBN-10/MHID: 0-07-181802-2
Fearless Performance Reviews

Coaching Conversations that Turn Every Employee into a Star Player
Jeff Russell (Madison, WI) and Linda Russell (Madison, WI)
Proven methods for coaching employees to “exceed expectations” with a more

dynamic process
• Presents a groundbreaking method that turns the traditional review into an employee/
manager partnership, in which the employee takes a lead role throughout the
performance cycle
• Explains the nuts-and-bolts of setting performance expectations, diagnosing
performance issues, preparing for the review, and conducting the review
• Includes tools, tips, worksheets, and checklists that help both manager and employee
establish a relationship that benefits both sides

Max and Bacal: Perfect Phrases for Performance Reviews, Second Edition
No v e m b e r
978-0-07-174507-9 • 0-07-174507-6 • Paperback • $12.00TR
Management
ISBN-13: 978-0-07-180472-1
ISBN-10/MHID: 0-07-180472-2
$18.00TR ($18.95 CAD)
Why the Federal Reserve is one of America’s greatest

assets—by PIMCO Senior VP Anthony Crescenzi
MONEY GODS
Inside the Federal Reserve During Booms and Busts—
What You Don’t Know About the Most Important Institution
in the U.S.
Anthony Crescenzi (Newport Beach, CA)
The most reasoned—and positive—assessment to date of the

impact the Federal Reserve has on markets, investing, and
American lives
One of the most controversial of all government organizations, the
Federal Reserve inflames passions on both sides of the political aisle.
In this response to Ron Paul’s scathing denouncement of the Fed in his
book End of the Fed, one of today’s leading finance experts, Anthony
Crescenzi, presents a calm, considered argument that the Fed has more
often than not acted decisively for the good of the country.
Money Gods traces the history of the Fed, the role it plays in the
financial system, how it formulates and implements policies, and the
effect it has on the investments of Americans at large.
• This is an important and unique new look at the Fed that gives
general readers and investors alike the information they need to
create more informed decisions and opinions
• Celebrating its 100-year anniversary this year, the Fed will be
receiving even more media attention than normal
• Crescenzi is frequently interviewed as an expert market strategist in
D ec e m b e r
the Financial Times, The Wall Street Journal, Reuters, and USA Today,
Finance
and he appears nationally on CNBC and Bloomberg TV
ISBN-13: 978-0-07-181114-9 Anthony Crescenzi (Newport Beach, CA) is Senior Vice President,
ISBN-10/MHID: 0-07-181114-1 Market Strategist, and Portfolio Manager at PIMCO. He is the author of
$30.00TR ($31.95 CAD) The Strategic Bond Investor (0-07-166731-8).
Promotiona l Campaign: Related McGraw-Hill Title:

• Online Review and Feature Campaign Fleckenstein and Sheehan: Greenspan’s Bubbles
• 10 Nationwide Speaking Appearances 978-0-07-159158-4 • 0-07-159158-3 • Hardcover • $21.85TR

The Talent Equation

Big Data Strategies for Navigating the Skills Gap and Building a
Competitive Workforce
Matt Ferguson (Chicago, IL), Lorin M. Hitt (Philadelphia, PA), and
Prasanna Tambe (New York, NY)
From the CEO of CareerBuilder.com, the world’s #1 online recruiting company—a

big data-driven solution business leaders can use to develop a powerful,
effective hiring strategy
• Gives top-level managers and HR professionals the insight and data they need to fill the
“skills gap”—one of the most prevalent issues businesses are facing today
• Based on original, big data research, including more than 33 million resumes, conducted
by CareerBuilder.com; coauthors Hitt and Tambe are top educators in this field at
Wharton and Stern School of Business, respectively
• CareerBuilder.com works with 94 percent of Fortune 500 companies, operates in 22 countries,
and is routinely cited as the leading authority employment in all media; the company will
No v e m b e r
actively promote the book on its website and through email and social media campaigns
Management
ISBN-13: 978-0-07-182712-6 Related McGraw-Hill Title:
ISBN-10/MHID: 0-07-182712-9 Berger: The Talent Management Handbook
$28.00TR ($29.95 CAD) 978-0-07-173905-4 • 0-07-173905-X • Hardcover • $60.00TR
The Fall of the Euro

Reinventing the Eurozone and the Future of Global Investing
Jens Nordvig (New York, NY)
What does the Eurozone crisis mean for our markets—and how can investors
protect their portfolios? A leading expert on the Euro explains
• Little has been written about the instability of the Euro, but it’s a very real threat to
investors worldwide; the Global Head of Currency Strategy at Nomura describes why the
breakup of the Eurozone remains a real risk and outlines investment strategies for the
most likely scenarios
• Nordvig appears weekly on CNBC and Bloomberg TV as a Eurozone expert, and he has
made appearances as well on CNN and FOX Business; he is frequently quoted by the
Financial Times and The Wall Street Journal
• An award-winning economist, the author is a regular speaker at major investment
conferences around the world, such as Euromoney, Bloomberg FX, NMS Forum, Milken
Conference, and Goldman Sachs Macro Conference
O c t o b e r
Finance Related McGraw-Hill Title:
Steingart: The War for Wealth
ISBN-13: 978-0-07-183057-7
978-0-07-154596-9 • 0-07-154596-4 • Hardcover • $29.95TR
ISBN-10/MHID: 0-07-183057-X
$35.00TR ($36.95 CAD)
T he T hinkers 5 0 F uture of B usiness S eries

Led by its biennial list of the world’s most influential business thought leaders, the Thinkers50 is
one of the most globally recognized business brands.
Our exclusive four-volume Thinkers50 series delivers the latest concepts and theories on the topics of
Management, Leadership, Strategy, and Innovation. Business leaders will find the most current thinking from
such business luminaries as:
• Ram Charan • Rosabeth Moss Kanter • Don Tapscott

• Clay Christensen • Philip Kotler • Fons Trompenaars
• Richard D’Aveni • Nirmalya Kumar • Dave Ulrich
• November London Awards
• Marshall Goldsmith • Roger Martin • Rita McGrath Announcement
• Vijay Govindarajan • Henry Mintzberg • Sylvia Ann Hewlett • Social Media Campaign
• Lynda Gratton • Kenichi Ohmae • Chris Zook • McGraw-Hill eNewsletter Campaign
• Gary Hamel • Tom Peters • Thinkers50 enewsletter outreach
No v e m b e r
Each book: Paperback • 6 × 9 • 240 pp • 15 illustrations • $22.00TR ($22.95 CAD)
Thinkers50 Innovation Thinkers50 Leadership

Breakthrough Techniques to Take Your Business to the Every Leader’s Guide to Organizational Success
Next Level Stuart Crainer (Berkshire, England) and
Stuart Crainer (Berkshire, England) and Des Dearlove (Berkshire, England)
Des Dearlove (Berkshire, England) Leadership • 978-0-07-182751-5 • 0-07-182751-X
Management • 978-0-07-182781-2 • 0-07-182781-1
Thinkers50 Management Thinkers50 Strategy

Cutting Edge Techniques to Engage and Motivate Your What Every Executive Needs to Know to Chart the Future
Employees for Success of Their Business
Stuart Crainer (Berkshire, England) and Stuart Crainer (Berkshire, England) and
Des Dearlove (Berkshire, England) Des Dearlove (Berkshire, England)
Management • 978-0-07-182783-6 • 0-07-182783-8 Strategic Planning • 978-0-07-182786-7 • 0-07-182786-2
B r i e fc a s e B o o k s
More than
Briefcase Books—the quick-reference series for managers on the go!
700,000 sold
Designed to explain the most current management practices in a quick, easy-to-understand format, Briefcase in the series!
Books help readers employ the right skills in any management situation—every time!
No v e m b e r
Each book: Paperback • 6 × 9 • $17.00TR ($17.95 CAD)
Skills for New Managers, Second edition

Morey Stettner (Silver Spring, MD)
Management • 192 pp
978-0-07-182714-0 • 0-07-182714-5
Previous ISBNs: 2000 • 978-0-07-135618-3 • 0-07-135618-5
Project Management, Second edition

Gary R. Heerkens (Rochester, NY)
Project Management • 272 pp
978-0-07-181848-3 • 0-07-181848-0
Previous ISBNs: 2002 • 978-0-07-137952-6 • 0-07-137952-5
A l l Ab o u t b o o k s
Strategic investing made easy—read all about it! More than

375,000 sold
All About books explain complex investing strategies and concepts in plain language that beginner and in the series!
intermediate investors can grasp instantly and easily.
ALL ABOUT VALUE INVESTING

Esme E. Faerber (Bryn Mawr, PA)
No v e m b e r
Investments & Securities • Paperback • 6 × 9 • 288 pp
978-0-07-181112-5 • 0-07-181112-5 • $22.00TR ($22.95 CAD)
50 illustrations
All About Low Volatility Investing

Peter Sander (Granite Bay, CA)
D ec e m b e r
Investments & Securities • Paperback • 6 × 9 • 240 pp
978-0-07-181984-8 • 0-07-181984-3 • $22.00TR ($22.95 CAD)
30 z Fall 2013 z McGraw -H i l l z Bu s in es s
The real story of how the mortgage meltdown led to the global
market collapse—from a key inside player
The Mortgage Wars

Inside Fannie Mae, Big-Money Politics, and the Collapse of
the American Dream
Timothy Howard (McLean, VA)
A provocative true-life thriller about the all-out fight for

dominance of the mortgage industry—and how it nearly
destroyed the global financial system
Many books have been written about the 2008 financial crisis, but
they miss the biggest story of the meltdown: the battle between giant
financial companies to dominate the $11 trillion mortgage market that
almost destroyed the global financial system. For more than twenty
years, until 2004, Timothy Howard was a senior executive at the best
known of those companies, Fannie Mae, and he was in the middle of
that fight.
In The Franchise, Howard explains how seemingly unrelated
developments in banking regulation, housing policy, Wall Street
financial innovation, and political lobbying all combined to wreak havoc
on the American housing market and the world economy.
• This is the first book to provide a true insider’s business perspective
of the reason behind the greatest economic calamity since the Great
Depression
• Howard has been frequently quoted in The Wall Street Journal, The
New York Times, and other national and regional media
N ov e m b e r • In 1982, when Howard was hired, Fannie Mae was losing a million
Business dollars a day; he helped turn the company around—The New York
Hardcover • 6 × 9 • 304 pp Times said about him in 2004: “Howard is considered the architect of
ISBN-13: 978-0-07-182109-4 Fannie Mae’s recent success”
ISBN-10/MHID: 0-07-182109-0 Timothy Howard (McLean, VA) was Vice Chairman and Chief
$30.00TR ($31.95 CAD) Financial Officer of Fannie Mae until 2004. Prior to this, he was senior
financial economist at Wells Fargo Bank in San Francisco.
Pro mo t ion al C ampa ign:
• National Publicity Related McGraw-Hill Title:
• Social Media Campaign Allison: The Financial Crisis and the Free Market Cure
• McGraw-Hill Enewsletter Campaign 978-0-07-180677-0 • 0-07-180677-6 • Hardcover • $28.00TR
Create Your Future

the Peter Drucker Way
How to Develop and Apply a Forward-Focused Mindset
Bruce Rosenstein (Bethesda, MD)
The executive’s handbook to using the “future-oriented mindset” of Peter

Drucker—the Father of Modern Management—to achieve success in business
• An acknowledged authority on Peter Drucker helps business leaders discover disruptive
trends occurring now and use this knowledge to steer their organization to success
• Includes never-before-published material from interviews the author personally
conducted with Drucker shortly before Drucker’s death in 2005; Rosenstein has written
extensively about Drucker for USA Today and other publications and maintains solid a
connection with the Drucker Institute and the Drucker School
• This concise, hands-on guide includes chapter-ending checklists to motivate readers to
stay focused on the tips, skills, and tasks outlined
No v e m b e r
Management Related McGraw-Hill Title:
Hardcover • 6 × 9 • 208 pp Edersheim: The Definitive Drucker
ISBN-10/MHID: 0-07-182080-9
$28.00TR ($29.95 CAD)
T h i r t y - F i r st Ed i t i o n
How to Pay Zero Taxes 2014

Your Guide to Every Tax Break the IRS Allows
Jeff A. Schnepper (Cherry Hill, NJ)
The revised, updated 31st edition of the popular guide that helps anyone save
thousands at tax time
• Unlike other tax guides, the primary focus of How to Pay Zero Taxes is on tax saving—
not tax preparation
• Deductions, credits, shelters—all conveniently organized into six easy-access categories
• Helps readers retain money spent on child care, elder care, moving expenses, job
hunting, mortgages, investments, and 401(k)s
No v e m b e r
Personal Finance/Taxation
Paperback • 7K × 9G • 864 pp
ISBN-13: 978-0-07-180781-4
ISBN-10/MHID: 0-07-180781-0
$20.00TR ($20.95 CAD) Previous ISBNs: 2013 • 978-0-07-180362-5 • 0-07-180362-9
Keynes’s Way to Wealth

Timeless Investment Lessons from the Great Economist
John F. Wasik (Chicago, IL)
The winning strategies John Maynard Keynes used to become one of the greatest
stock investors of his time—and how investors of all levels can replicate his success
• Unknown to many, one of the most influential economists of the 20th Century was also
a savvy investor who financially advised Winston Churchill and FDR; this book puts
Keynes’s approach into actionable steps anyone can use to succeed in stocks, bonds, and
other investments
• F requently referred to by many of today’s leading figures—including Paul Krugman and
President Obama—Keynesian economics is experiencing a renaissance in the public sphere
• A former personal finance columnist for Bloomberg News, Wasik has been interviewed
on NBC, PBS, NPR/Marketplace, CNBC, MSNBC, FOX, Bloomberg TV/Radio, and many
other outlets
No v e m b e r Related McGraw-Hill Title:

Personal Finance/Investing
Minsky: John Maynard Keynes
978-0-07-159301-4 • 0-07-159301-2 • Paperback • $24.95TR
ISBN-13: 978-0-07-181547-5
ISBN-10/MHID: 0-07-181547-3
The Warren Buffett

Philosophy of Investment
How a Combination of Value Investing and Smart Acquisitions Drives
Extraordinary Success
Elena Chirkova (Moscow, Russia)
The secret behind Buffett’s 20 percent return rate over 60 years is finally
revealed—and how any investor can replicate his success
• Chirkova reveals for the first time how the world’s #1 investor combines his trademark
value investing with a unique approach to mergers and acquisitions
• This book was first published in Russia and quickly became a bestseller
• Chirkova is a professor of finance in the Higher School for Economics in Moscow and
was previously Head of Corporate finance for Deloitte’s office in Russia; in 1997, she was
named a Fulbright Scholar in the Economics department at Harvard
D ec e m b e r Related McGraw-Hill Title:

Personal Finance/Investing
Swedroe: Think, Act, and Invest Like Warren Buffett
978-0-07-180995-5 • 0-07-180995-3 • Hardcover • $20.00TR
ISBN-13: 978-0-07-181932-9
ISBN-10/MHID: 0-07-181932-0
$28.00TR ($29.95 CAD)
VALUING SMALL BUSINESSES

Shannon P. Pratt (Portland, OR)
An updated edition of the bestselling guide to valuing everything from mom and
pop stores to businesses worth $5 million or more
• Takes valuation professionals and small business owners step-by-step through the
process of determining the exact worth of a company using the most up-to-date methods
and resources available
• Includes new or revised chapters on valuation for estate plans, employee stock
ownership plans, and corporate partnership dissolutions/buyouts
• Shannon Pratt teaches business valuation courses for the American Society of Appraisers,
the American Institute of Certified Public Accountants, and the Association of Mergers
& Acquisitions Advisors, and he frequently speaks on the subject at national legal,
professional, and trade associations

D ec e m b e r Pratt: Valuing a Business, Fifth Edition
Corporate Finance 978-0-07-144180-3 • 0-07-144180-8 • Hardcover • $99.95TR
ISBN-13: 978-0-07-180761-6
ISBN-10/MHID: 0-07-180761-6
VALUING PROFESSIONAL PRACTICES

Shannon P. Pratt (Portland, OR)
The go-to guide for appraisers, attorneys, and CPAs tasked with analyzing the
worth of any professional practice
• The new edition of this industry staple provides the most current best practices for
evaluating any professional service corporation (PC), professional service limited liability
company (PLLC), or registered limited liability partnership (LLP)
• Contains brand-new material on discounts for lack of marketability, public company
data, comparative transaction databases, and alternative dispute resolution
• Case studies of successful valuation processes illustrate how and why the methods
outlined in the book are the most effective available

Pratt: Valuing a Business, Fifth Edition
978-0-07-144180-3 • 0-07-144180-8 • Hardcover • $99.95TR
D ec e m b e r
Corporate Finance
ISBN-13: 978-0-07-180769-2
ISBN-10/MHID: 0-07-180769-1
“Cleveland Clinic [is] one of the best health-care systems

in the world.” —President Barack Obama
The Cleveland Clinic Way

Lessons in Excellence from One of the World’s Leading
Health Care Organizations
Toby Cosgrove, MD (Cleveland, OH)
The most remarkable success story in U.S. healthcare—sure

to draw widespread attention from business leaders seeking
solutions to tough challenges
Cleveland Clinic is efficient, productive, and affordable . . . and still
provides an extraordinarily high level of medical care—making it the
standout organization in U.S. healthcare. In this groundbreaking book,
the man who leads this global organization, Dr. Toby Cosgrove, reveals
the secrets of how the clinic works so well in stark contrast to such a
dysfunctional national healthcare system. The Cleveland Clinic Way
gives leaders lessons they can apply to their own organizations to drive
success, and it empowers average Americans to make more informed
healthcare decisions.
• In 2009, President Obama met with Dr. Cosgrove when he visited
Cleveland Clinic because, in his own words, he wanted “to see why
their system works so well”
• Cosgrove provides eight key trends that will increasingly define 21st
Century medicine
• To promote the book, Cleveland Clinic will leverage its long-term
relationships with all the major media outlets, including ABC, CBS,
D ec e m b e r NBC, CNN, FOX, and virtually all the top newspapers and business
Management publications
Hardcover • 6 × 9 • 240 pp • Dr. Cosgrove has been featured in Time, Newsweek, The New York
ISBN-13: 978-0-07-182724-9 Times, and The Washington Post
ISBN-10/MHID: 0-07-182724-2 Toby Cosgrove, MD, (Cleveland, OH) is President and CEO of
$30.00TR ($31.95 CAD) Cleveland Clinic, a $5 billion healthcare system composed of Cleveland
Clinic, nine community hospitals, 15 family health and ambulatory
Promotiona l Campaign: services, and other clinics around the world.
• 15 City Radio Satellite Tour Related McGraw-Hill Titles:
• 10 Nationwide Speaking Appearances Christensen: The Innovator’s Prescription
• National Advertising Campaign 978-0-07-159208-6 • 0-07-159208-3 • Hardcover • $35.00TR
• Social Media Campaign Berry and Seltman: Management Lessons from Mayo Clinic
978-0-07-159073-0 • 0-07-159073-0 • Hardcover • $27.95TR
• ClevelandClinic.org (outreach to
30 million unique visitors)
Target Opportunity Selling

