DECLARATION

I Subhalaxmi Behera, Student of B.com Final year Student do

hereby declarated that this Report Submitted by me to Fakir Mohan
Autonomous College, Balasore. “A Survey ON CONSUMER
ATTITUDE TOWARDS HONDA TWO WHEELERS.” Is an original
and genuine one, no part of this Report has been Submitted else where
For the ward of any degree.This is my partial fulfillment of the
Requirment For the award of the department of Bachelor degree of
commerce in Fakir mohan Autonomous College Balasore.

Date- Subhalaxmi Behera

Place-BLS B.com Final year
Class Roll No-BC10-198
Exam Roll No-10C52108
 GUIDE CERTIFICATE

This is to certify that Subhalaxmi Behera Student of B.com Final

year with marketing Honours, bearing Class Roll No-BC-10-198 and
exam Roll no-10C52108 has carried out her research work titled , “A
SURVEY ON CONUMERS ATTITUDE TOWARDS HONDA TWO
WHELLERS.”As partial Fullfilment of, Bachelor degree of commerce
under my guidance.This project has not been Submitted by anybody else
For any purpose.

(Dr. C.R.Dash)
Reader in commerce(H.O.D)
Fakir Mohan autonomous college, Balsore.
 ACKNOWLDGEMENT

The Project Report marks the end of my bachelor Degrre

of Commerce in Marketting Honours. I Take thus opportunity to express
my deepsence of gratitude to my faculty guide DR. CHITA RANJAN
DASH , Reader in commerce Fakir Mohan Autonomous College,
BALASORE for his Valuable Guidance all through the study.
A Special word of thanks goes to my parents and
Friends whose interest , Valuable Suggestion and whole hearted Co-
operation enable me to Complete my poject.

(Subhalaxmi Behera)
B.com Final year
Class Roll No-BC10-198
Exam Roll No-10C52108
 CONTENTS
Chapter -1 Introduction
 Scope of the Study
 Objective
 Importance
 Research metholodology
 Limitation
Chapter -2 Company profile
 About the company
 Historical back ground
 Objective of the company
 Mission Vision
 Awards
Chapter-3 Consumer Behaviour
 Meaning of consumer Behaivour
 Factor affecting consumer Behaivour
 Consumer Behaivour towards Honda two wheelers.
Chapter-4
 Data Analysis and interpretation.
 Graph Show
Chapter-5 Summary of finding Conclusion and suggestion
 Summary of finding
 Conclusion
 Suggestion

BIBLIOGRAPHY
CHAPTER -1 INTRODUCTION
 SCOPE OF THE STUDY
 OBJECTIVE
 IMPORTANCE
 RESEARCH METHOLODOLOGY
LIMITATION
INTRODUCTION
Consumer Oriented marketing has given rise to a new
philosophy in business Known as marketing concept. The marketing
concept emphasizes the determination of the requirement of potential
coustomers and supplying products to satisfy their requirements.
Marketing should be viewed as an integrated process of identification ,
assesment and Satisfication of human wants.
Determination of wants of the coustemer takes precedence
over production. In other woeds, products is developed and products is
satisfy the needs of the customer.Thus the emphasis in on selling
satisfication and not mercury on selling goods.
SCOPE OF THE STUDY
The data was Collected both from primary and secondary sources of
information.
(1) Primary Data:- The primary data is collected from distributors
with the help of question method , the information was
gathered. The primary data include the first hand data gathered
from questionarry interacting with the distributors etc.
(2) Secondary data:- Informatin regarding the organization ways
obtained from secondary sources like company website ,
publication and Records.
OBJECTIVE
Our present studies is “A study on consumer behaviour of “HONDA
TWO WHEELERS “ product. The Topic clearly indicates that towards
consumer awareness of “HONDA TWO WHEELERS “ product with the
main objective is to identity the appropriate promoitional tools for
“HONDA TWO WHEELERS” product in Balasore. Marketing in recent
day tries to explore the awareness of the consumer towards their
products , without which their product will fall in the failure group
several articles have shown the inability of the “HONDA TWO
WHEELERS “ Companies to fit their products with consumer awareness
resulting in drops out from the competition.
To study the level of products
Material handling of “HONDA TWO WHEELERS” .

