TODD A.

REIFF
Greater Ft. Myers Florida Area
(615) 823-0024 | ftmcincy@yahoo.com
www.linkedin.com/in/toddreiff

Accomplished Sales Professional

Sales | Business Development | Sales Management | Account Management | Sales Training
Award-winning, high-energy Sales Professional and Sales Trainer with a consistent record of increasing
company sales, market share, and profits. A driven professional, adept negotiator and strong closer with a
history of achievement in analyzing products, markets, and opportunities, and introducing effective
revenue generating sales plans. Noted for quickly developing lasting relationships, identifying client
needs and presenting complex solutions with clarity and precision. Open to any industry sectors
including telecommunications/wireless, financial services/banking, and healthcare/medical.

CORE COMPETENCIES
Sales Management & Business Development • Sales Leadership • Relationship Management
Strategic Sales Planning • Opportunity Identification • Interpersonal Skills
Executive Presentations • Cross-Functional Communication
Sales Training • Negotiations

SELECTED SALES ACCOMPLISHMENTS

 Managed 75 Key Accounts ($2 million+) including Hospitals, Law Enforcement Agencies,
and Government Municipalities.
 Two-time Presidents Club Award Winner for achieving aggressive B2B sales quotas and
posting the lowest churn rate – retaining 98.7 percent of all accounts.
 Finished in top 15% of all business account reps at Verizon for eight consecutive years.
 Aggressively marketed to 80+ key physician practices – significantly increasing referrals
and revenues for all types of radiological diagnostic testing services.
 Prospected, built and developed long standing relationships with physicians’ offices to increase
revenue over 200% through referrals of MRI diagnostic testing within a 12- month period.
 Increased sales in territory by building a complex sales system of 200 “COIs” (Centers of
Influence) companies most likely to require SERVPRO’s services: i.e. Government Municipalities,
insurance companies, property managers, builders and real-estate offices.

PROFESSIONAL SKILLS

SALES | BUSINESS DEVELOPMENT

 Possesses a consistent record of quota achievement, year after year.
 Ability to clearly articulate product features and benefits, and company value proposition.
 Results driven, high initiative, with clear sense of priorities and sense of urgency.
 Consults to analyze, uncover needs, create interest, and deliver solutions via products and services
that are appropriate to the clients’ time horizons, budget and goals.
 Known for cultivating new business from square one, methodically broadening penetration within
accounts.
 Accustomed to diverse sales situations, from delivering business-winning group presentations to
closing on one-to-one selling opportunities.
 Keeps current on changes within industry, including current product needs and pricing. 

 Identifies emerging trends and identifies business implications and proactively recommends
solutions.
 ACCOUNT MANAGEMENT
 Possesses a well-defined sense of diplomacy, including solid negotiation, conflict resolution, and
people management skills.
 Establishes the strategy, goals, and tactics necessary to achieve aggressive growth targets and
market share within existing key accounts and markets.
 Demonstrated ability to grow business and build relationships with clients, with an excellent grasp
of brand building and articulation of value propositions and ROI.
SALES LEADERSHIP
 Establishes the strategy, goals, and tactics necessary to achieve growth targets and market share,
within existing and new accounts and markets.
 Leads market penetration strategies to increase brand recognition and build new markets.
 Respected and ethical leader who builds strong customer and internal relationships.
 Proven leader with ability to maintain an efficient and effective sales organization.
 Develops, executes and reports on sales strategies to drive maximum margin growth, account
penetration, lead generation, and customer satisfaction.
 Combines financial acumen and business savvy to develop new approaches, manage critical
projects, and exploit opportunities for revenue and profit growth.
 Exceptional competency in negotiation, persuasion and collaboration to enhance growth
strategies and develop new commercial relationships.

SALES TRAINING & CONSULTING

 Seeks continuous improvement in staff capabilities and provides ongoing coaching and
development opportunities, while leading and reinforcing the company culture and values.
 Maximizes unit performance through consistent and effective coaching and feedback and provides
a quality on-boarding experience for all new sales associates.
 Provides on-going training or additional training to sales professionals struggling with or at-risk
of not meeting their goals.

SOFTWARE & CRM PROFICIENCIES

CRMs • EMRs • PACS • Microsoft Office • Mac OS. Highly experienced in technology implementations
and training clientele in the use of software – especially within the medical and banking sectors.
CRMs experience in the following platforms…..Salesforce.com, Goldmine, ACT, Upshot,
HubSpot and several internal programs that were customized for specific industries.

RELEVANT EXPERIENCE

REIFF SALES CONSULTING, Ft. Myers, FL & Franklin, TN 2012-Present

Conducts small business consulting in the art of closing the sale and superb customer service.
Provides several hours of consultations and sales force training on a variety of complex selling
solutions that included topics such as warming up with clients before presenting, body language,
overcoming objections and then closing with results for improved success

SERVPRO INDUSTRIES, Franklin, TN 2015 – 2016

Commercial Business Development
As a Large Loss Specialist, successfully developed relationships with each targeted business – in
advance of an event that would require our services. Established new business relationships by
performing an Emergency Ready Plan, on many Commercial properties, for a sequence of contact
methods in case of an emergency – saving client from displacing part or all of their business and a
significant amount in insurance premiums due to excessive loss in an emergency loss situation.
 FLORIDA RADIOLOGY CONSULTANTS, Ft. Myers, FL 2010 – 2012

Physician Liaison
Successfully built relationships with Physicians’ offices from previous position at Arista Medical
Imaging. Prospected new and existing accounts through daily office visits, meetings with office
personnel, installed software and trained Physicians and LPN staff to view reports and images
through EMRs and PACS resulting in increased client satisfaction as well as increasing revenue for
my company. Helped offices transition through the emergence of the EMR software rollout.

ARISTA MEDICAL IMAGING, Ft. Myers, FL 2009 - 2010

Business Development | Physician Liaison
Increased client loyalty through effective relationship building of over 300 Physicians' and Surgical
specialists offices as well as help manage our facility and customer relations. Increased referrals
over 130% in just over a year at the facility.

DELUXE CORPORATIONS, Southwest Florida Area 2006 - 2009

Sales Account Representative & Trainer
Successfully managed and sold to an account base of nearly 300 banks/small business through
aggressive contact strategy. Prospected and developed new client base through cold calling and
telemarketing. Trained bank management and personnel on how to use the Deluxe Business
Advantage program and software to save time and improve revenue.

VERIZON WIRELESS | AIRTOUCH, Southwest Florida Area 1996 – 2006

Sales | Business Key Account Representative
Managed 75 Key Accounts ($2 million+) in revenue including Hospitals, Law Enforcement,
Government Municipalities. Responsibilities included: Prospecting new accounts; managing
established account base; establishing excellent customer relations; promoting territory growth; and
reduced churn.

EARLIER EXPERIENCE
COLORADO PRIME 6 Years
A leading in-home food service provider.
Sales Manager | Sales Trainer – Florida
Won numerous sales awards, consistently finishing in the top 3% of sales across the United
States. Due to personal sales success, promoted to Sales Manager and Sales Trainer. Managed and
provided training for 75 Sales Professionals across the state of Florida.