Top Sales Performers Reveal What Really Works
Nicholas A.C. Read (Cary, NC)
Distilled from best practices of the world’s top sales organizations—a proven
method for seizing opportunities in every stage of a sale
• Read’s model—called The Sales Expansion Loop—assigns Marketing, Sales,
Management, and Service coordinated roles for targeting sales opportunities throughout
every stage of a long-lead sale
• Salespeople get free access to an online sales tool enabling them to track where they are
on the Sales Expansion Loop for each client they are working with
• The Sales Expansion Loop is based on first-hand interviews with hundreds of sales
professionals around the world about what really works for them

Page: Hope is Not a Strategy
D ec e m b e r
978-0-07-141871-3 • 0-07-141871-7 • Paperback • $18.95TR
Sales & Selling
ISBN-13: 978-0-07-177307-2
ISBN-10/MHID: 0-07-177307-X
Breakthrough Communication
A Powerful 4-Step Process for Overcoming Resistance and Getting Results
Harrison Monarth (New York, NY)
New York Times bestselling author Harrison Monarth gives a proven four-step
communications program that cuts through resistance, fosters collaboration, and
drives positive results
• Provides easy-to-implement strategies for virtually any business situation, giving readers
the ability to rise above and take charge in what would otherwise be a confusing, even
chaotic verbal exchange—one-on-one or within a group
• Monarth is one of today’s top leadership coaches; he has personally coached members
of the U.S. Senate and Congress, as well as execs from GM, GE, Pepsi, The Ritz-Carlton,
Merrill Lynch, Northrop Grumman, HP, Hertz, and many other major corporations
• Author of the NYT bestselling The Confident Speaker (0-07-148149-4), Monarth regularly
contributes to Fortune.com and Salary.com, which reach millions of readers each month
D ec e m b e r Also by Harrison Monarth:

Business Communication
The Confident Speaker
978-0-07-148149-6 • 0-07-148149-4 • Paperback • $18.95TR
ISBN-13: 978-0-07-182880-2
ISBN-10/MHID: 0-07-182880-X
$22.00TR ($22.95 CAD)
What to Say in Every Job Interview

How to Understand What Managers are Really Asking and Give the
Answers that Land the Job
Carole Martin (San Diego, CA)
”Tell me about yourself . . .” How to decode the hidden meaning behind every
interview question and prepare the perfect answer to land the job
• Reveals how to read between the lines of every question interviewers ask (i.e., “How
long have you been looking for a job?” means “Is there something wrong with you that
other employers have picked up on?”) and provides clear answers to each one
• Readers are taught to spot the critical factor interviewers seek with each question and
present themselves in the best possible way—from touting communication skills to
displaying enthusiasm to focusing on decision making skills
• Author of Boost Your Interview IQ (0-07-179746-7), Martin has been quoted as an expert
in The New York Times, Los Angeles Times, Men’s Health, Smart Money, Self, Parents,
Details, and other publications
D ec e m b e r
Careers/Job Hunting
ISBN-13: 978-0-07-181800-1 Kador: 301 Best Questions to Ask on Your Interview, Second Edition
$16.00TR ($16.95 CAD)
The Customer Culture Imperative

A Leader’s Guide to Building a Customer-Centric Culture that Drives
Superior Performance
Christopher Brown (Monterey, CA) and Linden Brown (Monterey, CA)
A proven plan business leaders can implement to create the kind of culture that
has made Toyota, Apple, Zappos, and IBM the leaders of their industries
• Unlike other “soft” guides on the subject, this is a research-based how-to manual
providing diagnostic tools and actionable advice for making measurable cultural
improvements in any organization
• Includes case studies of customer-centric companies, such as BestBuy, AOL, and Ford
and interviews with executives who have spearheaded culture improvements, such as
Tony Collins (CEO, Virgin Trains) and Lance Uggla (CEO, Markit)
• The authors are marketing experts who maintain busy speaking schedules, during which
they will promote the book; their consulting clients include IBM, Pfizer, Speedo, DuPont,
Chevron, HP, Abbot, and Blue Shield
D ec e m b e r
Leadership
ISBN-13: 978-0-07-182114-8 Michelli: The Zappos Experience
ISBN-10/MHID: 0-07-182114-7 978-0-07-174958-9 • 0-07-174958-6 • Hardcover • $25.00TR
$28.00TR ($28.95 CAD)
Prof es s i onal Bu s in es s z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 37
Tail Risk Hedging

How to Profit from Volatility During Tail Risk Events in Equity and Credit Markets
Vineer Bhansali (Newport Beach, CA)
PIMCO VP Vineer Bhansali gives advanced investors the proven advice and tools
they need to protect themselves from the next financial catastrophe
•O
ne of investors’ greatest concerns since the global financial crisis are the unpredictable,
worst-case-scenario events that occur on tail of the bell curves they analyze; this guide
provides actionable steps investors can take to hedge their portfolios against these tail risks
• Bhansali provides a rare, inside look at the way PIMCO approaches tail risk hedging—
providing the first clear, concise, and focused approach to the technique
• Coauthor of Fixed Income Finance (0-07-162370-1), Bhansali is the executive vice
president, portfolio manager, and firm-wide head of analytics for portfolio management
at PIMCO

O c t o b e r
Bhansali: Bond Portfolio Investing and Risk Management
Corporate Finance
978-0-07-162370-4 • 0-07-162370-1 • Hardcover • $95.00TR
ISBN-13: 978-0-07-179175-5
ISBN-10/MHID: 0-07-179175-2
$95.00PT ($100.95 CAD) 20 illustrations
Art of Bank M&A

Buying, Selling, Merging, and Investing in Regulated Financial Institutions in
the New Environment
Alexandra Lajoux (Alexandria, VA) and Heath P. Tarbert
The knowledge and skills M&A practitioners need to ensure transactions in the
increasingly regulated banking industry work out for everyone involved
• Because banking institutions are subject to greater government than other businesses,
specialized knowledge is needed to conduct a successful M&A; this advanced guide
provides practitioners with everything they need to know
• Provides the most up-to-date information, guidelines, and strategies, paying special
attention to the Dodd-Frank Act, which has virtually transformed the landscape of
banking and financial institutions
• Authors are well-known experts in the field: Lajoux is Chief Knowledge Officer at the
National Association of Corporate Directors; Tarbert leads the Financial Institutions
Regulatory group at the international law firm of Weil, Gotshal & Manages LLP
No v e m b e r
Finance
ISBN-13: 978-0-07-179956-0 Reed Lajoux: The Art of M&A Integration, Second Edition
ISBN-10/MHID: 0-07-179956-7 978-0-07-144810-9 • 0-07-144810-1 • Hardcover • $55.00TR
38 z Fall 2013 z McGra w -H i l l z Prof es s i onal Bu s in es s
Investing in Credit Hedge Funds

An In-Depth guide to Building Your Portfolio and Profiting from the
Credit Market
Putri Pascualy (Newport Coast, CA)
A credit strategist at hedge fund giant PAAMCO gives high-level investors the
tools for taking advantage of hedge fund profitability while mitigating risk
• Reveals tried-and-true techniques for profiting from the inefficiencies of the global credit
market by analyzing the risk/reward characteristics of credit hedge funds and improving
portfolio management skills
• A fast-growing industry: Prequin, a leading source for investment data, reports that more
than 38 percent of institutional hedge fund investors plan to increase hedge funds in the
coming years
• Pascualy has close affiliations with the CFA, CAIA, 85 Broads, and 100 Women in Hedge
Funds, through which she will actively promote the book; her media platform includes
interviews and articles with The Wall Street Journal, Bloomberg News, Pension and
No v e m b e r Investments, and HFM Week
Corporate Finance
ISBN-13: 978-0-07-182903-8
ISBN-10/MHID: 0-07-182903-2 Ganguin: Standard &Poor’s Fundamentals of Corporate Credit Analysis
$90.00IB ($94.95 CAD) 978-0-07-144163-6 • 0-07-144163-8 • Hardcover • $75.00TR
ELLIOTT WAVE TECHNIQUES SIMPLIFIED

How to Use the Probability Matrix to Profit on More Trades
Bennett McDowell (San Diego, CA)
An expert on one of today’s most powerful market indicators gives traders and
hedge fund managers the forecasting skills they need to draw huge returns
• Famous in the investing world for predicting the 2000 tech bust, the 2003 recovery, and
the 2008 collapse, McDowell reveals the ins and outs of the wildly successful system
used to do it all
• The Elliott Wave is a form of technical analysis used to analyze market cycles and
forecast trends in mass investor psychology, highs and lows in prices, and other
collective factors
• Conducting approximately five investing education events per week, the author makes
live appearances at TradeStation Securities, eSignal, Ninja Trader, MoneyShow.com,
Trader Kingdom, and many more online and live events
No v e m b e r Related McGraw-Hill Title:

Finance
Bollinger: Bollinger on Bollinger Bands
978-0-07-137368-5 • 0-07-137368-3 • Hardcover • $49.95TR
ISBN-13: 978-0-07-181930-5
ISBN-10/MHID: 0-07-181930-4
Prof es s i onal Bu s in es s z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 39
More titles from the leading minds in high-level finance and investing
VALENTINE: BEST PRACTICES FOR EQUITY KELLEHER: EQUITY VALUATION FOR ANALYSTS
RESEARCH ANALYSTS AND INVESTORS
978-0-07-173638-1 • 0-07-173638-7 • $85.00PT 978-0-07-163923-1 • 0-07-163923-3 • $75.00PT
FABOZZI AND MANN: HANDBOOK OF FIXED INCOME BHANSALI: BOND PORTFOLIO INVESTING AND
SECURITIES, EIGHTH EDITION RISK MANAGEMENT
978-0-07-176846-7 • 0-07-176846-7 • $150.00PT 978-0-07-162370-4 • 0-07-162370-1 • $95.00PT
BERGER AND BERGER: TALENT MANAGEMENT DYM: COMPLETE PRACTITIONERS GUIDE TO THE BOND
HANDBOOK, SECOND EDITION MARKET
978-0-07-173905-4 • 0-07-173905-X • $60.00PT 978-0-07-163714-5 • 0-07-163714-1 • $75.00PT
MAXWELL AND SHENKMAN: LEVERAGED HACKLE: SECURITY VALUATION AND RISK ANALYSIS
FINANCIAL MARKETS 978-0-07-174435-5 • 0-07-174435-5 • $90.00PT
978-0-07-174668-7 • 0-07-174668-4 • $85.00PT
BROWN: TECHNICAL ANALYSIS FOR THE TRADING
DERMINE: BANK VALUATION AND VALUE-BASED PROFESSIONAL, SECOND EDITION
MANAGEMENT 978-0-07-175914-4 • 0-07-175914-X • $60.00PT
978-0-07-162499-2 • 0-07-162499-6 • $95.00PT
GREGORIOU, HOPPE, AND WHEN: THE RISK MODELING
LAJOUX AND ELSON: ART OF M&A DUE DILIGENCE, EVALUATION HANDBOOK
SECOND EDITION 978-0-07-166370-0 • 0-07-166370-3 • $95.00PT
978-0-07-162936-2 • 0-07-162936-X • $75.00PT
NESVOLD, ANAPOLSKY, AND REED LAJOUX: ART OF
CLAUSS: CORPORATE FINANCIAL ANALYSIS WITH DISTRESSED M&A
MICROSOFT EXCEL 978-0-07-175019-6 • 0-07-175019-3 • $75.00PT
978-0-07-162885-3 • 0-07-162885-1 • $79.00PT
CHRISTOPHERSON, CARINO, AND FERSON: PORTFOLIO

PERFORMANCE MEASUREMENT AND BENCHMARKING
978-0-07-149665-0 • 0-07-149665-3 • $99.00PT
40 z Fall 2013 z McGra w -H i l l
Consumer
Sailing a Serious Ocean
Sailboats, Storms, Stories, and Lessons Learned from 30 Years at Sea
John Kretschmer (Ft. Lauderdale, FL)
Expert John Kretschmer helps readers choose the right vessel for an ocean
crossing, shares what to expect, and shows them how to sail safely
• This book is not only an authoritative guide to the realities of passagemaking, but a
manual for handling oneself and one’s crew at sea in heavy weather
• John Kretschmer’s clients and workshop participants pay him a lot of money to lead
them to the best boats for long-distance cruising. Now he’s offering that expertise for
just $24
“. . . thoroughly entertaining, well-seasoned, and philosophical . . . a gift to us all.”

—Tania Aebi, author of Maiden Voyage

O c t o b e r Calder: Nigel Calder’s Cruising Handbook
Sports & Recreation/Sailing 978-0-07-135099-0 • 0-07-135099-3 • Hardcover • $49.95TR
Hardcover • 6 × 9 • 256 pp Kretschmer: At the Mercy of the Sea
ISBN-13: 978-0-07-170440-3 978-0-07-149887-6 • 0-07-149887-7 • Paperback • $17.00TR
ISBN-10/MHID: 0-07-170440-X
$24.00TR ($25.95 CAD) 35 photos and illustrations
Sea Kayaker’s More Deep Trouble

Christopher Cunningham (Seattle, Washington)
Gripping stories of what can happen when safety is left on shore

• 27 stories of kayaking accidents that could have been avoided
• Edited by Christopher Cunningham, a recognized authority on sea kayaking
• Follow-up to Sea Kayaker’s Deep Trouble, which sold more than 26,000 copies
• Includes advice, tips and perspective from the new generation of cruising kayakers
“The most interesting and relevant book yet on sea kayaking.”

—Cathy Chute, Paddler

Cunningham: Sea Kayaker’s Deep Trouble
978-0-07-008499-5 • 0-07-008499-8 • Paperback • $16.95TR
S e p t e m b e r
Sports & Recreation/Kayaking Ange: Diver Down
Paperback • 5H × 8H • 256 pp 978-0-07-144572-6 • 0-07-144572-2 • Paperback • $15.95TR
ISBN-13: 978-0-07-177009-5
ISBN-10/MHID: 0-07-177009-7
C o n s u mer z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / ec a ta lo g s z 41
Marlinspike Sailor’s Knots and Crafts

A Step-by-Step Guide to Tying Classic Sailor’s Knots to Create, Adorn,
and Show Off
Barbara Merry (Wakefield, RI)
Dozens of decorative projects based on the sailor’s art of ropework

• Step-by-step instructions and graphics laid out in clean, easy-to-follow spreads
• More than 30 core projects, with ideas and suggestions for other places to adapt the
instructions
• Readers save hundreds of dollars by constructing their own sleeping hammocks, bags to
carry provisions home from the farmer’s market, or a collar for the dog

Jarman: Knots & Splices
978-0-07-147466-5 • 0-07-147466-8 • Paperback • $9.00TR
N ov e m b e r Merry: The Splicing Handbook
Sports & Recreation/Sailing 978-0-07-173604-6 • 0-07-173604-2 • Paperback • $20.00TR
Paperback • 8H × 10M • 112 pp
ISBN-13: 978-0-07-178998-1
ISBN-10/MHID: 0-07-178998-7
Re v ise d E d iti o n
Radar for Mariners

David Burch (Seattle, WA)
What professional and casual boaters need to know about the latest
kinds of radar
• A succinct, up-to-date, and cost effective package to unlock the full potential of radar
• In-depth, coherent explanations of how to read a radar
• Numerous photos and illustrations to clearly teach how best to set up, calibrate,
maneuver, and navigate and pilot using radar
• Updated information on broadband radar

Sweet: The Weekend Navigator
978-0-07-175996-0 • 0-07-175996-4 • Paperback • $25.00TR
M ay Sweet: GPS for Mariners, Second Edition
Sports & Recreation 978-0-07-171399-3 • 0-07-171399-9 • Paperback • $20.00TR
ISBN-13: 978-0-07-183039-3
$22.00TR ($22.95CAN) 100 illustrations
42 z Fall 2013 z McGra w -H i l l z C o n s u mer
N E W E d iti o n
The Divorce Organizer and Planner

Brette McWhorter Sember, JD (Clarence, NY)
A complete organizing guide to working through a divorce, saving money on

attorney costs, and shortening the divorce process
• An authoritative guide to help readers manage divorce and get what they want—while
keeping their legal expenses to a minimum
• New edition updates the material for today’s world, including topics like electronic court
filings, online case tracking, documents and evidence in electronic formats, management
of social media and blogs, and more
• NEW companion CD-ROM contains all forms and checklists from the book
M a rc h
Self Help • Paperback • 7K × 9G • 208 pp • One CD-ROM
978-0-07-182997-7 • 0-07-182997-0 • $22.00 ($22.95 CAN)
Previous ISBNs: 2004 • 978-0-07-142961-0 • 0-07-142961-1
S e l f - h e l p W o o k b o o ks
A unique series for people who want to make active changes in their lives
Ideal for people who want a more active style of learning, the Teach Yourself Workbook series guides readers every
step of the way toward reaching their objectives. Each book boasts diagnostic tools, goal-setting charts, practical
exercises, and many more features to help people reach their ultimate goals.
• Enables readers to achieve their objectives at a quick pace that fits with their lifestyles
• Readers can check their progress against their goals as they progress through the workbook
• Each book is written by an expert in the specific field
N ov e m b e r
Each book: Self Help • Paperback • 7K × 10 • 288 pp • $22.00TR ($22.95 CAN)
The Memory Workbook

Mark Channon (London, England)
978-1-4441-8698-7 • 1-4441-8698-1
The Mindfulness Workbook

Martha Langley (London, England)
978-1-4441-8617-8 • 1-4441-8617-5
The Self-Motivation Workbook