 To study the penetration level of the product in the target market.

 To study the preterned and most punchcards products.
 To study the importance factors Responsible for making a specific
product choice.
 To study the competition position in the market.
 To study where from the products is purchased that is from dealers
or companies , marketing division located at different cities.
 To study the purchasing pattern of the “HONDA TWO
WHEELERS “ products.
IMPORTANCE
A numbers of Reason make the study of consumer behavior Relevant
for effective marketing management. These are follows.

 It helps to analysis consumer act reaction and supply goods

accordingly.
 To meet the requirement of consumer by considering the ever
changing consumer task,preference and choice.
 Consumer behavior analysis the demand for product which in
terms facilities mass production so as to reduce the cost per unit
and increase quality.
 Consumer behavior helps to meet the special needs and
requirement of the consumer.
 The consumer behavior can be used as a technique for sales
promotion for selling products that may not be sold easily other-
wise .
 Consumer Behavior help to complement the marketing concept.
RESEARCH METHODOLOGY
The section of the study puts emphasis on the procedure that has been
followed by me during the research study. This facilated reader to
understand the project work easily and clearly. The onethodology that
has been used in the research study is two types .
(1) Primary data
(2) Secondary data
Primary data:- Primary data collected by 3 methods
(a) Observation
(b) Experiment
(c) Field survey
But here only survey method of data. Collection is preferred which is
suitable to Reserch the resercher’s objective.
LIMITATION
The survey Report is not free from limitation as usual. However the
absence of such would have improved the quality of the report . I have
faced number of limitation when the study was conducted those are:-
(1) Limitation time period restricted to go in for more defails. The
period was very short to survey a large area.
(2) The Respondent were not interest to give the required time for
the quiestionneries.
(3) Some of the customare denied to give any type of information.
(4) Ther were only certain hour in a day in the idle hours during
which authorized dealer were ready to talk.
(5) Due to talk of time. I could not touch so many area.
(6) The information that . I have received is sufficient to complete
my project work .
CHAPTER -2 COMPANY PROFILE
 ABOUT THE COMPANY
 HISTORICAL BACK GROUND
 OBJECTIVE OF THE COMPANY
 MISSION VISION
 AWARDS
 COMPANY PROFILE
ABOUT THE COMPANY
SETH And Sons is an eminent dealer engaged a wide range of
Automobiles. The company was established in the year 1984, at gana ,
Madhya Pradesh. Under the guidance of MR. vineet seth , the CEO of
the company , We are constantly progressing. His vast experience and
market expertise have helped us to carve a niche in the India market.
Our company is reckoned for dealing an extensive assortment of
HONDA TWO WHEELERS. The wide range of Honda Two wheelers
which are offering to the clients includes HONDA motorcycles and
Honda Scooty. The complete assortment of Honda Two Wheelers,
which bring forth to the clients, possess optimum nature, smooth
functional quality, latest features and mathless performance. These
Honda Two Wheelers can be availed from us at market leading price.
Team
Backed with a well qualified professionals and their vast market
experience, We stand ahead of our competitors in handling bulk orders
and meeting target as per the schedules our team of diligent
professionals froms our strength and greatly helps in achieving
maximum satisfaction of our valuable clients.
NETWORK
Our client centric approach keeps our customer hooked to us and
bring repeated order from them. Moreover our strong corporate etics
have attracted several new clients as well.
RESEARCH AND DEVELOPMENT
Realizing that the growth and innovative pofential of our field is
huge, We have invested in a full fledged research and development unit.
All the effort and operations of our R & D personal and keeping our
company at the leading position.

