Presented By:- Mohd.

Ali

SRMS IBS
 Industry Information
• Leather is one of the most widely traded commodities
globally.
• The growth in demand for leather is driven by the fashion
industry, especially footwear.
• The Indian leather industry accounts for around 12.93 per
cent of the world’s leather production of hides/skins.
• The country ranks second in terms of footwear and
leather garments production in the world and accounts for
9 per cent of the world’s footwear production.
 History
• Superhouse Group is a conglomeration of several companies
engaged in manufacturing and export of finished leather, leather
products and textile garments.
• The parent company, Aminsons Leather Finishers Pvt., was
incorporated as private limited company on January 14, 1980.
• It was converted into a public limited company on December 22,
1984 and its name changed to Aminsons Limited on February 21,
1989.
• five group companies – were merged with Aminsons
Limited in 1994, 1995 and 1996 as per the orders of the
Hon’ble High Court.
 Super House Limited
 Super Garments Limited
 Sharp Leathers Limited
 Super Footwear Limited
 Allen Shoes Limited
 History

• The name of the company was changed to Superhouse

Leathers Limited on March 4, 1996 and finally
Superhouse Limited on November 10, 2006.
 Introduction
• Superhouse Group, is a multi-unit and multi-product
conglomerate with brand leadership in the field of
footwear manufacturing and exports.
• A US $125 million group, Superhouse Group has 18
units, with a workforce of over 5000 and a presence in
more than 35 countries.
• Stringent EN 345-norms make the compay one of the
most respected manufacturers amongst importers
from European countries.
• The Group is also engaged in the manufacturing and
export of Readymade Garments, Riding Products and
Pet Products.
 Introduction
• Four modern tanneries provide the company with the
finest quality leather for our footwear production. To meet
the exacting demand of clients company also import
leather from Brazil, Italy and Columbia.
 Key Persons
1. Mr. Mukhtarul Amin (Chairman and Managing
Director)
2. Mrs. Shahina Mukhtar (Whole time Director)
3. Mr. Zafarul Amin (Joint Managing Director)
4. Mr. Vinay Sanan (Executive Director)
5. Mr. Anil Kumar Agarwal (Director Finance)
6. Mr. Mohd. Shadab (Whole time Director)
7. Mr. N. C. Jain (Director)
8. Dr. Krishna Kumar Agarwal (Director)
9. Mr. Dilip Kumar Dheer (Director)
10. Mr. Kamal Agarwal (Director)
11. Mr. Anil Soni (Director)
12. Mr. Syed Javed Ali Hashmi (Director)
 Mission & Vision
• Superhouse stands firm in its resolve to be a leader- a
name to reckon with, in the international arena.
• Committed to meet our customer’s expectations in terms
cost and quality.
• Now poised to take the next giant leap – to establish
ourselves as the undisputed leader in leather products be
it footwear or finished leather or leather accessories.
• Retaining our leadership through growth as a
consequence of customer satisfaction is of paramount
important to us.
 Products
• Finished Leather
• Men’s Footwear
• Ladies Footwear
• Children’s Footwear
• Safety Footwear
• Leather Accessories
• Leather Garments
• Riding Products
• Readymade Garments
• Socks
 Competitors

• Sreeleathers Ltd.

• Relaxo Footwears Ltd.

• Bhartiya International Ltd.

• Bata India Ltd.

• Liberty Shoes Ltd.

• Mirza International Ltd.

 Industry Market Size

• Total leather and leather good exports from India

stood at US$ 4.72 billion during April 2016-January
2017.
• During April 2016-January 2017, the major markets
for Indian leather products were..
US (15.69 per cent) France (5.02 per cent)
Germany (11.82 per cent) Hong Kong (4.71 per cent)
UK (10.85 per cent) UAE (3.69 per cent),
Italy (6.61 per cent) China (3.16 per cent)
Spain (5.27 per cent) Netherlands (3.01 per cent)
France (5.02 per cent) Belgium (1.78 per cent)
 Industry Market Size
• At 48.82 per cent, footwear (leather and non-leather) and
footwear components accounted for the lion’s share of
leather exports in April 2016-January 2017 followed by
 leather goods and accessories with 23.37%
 finished leather with 15.60%
 leather garments with 9.71 %
 saddlery & harness with 2.50%

• Per capita footwear consumption in India is expected to

increase up to four pairs, while domestic footwear
consumption is expected to reach up to five billion pairs
by 2020.
 Revenue/Turnover
• Superhouse Ltd. key Products/Revenue Segments include
Leather Footwear which contributed ₹ 285.87 Cr to Sales
Value (46.29 % of Total Sales),

 Finished Leather ₹ 145.29 Cr to Sales Value (23.52 % of Total

Sales)
 Textiles ₹ 104.64 Cr to Sales Value (16.94 % of Total
Sales),
 Duty Drawback ₹ 33.25 Cr to Sales Value (5.38 % of Total Sales),
 Other Leather Goods ₹ 22.17 Cr to Sales Value (3.59 % of Total Sales),
 Leather Shoe Uppers ₹ 15.64 Cr to Sales Value (2.53 % of Total Sales),
 Entitlements ₹ 7.83 Cr to Sales Value (1.26 % of Total Sales),
 Others ₹ 2.78 Cr to Sales Value (0.45 % of Total Sales)
for the year ending 31-Mar-2016.
 Revenue/Turnover
• For the quarter ended 31-03-2017, the company has
reported a Standalone sales of ₹ 130.10 Cr., down -5.53
from last quarter Sales of ₹ 137.73 Cr. and down -23.35
from last year same quarter Sales of ₹ 169.74 Cr.
Company has reported net profit after tax of ₹ 1.51 Cr. in
latest quarter.
 Share Market

Market
52 wk 52 wk
Company Name Last Price % Chg Cap
High Low
(Rs. cr)
Bata India 583.80 -0.65 613.55 400.00 7,503.44
Relaxo Footwear 485.00 0.88 554.90 373.00 5,826.32
Mirza Intl 162.20 -1.82 176.45 69.00 1,951.36
Bhartiya Inter 595.50 0.30 660.00 447.10 723.03
Liberty Shoes 203.40 -2.40 216.00 133.50 346.59
Superhouse 152.40 -1.71 184.50 125.00 174.04
Lawreshwar Poly 64.00 -2.74 82.90 29.60 87.54
 Career In Superhouse
• Location: Noida,Delhi,NCR
• Exp. (Yrs): 03 –07 Years
• Industry: Textiles / Garments/ Accessories
• Functional Area: Sales , Retail , Business Development
• Role: Sales/Business Development Manager
• Employment Type: Permanent Job, Full Time
 Responsibility
• Will be responsible for the Export Marketing and
Business development in International Market for
"Sports Apparels".

• Will be responsible for generating new business in

International market, for new and existing client.

• Will be responsible of bringing new logos and

clients to the organization and generating business
from them.
 Required Skills
• Applicant should be from Sports Apparels Back
ground.

• Should be target oriented and have good experience

in client dealing and customer handling.

• Good presentation skills.

• Good English communication( spoken, reading and

writing is must)