Adrian Tannock (Manchester, England)
978-1-4441-8701-4 • 1-4441-8701-5
T e a c h Y o u r se l f S e l f h e l p
Great Teach Yourself books that help readers improve their lives and expand their minds
• More than 60 million Teach Yourself books sold
• Trusted series well known for its practical advice
• Each book is written by an expert in the specific field
• Filled with helpful strategies that readers can use right away to change their lives
N ov e m b e r
Each book: Self Help • Paperback • 5 × 7I • $17.00TR ($17.95 CAN)
Beat Your Pain and Find Motivate Yourself and

Lasting Relief Reach Your Goals, Second Edition
Paul Jenner (Barcelona, Spain) Frances Coombs (London, England)
224 pp • 978-1-4441-9007-6 • 1-4441-9007-5 288 pp • 978-1-4441-8389-4 • 1-4441-8389-3
Previous ISBNs: 2010 • 978-0-07-174008-2 • 0-07-174008-2
Live a Life of No Regrets Manage Your Anger

Suzie Hayman (London, England) Sandi Mann (Manchester, England)
288 pp • 978-1-4441-8707-6 • 1-4441-8707-4 288 pp • 978-1-4441-7678-0 • 1-4441-7678-1
44 z Fall 2013 z McGra w -H i l l z C o n s u mer
T e a c h Y o u r se l f C r e a ti v e W r iti n g
For veteran wordsmiths and wanna-be self-publishers alike, these new Teach Yourself titles help
readers make the most of their creative writing
• Each book is packed with proven advice from experienced authors and writers
• Exercises and prompts get the creative juices flowing
• Perfect for new writers who need guidance as well as veteran scribes who want new inspiraton
N ov e m b e r
Each book: Reference/Creative Writing • Paperback
The Creative Writing Workbook How Not to Get Published

Matthew Branton (London, England) Claire Gillman (Cumbria, England)
7K × 10 • 288 pp 5 × 7I • 288 pp
978-1-4441-8576-8 • 1-4441-8576-4 • $21.00TR ($21.95 CAD) 978-1-4441-7134-1 • 1-4441-7134-8 • $17.00TR ($17.95 CAD)
How to Craft a Great Story NLP for Writers

Chris Sykes (London, England) Bekki Hill (London, England)
5 × 7I • 224 pp 5 × 7I • 288 pp
978-1-4441-6756-6 • 1-4441-6756-1 • $21.00TR ($21.95 CAD) 978-1-4441-7825-8 • 1-4441-7825-3 • $21.00TR ($21.95 CAD)
2 0 1 4 E d iti o n
Chase’s Calendar of Events

The Editors of Chase’s Calendar of Events
“The bible of special occasions” —Los Angeles Times

• With more than 12,500 entries, the book is the most comprehensive and authoritative
reference available on national and international special days, weeks, and months
• Companion CD-ROM allows readers to search by date, subject, name, location, and more
• Features information on the 100th anniversary of WWI and the 75th of WWII, the
FIFA World Cup in Brazil, the new NCAA playoff system for the 2014 football national
championship, the Winter Olympics, and much more
P r o m o t io n al Campaig n :
• Daily Twitter Updates @ChasesCalendar
• McGraw-Hill E-Newsletter Campaign
O c t o b e r • Outreach at ALA and Mid-Winter ALA
Reference
ISBN-13: 978-0-07-182950-2
$80.00SR ($85.95 CAD) One CD-ROM • 1,500 illustrations
S ec o n d e d iti o n
The Creative Teacher

Steve Springer (Los Angeles, CA), Brandy Alexander, and Kimberly Persiani
Winner of the 2011 Teacher’s Choice Award, fully revised to align with the
Common Core Standards and enhanced by a CD-ROM
• A tried-and-true way for teachers to liven up their standards-based curriculum
• An all-in-one resource that covers multiple subject areas for kindergarten through sixth
grade
• Many pages of reproducible content, including worksheets, checklists, templates for
journal pages, and more
• NEW companion CD-ROM contains more than 150 forms and checklists

Springer: The Organized Teacher, Second Edition
M a rc h 978-0-07-177321-8 • 0-07-177321-5 • Paperback • $25.00TR
Education/Teacher Resources
ISBN-13: 978-0-07-180109-6
ISBN-10/MHID: 0-07-180109-X Previous ISBNs: 2007 • 978-0-07-147280-7 • 0-07-147280-0
$25.00TR ($26.95 CAD) One CD-ROM • 1,000+ illustrations • Previously announced; all back orders canceled.
Education
5 0 0 A C T / S A T Q u esti o n s t o K n o w b y T est D a y
The solid practice students need for the best results on the SAT or ACT
• Focuses students’ attention on a specific portion of the SAT or ACT
• Improves test-takers’ scores with the extra practice they are looking for
• Increases understanding with detailed explanations for every question
Au g u s t
Each book: Study Aids/ACT & SAT • Paperback • 6 × 9 • 208 pp • 50 illustrations • $15.00TP ($15.95 CAD)
McGraw-Hill’s 500 ACT Science Questions to McGraw-Hill’s 500 SAT Math Questions to
Know by Test Day Know by Test Day
Cynthia Johnson (Austin, TX) Cynthia Johnson (Austin, TX)
978-0-07-182015-8 • 0-07-182015-9 ISBN-13: 978-0-07-182061-5 • 0-07-182061-2
McGraw-Hill’s 500 ACT Math Questions to McGraw-Hill’s 500 SAT Reading and Writing
Know by Test Day Questions to Know by Test Day
Cynthia Johnson (Austin, TX) Cynthia Johnson (Austin, TX)
978-0-07-182017-2 • 0-07-182017-5 ISBN-13: 978-0-07-182060-8 • 0-07-182060-4
McGraw-Hill’s 500 ACT English and Reading

Questions to Know by Test Day
Cynthia Johnson (Austin, TX)
978-0-07-182131-5 • 0-07-182131-7
Ed u c at io n z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 47
McGraw-Hill’s TOEFL with CD-ROM

Tim Collins (Chicago, IL)
The new standard in TOEFL preparation, featuring practice tests in the book and
on CD-ROM, for the hundreds of thousands of students worldwide who take the
test each year
• A full-scale test-prep program combining book, interactive CD-ROM, and online audio to
give students the most complete TOEFL instruction and practice available anywhere
• Includes 4 full-length practice tests, fully explained exercises, additional practice
questions, and TOEFL-specific vocabulary features to accompany every lesson
• PC- and Mac-compatible CD-ROM features all 4 practice tests in interactive format, like
the real exam; audio portions for all additional listening exercises; plus model speaking
responses and record-and-playback function for student speaking responses
PROMOTIONAL CAMPAIGN:
D ec e m b e r • Publicity: Feature Campaign

Study Aids/TOEFL • Outreach at TESOL and NACAC
Paperback • 8H × 10M • 640 pp • McGraw-Hill E-Newsletter Campaign
ISBN-13: 978-0-07-179622-4
ISBN-10/MHID: 0-07-179622-3
$36.00TP ($37.95 CAD) One CD-ROM • B&w photos, charts, and diagrams
McGraw-Hill’s 400
Must-Have Words for the TOEFL
Lawrence Zwier (Okemos, MI) and Lynn Stafford-Yilmaz
The vocabulary skills non-native English speakers need for a high score on the
TOEFL exam
• Arms students with the most important English vocabulary words commonly found on
this crucial exam
• Includes recent changes made to the test, especially the emphasis on “academic” and
“campus” vocabulary in the reading/listening and speaking/listening sections
• Free Language Lab app with flashcard vocabulary quizzes and 150-plus skill-building
activities and exercises

D ec e m b e r Sorrenson: McGraw-Hill’s IELTS
Study Aids/TOEFL 978-0-07-176117-8 • 0-07-176117-9 • Paperback w/MP3 disk • $30.00TP
ISBN-13: 978-0-07-182759-1
ISBN-10/MHID: 0-07-182759-5
$14.00TP ($14.95 CAD) Previous ISBNs: 2005 • 978-0-07-144328-9 • 0-07-144328-2
48 z Fall 2013 z McGra w -H i l l z Ed u c at io n
McGraw-Hill’s 500 Statistics Questions

Sandra Luna McCune, PhD (Nacogdoches, TX)
Organized for easy reference and intensive practice, 500 questions that cover all
essential statistics topics
• Step-by-step solutions to every problem
• Follows the current college course curriculum
• Prepares students for tests on any statistics topics covered during the course

Schiller: Schaum’s Outline of Probability and Statistics, Fourth Edition
978-0-07-179557-9 • 0-07-179557-X • Paperback • $23.00TR
S e p t e m b e r
Study Aids/Study Guides
ISBN-13: 978-0-07-179872-3
ISBN-10/MHID: 0-07-179872-2
$16.00TP ($16.95 CAD) 15 illustrations
Write Out Loud

Use the Story To College Method, Write a Great Essay, and Get Into Your
Top Choice College
Carol Barash, PhD
A guide to using the twelve tools of oral storytelling traditions to improve

college essay writing and get into a college of one’s dreams
• Features exercises that break the essay down into component parts and teach students
how to master each section, and then pull everything together to complete final essay
drafts
• Based on the author’s successful Story To College courses; in 2012 only its second year
of business, the author’s Story To College program served 6,000 students from more
than 40 high schools in the United States and around the world
• Appropriate for every student needing to write an essay to get noticed—no matter the
writer’s background nor native language
Au g u s t
College Guides
Bender: Perfect Phrases for College Application Essays
978-0-07-154603-4 • 0-07-154603-0 • Paperback • $9.95TR
ISBN-13: 978-0-07-182828-4
ISBN-10/MHID: 0-07-182828-1
$16.00TR ($16.95 CAD)
M c G r a w - Hi l l ’ s 5 0 0 Q u esti o n s f o r t h e C PA E x a m
What accounting professionals need to know to score high on the CPA Exam
Those who want to become certified public accountants in the United States must score well on the CPA Exam. This new range in the
McGraw-Hill’s 500 Questions series, written by experienced CPA Exam instructors, features four topic-specific books to help readers
prepare for and succeed on test day.
Each book features:
• 500 CPA Exam-style questions and answers referenced to core CPA materials
• Comprehensive explanations for each question
• Topics organized by subject for easy lookup
N ov e m b e r
Each book: Study Aids/CPA (Certified Public Accountant) • Paperback • 6 × 9 • 240 pp
McGraw-Hill’s 500 Financial Accounting and McGraw-Hill’s 500 Business Environment and
Reporting Questions for the CPA Exam Concepts Questions for the CPA Exam
Frimette Kass-Shraibman (Brooklyn, NY), Vijay Sampath, and Edward Mendlowitz (New Brunswick, NJ)
Denise M. Stefano 978-0-07-178984-4 • 0-07-178984-7 • $22.00TP ($22.95 CAD)
978-0-07-180707-4 • 0-07-180707-1 • $22.00TP ($22.95 CAD) 30 illustrations
30 illustrations
McGraw-Hill’s 500 Regulation Questions for
McGraw-Hill’s 500 Auditing and Attestation the CPA Exam
Questions for the CPA Exam Denise M. Stefano (Yorktown Heights, NY) and
Frimette Kass-Shraibman (Brooklyn, NY), Vijay Sampath, and Darrel Surett
Denise M. Stefano 978-0-07-182094-3 • 0-07-182094-9 • $22.00TP ($22.95 CAD)
978-0-07-180709-8 • 0-07-180709-8 • $22.00TP ($22.95 CAD) 30 illustrations
30 illustrations
Forex DeMystified
A Self-Teaching Guide
David Borman (Homewood, IL)
More than 2 million DeMYSTiFieD books sold!

• Filled with tips, insights, strategies, and techniques to drive home key Forex principles and theories
• Each chapter concludes with practice exercises and a quiz to test reader knowledge
• Allows readers to learn at their own pace, drill on the most challenging accounting concepts, practice
their skills and understanding of the topic, and verify their retention with quizzes and final exams
N ov e m b e r
Business/Foreign Exchange • Paperback • 7K × 9G • 336 pp
ISBN-13: 978-0-07-182851-2 • ISBN-10/MHID: 0-07-182851-6 • $22.00TR ($22.95 CAD) 50 illustrations
College Algebra Demystified

Rhonda Huettenmueller (Sanger, TX)
The bestseller now with a new, more in-depth section on fundamentals, as well as a revised
chapter on exponents and logarithms
• Packed with examples, exercises, and graphs
• Helps readers to master aspects not only in algebra, but also calculus, geometry, physics, chemistry,
computing, and engineering
• Brand new quizzes and final exam questions
D ec e m b e r Previous ISBNs: 2004

Mathematics/Algebra/General • Paperback • 7K × 9G • 352 pp 978-0-07-143928-2 • 0-07-143928-5
ISBN-13: 978-0-07-181584-0 • ISBN-10/MHID: 0-07-181584-8 • $20.00TR ($20.95 CAD) 150 illustrations
ESL DeMYSTiFieD
Ed Swick (Chicago, IL)
Straightforward approach for fast and painless mastery of English for students of
ESL—enhanced with a 70-minute companion audio CD
• Walks ESL students step-by-step through the challenging aspects of the language
• Filled with written and oral practice exercises that help readers reinforce their new language skills
• Companion 70-minute audio CD features pronunciation guidelines from native speakers as well as
hundreds of oral practice exercises that help readers gain confidence with the new language
N ov e m b e r
Foreign Language/ESL • Paperback w/audio CD • 7K × 9G • 400 pp
ISBN-13: 978-0-07-182077-6 • ISBN-10/MHID: 0-07-182077-9 • $25.00TR ($26.95 CAD)
A l l t h a t M a tt e r s
An innovative series that gives readers the basics of the most current and interesting issues being studied today
• Each book features a 100 Ideas section that offers original and inspirational ideas to help readers explore the subject in more depth
• Includes weblinks and QR codes throughout the text, linking to videos from the author, or more detailed audio explanations
• The attractive internal design, featuring text boxes around key concepts, will make navigating through the material a snap
Each book: N o v e m b e r • Paperback w/ flaps • 5 × 7 • 160 pp • $14.00TR ($14.95 CAD)
Cyber Crime & Warfare: All That Political Philosophy: All That
Matters Matters
Peter Warren (London, England) and Johanna Oksala (Helsinki, Finland)
Michael Streeter Political Science
Computer Science 978-1-4441-7437-3 • 1-4441-7437-1
978-1-4441-8998-8 • 1-4441-8998-0
The Romans: All That Matters
Euthanasia: All That Matters John Manley (Sussex, England)
Richard Huxtable (Birstol, England) Ancient History
Medical Reference 978-1-4441-8386-3 • 1-4441-8386-9
978-1-4441-5747-5 • 1-4441-5747-7
Space Exploration: All That Matters
Future: All That Matters David Ashford (Bristol, England)
Ziauddin Sardar (London, England) Science/Astronomy
Sociology 978-1-4441-8383-2 • 1-4441-8383-4
978-1-4441-9004-5 • 1-4441-9004-0
Modern China: All That Matters

Jonathan Clements (London, England)
Asian History
978-1-4441-8704-5 • 1-4441-8704-X
S o ci a l S cie n ce i n J u st a W eek
Learn in a week, remember for a lifetime! Perfect for students and those who want to
expand their knowledge
In this new series from Teach Yourself, readers will explore fascinating social science subjects and master
them--in just seven days. In a Week books feature straightforward chapters explaining the key points,
accompanied by cartoons, diagrams, and review questions throughout so readers fully retain what they
have learned.
N ov e m b e r
Each book: Paperback • 5 × 7I • 128 pp • $12.00TR ($12.95 CAD)
Introduction to Buddhism in a Week

Clive Erricker (Winchester, England)
Eastern Religion
978-1-4441-9625-2 • 1-4441-9625-1
Introduction to Freud in a Week

Ruth Snowden (London, England)
Psychology
978-1-4441-9619-1 • 1-4441-9619-7
Introduction to Jung in a Week

Ruth Snowden (London, England)
Psychology
978-1-4441-9622-1 • 1-4441-9622-7
Introduction to Philosophy in a week

Mel Thompson (Chelmsford, England)
Philosophy
978-1-4441-9613-8 • 1-4441-9613-8
Introduction to Psychology in a week

Nicky Hayes (Gairlock, Scotland)
Psychology
978-1-4441-9616-0 • 1-4441-9616-2
T e a c h Y o u r se l f M a t h em a tics se r ies
Everything students need to master specific math concepts is covered in one book!
• All new editions of these bestselling titles
• Uses the Breakthrough Method and includes worked examples and test questions
• Each chapter includes explanations of the knowledge and skills needed
• Readers check their progress with self-test questions throughout
• A series of challenges and games provide new and interesting ways to apply new skills.
N ov e m b e r
Each book: Mathematics • Paperback • 5 × 7I
Algebra–A Complete Introduction Statistics–A Complete Introduction

Hugh Neill (London, England) Alan Graham (Lemington Spa, England)
320 pp 288 pp
978-1-4441-9106-6 • 1-4441-9106-3 • $21.00TR ($21.95 CAD) 978-1-4441-9117-2 • 1-4441-9117-9 • $21.00TR ($21.95 CAD)
Previous ISBNs: 2011 • 978-0-07-175485-9 • 0-07-175485-7 Previous ISBNs: 2011 • 978-0-07-176867-2 • 0-07-176867-X
Calculus–A Complete Introduction Trigonometry–A Complete Introduction

Hugh Neill (London, England) Hugh Neill (London, England)
320 pp 208 pp
978-1-4441-9111-0 • 1-4441-9111-X • $19.00TR ($19.95 CAD) 978-1-4441-9114-1 • 1-4441-9114-4 • $18.00TR ($ 18.95 CAD)
Previous ISBNs: 2011 • 978-0-07-174760-8 • 0-07-174760-5 Previous ISBNs: 2011 • 978-0-07-175484-2 • 0-07-175484-9
Mathematics–A Complete Introduction

Hugh Neill (London, England) Mathematics–A Basic
320 pp
Introduction
Alan Graham (Lemington Spa, England)
978-1-4441-9100-4 • 1-4441-9100-4 • $19.00TR ($19.95 CAD)
Previous ISBNs: 2011 • 978-0-07-175457-6 • 0-07-175457-1 240 pp
978-1-4441-9103-5 • 1-4441-9103-9
$16.00TR($16.95 CAD)
978-0-07-174753-0 • 0-07-174753-2
More than 40 million books sold in the Schaum’s Outlines series

• Each book features comprehensive explanations of the various topics
• These updated editions of bestselling college language course reviews including audio
recordingss of all answers online, plus 500 flashcards in McGraw-Hill’s Language Lab app
New! Free 500 flashcards app Online audio answer key
S e p t e m b e r
Each book: Foreign Language • Paperback • 8H × 11 • $20.00TR ($20.95 CAD)
Schaum’s Outline of French Grammar, Schaum’s Outline of Spanish Grammar,