HISTORICAL BACKGROUND
The Honda story is the story of one man, soichiro Honda, and his
unparalleled achievement of bringing motor cycles to the masses.
Soichiro Honda was a Racer, a businessman, and a manufacturer. But
most of all he was a dreamer. He dreamed of a better way of Making
position rings, founded a small company and began production. He
dreamed of giving people everywhere an elonomical from of
transportation and began producing small motorcycles, including one
built in1949 called the D Type dream.
 In 1962 this breakthrough advertising “You meet the nicest people
on a Honda” shattered the myth that motorcycle were only for
tough guy’s and rebels. It reached out and made Honda and
motorcycling in general appealing to everyone.
 In 1967 Honda had their first big off-road. Win in the “First”
Baja1000.
 In April 1969 Honda set the motorcycle word on fire with the
introduction of the CB750. Performance was staggering, easily
hitting 120mph and at the time it had better else on the road.
 In 1969 the first Honda automobile soid in the U.S., leading
Honda to became a preeminent automotive power.
OBJECTIVE OF THE COMPANY
Honda motor co. Ltd. Operates on a principle , which is followed
woredwide by all Honda companies . Maintaining a global viewpoint ,
we are dedicated to supplying products of the highest quality , yet at a
reasonable price for worldwide customer satisfication. Honda’s
philosophy is basedb on the company’s guiding principle and advocates
2 Fundamental belives.
Respeet for the Individual
 Initiative
 Equality
 Trust
Its is the contribution from each individual in the company that has
made our company what it is today and that , which will take us into
future.
THE THREE JOYS
In line with Honda’sphilosophy, Honda motor co. Ltd. Conducts
all its daily activities in pursuit of the following joy’s:
 The Joy of manufacturing high quality products.
 The Joy of selling high quality products.
 The Joy of buying high quality products.
SAFETY
Enhancing safety on the roads is one of Honda’s top priorities. We
firmly belive that realization of a comfortable and enjoyable mobile
society depends on the mutual touest that automobile manufacturers like
us, share with the consumer and society. Honda was the first
manufacture in japan to devlop and apply the anti-lock brake system.
Educating the ward, Honda is actively involved with driving education
across the world for promoting fraffic safety.

MISSION&VISION
Unique practices create unique organization.
Honda was established upon the fundamental belief in the value of
each individual. Bases on our philosophy, we respect Independent spirit
and freedom equality and mutual trust of human beings whowork for
come in condact with our company.
HONDA CORPORATION HEADQUARTERS.

The global headquarters for the Honda corporation are located in Tokyo,
Japan. The U.S. headquarters for American Honda Motor Co, Inc. are
located in Torrance, California.

HONDA AUTOMOBILE COMPANY MISSION, VISION, AND

VALUES:
The Honda Company Mission Statement is officially referred to
as the Company Principle, and it seemingly is no different that the
mission of every company that manufactures and sells cars in the
world. The Honda Company Mission Statement is...
 “Maintaining a global viewpoint, we are dedicated to supplying
products of the highest quality, yet at a reasonable price for worldwide
customer satisfaction."
 Larger than this company principle, Honda is guided by a
foundational mission, which it refers to as its "Basic Principles" which
 are... "Respect for the individual. The Three Joys (buying, selling and
creating)."
And to inspire its management team as they lead the Honda automobile
company into the future, Honda has a clear set of Management Policies,
which make its Basic Principles and Mission Statement a real part of its
daily operations...

 Proceed always with ambition and youthfulness.

 Respect sound theory, develop fresh ideas, and make the most
effective use of time.
 Enjoy work and encourage open communication.
 Strive constantly for a harmonious flow of work.
 Be ever mindful of the value of research and endeavor."

AWARDS

2012-CBR 250R -Bike of the Year - BBC Top Gear Awards

 Indian Motorcycle of the Year (IMOTY).

 Compact Bike of the Year - CNBC TV18 Overdrive Awards.
 Two-wheeler of the Year - NDTV Car & Bike Awards.

