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AGENCIES

• Omnicom Group
• WPP
• Publicis
• IPG
• Havas
• Aegis (acquired)
• Merkle
• MDC Partners
• AKQA (acquired)
• LBi (acquired)
• Rosetta (acquired)
• Hill Holiday (acquired)
• iCrossing (acquired)
• Innovation Interactive (acquired)
• Camelot
• Mediasmith
• AT&T Interactive (acquired)
• IBM
• Essence
• Yodle
• ReachLocal
• WebVisible (shuttered)

AGENCY TRADING DESKS


• Accuen
• Xaxis
• Vivaki
• Cadreon
• Run (acquired)
• Affiperf
• Accordant Media
• Impaqt (acquired)
• Varick Media

DSP
• Turn
• MediaMath
• Invite Media (acquired)
• DataXu
• Efficient Frontier (acquired)
• The Trade Desk
• Chango (acquired)
• Simpli.fi
• SiteScout (acquired)
• AdBuyer.com (acquired)
• CTRL/Shift
• BrandScreen (acquired)
• Acuity
• Choozle
• Digilant

DSP/Exchange

• AppNexus

EXCHANGES
• DoubleClick (acquired)
• RightMedia (shuttered)
• Facebook Exchange
• AdECN (acquired)
• OpenX
• Zenovia
• PLYmedia
• PulsePoint
• AdBrite (shuttered)
• adjug (acquired)

CREATIVE OPTIMIZATION
• Teracent (acquired)
• Tumri (acquired)
• Dapper (acquired)
• AdExtent
• Impossible Software
• Adroit (acquired)
• Struq (acquired)
• Mixpo
• PaperG (Now Thunder)
• Spongecell
• EngageClick
• IPromote
• Dynamix
• Adacado
• SnapAds
• AdReady (acquired)
• Certona
• RichRelevance
• Adisn

MEDIA PLANNING AND ATTRIBUTION


• MarketShare
• Cognitive Match (acquired)
• DataSong (acquired)
• M Factor (acquired)
• Networked Insights
• Convertro (acquired)
• Colspace
• Tune
• SQAD
• VisualIQ
• Adometry (acquired)
• C3 Metrics
• ThinkVine
• Clear Saleing (acquired)
• Encore
• Marketing Evolution
• Korrelate (shuttered)

DMP AND DATA AGGREGATORS


• BlueKai (acquired)
• X+1 (acquired)
• Aggregate Knowledge (acquired)
• Demdex (acquired)
• nPario
• Exelate (acquired)
• Quantcast
• Brilig (acquired)
• Audience Science
• Bizo (acquired)
• Lotame
• Krux Digital
• Jovian Data (acquired)
• Datonics
• Red Aril (acquired)
• Upfront Digital Media (acquired)
• LiveRamp (acquired)
• Acerno (acquired)
• Proximic (acquired)
• Grapeshot
• Peer39 (acquired)
• AdMantX
• Bombora

RETARGETING
• Dotomi (acquired)
• Criteo
• Magnetic
• TellApart (acquired)
• AdRoll
• Triggit (acquired)
• Sociomantic (acquired)
• Buysight (acquired)
• Cross Pixel Media
• My Buys (acquired)
• FetchBack (acquired)
• Perfect Audience (acquired)
• ReTargeter
• Steel House
• My Things
• Media Forge (acquired)

TAG MANAGEMENT
• Tag Man (acquired)
• Ensighten
• Tealium
• Signal

AD SERVERS (ADVERTISERS)
• Doubleclick (acquired)
• Atlas (acquired)
• Mediaplex (acquired)
• Flite
• MediaMind (acquired)
• Sizmek
• Pictela (acquired)
• PointRoll (acquired)
• EyeWonder (acquired)
• Flashtalking
• Trueffect
• AdGear
• Adform

VERIFICATION/PRIVACY
• DoubleVerify
• Integral Ad Science
• Ad-Juster
• AdXpose (acquired)
• The Media Trust
• TRUSTe
• PrivacyChoice (acquired)
• Evidon (now Ghostery)
• Trust Metrics

MEASUREMENT AND ANALYTICS


• Omniture (acquired)
• Unica (acquired)
• CoreMetrics (acquired)
• Tracksimple (acquired)
• WebTrends (acquired)
• Nielsen
• MetaMarkets
• ComScore
• BiScience
• Moat
• WhatRunsWhere
• Adomic
• iJento
• Vizu (acquired)
• Aprimo (acquired)
• LUCID (URL?)