Sixth Edition Sixth Edition
Mary Crocker Conrad Schmitt
408 pp • 978-0-07-182898-7 • 0-07-182898-2 224 pp • 978-0-07-183041-6 • 0-07-183041-3
Schaum’s Outline of French Vocabulary, Schaum’s Outline of Spanish Vocabulary,

Fourth Edition Fourth Edition
Mary Crocker Conrad Schmitt
456 pp • 978-0-07-182838-3 • 0-07-182838-9 288 pp • 978-0-07-183029-4 • 0-07-183029-4
Booth: Practice Makes Perfect French Verb Tenses, Richmond: Practice Makes Perfect Spanish Verb Tenses,
Second Edition Second Edition
978-0-07-178957-8 • 0-07-178957-X • Paperback • $14.00TR 978-0-07-163930-9 • 0-07-163930-6 • Paperback • $13.00TR
These updated editions of the bestselling college engineering course

reviews include:
• Relevant examples and extensive end-of-chapter exercises
• Problem-solving instructional videos available online
N Ov e m b e r
Each book: Engineering • Paperback • 8H × 11 • $22.00TR ($22.95 CAD)
Schaum’s Outline of Electric Circuits, Schaum’s Outline of Signals and Systems,

Sixth Edition Third Edition
Mahmood Nahvi, PhD, and Joseph A. Edmimister, MSE, JD Hwei P. Hsu, PhD
400 pp • 978-0-07-183045-4 • 0-07-183045-6 466 pp • 978-0-07-182946-5 • 0-07-182946-6
Previous ISBNs: 2011 • 978-0-07-163372-7 • 0-07-163372-3 Previous ISBNs: 2011 • 978-0-07-163472-4 • 0-07-163472-X
Schaum’s Outline of Electromagnetics, Schaum’s Outline of Strength of Materials,

Fourth Edition Sixth Edition
Joseph A. Edminister William Nash, PhD., and Merle Potter, PhD
338 pp • 978-0-07-183147-5 • 0-07-183147-9 474 pp • 978-0-07-183080-5 • 0-07-183080-4
Schaum’s Outline of Feedback and Control Schaum’s Outline of Thermodynamics for

Systems, Third Edition Engineers, Third Edition
Joseph J. DiStephano, PhD, Allen J. Stubberud, PhD., and Merle C. Potter and Craig W. Somerton
Ivan J. Williams, PhD 406 pp • 978-0-07-183082-9 • 0-07-183082-0
496 pp • 978-0-07-182948-9 • 0-07-182948-2 Previous ISBNs: 2009 • 978-0-07-161167-1 • 0-07-161167-3
Previous ISBNs: 2011 • 978-0-07-163512-7 • 0-07-163512-2
Schaum’s Outline of Fluid Mechanics and Schaum’s Outlines offer

Hydraulics, Fourth Edition problem solving instructional
R. V. Giles, J. B. Evett, and C. Liu videos that reinforce key
378 pp • 978-0-07-183145-1 • 0-07-183145-2 concepts learned in the
classroom.
Previous ISBNs: 2009 • 978-0-07-161164-0 • 0-07-161164-9
To access videos please scan the QR code.
P r a ctice M a kes Pe r fect S c r i p t se r ies
These step-by-step guides untangle the complexities of a new writing system through hundreds of hands-on practice
exercises
• Step-by-step guidance on stroke order and how to write characters correctly
• Hundreds of practice exercises that reinforce new concepts and build confidence
• Uses the proven Practice Makes Perfect method, trusted by more than 1 million readers
S e p t e m b e r
Each Book: Foreign Language • Paperback • 8H × 11 • 128 pp • $16.00TR ($16.95 CAD)
Practice Makes Perfect: Writing Chinese Characters

Zhe Jiaoshe (Hangzhou, China)
978-0-07-182803-1 • 0-07-182803-6
Practice Makes Perfect: Writing Japanese Kana

Rita Lampkin (West Valley City, UT)
978-0-07-182798-0 • 0-07-182798-6
P r a ctice M a kes Pe r fect B a sic se r ies
A clear, accessible approach to mastering the basics of Asian languages—from the bestselling Practice Makes Perfect series
Practice Makes Perfect: Basic series provides bite-sized presentations of grammar and vocabulary, as well as engaging exercises to
help beginning students grasp first-year Japanese or Chinese. Each unit features the language in context through real-life dialogs such
as talking about daily activities, expressing opinions, and making requests. The units are compact so learners can complete them in
20 to 30 minutes. All aspects of grammar, plus grounding in basic vocabulary that a first-year student should be expected to know is
covered in the book.
Each book: Foreign Language • Paperback • 8H × 11 • 240 pp • $14.00TR ($14.95 CAD)
Practice Makes Perfect Basic Chinese

Xiaozhou Wu (Santa Monica, CA), Feng-hsi Liu, and Rongrong Liao
O c t o b e r
978-0-07-178426-9 • 0-07-178426-8
Practice Makes Perfect Basic Japanese

Eriko Sato (Stony Brook, NY)
D ec e m b e r
978-0-07-180833-0 • 0-07-180833-7
Practice Makes Perfect

Complete Japanese Grammar
Eriko Sato (Stony Brook, NY)
Students of Japanese will master intricate grammar principles so

they can communicate with confidence!
• More than 1 million books sold in the Practice Makes Perfect series
• Hundreds of engaging exercises in a variety of formats designed to suit
every learning style
• Features Japanese hiragana, katagana, and kanjii characters and phonetic
translations for all Japanese

Sato: Japanese DeMYSTiFieD, Second Edition
D ec e m b e r 978-0-07-179771-9 • 0-07-179771-8 • Paperback w/audio disk • $25.00TR
Language/Japanese
ISBN-13: 978-0-07-180835-4
ISBN-10/MHID: 0-07-180835-3
$18.00TR ($18.95 CAD)
McGraw-Hill’s Classic Chinese Reader

Huan Xiong (Cork, Ireland)
Intermediate students of Chinese build their reading comprehension skills and

vocabulary through Chinese literature
• Each literary selection features an introduction in English that gives the learner guidance
on the new materials
• Cultural notes in English provide students with background knowledge of each work
• Each reading features an English/Chinese glossary of difficult words on each page
• The Chinese is presented in both simplified characters and pinyin

Live ABC: McGraw-Hill’s Chinese Pronunciation with CD-ROM
978-0-07-162736-8 • 0-07-162736-7 • Paperback w/audio disk • $21.00TR
S e p t e m b e r
Foreign Language/Chinese
ISBN-13: 978-0-07-182801-7
ISBN-10/MHID: 0-07-182801-X
$20.00TR ($20.95 CAD)
HARRAP ’ s P o cket Dicti o n a r ies

New editions of the bestselling Harrap’s pocket dictionaries now completely revised and updated
• Each book features 57,000 references and 90,000 translations
• Harrap’s Pocket Spanish and English Dictionary has sold more than 500,000 copies; Harrap’s Pocket French and English Dictionary
has sold more than 125,000 copies
• The most up-to-date dictionary on the market features hundreds of new words and expressions
• Includes a guide to the language’s verbs
Harrap’s Spanish and English

Pocket Dictionary
Harrap (Paris, France)
D ec e m b e r
Foreign Language/Spanish • Paperback • 4 × 7 • 720 pp
Previous ISBNs: 2006 • 978-0-07-145669-2 • 0-07-145669-4

Vox: Vox Super-Mini Spanish and English Dictionary, Third Edition
978-0-07-178866-3 • 0-07-178866-2 • Paperback • $4.95TR
S ec o n d E d iti o n
Harrap’s French and English

Pocket Dictionary
Harrap (Paris, France)
D ec e m b e r
Foreign Language/French • Paperback • 4 × 7 • 768 pp
Previous ISBNs: 2004 • 978-0-07-144070-7 • 0-07-144070-4
Dictionaries
From VOX, the leading brand of Spanish dictionaries in North America, the most complete bilingual dictionaries for
classroom use, now completely revised and updated
• Includes more than 30,000 entries and 70,000 translations
• Entries include common idiomatic examples
• A special section highlights key words and communicative phrases for classroom use
• VOX is the most successful bilingual dictionary range in North America for the past 20 years with sales exceeding 1.8 million copies
VOX Spanish and English Student Dictionary,

Second Edition
Vox (Barcelona, Spain)
Foreign Language/Spanish • Hardcover • 4N × 7 • 864 pp
D ec e m b e r
978-0-07-181451-5 • 0-07-181451-5 • $16.00TR ($16.95 CAD)
VOX Spanish and English School Dictionary,

Second Edition
Vox (Barcelona, Spain)
Foreign Language/Spanish • 4N × 7 • 864 pp
N o v e m b e r • Hardcover
978-0-07-181665-6 • 0-07-181665-8 • $16.00TR ($16.95 CAD)
N o v e m b e r • Paperback
978-0-07-181664-9 • 0-07-181664-X • $12.00TR ($12.95 CAD)
Easy ESL Crossword Puzzles

Chris Gunn (Incheon, South Korea)
For the beginning English language learner, a fun, non-intimadating way to reinforce
English vocabulary and other elements of English grammar
• Authored by a specialist in ESL-learning issues
• 110 crossword puzzles for extensive vocabulary and grammatical practice
• Includes an answer key with brief glossary
O c t o b e r
Foreign Language/ESL • Paperback • 8H × 10M • 192 pp
Get T a l ki n g i n te n d a ys S e r ies
• Users can learn anywhere, any time with this convenient audio course
• 10 realistic scenarios allow learners to get the words and phrases they’ll actually need to get by
• Handy phrase book contains all the key words and phrases from the course for quick reference
• Coursebook PDF, available online for free download, provides reading and writing practice
• Get Talking English includes instruction in Spanish, French, Italian, and Portuguese
N ov e m b e r
Each package: Foreign Language • MP3 CD-ROM (2H hours of audio) • Vinyl case • 5 × 7I • Booklet
Get Talking English

in Ten Days
Rebecca Moeller (London, England)
English as a Foreign Language
ISBN-13: 978-0-07-1-4441-9313-8
ISBN-10/MHID: 1-4441-9313-9
$16.00AU ($16.95 CAD)
Get Talking Brazilian

Portuguese in Ten Days
Sue Tyson-Ward (Lancaster, England) and Ethel
Pereira de Almeida Rowbotham
Foreign Language/Portuguese
ISBN-13: 978-0-07-1-4441-9133-2
ISBN-10/MHID: 1-4441-9133-0
$25.00AU ($26.96 CAD)
Wightwick: Get Talking Arabic in Ten Days Gilhooly: Get Talking Japanese in Ten Days
978-1-4441-7075-7 • 1-4441-7075-9 • $25.00AU 978-1-4441-7057-3 • 1-4441-7057-0 • $25.00AU
Owen: Get Talking Dutch in Ten Days Simons: Get Talking Norwegian in Ten Days
978-1-4441-7077-1 • 1-4441-7077-5 • $25.00AU 978-1-4441-7079-5 • 1-4441-7079-1 • $25.00AU
Coggle: Get Talking German in Ten Days Farmer: Get Talking Russian in Ten Days
978-1-4441-7069-6 • 1-4441-7069-4 • $16.00AU 978-1-4441-7081-8 • 1-4441-7081-3 • $25.00AU
Garoufalia-Middle: Get Talking Greek in Ten Days Harkins: Get Talking Swedish in Ten Days
978-1-4441-7071-9 • 1-4441-7071-6 • $25.00AU 978-1-4441-7085-6 • 1-4441-7085-6 • $25.00AU
Guarnieri: Get Talking Italian in Ten Days

978-1-4441-7067-2 • 1-4441-7067-8 • $16.00AU
K ee p T a l ki n g i n te n d a ys S e r ies
This next-level audio course will advance learners’ skills for more understanding and further
conversations in their new language in just 10 days
N ov e m b e r
Each package: Foreign Language • MP3 CD-ROM (2H hours of audio) • Vinyl case • 5 × 7I • Booklet
Keep Talking Arabic Keep Talking Italian

Mahmoud Gaafar (London, England) and Jane Wightwick Maria Guarnieri (Preston, England) and Federica Sturani
978-1-4441-8513-3 • 1-4441-8513-6 • $32.00AU ($33.95 CAD) 978-1-4441-8423-5 • 1-4441-8423-7 • $24.00AU ($24.95 CAD)
Keep Talking Brazilian Portuguese Keep Talking Japanese

Sue Tyson-Ward (Lancaster, England) and Ethel Pereira de Helen Gihooly (London, England)
Almeida Rowbotham 978-1-4441-8535-5 • 1-4441-8535-7 • $32.00AU ($33.95 CAD)
978-1-4441-9138-7 • 1-4441-9138-1 • $32.00AU ($33.95 CAD)
Keep Talking Norwegian
Keep Talking Dutch Margaretha Danbolt-Simons (Guildford, England)
Marleen Owen (London, England) 978-1-4441-8417-4 • 1-4441-8417-2 • $32.00AU ($33.95 CAD)
978-1-4441-8415-0 • 1-4441-8415-6 • $32.00AU ($33.95 CAD)
Keep Talking Russian
Keep Talking German Rachel Farmer (Nottingham, England)
Paul Coggle (Cambridge, England) and Heiner Schenke 978-1-4441-8553-9 • 1-4441-8553-5 • $32.00AU ($33.95 CAD)
978-1-4441-8524-9 • 1-4441-8524-1 • $24.00AU ($24.95 CAD)
Keep Talking Swedish
Keep Talking Greek Regina Harkin (Dublin, Ireland)
Howard Middle (London, England) and Hara Middle 978-1-4441-8421-1 • 1-4441-8421-0 • $32.00AU ($33.95 CAD)
978-1-4441-8419-8 • 1-4441-8419-9 • $32.00AU ($33.95 CAD)
Get S t a r te d se r ies
For readers who want to build a foundation on which to add more vocabulary and language skills
later, Get Started is made for them—now fully updated to make their learning experience fun and
interactive
• Establishes the four key language skills: reading, writing, listening and speaking
• A 10-unit course with regular review units to check your progress and consolidate your learning
• Emphasis placed on communication rather than grammar rules, so that learning is quick and effortless
• Now with added learning features in the course and online
N ov e m b e r
Each package: Foreign Language
Paperback • Heavy cardboard carton • 5 × 7I • 256 pp • MP3 CD-ROM • $48.00TR ($52.95 CAD)
New New
Get Started in Gujarati Get Started in Korean
Rachel Dwyer (London, England) and Emilia Bachrach Mark Vincent (Boston, MA) and Jay Hoon Yeon
Foreign Language/Gujarati Foreign Language/Korean
978-1-4441-9540-8 • 1-4441-9540-9 978-1-4441-7505-9 • 1-4441-7505-X
New e d iti o n New

Get Started in Hindi Get Started in Modern Hebrew
Dr. Rupert Snell (Austin, TX) Shula Gilboa (Israel)
Foreign Language/Hindi Foreign Language/Hebrew
978-1-4441-7468-7 • 1-4441-7468-1 978-1-4441-7511-0 • 1-4441-7511-4
Previous ISBNs: 978-0-07-173948-1 • 0-07-173948-3
T e a c h Y o u r se l f C o m p l ete se r ies
Learners go from knowing little or no foreign language to using more than 2,000 words with
confidence, thanks to the Teach Yourself Discovery Method
• Builds proficiency in reading, writing, listening, and speaking
• High-quality package with full-color coursebook, extensive audio recordings, and online resources
for further study
• Interactive Discovery Method helps learners absorb language rules faster and remember when they learn easily
N ov e m b e r
Each package: Foreign Language
Paperback • Heavy cardboard carton • 5 × 7I • MP3 CD-ROM (2H hours of audio) • $70.00TR ($73.95 CAD)
New E d iti o n New wit h A u d i o New E d iti o n

Complete Danish Complete Latin Complete Latin
Bente Elsworth (London, England) Gavin Betts (Victoria, Australia) American Spanish
355 pp 416 pp Juan Kattan-Ibarra (London, England)
978-1-4441-9498-2 • 1-4441-9498-4 978-1-4441-9583-5 • 1-4441-9583-2 384 pp
Previous ISBNs: 2011 Previous ISBNs: 2011 978-1-4441-9264-3 • 1-4441-9264-7
978-0-07-175663-1 • 0-07-175663-9 978-0-07-176175-8 • 0-07-176175-6 Previous ISBNs: 2011
978-0-07-175064-6 • 0-07-175064-9
Computing
CompTIA Cloud+ Certification Study
Guide (Exam CV0-001)
Nate Stammer (Omaha, NE), Scott Wilson
An all-new study guide for CompTIA’s new technical cloud computing exam
• 100% coverage of exam CV0-001 objectives woven into an integrated self-study system
• CAPP Authorized and CompTIA reviewed and approved: CompTIA Approved Quality
Content
• Electronic content features two practice exams and a PDF eBook
• Readers will gain the knowledge and skills required to implement, maintain, deliver, and
secure cloud technologies and infrastructures

Clarke: CompTIA Network+ Certification Study Guide, 5th Edition
978-0-07-178915-8 • 0-07-178915-4 • Paperback • $50.00PC
O c t o b e r
Certification
ISBN-13: 978-0-07-182886-4
ISBN-10/MHID: 0-07-182886-9
$50.00PC ($52.95 CAD) One CD-ROM • 90 illustrations
GSEC GIAC Security Essentials

Certification All-in-One Exam Guide
Ric Messier (Lyndonville, VT)
An all-new exam guide for Global Information Assurance Certification’s Security

Essentials (GSEC) certification
• Serves as both an in-depth study tool and an on-the-job reference
• Low-cost, self-study alternative to the $5000+ week-long, in-person training boot camp
offered by SANS
• Electronic content includes two simulated practice exams and a PDF eBook
• GSEC appears on the DoD Directive 8570 grid of approved certifications

Conklin: CompTIA Security+ All-in-One Exam Guide, 3rd Edition
978-0-07-177147-4 • 0-07-177147-6 • Hardcover • $60.00PC
N ov e m b e r
Certification/Security
ISBN-13: 978-0-07-182091-2
ISBN-10/MHID: 0-07-182091-4
$60.00PC ($63.95 CAD) One CD-ROM • 150 illustrations
C o mp u t in g z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 65
T h i r d e d iti o n
OCP Oracle Database 12c :Advanced

