Documente Academic
Documente Profesional
Documente Cultură
Designers ”
DhrubajyotiKarmakar
MBA, 4th Semester
Class Roll-02
Dhrubajyoti Karmakar
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DECLARATION
I hereby declare that the project entitled “Development of Architects
& Interior designers” conducted at
SIMPOLO VETRIFIED
Under the guidance of
Mr. Kallol Ghosh
( Dy. General Manager, Simpolo vitrified Pvt. Ltd. )
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Index
Contents Page
no.
1. Company profile
07
i. Awards
ii. Milestones and Sobriquets
iii. Core Values , Vision & Mission
iv. Production facilities
v. Research & development.
3. Technical specifications
i. Characteristics of Glazed Ceramic Tiles. 22
ii. Characteristics of Double charge.
iii. Characteristics of GVT.
iv. Characteristics of Rock Deck.
v. A comparative analysis between rock deck, marble and
granite
4. Promotions 27
6. SWOT Analysis 31
i. Over view.
ii. Swot for Simpolo.
7. Competitors. 32
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Contents Page
no.
8. Clients. 33
11 Research 40
i. Objective of research.
ii. Management Decision Problem.
iii. Research methodology.
12. Conclusion
i. Findings. 42
ii. Suggestions.
13. Bibliography 48
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COMPANY PROFILE
Since the initiation of our first unit in the year 1977, we realized that " Success
demand Creativity & Innovativeness. " In a span of 35 years, Simpolo has managed to
innovate with the changing needs of the ceramic industry. From decorative roofing
tiles to sober and attractive floor tiles; from luster wall concepts to handcrafted
bowls, there is one thing in common: willingness to enhance lifestyles.
Simpolo has had a very long journey in the industry and stands atop its
contemporaries like a shining star radiating its experience and sense of innovation to
all.
One of the leading manufacturers of Vitrified Tiles, Ceramic Tiles and Sanitary ware
in India. Our plants situated in Gujarat. Simpolo sells products under the brand name
of ‘SIMPOLO’.
Simpolo is member of IGBC (Indian Green Building Council) and ICCTAS (Indian
Council of Ceramic Tiles and Sanitary ware).
Simpolo has always been a pioneer in investing in the latest and the world’s best
technology; be it the largest 252 Meters Kiln from SACMI, 64 Head Polishing
Machine from KEDA or the Robotic Equipment for Movement of Tiles.
All Simpolo Manufacturing Plants are Electronically Controlled. Simpolo also boast
of State of the Art Laboratory with Latest Equipment.
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Simpolo has received prestigious awards like UdyogPatra and UdyogRatna from
Govt. of India.
Simpolo have recently formed a 50:50 Joint Venture with Emil Ceramica (Italy) for
production of world-class Glazed Vitrified Tiles (GVT); both for Domestic Market &
Exports.
Simpolo brand has been selected as Indian Power Brand by Plan-man. Simpolo has
also been recognized as Rising Star Brand in 2012.
Simpolo Vitrified Pvt. Ltd. is the flagship company of SIMPOLO Group. Our other
group companies are SIMS Ceramics Pvt. Ltd., Silvenia Ceramics Pvt. Ltd. & Simpolo
Ceramics.
Simpolo also boast of a strong and dedicated Sales Team to service our esteemed
customers.
Simpolo offers complete solution for all tiling requirements, be it Wall, Floor,
Outdoor, Elevation, Parking, Driveways through its product categories available in
various sizes, textures and colors. Simpolo also offer a complete range of sanitary
ware in all product/budget categories.
Simpolo present production capacity for Floor & Wall Tiles is 45,000 Sq.Mtr. per
Day; being enhanced to 75,000 Sq.Mtr. per Day in FY 2016-17 itself. We produce
4,000 Pieces per Day of Sanitary ware.
Recently Simpolo has entered into a 50:50 joint venture with Emil Ceramica of Italy.
A state-of-the-art plant has been set up in Morbi, Gujarat for manufacturing large
format Sintered Compact Surfaces (SCS).
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Awards
“Power Brand’s Leadership – Rising Entrepreneur of the Year Award
2012” from His Excellency Shri Sanjay Verma – The Consul General of
India to Dubai and Prof. Arindam Chaudhuri, Editor-in-Chief Planman
Media and Honorary Director IIPM Think Tank.
Introduced for the first time in India: handcraft bowls and vanity
bowls.
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Simpolo introduced colour body in india for the first time.
Europe’s CE Approved.
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Core Values
1. INNOVATION.
2. QUALITY.
3. INTEGRITY.
4. GLOBAL OUTLOOK.
5. TEAM WORK.
Mission
At Simpolo we are committed to delight customers with world class
ceramic products and services, make Simpolo synonymous with best
quality and set new benchmarks of excellence for all stakeholders. Pursue
best business practices with utmost integrity to make Simpolo exciting
organization to work with, for vendors, channel partners, investors and
employees alike.
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Production Facilities
Simpolo believes that to create quality products. One needs quality
production setup. The company has brought in the best production
facilities from the world with a huge capacity and state-of-the-art
machinery. The automated production line is supported by swift
computers and latest technology. What’s more, the technical staff is well
experienced in diverse fields too. India’s biggest production plant for 800 x
800 mm or 600x 600 mm tiles.