2011-(IMOTY)
Jury-BS Motoring , Bike India , BBC Top Gear , Overdrive , Auto
Bild India ."Bike of the Year – CNBC TV18 Overdrive Awards 2011
2010-CB100R- Impact Two- Wheeler of the year NDTV profit car &
Bike Awards 2010.
2009:- Bike of the year- NDTV profit Award 2009.
2008: Active- Scooter customer satisfaction No-1-Auto car “Auto
Award 2008”.
2007:- best Automobile brand of India 2007 (Planman media)
2006:- Shine –TNS voice of the customer Award (TNS)-2006
2005- TNS voice of the customer Award (TNS)
2004:- Best scooter of the yeare awards.
2003:-Scooter of the year 2003 (BBC).
CHAPTER-3 CONSUMER BEHAVIOUR
 MEANING OF CONSUMER BEHAIVOUR
 FACTOR AFFECTING CONSUMER BEHAIVOUR
 CONSUMER BEHAIVOUR TOWARDS HONDA
TWO WHEELERS.
 CONSUMER BEHAVIOUR
MEANING OF CONSUMER BEHAVIOUR
Ostrow & Smith have defind consumer Behaviour as action of
consumer in the market place and the underlying motives for the actions.
Marketors expectthat by under standing what causes consumer to buy
particular goods and services, they will be able to determine which
products are needed in the market place, which are obsolete, & how best
to present those goods to the. It is the behavior that consumer display in
searching for, purchasing using evaluating and disposing of products,
services and ideas that they except will satisfy thus needs. The study of
consumer behavior is the study of how individuals makes delisoons to
spend thus available resoucess (Time, Money, Effort) on consumption
related items. It includes the study of what they buy, why they buy, how
often they buy it & how often they use it.

FACTORS AFFECTING CONSUMER BEHAVIOURS

 Cultural factors:- Cul;ture subculture and social class are
particularly important buying behavior.
 Culture:-Culture is the most fundamental determinate of a
person and want and behavior The growing child acquires
asset value.
 Subculture:- Each culture consista of smaller sub-culture that
provides more specific identification and socialization for
their members. Subculture includes and nationalities,
religious racial groups and geographic regions.
 Social class:- Virtually all human societies exhibit social
satisfaction sometimes takes the from of a caste system
 where the members of different culture are reared for contain
roles and cannot change their caste membership.
 Social factors;- In additions to the cultural factors a consumer
behavior is influenced by such social factors of reference
group grimly and social roles status.
 Reference Group;- A person reference group consists of the
entire group that have a directs or indirects on the person
attitude or behavior. Group having a direct influence on a
person are called group. Reference group expose an
individual to now behavior and style.
 Family:- The family is the most impotents consumer buying
organization in the society and it has been researched
extensively.
 Role & Status:- A person participates in many groups family
clubs and organization. A positionin each group can be
defined in terms of roles and status.
 Personal Factors:- Buyer deeision are also influenced by
person characteristics. These include the buyer age and stage.
In the life cycle occupation economic substances life style
concept.
 Age stage in the life Cycle:- Consumption if shaped by
family life cycle. Kotilar defined nine staged of family life
cycle along with.
CONSUMER BEHAVIOUR TOWARDS TWO WHEELERS
HONDA
 According to the authors of consumer behavior : Building
markets strategy. Consumer Behaviour can be defined as
“The study of Individuals groups or organization.
HONDA’S necessities to research closely on consumer behavior before
their products is lunched into the markets. Honda wants their customers
to always enjoy the crucial satisfaction of mobility. By considering
certain factors in a consumer’s life preference, idea’s likes and dislikes.
HONDA ensures their products and services are met accordingly before
launching a product, HONDA’s team of research lunch into an array of
studies on consumer behavior to meet the particular needs of customer in
different regions around the world. Honda has a need to research the
consumers. Competitors aim to capture the attention of the market by
creating value for money offering and enchacing brand position through
other ranges Consumer Behaviour is the most important towards TWO
wheelers HONDA.
CHAPTER-4
 DATA ANALYSIS AND INTERPRETATION.
 GRAPH SHOW
 ANALYSIS AND INTERPRETATION OF DATA
4.1 ANALYSIS OF DATA
TABLE-4.1
Education status of Respondents
Qualification No. of respondents % of responds
Matriculation or below 7 24
Above matric & up to 15 50
graduation
Above graduation 8 26
Total 30 100