Adminstration Exam Guide (Exam 1Z0-063)
Bob Bryla (Dodgville, WI)
Complete coverage of all objectives on this new OCP exam

• Covers all exam topics, including installation, configuration, application tuning, database management,
backup and recovery, security, and more
• Electronic content includes two simulated practice exams and a PDF eBook
• Also serves as an on-the-job reference after certification
N ov e m b e r Previous ISBNs: 2008
Certification • Paperback • 7K × 9G • 752 pp 978-0-07-159709-8 • 0-07-159709-3
ISBN-13: 978-0-07-182868-0 • ISBN-10/MHID: 0-07-182868-0 • $60.00PC ($52.95 CAD) One CD-ROM • 200 illustrations
S e c o n d e d iti o n
OCA/OCP Java SE 7 Programmer I & II

Practice Exams (Exams 1Z0-803 & 1Z0-804)
Bert Bates (Santa Cruz, CA), Katherine Sierra
Complete practice exam coverage for Java certification--co-written by one of the developers
of the new Oracle OCP Java SE 7 exam
• Provides pre-assessment and practice test questions for both the OCA and OCP Java SE 7 exams
• The most accurate test questions available simulate the style of questions found on the live exams
• Supplements the bestselling OCA/OCP Java SE 7 Programmer I & II Study Guide

Certification • Paperback • 7K × 9G • 656 pp 978-0-07-226088-5 • 0-07-226088-2
ISBN-13: 978-0-07-182809-3 • ISBN-10/MHID: 0-07-182809-5 • $40.00PC ($31.95 CAD) 75 illustrations
Oracle NoSQL Database

Real-Time Big Data Management for the Enterprise
Maqsood Alam (Murphy, TX), Aalok Muley, Chaitanya Kadaru, Ashok Joshi
The first authoritative primer on Oracle’s emerging Big Data software stack
• Shows how to use Oracle NoSQL Database to store Big Data in low-cost, low-impact, highly scalable
and available data stores
• Covers Oracle NoSQL Database architecture, installation, configuration, application development,
administration, security, and more
Au g u s t
Database Management • Paperback • 7K × 9J • 256 pp
66 z Fall 2013 z McGra w -H i l l z C o mp u t in g
Oracle Database Appliance

A Hands-On Guide
Ravi Sharma (Phoenix, AZ)
Full coverage of Oracle’s first modestly priced integrated system

• Covers a new product aimed at a radically new customer segment for Oracle
• Author is part of the team building Oracle Database Appliance and writes the product’s blog
• Directed at a broad user base, including beginners and non-technical procurement officers
Au g u s t
Database Management/Data Warehousing • Paperback • 7K × 9J • 384 pp
Oracle Database 12c New Features

Robert G. Freeman (Henderson, NV)
Covers the revolutionary new features and tools available in Oracle Database 12c
• Fully describes the new public, private, and hybrid cloud solutions
• Also addresses social networking, integration, advanced BI functions, completely new security
measures, and other critical features
• Contains the most up-to-date information based on the final Beta release
S e p t e m b e r
The Oracle Big Data Handbook

Tom Plunkett (Huntsville, AL), Brian Macdonald, Bruce Nelson
Complete coverage of all components of Oracle’s integrated Big Data platform

• Covers Oracle Big Data Appliance, Oracle Big Data Connectors, Apache Hadoop, Endeca, In-Database
Analytics, Oracle NoSQL, and R
• Members of Oracle’s Big Data team explain how to use these technologies to transform unstructured
data into actionable business intelligence
O c t o b e r
Oracle Database 12c PL/SQL Programming

Michael McLaughlin (Boise, ID)
A complete update of the essential desktop reference for PL/SQL

• PL/SQL is used by everyone who accesses the Oracle database and is a critical skill to master
• Provides examples of web applications in native PL/SQL, JSP, and PHP
• A fully up-to-date Netflix case study example is used throughout the book as the basis for all coding
examples
O c t o b e r
Oracle Fusion Applications Migration

Chris Ostrowski (Highlands Ranch, CO)
Best practices and real-world advice for a mission-critical migration to Oracle Fusion
Applications
• Offers a practical approach for migrating from Oracle eBusiness Suite to the next-generation suite of
enterprise business applications
• Written by an Oracle ACE, Enterprise Architect, and expert Oracle Press author
• Highlights the reasons for upgrading and describes the resources and skill set required for moving to
Oracle Fusion Applications
O c t o b e r
Enterprise Applications/Collaboration Software • Paperback • 7K × 9J • 624 pp
Oracle Database 12c

Install, Configure & Maintain Like a Professional
Ian Abramson (Toronto, Canada), Michael Abbey, Michael J. Corey, Michelle Malcher
Low-priced, self-paced entry into Oracle Database technology

• Walks readers, step by step, through database setup, administration, programming, backup,
and recovery
• Easily available and configurable sample database provides additional support for projects
and examples
• Code and project files available online
O c t o b e r
Oracle Database 12c DBA Handbook

Bob Bryla (Dodgville, WI)
The definitive reference for every Oracle DBA—completely updated for Oracle Database 12c
• Shows how to administer a scalable, flexible Oracle enterprise database
• Includes new chapters on cloud integration, new security capabilities, and other cutting-edge features
• Previous editions sold more than 230,000 copies worldwide
J an u a r y Previous ISBNs: 2007

Database Management • Paperback • 7K × 9J • 704 pp 978-0-07-149663-6 • 0-07-149663-7
Successful Business Intelligence

Unlock the Value of BI & Big Data
Cindi Howson (Sparta, NJ)
Fully updated bestseller covers big data, cloud, mobile, visual data discovery, and in-memory
• Cindi Howson is the founder of BIScorecard, an industry analyst, a BI consultant, and an instructor for
The Data Warehousing Institute
• Draws on exclusive survey data and real-world BI case studies from Netflix, King.com, The Dow
Chemical Company, Learning Circle, and other companies
O c t o b e r Previous ISBNs: 2007

Enterprise Applications/Business Intelligence • Hardcover • 6 × 9 • 256 pp 978-0-07-149851-7 • 0-07-149851-6
ISBN-13: 978-0-07-180918-4 • ISBN-10/MHID: 0-07-180918-X • $40.00PC ($41.95 CAD) 80 illustrations
Java EE Applications on the Oracle Java Cloud

Develop, Deploy, Monitor, and Manage Your Java Cloud Applications
Harshad Oak (Pune Maharashtra, India)
Shows how to use Oracle Java Cloud to create cloud-based Java EE applications
• Explains how to develop, deploy, monitor, and manage each piece of the process on Oracle Java Cloud
• Reader will move from a basic Java developer to an enterprise, cloud-ready developer, the next
career level
• Application examples in the book available for download
S e p t e m b e r
Programming • Paperback • 7K × 9J • 400 pp
Ni n t h e d iti o n
Java The Complete Reference

Herbert Schildt (Mahomet, IL)
The international bestseller by the world’s leading programming author, fully updated for
Java SE 8
• Covers the entire Java language, its core libraries, and several important programming techniques
• Includes details on new features, such as Lambda Expressions and modules, enhanced coverage of
Swing, plus three new chapters on JavaFX
• Free source code for all the examples and projects in the book is available for download
S e p t e m b e r Previous ISBNs: 2011

Programming Languages/Java • Paperback • 7K × 9J • 1120 pp 978-0-07-160630-1 • 0-07-160630-0
S i x t h e d iti o n
Java A Beginner’s Guide

Herbert Schildt (Mahomet, IL)
Fully updated international bestseller teaches beginners how to program using Java SE 8
• The world’s leading programming author delivers a completely integrated learning package for new
Java programmers
• Includes coverage of new features, such as Lambda Expressions and modules
• Free source code for all the examples and projects in the book is available for download

Programming Languages/Java • Paperback • 7K × 9J • 640 pp 978-0-07-160632-5 • 0-07-160632-7
Java WebSocket Programming

Danny Coward (San Francisco, CA)
The definitive guide to creating dynamic enterprise server and client applications with the
new Java WebSocket protocol
• Written by the leading expert on Java WebSocket programming
• Shows how to enrich existing Web and server applications with modern, interactive elements
• All code examples used in the book will be available for download
O c t o b e r
Programming • Paperback • 7K × 9J • 352 pp
iPad for Seniors QuickSteps

Marty Matthews (Langley, WA)
Full-color, step-by-step guide to iPad basics—written for

seniors by a senior
• Covers the latest generation of iPads, including the iPad mini
• Explains how to navigate the touch screen, use apps and email,
browse the Internet, manage photos, video chat with FaceTime, use
iTunes and the iBook store, read eDocuments, listen to music, watch
movies, play games, and more
• Screenshots with callouts show and explain exactly what readers will
see on their iPad screens while doing a task
• Personal insights from other seniors are included throughout

Ballew: iPad QuickSteps, 2nd Edition
S e p t e m b e r
978-0-07-180371-7 • 0-07-180371-8 • Paperback • $20.00PC
Hardware/Handheld Devices
ISBN-13: 978-0-07-182150-6
ISBN-10/MHID: 0-07-182150-3
$25.00PC ($26.95 CAD) 500 illustrations
EPUB From the Ground Up

A Hands-On Guide to EPUB 2 and EPUB 3
Jarrett Buse (Huntingburg, IN)
A complete, DIY guide to creating flawless eBooks using this free, open-source
standard
• EPUB is used by Nook, Kobe, iPad, and Android tablets such as Galaxy Tab and Nexus,
and can also be ported to formats used by Kindle
• Covers both EPUB 2 and the latest version, EPUB 3, which allows for specialized
formatting such as advanced math equations and the inclusion of multimedia
• Includes details on popular, free software for EPUB creation, including Sigil and Calibre,
and shows how to apply HTML, XHTML, XML, CSS, and JavaScript to eBook formatting
• All examples and source code in the book are available for download
N ov e m b e r Pollock: JavaScript, A Beginner’s Guide, Third Edition

Electronic Publishing 978-0-07-163295-9 • 0-07-163295-6 • Paperback • $39.99PC
Paperback • 7K × 9J • 256 pp
ISBN-13: 978-0-07-183052-2
ISBN-10/MHID: 0-07-183052-9
$30.00PC ($31.95 CAD) 75 illustrations
Technical A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 71
Complete Audio Mastering

Practical Techniques
Gebre E. Waddell (Memphis, TN)
The most comprehensive guide available on audio mastering—written by a

professional mastering engineer
• Fully explains the process of preparing and transferring recorded sound from a source to
a storage medium (the master)—the source from which all copies will be produced
• Audio mastering is one of the most crucial steps in professional music and film post-
production
• Includes contributions from several of the most respected professionals in audio
mastering and related fields in the world today
• Author-created software available free online to help the reader perform the book’s main
themes

J u ly
Music/Recording & Reproduction Pohlmann: Principles of Digital Audio, Sixth Edition
Paperback • 7K × 9J • 304 pp 978-0-07-166346-5 • 0-07-166346-0 • Paperback • $55.00TR
ISBN-13: 978-0-07-181957-2
ISBN-10/MHID: 0-07-181957-6
Making Everyday Electronics Work

Stan Gibilisco (Deadwood, SD)
A practical layman’s guide to home and automotive electricity

and electronics
• Provides hands-on advice for maintenance, repair, and DIY projects
• Explains why devices and systems sometimes fail and presents solutions to
common problems
• “Fact or Myth?” sidebars clear up points of confusion, and “Tip” sidebars offer
specialized advice
• Written by bestselling electronics author and “father” of the DeMYSTiFieD series,
Stan Gibilisco

Geier: How to Diagnose and Fix Everything Electronic
978-0-07-174422-5 • 0-07-174422-3 • Paperback • $25.00TR
Au g u s t
Electronics
ISBN-13: 978-0-07-180799-9
ISBN-10/MHID: 0-07-180799-3
72 z Fall 2013 z McGra w -H i l l z Tec h n ic al
Raspberry Pi Projects
for the Evil Genius
Donald Norris (Barrington, NH)
A dozen fun, practical projects for the tiny, wildly popular Linux-based computer
• Introduces the popular computer and explains the basics of programming the Raspberry
Pi to control devices
• Projects include: MP3 player; camera controller; Bluetooth-controlled robot, weather
station, home automation and security controllers, universal remote; earthquake detector
• Shows how to use Web-based microcontroller development software with Raspberry Pi
• Covers Web and Android applications for Raspberry Pi

Monk: Programming the Raspberry Pi: Getting Started with Python
978-0-07-180783-8 • 0-07-180783-7 • Paperback • $15.00TR
S e p t e m b e r
Electronics
ISBN-13: 978-0-07-182158-2
ISBN-10/MHID: 0-07-182158-9
Androids
Build Your Own Lifelike Robots
Bryan Bergeron (Brookline, MA), Thomas B. Talbot
Teaches hobbyists how to create robots with amazing humanlike qualities
• Co-written by the Editor-in-Chief of SERVO and Nuts & Volts magazines and the Chief
Scientist of the US ARMY TATRC Armed Forces Simulation Institute for Medicine
• Shows how to use Arduino and low-cost sensors and actuators to create robots with
lifelike responses to internal and external stimuli
• Capabilities include: arms that bleed when cut; legs that retract when the robot stubs its
foot; heart and breath sounds that change with effort; and a robot that shivers when it’s
cold
• Detailed projects with illustrated, step-by-step instructions use affordable, easy-to-find
components

S e p t e m b e r McComb: Robot Builder’s Bonanza, 4th Edition
Robotics 978-0-07-175036-3 • 0-07-175036-3 • Paperback • $30.00TR
Paperback • 7K × 9J • 384 pp
ISBN-13: 978-0-07-181404-1
ISBN-10/MHID: 0-07-181404-3
$30.00TR ($31.95 CAD)
Tec h n ic al z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 73
The Steampunk Adventurer’s Guide

Contraptions, Creations, and Curiosities Anyone Can Make
Thomas Willeford (Harrisburg, PA)
Bestselling steampunk author presents 10 easy-to-make projects that

anyone can build
• Each project begins with an installment of a steampunk adventure illustrated by award-
winning cartoonist Phil Foglio
• Accessible to younger fans and their families--no special tools or skills required
• Projects include steampunk goggles, a steampunk modified NERF gun, a signaling
periscope, and more
• Achieves beautiful results while remaining firmly within the realm of the affordable

Willeford: Steampunk Gear, Gadgets, and Gizmos
N ov e m b e r 978-0-07-176236-6 • 0-07-176236-1 • Paperback • $25.00TR
Crafts & Hobbies/Mixed Media
ISBN-13: 978-0-07-182780-5
ISBN-10/MHID: 0-07-182780-3
Programming Arduino Next Steps

Going Further with Sketches
Simon Monk (Preston, UK)
Advanced techniques for Arduino—the most popular programmable

platform for electronics hobbyists
• Must-have follow-up to Monk’s bestseller, Programming Arduino: Getting Started with
Sketches
• Shows how to use interrupts, manage memory, use high-speed digital writes, program
Ethernet and Bluetooth, perform digital signal processing, and more
• Coverage includes the Arduino Uno, Arduino Leonardo, and Arduino Due boards
• Reveals professional-level programming secrets—all concepts illustrated with working,
well-tested code examples
N ov e m b e r Monk: Programming Arduino: Getting Started with Sketches

Electronics 978-0-07-178422-1 • 0-07-178422-5 • Paperback • $15.00TR
Paperback • 6 x 9 • 256 pp
ISBN-13: 978-0-07-183025-6
ISBN-10/MHID: 0-07-183025-1
Beginner’s Guide
to Reading Schematics
Stan Gibilisco (Deadwood, SD)
First update in 20+ years—featuring all-new art and more than 60% new/
expanded material
• Includes information on complex circuits, such as microprocessors and microcontrollers
• Explains how to interpret and draw multi-page diagrams
• Easy-to-follow new icons and other visual cues
• Electronics guru Stan Gibilisco provides a wealth of experience and technical precision
mixed with straightforward, user-friendly language

Geier: How to Diagnose and Fix Everything Electronic
D ec e m b e r
978-0-07-174422-5 • 0-07-174422-3 • Paperback • $25.00TR
Electronics/Circuits
Spiral bound • 6 × 9 • 208 pp
ISBN-13: 978-0-07-182778-2
Home Generator Selection,

Installation and Repair
Paul Dempsey (Veracruz, Mexico)
A thorough, practical guide to home generators—from selection and installation
to upkeep and repairs
• Covers the most popular manufacturers: Briggs and Stratton; Coleman; and Honda
• Includes detailed descriptions of how the different types of generators (gasoline,
propane, diesel) and their related components work
• Offers guidelines for safe installation, whether done by a homeowner or licensed
electrician
• Provides a comprehensive “shopping guide” with current pricing information and
availability
N O VEMBER Dempsey: How to Repair Briggs and Stratton Engines, 4th Edition
House & Home 978-0-07-149325-3 • 0-07-149325-5 • Paperback • $23.00TR
ISBN-13: 978-0-07-181297-9
ISBN-10/MHID: 0-07-181297-0
The Electrician’s Trade Demystified

David Herres (Colebrook, NH)
Step-by-step coverage of everything an aspiring electrician needs to know
• Ideal for anyone interested in becoming an electrician and those already in the field
looking to achieve a more advanced standing
• Helps readers understand basic electrical theory, practical electric work, as well as all the
nuances in the National Electrical Code
• Features NEC questions and answers, and ways to navigate through it
• Includes typical questions from state and municipal licensing programs and exams

Keller: Electrician’s Exam Study Guide, Second Edition
978-0-07-179204-2 • 0-07-179204-X • Paperback • $40.00TR
O c t o b e r
Technical Industries & Trades
ISBN-13: 978-0-07-181887-2
ISBN-10/MHID: 0-07-181887-1
Industrial Electricity and

Motor Controls
Rex Miller (Round Rock, TX), Mark R. Miller
A complete, up-to-date guide to the electrical field and its equipment, including
troubleshooting and repair
• Includes more than 650 illustrations, the latest codes and regulations, study questions,
and review problems
• New chapter on robots and robotics
• An eight-page color insert added for the first time

Herres: Troubleshooting and Repairing Commercial Electrical Equipment
978-0-07-181030-2 • 0-07-181030-7 • Hardcover • $60.00TR
Au g u s t
Technical Industries & Trades
ISBN-13: 978-0-07-181869-8
ISBN-10/MHID: 0-07-181869-3 Previous ISBNs:2007 • 978-0-07-154476-4 • 0-07-154476-3
$55.00IB ($57.95 CAD) 525 illustrations
S e v e n t h E d iti o n
Standard Aircraft Handbook for

