Menlo Park Almanac Overview

There are a lot of choices when it comes to advertising, but no other media company can offer the reach
to residents that we offer through our multi-media advertising solutions.
Our weekly community publications are read by more residents than any other publication distributed in
Menlo Park and surrounding communities. Readership studies in each of our markets say our papers are the
most trusted source of local news and information. Express, our email news digest, is delivered to recipients 5
days a week with the most current local news and information available.
Our award-winning websites, PaloAltoOnline.com, TheAlmanacOnline.com, MountainViewOnline.com,
PleasantonWeekly.com and PacificSun.com are the most visited community websites offering video, the Town
Square community forum, daily news updates, movie and restaurant reviews, local community information,
real estate news and listings, and much more. So, when you are considering options for reaching your clients
and prospective new customers, look no further — we have the Bay Area covered.

Reader Demographics Shopping Habits

Affluent: 35% Plan to purchase major home furnishings/floor coverings
$236,000 average household income 23% Plan to buy a computer
20% Plan to do a remodel or addition on their home
Highly Educated:
19% Plan to buy a car in 2011 (51% of those plan to spend over $20K)
32% Attended College
29% Plan to do landscaping
59% Graduate Study/Degree
24% Have vacation/second home
Home Ownership: 13% Plan to use the services of a Financial Advisor
92%
Children Under 18 at home: Interests
25% 69% Will visit a museum in the next 12 months

The Almanac 2015

70% Visit San Francisco for dinner, museums, theatre, zoo
Age: (47% Go up to 10 times per year.)
25% 22-44
53% Enjoy gardening
15% 45-54
59% Will attend live theatre in the next 12 months
25% 55-65
34% Are bicyclists
34% 65+
48% Work on home improvement projects
M E D I A
Media Comparison
Most Trusted: Best Analysis & Most Insightul
The Almanac 93% Coverage:
Daily News 5% The Almanac 89%
Daily Post 2% Daily News 9%
Daily Post 2%
E M B A R C A D E R O

Most Regularly Read:

The Almanac 87% Best Connection to Menlo Park:
Mercury News 29% The Almanac 95%
Daily News 14% Daily News 3%
Daily Post 13% Daily Post 2%

For more information, contact your advertising rep or call 650.326.8210

Online at www.TheAlmanacOnline.com
This information taken
450 Cambridge Avenue | Palo Alto CA 94306 | 650.326.8210 from random readership
poll conducted in 2010 by
MSA-West, Norwalk, CA
68