DATA SUPPLIERS
• Experian
• Acxiom
• Datalogix (acquired)
• Quova (acquired)
• TARGUSinfo (acquired)
• Epsilon (acquired)
• TruSignal
• Netezza (acquired)
• Where (acquired)
• Bluecava
• IXI (acquired)
• Infogroup
• V12
• Dataline
• Symphony IRI Group
• MasterCard
• Polk (acquired)

AD NETWORKS - HORIZONTAL
• Yahoo!
• Google
• TribalFUSION
• 5:1 (acquired)
• Microsoft Media Network
• Amazon media group
• Aol.
• CPXi
• Adtegrity
• 24/7 Real Media (merging with Xaxis)
• Fox Audience Network (acquired)
• Casale Media (now Index Exchange)
• ValueClick
• Brand.net
• BurstMedia (acquired)
• Solve Media (acquired)
• Xertive Media
• AdDynamix (acquired)
• Traffic Marketplace (acquired)
• Adconion Media Group
• AT&T AdWorks (shuttered)
• Underdog Media
• Undertone (acquired)

AD NETWORKS - VIDEO / RICH MEDIA


• SAY:
• Tremor video
• Videology
• YuMe
• BBE (acquired)
• TubeMogul
• BrightRoll
• Spotxchange
• Adotube (acquired)
• Meebo (acquired)
• Break Media
• Adconion Media Group (acquired)
• ScanScout (acquired)
• OggiFinogi (acquired)
• Jambo Media (acquired)
• GumGum
• Break Media
• Matomy

AD NETWORKS - VERTICAL / CUSTOM


• Travora (acquired)
• Longboard Media (acquired)
• Adify (shuttered)
• Evolve Media LLC
• MOB SOC Media
• Sportgenic (acquired)
• NetShelter (acquired)
• RGM Alliance
• Gourmet Ads
• MaxPoint
• Mode Media
• Jump Start (acquired)
• Martini Media (acquired)
• Quadrant ONE (shuttered)
• Q1 Media
• Inflection Point Media
• IDG Tech Network
• Sojern
• Ideas People
• ToneFuse
• Intergi Entertainment (now Play Wire Media)
• Technorati (acquired)
• Federated Media (acquired)

TARGETED NETWORKS / AMP


• Rocket Fuel
• Interclick (acquired)
• Collective
• dstillery
• Taykey
• Precision Demand (acquired)
• Specific Media
• Choice Stream
• 33 Across
• Radium One
• OwnerIQ
• Resonate Networks
• True Media (acquired)
• YP
• Pulse 360
• Adblade
• PeerSet (acquired)
• NetSeer
• Inadco
• Adara Media
• Ignition One
• X Graph (acquired)
• RockerBox
• Context Web (acquired)
• Adgorithms
• Viant
• Specific Media
• Adadyn
• Adblade

PERFORMANCE
• Epic Advertising (shuttered)
• Vantage Media
• Matomy Media Group
• Advertise.com
• Convertmedia
• Moxy Media (acquired)
• Commission Junction (acquired)
• VigLink
• Kontera (acquired)
• Phg
• Adknowledge
• Bombora
• Vibrant
• LinkShare (acquired)
• Marchex
• Fluent
• Neverblue (acquired)
• Datran Media (acquired)
• MediaTrust (acquired)
• Tatto Media (acquired)
• TheUseful
• Affinity
• Madison Logic
• Source Knowledge

MOBILE
• Admob (acquired)
• Crossboard Mobile (acquired)
• Quattro Wireless (acquired)
• Jumptap (acquired)
• Millennial Media (acquired)
• Greystripe (acquired)
• Rhythm (acquired)
• Inmobi
• Transpera (acquired)
• Jumptap (acquired)

MEDIA MANAGEMENT SYSTEMS AND OPERATIONS


• DDS (acquired)
• Operative
• Telmar
• Centro
• MediaX (unconfirmed status)
• Theorem
• Media Bank (acquired)
• Facilitate Digital (acquired)
• TraffIQ
• Bionic
• Solbright (acquired)
• AdPro (unconfirmed status)
• SQAD

SHARING DATA / SOCIAL TOOLS


• Facebook
• Twitter
• ShareThis
• AddThis (acquired)
• Tynt (acquired)
• Gigya

SSP
• Admeld (acquired)
• Rubicon Project
• PubMatic
• LIFT DNA (acquired)
• Beanstock
• ReviNet (acquired)
• Altitude Digital
• Sonobi

PUBLISHER TOOLS
• Yieldex (acquired)
• fatTail
• ShortTail (acquired)
• iSOCKET (acquired)
• Shiny Ads (acquired)
• Lijit (acquired)
• Komoona
• Sovrn
• BuySellAds.com
• Adomik
• Adslot Media
• Yieldbot
• BuzzFeed
• DailyMe
• ScoutAnalytics
• Mochila (acquired)
• Daylife (acquired)
• PerfectMarket (acquired)
• Maxifier (acquired)
• Outbrain
• Parse.ly
• Taboola
• JumpTime (acquired)
• Gravity (acquired)
• Luminate (acquired)

AD SERVERS (PUBLISHERS)
• DoubleClick (acquired)
• 24/7 Media (acquired)
• Apt from Yahoo!
• LiveIntent
• Adtech (acquired)
• Adgear
• Zedo
• OpenX
• AdJuggler (acquired)
• Adzerk
• Ai Match (acquired)

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