Mechanics and Technicians
Larry Reithmaier (Solomons, MD), Ronald Sterkenburg
The first revision in more than a decade of the trusted pocket resource for
building, maintaining, and repairing all-metal aircraft
• Covers all relevant processes such as riveting, drilling, aircraft plumbing, cabling,
electrical wiring, corrosion detection, and more
• Includes detailed information on the latest parts and hardware
• New sections on nondestructive evaluation/testing, computer aided design (CAD),
electronic measuring tools, and composite materials
• Detailed figures illustrate safety procedures and best practices

S e p t e m b e r
Lombardo: Aircraft Systems
Transportation/Aviation
978-0-07-038605-1 • 0-07-038605-6 • Paperback • $39.95TR
ISBN-13: 978-0-07-182679-2
Learning to Fly Helicopters

R. Randall Padfield (Bethlehem, PA)
The most complete guide to helicopter flight training—updated for the first time
in 20 years
• Guides the new pilot through preparation, boarding, take-off, climbing, turning, cruising,
hovering, landing, and postflight procedures
• New sections on significant technological advances, such as glass cockpits, GPS
navigation, and aviation apps
• New chapters on flight training tips, employment opportunities, and helicopter
associations
• Updated with the most recent FAA regulations and testing requirements
O c t o b e r Langewiesche: Stick and Rudder: An Explanation of the Art of Flying

Transportation/Aviation 978-0-07-036240-6 • 0-07-036240-8 • Hardcover • $26.95TR
ISBN-13: 978-0-07-180861-3
The Art of Shaping the Metropolis

Pedro Ortiz (Washington, DC)
A unique, proven approach to managing explosive metropolitan growth

in an integrated and holistic way
• Written by the former General Director of Urban and Regional Planning for the
City of Madrid who successfully implemented a revolutionary metropolitan
growth methodology there
• Presents a tested plan for taming urban expansion in a way that enhances
economic activity, environmental stability, and quality of life
O c t o b e r
Architecture/Urban & Land Use Planning • Hardcover • 10 × 8 • 256 pp
ISBN-13: 978-0-07-181796-7 • ISBN-10/MHID: 0-07-181796-4 • $65.00IB 150 illustrations
American City
What Works, What Doesn’t
Alexander Garvin (New York, NY)
Now in full color—an updated edition of THE standard reference work on urban planning and design
• New sections—Downtown Strategies; Housing Strategies; Suburban Strategies; Regulatory Strategies
• Features new projects, including redevelopment of the World Trade Center site; Atlantic Station in
Atlanta; Millennium Park in Chicago; Highline in NYC
• Written by a renowned city planner and former vice present of the Lower Manhattan Development
Corporation, the agency charged with the World Trade Center site redevelopment

Architecture/Urban & Land Use Planning • Hardcover • 8H × 10M • 576 pp 978-0-07-137367-8 • 0-07-137367-5
ISBN-13: 978-0-07-180162-1 • ISBN-10/MHID: 0-07-180162-6 • $65.00IB ($68.95 CAD) 617 illustrations
Construction Management of
Healthcare Projects
Sanjiv Gokhale (Nashville, TN), Thomas Gormley
A practical, in-depth guide to project management for healthcare facilities

• Covers regulations affecting healthcare; traditional and innovative delivery methods for healthcare
construction; safety and infection control
• Features real-world case studies and interviews with managers of the largest companies that serve the
healthcare industry
D ec e m b e r
Project Management • Hardcover • 7K × 9G • 416 pp
Lean Healthcare Deployment and

Sustainability
Mark L. Dean (Louisville, KY)
Best practices for deploying Lean in healthcare organizations for sustained

results
• Discusses hospitals and integrated delivery networks, as well as physician offices,
nursing homes, and long term care facilities
• Provides a proven approach for remedying persistent challenges to achieving the full
benefits of Lean in healthcare
• Includes a roadmap for determining an organization’s most important priorities for the
application of Lean

Arthur: Lean Six Sigma for Hospitals
J u n e 978-0-07-175325-8 • 0-07-175325-7 • Paperback • $40.00TR
Quality Control
ISBN-13: 978-0-07-181770-7
ISBN-10/MHID: 0-07-181770-0
Supply Chain Management Demystified

John M. McKeller (Madison, WI)
Concise yet thorough coverage of supply chain management essentials

• Follows the standard supply chain management curriculum, including SCOR models,
demand forecasting, logistics, transportation, and more
• Includes information on how to incorporate Lean and Six Sigma into a supply chain
• Touches on future trends in SCM, including global sourcing and sustainability
• Written by the director of the supply chain management programs at the Wisconsin
School of Business

Simchi-Levi: Managing the Supply Chain
978-0-07-141031-1 • 0-07-141031-7 • Hardcover • $39.95TR
N ov e m b e r
Operations Research
ISBN-13: 978-0-07-180512-4
ISBN-10/MHID: 0-07-180512-5
The Process Improvement Handbook

A Blueprint for Managing Change and Increasing Organizational Performance
Tristan Boutros (New York, NY), Tim Purdie
A complete body of knowledge for process improvement professionals

• Demonstrates the importance of end-to-end process improvement, and the pitfalls of individual and
isolated improvement methods
• Provides real-world case studies, templates, and a process oriented architecture roadmap, available in
the book and on an affiliated website
S e p t e m b e r
Quality Control • Hardcover • 7K × 9G • 608 pp
Global Innovation Science Handbook

Praveen Gupta (Lisle, IL), Brett E. Trusko
A comprehensive guide to the science, art, tools, and deployment of innovation

• Co-written by editors of the prestigious International Journal of Innovation Science
• Features ground-breaking contributions from global innovation leaders in every type of
industry, including healthcare, consumer products, nanotechnology, education, information
technology, and finance
O c t o b e r
Quality Control • Hardcover • 7K × 9G • 800 pp
Creating a Kaizen Culture

Align the Organization, Achieve Breakthrough Results, and Sustain the Gains
Jon Miller (Bothell, WA), Mike Wroblewski, Jaime Villafuerte
Reveals how to use kaizen to propel rapid and sustainable performance improvement in
different ways
• Contains a wealth of experience from three experts who have led kaizen events in a wide variety of
industries and different sized companies
• Includes case studies by kaizen-driven CEOs such as Art Byrne and John Toussaint
O c t o b e r
Quality Control • Hardcover • 6 × 9 • 256 pp
Global Supply Chains

Evaluating Regions on an EPIC Framework—Economy, Politics, Infrastructure, and Competence
Philippe-Pierre Dornier (Paris, France), Kenneth Petersen, Mandyam Srinivasan,
Theodore Stank
Summarizes strategic environmental characteristics in eight regions to aid in making global

supply chain management decisions
• Covers: North America; South America; Western Europe; Central and Eastern Europe; The Middle East;
East Asia; South Asia; Africa
• Introduces the EPIC dimensional analysis for measuring and assessing the maturity of geographical
regions according to their level of economic, political, infrastructural, and cultural/competency activities
N ov e m b e r
Quality Control • Hardcover • 6 × 9 • 304 pp
Terrestrial Wireless
Optical Communication
Devi Chadha (New Delhi, India)
A practical guide to next-generation wireless terrestrial optical communication
through the atmospheric channel
• Provides in-depth details on Free Space Optics (FSO), from basic concepts to
design implementation
• Enables readers to deliver cost-effective and transparent wireless network
interoperability and expandability
A p r i l
Mobile & Wireless Communications • Hardcover • 6 × 9 • 256 pp
Fracking
Hydraulic Fracturing & Development of Unconventional Oil & Gas Resources,
Environmental Protection, & Cost Recovery Techniques
James Jacobs (San Francisco, CA), Stephen Testa
A complete, practical guide to hydraulic fracturing

• Covers the technology, science, safety, and environmental assessment and cleanup related to
fracking for oil and gas resources
• Features numerous case studies by the U.S. EPA and other agencies
D ec e m b e r
Chemical Engineering • Hardcover • 6 × 9 • 512 pp
Solar Manufacturing
Environmental Design Concepts for Solar Modules
Michelle Poliskie (Summerland, CA)
An insider’s perspective to sustainable development initiatives within the solar industry
• Comprehensive coverage of photovoltaic technologies
• Shows how to apply sustainable development metrics to photovoltaic products
• Essential reference for solar manufacturers and their suppliers, engineers, and policy makers
S e p t e m b e r
Power Resources/Alternative & Renewable • Hardcover • 6 × 9 • 288 pp
Programmable Microcontrollers
with Applications
MSP430 Launchpad & CCS Grace
Cem Unsalan (Istanbul, Turkey), H. Deniz Gurhan
Practical coverage of new microcontroller products from Texas Instruments

• Covers MSP430 Launchpad, a flash programmer and debugging tool, and CCS Grace, a graphical
peripheral configuration tool
• Explains working principles through varied, everyday applications using this new platform and interface
• Readers will gain a universal skillset in the competitive job market
O c t o b e r
Electronics Engineering • Hardcover • 7K × 9G • 352 pp
F o u r t h e d iti o n
Concrete
Microstructure, Properties, and Materials
P. Kumar Mehta (El Cerrito, CA), J. M. Monteiro
Comprehensive coverage of the properties, behavior, and technology of concrete

• New coverage of the latest advances in concrete technology—self-consolidating concrete;
nanotechnology of concrete; shotcrete; expansive cement; and concrete for nuclear radiation
• PowerPoint slides and videos that illustrate topics presented in the book
S e p t e m b e r Previous ISBNs: 2005

Structural Engineering • Hardcover • 7K × 9G • 672 pp 978-0-07-146289-1 • 0-07-146289-9
Hybrid Electric Vehicle Design and Control

Intelligent Omnidirectional Hybrids
Yangsheng Xu (Hong Kong, China), Jingyu Yan, Huihuan Qian, Tin Lun Lam
Advanced textbook and professional reference for the design and control of hybrid electric
vehicles
• Explains how to implement the design of a novel intelligent omnidirectional hybrid electric vehicle
• Covers vehicle electronics, advanced control, powertrain management, battery and energy
management, and artificial intelligence
O c t o b e r
Mechanical Engineering • Hardcover • 6 × 9 • 400 pp
Stormwater Design for

Sustainable Development
Ronald L. Rossmiller (Everson, WA)
A complete guide to managing stormwater runoff through sustainable design and development
• Features numerous examples and land use plan views
• Contains detailed calculations for the design of best management practices for water quantity control
and enhancement of water quality runoff
• Includes well-tested spreadsheets with all calculations for each step in the design process
S e p t e m b e r
Environmental Engineering/Waste Management • Hardcover • 7K × 9G • 528 pp
Applied Creep Mechanics

Thomas Hyde (Nottingham, England), Wei Sun, Christopher Hyde
Tested techniques for improving design and assessment of materials at

elevated temperatures
• Discusses the time-dependent deformation which occurs in a metal when subjected to
stress at an elevated temperature, such as in industrial plants and aero engines
• Helps readers optimize maintenance and repair, save time, reduce costs, and improve
operational efficiency
O c t o b e r
Mechanical Engineering • Hardcover • 6 × 9 • 304 pp
Industrial Chemical Process Design

Douglas Erwin (Galveston, TX)
A fully up-to-date, problem-solving toolkit for chemical engineers and process designers
• Features 25 downloadable, customizable software applications that offer quick, accurate solutions to
complex process design problems
• Addressed the gaps between large, very expensive commercial process simulation software packages
• Updated to cover green engineering topics

Chemical & Biochemical Engineering • Hardcover • 7K × 9G • 544 pp 978-0-07-137621-1 • 0-07-137621-6
S e v e n t h E d iti o n
Design of Wood Structures-ASD/LRFD

Donald E. Breyer (Pomona, CA), Kenneth J. Fridley, David G. Pollock, Jr., Kelly Cobeen
Fully revised, state-of-the-art guide to designing wood structures
• Demonstrates all of the necessary steps and techniques for designing wood structures, following the
sequence of materials and elements in the order used in actual design
• Updated for the latest codes and standards: International Building Code (IBC); National Design
Standard (NDS); Allowable Stress Design/Load Resistance Factor Design (ASD/LRFD)

Structural Engineering • Hardcover • 7K × 9G • 1056 pp 978-0-07-145539-8 • 0-07-145539-6
Carrier Grade VoIP

Richard Swale (Ipswich, UK), Daniel Collins
A cutting-edge, up-to-date guide to contemporary VoIP technologies, solutions, and protocols

• Covers the delivery of voice and multimedia communication sessions over Internet Protocol (IP)
networks
• Provides the latest information on leading-edge signaling schemes and key protocols
• New coverage of contemporary VoIP technologies, including HD Voice, security issues, design
considerations for carrier grade networks, and more

Telecommunications • Paperback • 7K × 9G • 640 pp 978-0-07-140634-5 • 0-07-140634-4
Analog Filter and Circuit Design Handbook

Arthur Williams (Summit, NJ )
A single-source design reference providing expert guidance on analog filter and circuit design
• Explains how IC operational amplifiers work, their critical parameters, and how to properly choose the
appropriate amplifier for a given application
• Free downloads include: Filter Solutions from Nuhertz Technologies; ELI 1.0; and Fltrform spreadsheet
of formulas
O c t o b e r
Electronics/Circuits/Integrated • Hardcover • 6 × 9 • 608 pp
S i x t h e d iti o n
Microchip Fabrication
A Practical Guide to Semiconductor Processing
Peter Van Zant (Nevada City, CA)
Fully updated introduction to semiconductor manufacturing—from raw materials to finished device

• The industry’s most novice-friendly text features a low-math, straightforward approach with detailed
illustrations
• Revised to reflect current, state-of-the-art processes: 450mm wafers; lithography processes and
chemical formulations for nanometer resolution; factory automation; and more

Electronics/Semiconductors • Hardcover • 7K × 9G • 656 pp 978-0-07-143241-2 • 0-07-143241-8
Wireless Networks
Clint Smith (Warwick, NY), Daniel Collins
Fully revised expert guide on how to successfully design and implement wireless solutions
• Includes new chapters on LTE, WiMAX, and backhaul
• New and expanded material on network design considerations, high-speed packet access, MIMO,
HSDPA/HSUPA, femtocells, cloud devices, location-based services, and more

Mobile & Wireless Communications • Hardcover • 7K × 9G • 608 pp 978-0-07-226344-2 • 0-07-226344-X
ENGINEERING PROJECT MANAGEMENT for

the High Technology Industry
Sammy G. Shina (Framingham, MA)
One-stop resource on engineering project management topics, tools, and
techniques
• Discusses the factors behind successful deployment of electronics projects, using real-
world examples from the author’s extensive experience
• Explains how to manage the design of products to meet specification; deliver projects on
time and on budget; and achieve targeted profit for the product lifecycle
• Covers justifications for make or buy decisions, which is very important for overseas
suppliers
• Includes real-world examples from the author’s extensive library of consulting, teaching,
and expert witness cases

D ec e m b e r
Project Management Shina: Green Electronics Design and Manufacturing
Hardcover • 7K × 9G • 400 pp 978-0-07-149594-3 • 0-07-149594-0 • Hardcover • $99.95IB
ISBN-13: 978-0-07-181536-9
ISBN-10/MHID: 0-07-181536-8
Eig h t h e d iti o n
Maintenance Engineering Handbook

Keith Mobley (Knoxville, TN), Lindley R. Higgins, Darrin J. Wikoff
Fully updated and modernized edition of the classic plant and facility
maintenance engineering resource
• Essential information for eliminating excessive downtime and high maintenance costs as
a result of repetitive failures
• Streamlined to 600 pages, with obsolete material removed and all pertinent topics
accessible on affiliated website
• Videos, color photos, and other dynamic content online

Palmer: Maintenance Planning and Scheduling Handbook 3/E
978-0-07-178411-5 • 0-07-178411-X • Hardcover • $90.00IB
D ec e m b e r
Industrial Engineering
ISBN-13: 978-0-07-182661-7
Medical
Student-to-student advice on passing a make-or-break exam
T W EN T Y- F OURT H ED I T IO N
FIRST AID FOR THE

USMLE STEP 1, 2014
Tao Le (Louisville, KY) and Vikas Bhushan
The undisputed “bible” of USMLE Step 1 preparation

This annually updated review book delivers a comprehensive collection
of high-yield facts and mnemonics that pinpoint exactly what students
need to know to pass the exam. Co-authored by medical students who
took the boards in 2013, it provides a complete framework to help
students prepare for the most stressful exam of their careers.
• Markets: US medical students (18,500 per year) and international
medical graduates (12,000)
• 1,200+ high-yield facts based on student reporting from the
2013 exam
• Hundreds of clinical images, many in full color
• Updated ratings of 300+ review products
Tao Le, MD, MHS (Louisville, KY) is Assistant Professor of Pediatrics
in the Division of Allergy and Immunology at the University of Louisville.
Vikas Bhushan, MD (Los Angeles, CA) is a practicing diagnostic
radiologist.
Related McGraw-Hill Medical Titles:

D EC E M B E R
Le: First Aid Cases for the USMLE Step 1, Third Edition
Test Preparation and Review
978-0-07-174397-6 • 0-07-174397-9 • Paperback • $45.00MD
ISBN-13: 978-0-07-183142-0 Le: First Aid Cases for the USMLE Step 1, Third Edition
ISBN-10/MHID: 0-07-183142-8 978-0-07-174402-7 • 0-07-174402-9 • Paperback • $45.00MD
Price $49.00MD ($51.95 CAD)
978-0-07-180232-1 • 0-07-180232-0
Med ic al z A c c e s s th e c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c a ta lo g s z 87
Real-life clinical cases help students understand essential concepts

• Clinical cases with questions and complete discussions
• Clinical pearls highlight key points
• Board-style review questions accompany each case
• Market: Medical students (18,500 per year), internal medicine residents (23,000/year), family medicine residents (7,000/year)
Series Editor: Eugene C. Toy, MD (Houston, TX) is a dual-certified family physician and obstetrician-gynecologist. He is academic
chief and program director at Methodist Hospital in Houston.
O c t ober
Medical Review • Paperback • 6 × 9 • 416 pp • $35.00MD ($36.95 CAD)
S econd edition THIRD EDITION