Matriculation or below Above matric & up to graduation Above graduation Total

30

15

8
7

24% 50% 26% 100%

No. of respondents % of responds

Analysis:- Out of 30 respondents we find 7 respondents are matriculate ,

15 respondent are graduated and 8 respondent are above graduate of the
products of HONDA TWO WHEELERS India ltd. This repr4esents
50% of the respondents are graduate.
Interpretation:- Here , we observe that majority of the graduate
respondents uses the products of the HIONDA TWO WHHELERS.
 TABLE-4.2
Distribution of respondents Knowing the name of HONDA TWO
WHEELERS company.

Age No.of respondent % of respondent

Below 20 8 26
20-40 12 40
40-60 7 23
Above 60 3 11
Total 30 100

BELOW 20 20-40 40-60 ABOVE 60 TOTAL

30

12

8
7

3
26% 40% 23% 100%
11%

No.of respondent % of respondent

Analysis:- Out of 30 respondents we find 8 respondents below the age

20, 12 respondent between the age 20-40 , 7 respondents between the
40-60 and 3 respondents above the age 60 knoows the products of
HONDA TWO NWHEELERS India. This represent nthat 40% of the
respondent are of the age between 20-40.
INTERORETATION:- Her , we observe that majority of the age
between 20-40 respondents knows the products of the HONDA TWO
WHEELER
 TABLE-4.3
Sex-wise distribution of respondent using the products of HONDA
TWO WHEELERS:
Sex No. of respondent % of respondent
Male 20 67
Female 10 33
Total 30 100

No. of respondent % of respondent

20

10

67% 33%

MALE FEMAL

Analysis:-Out of 30 respondents we find 20 male respondent and 10

female respondents uses the products of the HONDA TWO
WHEEELERS. This represent that 67% of the respondents are male.
INTERPRETATION: Her, we observe that majority male respondents
uses the products of the HONDA TWO WHEELERS.
 TABLE-4.4
Distribution of respondents knowing the name of HONDA TWO
WHEELERS company:
No.of respondent % of respondent
Yes 28 94
No 2 6
Total 30 100

No.of respondent % of respondent

30
28

2
94% 100%
6%

YES NO TOTAL

Analysis:-Out of 30 respondents we find 7 respondents are aware of the

products of HONDA TWO WHEEELERS. India ltd. This represent 94%
of the samples.
INTERPRETATION: Here, we observe that majority of the respondent
are aware of the products of the HONDA TWO WHEELERS.
 TABLE-4.5
Distribution of respondents using the products of HONDA TWO
WHEELERS company:
No.of respondent % of respondent
Yes 26 87
No 4 13
Total 30 100

No.of respondent % of respondent

30
28

94% 2 100%
6%

YES NO TOTAL

Analysis: Out of 30 respondents we find 26 respondent uses the products

of the HONDA TWO WHEELERS> This represent that 87% of the
respondents uses the products of the HONDA TWO WHEELERS.
INTERPRETATION:- Here, we observe that majority of the respondent
are using the products of the HONDA TWO WHEELERS.
 TABLE-4.6
Product-wise distribution of respondent
HONDA TWO No. of respondent % of respondent
WHEELERS Products
Shine 10 34
Twister 7 23
Dazzler 8 27
CBR 250 5 16
Total 30 100

Shine Twister Dazzler CBR 250 Total

100

34
30 27
23
16
10 7 8 5

No. of respondent % of respondent

Analysis; Out of 30 respondents we find 10 respondents are using shine.