Case Files Neuroscience CASE FILES PHARMACOLOGY
Eugene C. Toy (Houston, TX), Josh Neman, Evan Y. Snyder, Eugene C. Toy (Houston, TX), David Loose,
Rahul Jandial Shelley Tischkau, Anush Pillai
978-0-07-179025-3 • 0-07-179025-X 978-0-07-179023-9 • 0-07-179023-3
THIRD EDITION THIRD EDITION

CASE FILES ANATOMY CASE FILES BIOCHEMISTRY
Eugene C. Toy (Houston, TX), Lawrence Ross, Eugene C. Toy (Houston, TX); William Seifert, Jr.;
Cristo Papasakelariou, Hang Zhang Henry Strobel; Konrad Harms
978-0-07-179486-2 • 0-07-179486-7 978-0-07-179488-6 • 0-07-179488-3
88 z Fall 2013 z McGra w -H i l l z Med ic al
ESSENTIAL FACTS ON THE GO

Internal Medicine
Lauren Stern (Boston, MA), Vijay Lapsia
Laminated cards deliver essential information on caring for the hospitalized patient
• Market: Internal medicine residents (23,000), family practice residents (8,000),
and third and fourth year medical students (37,000)
• Created to help medical students and residents manage even the most difficult
clinical situation
S e p t ember
Internal Medicine • Paperback • 4 × 7 • 47 cards
ISBN-13: 978-0-07-177055-2 • ISBN-10/MHID: 0-07-177055-0 • $30.00MD ($31.95 CAD) 50 illustrations
Intraoperative Neuromonitoring
Christopher M. Loftus (Chicago, IL), José Biller, and Eli Barib
Everything clinicians need to know about monitoring the activity

of the nervous system
• Market: Neurologists (18,000 worldwide), neuroscientists (50,000)
• Covers monitoring of the nervous system during planning, operating, and post-operative care
N o v ember
Neurology • Hardcover • 8H × 11 • 416 pp
Fitzpatrick’s Dermatology FlashCards

Klaus Wolff (Vienna, Austria), Richard Johnson, and Arturo P. Saavedra
Full-color flashcards familiarize clinicians with skin signs and symptoms

• Market: Medical students (18,500/year), nurse practitioners (100,000),
physician assistants ((84,000)
• Derived from Fitzpatrick’s Color Atlas and Synopsis of Clinical Dermatology, 7e (0-07-179302-X),
the field’s most trusted text
N OV E M B E R
Dermatology • 4 × 7 • 256 cards
ISBN-13: 978-0-07-179416-9 • ISBN-10/MHID: 0-07-179416-6 • $49.00MD ($51.95 CAD)
Gastrointestinal Physiology
Kim E. Barrett (San Diego, CA)
A complete introduction to gastrointestinal physiology

• Market: Medical students (18,500 per year)
• Bridges the gap between basic science principles and clinical medicine
Au g u s t
Gastroenterology • Paperback • 6 × 9 • 320 pp
PHYSICAL THERAPY CASE FILES

NEUROLOGICAL REHABILITATION
Annie Burke-Doe (San Marcos, CA)
Introducing the essential neurology book in the Case Files Physical Therapy Series
• Market: Physical Therapy students (30,000/USA)
• Thirty clinical cases accompanied by National Physical Therapy Examination-style questions
O c t ober
Allied Health/Physical Therapy • Paperback • 6 × 9 • 464 pp
Toxicology IN A BOX
Brian Kloss (Syracuse, NY), Travis Bruce
A fun, fast way to learn essential clinical toxicology information

• Market: Medical students (18,500/year), emergency medicine physicians and residents (40,000),
internal medicine residents (23,000), family practice residents (8,000)
• Each full-color card includes toxin, antidote, and learning aids
N o v ember
Toxicology • 4 × 7 • 160 cards
Rudolph’s Pediatrics
Self-Assessment and Board Review
Michael Cabana (San Francisco, CA)
The companion review to the most acclaimed text in pediatrics

• Market: Pediatrics residents (8,400/USA), recertifying pediatricians (80,000/world)
• 1,500 questions with answers referenced to Rudolph’s Pediatrics, 22e (0-07-149723-4)
O c t ober
Pediatrics • Paperback • 8H × 10M • 352 pp
Pathophysiology Flash Cards

Jonathan D. Kibble (Bay Shore, NY), Maria Cannarozzi
High-yield cards help students review for course and board exams
• Market: Medical students (18,500 per year)
• Each card presents a clinical case that challenges the reader to diagnose the
condition and then explains the underlying pathophysiology
Au g u s t
Pathophysiology • 4I × 8G • 300 cards
Surgical and Interventional Ultrasound

Beth Schrope (New York, NY)
The most comprehensive, up-to-date, and clinically relevant text on the subject
• Market: General surgery residents (5,000), general surgeons (25,000), colon and
rectal surgeons (2,000)
• Companion DVD includes clips of key diagnostic and interventional techniques and
a lecure series on ultrasound basics
N o v ember
Ultrasonography • Hardcover • 8H × 10M • 300 pp
ISBN-13: 978-0-07-176760-6 • ISBN-10/MHID: 0-07-176760-6 • $175.00MD ($185.95 CAD) Includes one DVD
T hird edition
Ma & MATEER’S Emergency Ultrasound

O. John Ma (Portland, OR), James R. Mateer, Robert F. Reardon, and Scott Joing
The gold-standard text in emergency ultrasound—enhanced by a new DVD

• Market: Emergency physicians (40,000)
• Covers the training, technique, and diagnostic skills needed to perform emergency ultrasound
O c t ober Previous ISBNs: 2007

Emergency Medicine • Hardcover • 8H × 10M • 450 pp 978-0-07-147904-2 • 0-0-7-147904-X
F ourteenth edition
Microbiology PreTest™ Self-Assessment

and Review
Matthew Grisham (Lubbock, TX)
The perfect way for students to assess their knowledge of microbiology for the USMLE Step 1
and course exams!
• Market: First and second year US and Canadian medical students (18,500), International MD USMLE
Step 1 test-takers (16,000), doctor of osteopathy student USMLE Step 1 test-takers (1,500).
• 500 board-style vignette questions with explanations for correct and incorrect answers
N o v ember Previous ISBNs: 2010

Microbiology • Paperback • 5H × 8K • 352 pp 978-0-07-162335-3 • 0-07-162335
Emergency Department Management

Robert W. Strauss (Poughkeepsie, NY), Thom A. Mayer
A one-stop text endorsed by the American College of Emergency Physicians

• Market: Emergency Departments (5,500), emergency department directors and managers (10,000)
• Delivers authoritative answers to virtually any management question in emergency medicine
N o v ember
Emergency Medicine • Hardcover • 8H × 10M • 800 pp
Musculoskeletal Radiology
Jamshid Tehranzadeh (Long Beach, CA)
The core knowledge necessary for a complete understanding of

musculoskeletal imaging
• Market: Medical students (18,500/year), family medicine physicians (74,000),
radiologists (40,000), radiology residents (5,000), orthopedic residents (600)
• More than 1,000 images and concise, high-yield text
N o v ember
Radiology • Paperback • 7K × 9J • 465 pp
ISBN-13: 978-0-07-178702-4 • ISBN-10/MHID: 0-07-178702-X • $79.00MD ($83.95 CAD)
Medical Genetics
An Integrated Approach
G. Bradley Schaefer (Little Rock, AR), James N. Thompson, Jr.
Complete coverage of the basic medical genetic principles required for the boards
and clinical practice
• Market: Medical students (18,500/year), genetic counselors (2,000), geneticists (600)
• Enhanced by more than 450 outstanding illustrations
N o v ember
Genetics • Paperback • 8H × 11 • 452 pp
PANCE/PANRE Flashcards
Johanna L. Chelcun (Hamden, CT), Kathy Moini
A fun, fast way to review for the PA certification exam

• Market: Physician assistants who need to recertify (75,000), physician assistant students (13,000)
• Each two-sided card features a disease or disorder with symptoms and treatment on the flip side
N o v ember
Allied Health • 4 × 7 • 360 cards
CLINICAL GENOMICS
Practical Applications in Adult Patient Care
Michael Murray (Boston, MA), Mark Babyatsky, Monica Giovanni,
Fowzan Alkuraya, and Douglas Stewart
The first primary care text covering the clinical use of genomics and the genetic
principles of disease management
• Market: Internal medicine clinicians (100,000) internal medicine residents (9,000), medical
genetics (2,500), genetic counselors (1,000)
• Endorsed by the American College of Physicians
O C T O B E R
Clinical Medicine/Genetics • Paperback • 8H × 10M • 600 pp
INTRODUCTION TO PHYSICAL THERAPY

AND PATIENT SKILLS
Mark Dutton (Bradfordwoods, PA)
Full-color coverage of every core physical therapy topic

• Market: Physical therapy students (30,000), practicing physical therapists (155,000)
• Companion DVD demonstrates more than 200 important techniques
N o v ember
Allied Health • Paperback • 8H × 10M • 752 pp
ISBN-13: 978-0-07-177243-3 • ISBN-10/MHID: 0-07-177243-X • $95.00MD ($105.95 CAD) 100 illustrations
T welfth edition
CURRENT Practice Guidelines

in Primary Care 2014
Joseph S. Esherick (Oxnard, CA), Daniel S. Clark, Evan D. Slater
Guidelines for more than sixty common outpatient conditions

• Market: Internists (80,000), family physicians (60,000), nurse practitioners (100,000), physician
assistants (60,000).
• Includes screening, prevention, and management guidelines spanning all of general medicine
J an u ar y Previous ISBNs: 2013

Clinical Medicine • Paperback • 4I × 7 • 400 pp 978-0-07-179750-4 • 0-07-179750-5
S econd edition
2013-2014 Top 300 Pharmacy Drug Cards

Jill M. Kolesar (Madison, WI), Lee Vermeulen
A fun, fast way to learn essential information about the top 300 drugs
• Market: Pharmacy students (15,000), nursing students (300,000/USA)
• Cards feature a photograph on one side and essential drug information on the flip side
D ecember
Pharmacy • 4I × 7 • 300 cards Previous ISBNs:2012
ISBN-13: 978-0-07-181843-8 • ISBN-10/MHID: 0-07-181843-X • $60.00MD ($63.95 CAD) 978-0-07-163611-7 • 0-07-163611-0
S econd edition
Goodman & GILMAN’S Manual of

Pharmacology and Therapeutics
Laurence Brunton (San Diego, CA)
The authority of Goodman & Gilman’s in a concise, carry-anywhere reference

• Market: Medical students (18,750 per year), pharmacy students (35,000/year), pharmacology students
(15,000/year), pharmacists (175,000)
• High-yield overview of the most clinically relevant content of Goodman & Gilman’s Pharmacological
Basis of Therapeutics, 12e (978-0-07-162442-8)
• NEW full-color design
N OV E M B E R Previous ISBNs: 2007
Pharmacology • Paperback • 6 × 9 • 1008 pp 978-0-07-144343-2 • 0-07-144343-6
ISBN-13: 978-0-07-176917-4 • ISBN-10/MHID: 0-07-176917-X • $60.00MD ($63.95 CAD) 200 illustrations
NURSE’S POCKET DRUG GUIDE, 2014

Judith Barberio (Newark, NJ)
Everything nurses need to know when prescribing and administering 1,200

common medications
• Market: registered nurses (2.4 million/USA); nursing students (300,000/USA)
• NEW coverage of 30 additional herbal medications
S E PT E M B E R
Nursing/Drug Guide • Paperback • 3H × 5 • 430 pp Previous ISBNs: 2012
ISBN-13: 978-0-07-178820-5 • ISBN-10/MHID: 0-07-178820-4 • $15.00PT ($15.95 CAD) 978-0-07-176930-3 • 0-07-176930-7
Ti t l e i n d e x z Vi s i t o u r c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c atalo gs z 95
Titl e Inde x
A Creative Teacher, The, 2/e, Springer 45
Algebra - A Complete Introduction: Teach Yourself, Neil 53 Creative Writing Workbook, The, Branton 44
All About Low Volatility Investing, Sander 29 Cross-Cover Cards in Internal Medicine, Stern 87
All About Value Investing, Faerber 29 Crowdsourced Performance Review, The, Mosley 3
American City, The, 2/e, Garvin 77 Current Practice Guidelines in Primary Care 2014, Esherick 92
Analog Filter and Circuit Design Handbook, Williams 84 Customer Culture Imperative, The, Brown 37
Androids: Build Your Own Lifelike Robots, Bergeron 72 Cyber Crime & Warfare: All That Matters, Warren 51
Applied Creep Mechanics, Hyde 82 D
Art Of Bank M&A, Reed-Lajoux 37 Day Trading Bootcamp, Golshan 25
Art of Shaping the Metropolis, The, Ortiz 77 Design of Wood Structures-ASD/LRFD, 7/e, Breyer 83
B Dividend Imperative, The, Peris 2
Beat Your Pain and Find Lasting Relief, Jenner 43 Divorce Organizer and Planner, The, 2/e, Sember 42
Beginner’s Guide to Reading Schematics 3/e, Gibilisco 74 E
Big Book Of Jobs, The, 2013-2014/e, Editors of McGraw-Hill, The 6 Easy English Crossword Puzzles, Gunn 59
Big Money Investing, Atkeson 22 Electrician’s Trade Demystifed, The, Herres 75
Breakthrough Communication, Monarth 35 Elliott Wave Techniques Simplified, Mcdowell 38
Burton’s Legal Thesaurus, 5/e, Burton 18 Emergency Department Management, Strauss 90
C Engineering Project Management for the High Technology
Calculus - A Complete Introduction: Teach Yourself, Neil 53 Industry, Shina 85
Carrier Grade VoIP, 3/e, Swale 83 English (ESL) DeMYSTiFieD, Swick 50
Case Files Anatomy, 3/e, Toy 86 Enterprise Value, Worrell 20
Case Files Biochemistry, 3/e, Toy 86 Entrepreneurial Bible to Venture Capital, The, Romans 7
Case Files Neuroscience, 2/e, Toy 86 Epic Content Marketing, Pulizzi 16
Case Files Pharmacology, 3/e, Toy 86 EPUB From the Ground Up, Buse 70
Caterpillar Way, The, Koch 17 Essentials of Risk Management, The, 2/e, Crouhy 21
Chase’s Calendar of Events, 2014/e, Editors of Chase’s 45 Euthanasia: All That Matters, Huxtable 51
Chinese Currency and the Global Economy, Yulu 11 F

Cleveland Clinic Way, The, Cosgrove 34 Fall Of the Euro, The, Nordvig 27
Clinical Genomics, Murray 92 Fearless Performance Reviews, Russell 25
Coaching for Breakthrough Success, Canfield 4 First Aid for the USMLE Step 1, 2014, Toy 86
College Algebra DeMYSTiFieD, 2/e, Huettenmueller 50 Fitzpatrick’s Dermatology Flash Cards, Wolff 87
Complete Audio Mastering: Practical Techniques, Waddell 71 Five Keys Of Powerful Business Relationships, The, Sherman 9
Complete Danish, Elsworth 63 Forex DeMYSTiFieD, Borman 50
Complete Latin, Betts 63 Fracking, Jacobs 80
Complete Latin American Spanish, Kattan-Ibarra 63 Franchise, The, Howard 30
CompTIA Cloud+ Certification Study Guide, Stammer 64 Future: All That Matters, Sardar 51
Concrete Microstructure, Properties, and Materials, 4/e, Mehta 81 G
Construction Management of Healthcare Projects, Gokhale 77 Gastrointestinal Physiology, 2/e, Barrett 88
Creating a Kaizen Culture, Miller 79 Get Started in Gujarati, new/e, Dwyer 62
Creating Your Future the Peter Drucker Way, Rosenstein 31
96 z S u mm er 2013 z M c G ra w -H i l l z Ti t l e i n d ex
Get Started In Hindi Book, Snell 62 K

Get Started in Korean, Vincent 62 Keep Talking Arabic, Gaafar 61
Get Started in Modern Hebrew, Gilboa 62 Keep Talking Brazilian Portuguese, Tyson-Ward 61
Get Talking Brazilian Portuguese, Tyson-Ward 60 Keep Talking Dutch, Owen 61
Get Talking English, Moeller 60 Keep Talking German, Coggle 61
Global Innovation Science Handbook, Gupta 79 Keep Talking Greek, Middle 61
Global Supply Chain Management, Hult 15 Keep Talking Italian, Guarnieri 61
Global Supply Chains, Dornier 80 Keep Talking Japanese, Gihooly 61
Goodman & Gilman Manual of Pharmacology, 2/e, Brunton 93 Keep Talking Norwegian, Danbolt-Simons 61
Great Work, Sturt 19 Keep Talking Russian, Farmer 61
Green Value Chain Revolution, Balestrero 7 Keep Talking Swedish, Harkin 61
GSEC GIAC Security Essentials All-in-One Exam Guide , Messier 64 Keynes’s Way to Wealth, Wasik 32
H Killer Presentations with Your iPad, Levitus 21
Harrap’s Pocket French and English Dictionary, Harrap 58 Klout Matters, Carr 12
Harrap’s Pocket Spanish and English Dictionary, Harrap 58 L

Highly Recommended, Rand 16 Leading the Starbucks Way, Michelli 10
Home Generator Selection, Installation, and Repair, Dempsey 74 Lean Healthcare Deployment and Sustainability, Dean 78
How Not to Get Published, Gillman 44 Learning to Fly Helicopters 2/e, Padfield 76
How to Craft a Great Story, Sykes 44 Live a Life of No Regrets, Hayman 43
How to Give Financial Advice to Couples, Kingsbury 15 M
How to Pay Zero Taxes 2014, Schnepper 31 Ma and Mateer’s Emergency Ultrasound, Ma/Mateers 90
Hybrid Electric Vehicle Design and Control, Xu 82 Maintenance Engineering Handbook 8/e, Mobley 85
I Maker Movement Manifesto, The, Hatch 14
Improve Your Handwriting, Sassoon 43 Making Everyday Electronics Work, Gibilisco 71
Industrial Chemical Process Design, 2/e, Erwin 83 Manage Your Anger, Mann 43
Industrial Electricity and Motor Controls 2/e, Miller 75 Marlinspike Sailor’s Knots and Crafts, Merry 41
Instagram Power, Miles 20 Mathematics - A Basic Introduction: Teach Yourself, Graham 53
Interoperative Neuromonitoring, Loftus 87 Mathematics - A Complete Introduction: Teach Yourself, Neil 53
Introduction to Buddhism In A Week: Teach Yourself, Religion 52 McGraw-Hill’s 400 Must-Have TOEFL Words, 2/e, Zwier 47
Introduction to Freud In A Week: Teach Yourself, Snowden 52 McGraw-Hill’s 500 ACT English and Reading Questions to
Introduction to Jung In A Week: Teach Yourself, Snowden 52 Know by Test Day, Johnson 46
Introduction to Philosophy In a Week: Teach Yourself, Thompson 52 McGraw-Hill’s 500 ACT Math Questions to Know by Test Day,
Johnson 46
Introduction to Physical Therapy, Dutton 92
McGraw-Hill’s 500 ACT Science Questions to Know by Test Day,
Introduction to Psychology In A Week: Teach Yourself, Hayes 52
Johnson 46
Investdiva’s Guide to Making Money in Forex, Danial 6
McGraw-Hill’s 500 Auditing and Attestation Questions for the
Investing in Credit Hedge Funds, Pascualy 38 CPA Exam, Kass-Shraibman 49
iPad for Seniors QuickSteps, Matthews 70 McGraw-Hill’s 500 Business Environment and Concepts Questions
for the CPA Exam, Mendlowitz 49
J
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Java EE Applications on the Oracle Java Cloud, Oak 68
for the CPA Exam, Kass-Shraibman 49
Java WebSocket Programming , Coward 69
McGraw-Hill’s 500 Regulation Questions for the CPA Exam,
Java: A Beginner’s Guide, 6/e , Schlidt 69 Stefano 49
Java: The Complete Reference, 9/e , Schlidt 69
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McGraw-Hill’s 500 SAT Math Questions to Know by Test Day, Practice Makes Perfect Writing Chinese Characters, Jiaoshe 56
Johnson 46 Practice Makes Perfect Writing Japanese Kana, Lampkin 56
McGraw-Hill’s 500 SAT Reading and Writing Questions to Know Process Improvement Handbook, The, Boutros 79
by Test Day, Johnson 46
Programmable Microcontrollers with Applications, Unsalan 81
McGraw-Hill’s 500 Statistics Questions, McCune 48
Programming Arduino Next Steps, Monk 73
McGraw-Hill’s Classic Chinese Reader, Xiong 57
Project Management , Heerkens 29
McGraw-Hill’s TOEFL, Collins 47
Prosperity in China, Canrong 11
Medical Genetics , Schaefer 91
R
Memory Workbook, The, Channon 42
Radar for Mariners, rev/ed, Burch 41
Microbiology PreTest Self-Assessments and Review, Grisham 90
Rasberry Pi Projects for the Evil Genius, Norris 72
Microchip Fabrication, 6/e, Van Zant 84
Re-Constructing China, Jingzhi 11
Mindfulness Workbook, The, Langley 42
Repeat the Remarkable, Holley 9
Modern China: All That Matters, Clements 51
Risk-Return Analysis, Markowitz 8
Money Gods, Crescenzi 26
Romans, The, : All That Matters, Manley 51
Motivate Yourself and Reach Your Goals, Tannock 43
Rudolph’s Pediatrics Self-Assessment and Board Review, Cabana 89
Musculoskeletal Radiology, Tehranzadeh 91
My Vision on Education, Yongxin 11 S
Sailing a Serious Ocean, Kretschmer 40
N-O
Schaum’s Outline of Fluid Mechanics and Hydraulics, 4/e, Liu 55
NLP for Writers, Hill 44
Schaum’s Outline of Electric Circuits 6/e, Edmimister 55
Nothing Is Impossible, Oliver 22
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Nurse’s Pocket Drug Guide 2014, Barberio 93
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OCA/OCP Java SE 7 Programmer I & II Practice Exams, Bates 65
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OCP Oracle Database 12c: Advanced Adminstration Exam Guide ,
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Bryla 65
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Oracle Big Data Handbook, The, Plunkett 66
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Oracle Database 12c DBA Handbook, Bryla 68
Schaum’s Outline of Spanish Grammar, 6/e, Schmitt 54
Oracle Database 12c New Features, Freeman 66
Schaum’s Outline of Spanish Vocabulary, 4/e, Schmitt 54
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Schaum’s Outline of Strength of Materials, 6/e, Nash 55
Oracle Database 12c: Install, Configure & Maintain Like a
Professional , Abramson 67 Schaum’s Outline of Thermodynamics for Engineers, 3/e, Potter 55
Oracle Database Appliance: A Hands-On Guide, Sharma 66 Sea Kayaker’s More Deep Trouble, Cunningham 40
Oracle Fusion Application Migration, Ostrowski 67 Self-Motivation Workbook, The , Tannock 42
Oracle NoSQL Database, Alam 65 Skills for New Managers, 2/e, Stettner 29
Social Media Law For Business, Gilmore 2
P
Social Media Side Door, The, Greenleigh 18
PANCE/PANRE Flashcards, Chelcon 91
Solar Manufacturing, Poliskie 81
Pathophysiology Flash Cards, Kibble 89
Space Exploration: All That Matters, Ashford 51
Physical Therapy Case Files: Neurological Rehabilitation,
Burke-Doe 88 Standard Aircraft Handbook for Mechanics & Technicians 7/e,
Reithmaier 76
Political Philosophy: All That Matters, Oksala 51
Statistics - A Complete Introduction: Teach Yourself, Graham 53
Power to Choose Change, The, Goldsworthy 23
Steampunk Adventurer’s Guide, The , Willeford 73
Practice Makes Perfect Basic Chinese, Liao 56
Stocks for the Long Run, 5/e, Siegel 5
Practice Makes Perfect Basic Japanese, Sato 56
Stormwater Design for Sustainable Development, Rossmiller 82
Practice Makes Perfect Complete Japanese Grammar, Sato 57
98 z S u mm er 2013 z M c G ra w -H i l l z Ti t l e a n d A u t h or in d e x
Strategic Supply Chain Management, 2/e, Cohen 3 Toxicology in a Box, Kloss 88

Strategy Of Execution, The, Mellon 12 Trigonometry - A Complete Introduction: Teach Yourself, Neill 53
Successful Business Intelligence, 2/e, Howson 68 U-W
Supply Chain Management Demystified, McKeller 78 Upgrade, Florida 13
Surgical and Interventional Ultrasound, Schrope 89 Value Stream Mapping, Martin 23
T Valuing Professional Practices, Pratt 33
Tail Risk Hedging, Bhansali 37 Valuing Small Businesses, Pratt 33
Talent Equation, The, Ferguson 27 Vox Spanish and English School Dictionary, Hardcover 2/e, Vox 59
Target Opportunity Selling, Read 35 Vox Spanish and English School Dictionary, Paperback 2/e, Vox 59
Terrestrial Wireless Optical Communication, Chadha 80 Vox Spanish and English Student Dictionary, Hardcover 2/e, Vox 59
Thinkers 50: Innovation, Crainer 28 Warren Buffett Philosophy of Investment, The, Chirkova 32
Thinkers 50: Leadership, Crainer 28 What to Say in Every Job Interview, Martin 36
Thinkers 50: Management, Crainer 28 Wireless Networks, 3/e, Smith 84
Thinkers 50: Strategy, Crainer 28 Write Out Loud, Barash 48
Tiger Daughter on Wall Street, Li 24
2013-2014 Top 300 Pharmacy Drug Cards, Kolesar 93
Aut hor Inde x

A Bryla, OCP Oracle Database 12c: Advanced Adminstration Exam
Abramson, Oracle Database 12c: Install, Configure & Maintain Like Guide 65
a Professional 67 Bryla, Oracle Database 12c DBA Handbook 68
Alam, Oracle NoSQL Database 65 Burch, Radar for Mariners, rev/ed 41
Ashford, Space Exploration: All That Matters 51 Burke-Doe, Physical Therapy Case Files: Neurological
Atkeson, Big Money Investing 22 Rehabilitation 88
Burton, Burton’s Legal Thesaurus, 5/e 18
B
Buse, EPUB From the Ground Up 70
Balestrero, Green Value Chain Revolution 7
Barash, Write Out Loud 48 C
Barberio, Nurse’s Pocket Drug Guide 2014 93 Cabana, Rudolph’s Pediatrics Self-Assessment and Board Review 89
Barrett, Gastrointestinal Physiology, 2/e 88 Canfield, Coaching for Breakthrough Success 4
Bates, OCA/OCP Java SE 7 Programmer I & II Practice Exams 65 Canrong, Prosperity in China 11
Bergeron, Androids: Build Your Own Lifelike Robots 72 Carr, Klout Matters 12
Betts, Complete Latin 63 Chadha, Terrestrial Wireless Optical Communication 80
Bhansali, Tail Risk Hedging 37 Channon, Memory Workbook, The 42
Borman, Forex DeMYSTiFieD 50 Chelcon, PANCE/PANRE Flashcards 91
Boutros, Process Improvement Handbook, The 79 Chirkova, Warren Buffett Philosophy of Investment, The 32
Branton, Creative Writing Workbook, The 44 Clements, Modern China: All That Matters 51
Breyer, Design of Wood Structures-ASD/LRFD, 7/e 83 Coggle, Keep Talking German 61
Brown, Customer Culture Imperative, The 37 Cohen, Strategic Supply Chain Management, 2/e 3
Brunton, Goodman & Gilman Manual of Pharmacology, 2/e 93 Collins, McGraw-Hill’s TOEFL 47
Cosgrove, Cleveland Clinic Way, The 34
A u t h o r i n d e x z Vi s i t o u r c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c atalo gs z 99
Coward, Java WebSocket Programming 69 Gilmore, Social Media Law For Business 2
Crainer, Thinkers 50: Innovation 28 Gokhale, Construction Management of Healthcare Projects 77
Crainer, Thinkers 50: Leadership 28 Goldsworthy, Power to Choose Change, The 23
Crainer, Thinkers 50: Management 28 Golshan, Day Trading Bootcamp 25
Crainer, Thinkers 50: Strategy 28 Graham, Mathematics - A Basic Introduction: Teach Yourself 53
Crescenzi, Money Gods 26 Graham, Statistics - A Complete Introduction: Teach Yourself 53
Crocker, Schaum’s Outline of French Grammar, 6/e 54 Greenleigh, Social Media Side Door, The 18
Crocker, Schaum’s Outline of French Vocabulary, 4/e 54 Grisham, Microbiology PreTest Self-Assessments and Review 90
Crouhy, Essentials of Risk Management, The, 2/e 21 Guarnieri, Keep Talking Italian 61
Cunningham, Sea Kayaker’s More Deep Trouble 40 Gunn, Easy English Crossword Puzzles 59
D Gupta, Global Innovation Science Handbook 79
Danbolt-Simons, Keep Talking Norwegian 61 H

Danial, Investdiva’s Guide to Making Money in Forex 6 Harkin, Keep Talking Swedish 61
Dean, Lean Healthcare Deployment and Sustainability 78 Harrap, Harrap’s Pocket French and English Dictionary 58
Dempsey, Home Generator Selection, Installation, and Repair 74 Harrap, Harrap’s Pocket Spanish and English Dictionary 58
DiStephano, Schaum’s Outline of Feedback and Control Hatch, Maker Movement Manifesto, The 14
Systems 3/e 55 Hayes, Introduction to Psychology In A Week: Teach Yourself 52
Dornier, Global Supply Chains 80 Hayman, Live a Life of No Regrets 43
Dutton, Introduction to Physical Therapy 92 Heerkens, Project Management 29
Dwyer, Get Started in Gujarati 62 Herres, Electrician’s Trade Demystifed, The 75
E Hill, NLP for Writers 44
Editors of Chase’s, Chase’s Calendar of Events, 2014/e 45 Holley, Repeat the Remarkable 9
Editors of McGraw-Hill, The, Big Book Of Jobs, The, 2013-2014/e 6 Howard, Franchise, The 30
Edmimister, Schaum’s Outline of Electric Circuits 6/e 55 Howson, Successful Business Intelligence, 2/e 68
Edmimister, Schaum’s Outline of Electromagnetics 4/e 55 Hsu, Schaum’s Outline of Signals and Systems 3/e 55
Elsworth, Complete Danish 63 Huettenmueller, College Algebra DeMYSTiFieD, 2/e 50
Erwin, Industrial Chemical Process Design, 2/e 83 Hult, Global Supply Chain Management 15
Esherick, Current Practice Guidelines in Primary Care 2014 92 Huxtable, Euthanasia: All That Matters 51
F Hyde, Applied Creep Mechanics 82
Faerber, All About Value Investing 29 J

Farmer, Keep Talking Russian 61 Jacobs, Fracking 80
Ferguson, Talent Equation, The 27 Jenner, Beat Your Pain and Find Lasting Relief 43
Florida, Upgrade 13 Jiaoshe, Practice Makes Perfect Writing Chinese Characters 56
Freeman, Oracle Database 12c New Features 66 Jingzhi, Re-Constructing China 11
G Johnson, McGraw-Hill’s 500 ACT English and Reading Questions

to Know by Test Day 46
Gaafar, Keep Talking Arabic 61
Johnson, McGraw-Hill’s 500 ACT Math Questions to Know
Garvin, American City, The, 2/e 77
by Test Day 46
Gibilisco, Beginner’s Guide to Reading Schematics 3/e 74
Johnson, McGraw-Hill’s 500 ACT Science Questions to Know
Gibilisco, Making Everyday Electronics Work 71 by Test Day 46
Gihooly, Keep Talking Japanese 61 Johnson, McGraw-Hill’s 500 SAT Math Questions to Know
Gilboa, Get Started in Modern Hebrew 62 by Test Day 46
Gillman, How Not to Get Published 44

100 z Su mm er 2013 z M c G ra w -H i l l z A u t h o r i n d ex
Johnson, McGraw-Hill’s 500 SAT Reading and Writing Questions Miller, Creating a Kaizen Culture 79
to Know by Test Day 46 Miller, Industrial Electricity and Motor Controls 2/e 75
K Mobley, Maintenance Engineering Handbook 8/e 85
Kass-Shraibman, McGraw-Hill’s 500 Auditing and Attestation Moeller, Get Talking English 60
Questions for the CPA Exam 49 Monarth, Breakthrough Communication 35
Kass-Shraibman, McGraw-Hill’s 500 Financial Accounting and Monk, Programming Arduino Next Steps 73
Reporting Questions for the CPA Exam 49
Mosley, Crowdsourced Performance Review, The 3
Kattan-Ibarra, Complete Latin American Spanish 63
Murray, Clinical Genomics 92
Kibble, Pathophysiology Flash Cards 89
N
Kingsbury, How to Give Financial Advice to Couples 15
Nash, Schaum’s Outline of Strength of Materials, 6/e 55
Kloss, Toxicology in a Box 88
Neil, Algebra - A Complete Introduction: Teach Yourself 53
Koch, Caterpillar Way, The 17
Neil, Calculus - A Complete Introduction: Teach Yourself 53
Kolesar, 2013-2014 Top 300 Pharmacy Drug Cards 93
Neil, Mathematics - A Complete Introduction: Teach Yourself 53
Kretschmer, Sailing a Serious Ocean 40
Neill, Trigonometry - A Complete Introduction: Teach Yourself 53
L
Nordvig, Fall Of the Euro, The 27
Lampkin, Practice Makes Perfect Writing Japanese Kana 56
Norris, Rasberry Pi Projects for the Evil Genius 72
Langley, Mindfulness Workbook, The 42
O
Levitus, Killer Presentations with Your iPad 21
Oak, Java EE Applications on the Oracle Java Cloud 68
Li, Tiger Daughter on Wall Street 24
Oksala, Political Philosophy: All That Matters 51
Liao, Practice Makes Perfect Basic Chinese 56
Oliver, Nothing Is Impossible 22
Liu, Schaum’s Outline of Fluid Mechanics and Hydraulics, 4/e 55
Ortiz, Art of Shaping the Metropolis, The 77
Loftus, Interoperative Neuromonitoring 87
Ostrowski, Oracle Fusion Application Migration 67
M
Owen, Keep Talking Dutch 61
Ma/Mateers, Ma and Mateer’s Emergency Ultrasound 90
P
Manley, The Romans: All That Matters 51
Padfield, Learning to Fly Helicopters 2/e 76
Mann, Manage Your Anger 43
Pascualy, Investing in Credit Hedge Funds 38
Markowitz, Risk-Return Analysis 8
Peris, Dividend Imperative, The 2
Martin, Value Stream Mapping 23
Plunkett, Oracle Big Data Handbook, The 66
Martin, What to Say in Every Job Interview 36
Poliskie, Solar Manufacturing 81
Matthews, iPad for Seniors QuickSteps 70
Potter, Schaum’s Outline of Thermodynamics for Engineers, 3/e, 55
McCune, McGraw-Hill’s 500 Statistics Questions 48
Pratt, Valuing Professional Practices 33
Mcdowell, Elliott Wave Techniques Simplified 38
Pratt, Valuing Small Businesses 33
McKeller, Supply Chain Management Demystified 78
Pulizzi, Epic Content Marketing 16
McLaughlin, Oracle Database 12c PL/SQL Programming 67
Mehta, Concrete Microstructure, Properties, and Materials, 4/e 81 R
Mellon, Strategy Of Execution, The 12 Rand, Highly Recommended 16
Mendlowitz, McGraw-Hill’s 500 Business Environment and Read, Target Opportunity Selling 35
Concepts Questions for the CPA Exam 49 Reed-Lajoux, Art Of Bank M&A 37
Merry, Marlinspike Sailor’s Knots and Crafts 41 Reithmaier, Standard Aircraft Handbook for Mechanics &
Messier, GSEC GIAC Security Essentials All-in-One Exam Guide 64 Technicians 7/e 76
Michelli, Leading the Starbucks Way 10 Religion, Introduction to Buddhism In A Week: Teach Yourself 52
Middle, Keep Talking Greek 61 Romans, Entrepreneurial Bible to Venture Capital, The 7
Miles, Instagram Power 20 Rosenstein, Creating Your Future the Peter Drucker Way 31
A u t h o r i n d e x z Vi s i t o u r c a ta l o g o n l i n e a t w w w. m h p r o f e s s i o n a l . c o m / e c atalo gs z 101
Rossmiller, Stormwater Design for Sustainable Development 82 Toy, Case Files Anatomy, 3/e 86
Russell, Fearless Performance Reviews 25 Toy, Case Files Biochemistry, 3/e 86
S Toy, Case Files Neuroscience, 2/e 86
Sander, All About Low Volatility Investing 29 Toy, Case Files Pharmacology, 3/e 86
Sardar, Future: All That Matters 51 Toy, First Aid for the USMLE Step 1, 2014 86
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