7 are using twister, 8 respondents are using dazzler and 5 respondent are
using CBR 250 of HONDA TWO WHEELERS India ltd. This
represents that 34% of the respondents uses laptop.
INTERPRETATION:- Here, we observe that majority of the respondent
uses Shine of the HONDA TWO WHEELERS.
 TABLE-4.7
Various media wise distribution of respondents knowing the name of
HONDA TWO WHEELERS Company
Various Media No. of respondent % of respondent
Newspaper/ 13 44
Advertisement
Friends 8 27
Markets 9 29
Total 30 100

Newspaper/ Advertisement Friends Markets

44

29
27

13
8 9

No. of respondent % of respondent

Analysis:- Out of 30 respondents we find 13 respondents came to know

through newspaper, 8 through friends & 9 through markets. This
represents that 44% of the respondents came to know the name of the
HONDA TWO WHEELERS Company through newspaper.
INTERPRETATION:- Here, we observe that majority of the respondent
came to know about the HONDA TWO WHEELERS Company by the
way of newspaper or advertisement.
 TABLE-4.8
Quality-wise distribution of respondents of the company of HONDA
TWO WHEELERS
Quality No. of respondent % of respondent
Excellent 13 43
Good 10 33
Fair 5 17
Poor 2 7
Total 30 100

5
4.5
4
3.5
3 Series 1

2.5 Series 2

2 Series 3

1.5 Series 4

1
0.5
0
Category 1 Category 2

Analysis:- Out of 30 respondent we find 13 respondent expresses

HONDA TWO WHEELERS product are excellent, 10 respondent said
good, respondent fair and 2 respondent said poor. This represents 43%
of the respondent expressed HONDA TWO WHEELERS product are
excellent.
INTERPRETATION:- :- Here, we observe that majority o respondent
expressed to the products of HONDA TWO WHEELERS.
CHAPTER-5 SUMMARY OF FINDING
CONCLUSION AND SUGGESTION
 SUMMARY OF FINDING
 CONCLUSION
 SUGGESTION
5.1 SUMMARY OF FINDING
During the survey I found that
HONDA TWO WHEELERS products are know by every person
It has a good brand name
Its price of the product are fair for purchase than other company
Services provided by the company are good.
The behavior of the HONDA TWO WHEELERS dealer is average
neither good nor poor, it’s just satisfactory to consumer.
5.2 CONCLUSION
 95% of respondents know the HONDA TWO WHEELERS
Product
 87.5% of respondents use HONDA TWO WHEELERS product.
 62.5% of the respondents prefer SHINE, while 25% prefers
TWISTERS. 10% and 2.5% of the people use DAZZLERS and
CBR250 respectively
 12.5% of the respondents said that the HONDA TWO
WHEELERS product are excellent and the same number of
respondents said that its functions are poor. But about 25% of the
respondents said that the product is good while 50% said that it is
fairly good.
 75% of the respondents said that the price of HONDA TWO
WHEELERS product are fair in comparison to its quality, while
12.5% said that the prices are reasonable.
 12.5% of the respondents said that the services provided by the
company for its products are very good and the same number of
respondents said that its services are poor. But about 25% of the
respondents said that the services are good while 50% said that it is
fairly good.
 20% of the customers said that the behavior of the distribution and
dealers are up to the mark while 30% said that it is good. 37.5%
said that is fair while 12.5% said that it is poor.
 50% of the consumers prefer the products than that of the behavior
of the dealers while 37.5% respondents prefer the dealers than that
of the products. But 12.5% of the respondents prefer other facilities
provided by the company.
5.3 SUGGESTION
During the survey and my analyzing I must suggest that the company
has a good performance in the eyes of the consumers, it is one of the
largest IT Company where all solution can be solved within the warranty
period given by the company to the consumers. This company is known
to everybody in the country and in our city. Its Product cost is fair but
the parts are in high cost.
BIBLIOGRAPHY
BIBLIOGRAPHY
(i) RAMASWAMY V.S and NAMAKUMARI. S., Marketing
management. Madras, Macmillan India Press, 1995.
(ii) KOTLER PHILIP, Marketing management, New Delhi,
Prentice hall of India Private Limited, 1997, Ninth Edition.
(iii) Website www.honda2heelers.com/support
www.registerhindatwowheelers.com