Kiln: Longest Kiln with length of 252 mtrs from SACMI — FMP Model.
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Facilities for size 600x600mm/600x1200/800x1200 mm
Capacity: 17000 sq. mtr. Per day.
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RESEARCH AND DEVELOPEMENT
Meeting international standards in the ceramic industry can be a
cumbersome task if not properly planned. Securing third-party approvals
might inadvertently delay product launch plans and increase overhead
costs. With a well equipped in-house lab, product adjustments can be
done in a jiffy according to standards. Simpolo's research and
development laboratory is the biggest in India in terms of sheer
complexity and size The R&D facility has the best setup for conducting
rigorous testing on its products to meet international standards and
certification requirements. The R&D facility provides immense benefits in
terms of improved economies of scale, quick identification of product
flaws, and quicker lead time to market with modified or new products. The
lab is well equipped with several testing instruments and apparatus
managed with assured and comprehensive quality control. It is our dream
to establish the Simpolo research center as the pioneer of research in the
Indian ceramic industry.
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AUTOMATIC PRESS : Prototype of SACMI press which can generate
similar production data by controlling specific pressure.
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Product Range And Product Specifications
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Simpolo
Simpolo tiles
1. VITRIFIED TILES.
2. SINTERED COMPACT SURFACE (SCS).
3. CERAMIC WALL TILES.
1.VITRIFIED TILES
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c) DOUBLE CHARGE
i. GLOSSY
AVAILABLE SIZES
(600X600,800X800,800X1200,800X1500,1000X1000mm)
ii. MATT
AVAILABLE SIZES (600X600,1000X1000mm)
iii. STONE
AVAILABLE SIZES (1000X1000mm)
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e) OUTDOOR TILES (ROCK DECK)
I. 16MM
AVAILABLE SIZES
(600X600,600X1200,800X1200,398X398,398X800mm)
II. 10MM
AVAILABLE SIZES (600X600,398X398,398X800mm)
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2. SINTERED COMPACT SURFACE (SCS).
i. SCS MARBLE
AVAILABLE SIZES (800X1600,1200X1200mm)
ii. SCS CONCRETE
AVAILABLE SIZES (800X1600,1200X1200mm)
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3. CERAMIC TILES.
Simpolo sanitary
1. Bathroom Concept. 2. Wash Basin 3.WaterCloset
4. Cistern 5. Urinal 6. Kitchen S.S Sinks.
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Technical specifications
Characteristics of Glazed Ceramic Tiles.
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Characteristics of Double Charge.
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Characteristics of GVT.
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Characteristics of Rock Deck Tiles.
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A COMPERATIVE ANALYSIS BETWEEN ROCK DECK ,MARBLE AND NATURAL
GRANITE.
COLOUR/DESIGN ABSOLUTE
UNPREDICTABLE UNPREDICTABLE
VARIATION SATISFACTION
SURFACE HARDNESS
4 6 7
(MOH’S SCALE)
DEEP SURFACE
MOSTLY >350 MM3 AVE. 200 MM3 AVE. 100 MM3
ABRASION
PRE-SIZED ;
INSTALLATION SORTING & SIZING
DEFINED
ADVANTAGE REQUIRED AT SITE SORTING & SIZING
COLOUR/DESIGN
REQUIRED AT SITE
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PROMOTIONS
Sponsorship is the fastest growing form of marketing in the India, especially in the
trade show arena. With this in mind, you can find unlimited opportunities to
broaden your competitive advantage by increasing your credibility, image, and
prestige in sponsoring events attracting your target market.
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Exhibition & Events - Vibrant Ceramic Expo 2016
First prize becomes the tradition of Simpolo, Not just in ACE tech-2016,
2015, 2014 but Simpolo won first prize at vibrant ceramics expo
Ahmadabad 2016 and maintained its legacy. Simpolo promises you to serve
best and innovative world class products in Vitrified tiles, outdoor tiles ,
SCS marble, wall tiles and sanitary ware. Thanks for all your support and
trust.
The STP process demonstrates the links between an overall market and how
a company chooses to compete in that market. It is sometimes referred to as a
process, with segmentation being conducted first then the selection of one or more
target markets and then finally the implementation of positioning. The goal of STP
process is to guide the organization to the development and implementation of an
appropriate marketing mix.
Segmenting:
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Targeting:
Targeting is the next step in the sequential process and involves a business making
choices about segment(s) on which resources are to be focused. Targeting is the actual
selection of the segment. "A set of buyers sharing common needs or characteristics
nonprofit organization being studied (Shelley and Polonsky , 2002) so the applicability
of these results across that the company decides to serve." Targeting allows companies
to focus more on the specific needs of the targeted segment with regard to price,
desire, prestige and habits.
Positioning: Positioning is the act of designing the company’s offering and image to
occupy a distinctive place in the mind of the target market (Kotler & Keller,2005,
p.310).Positioning is not something that you do with the product, positioning is what
you do tothe mind of the prospect. That is, you position the product in the mind of the
prospects..
Target Group
1. Dealer building
2. Architects & interior designer development.
3. Owners/builders having projects in Urban & rural areas.
Positioning
1. Innovation.
2. High Quality Tiles.
3. Customer service.
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SWOT Analysis
SWOT analysis (alternatively SWOT matrix) is
an acronym for strengths, weaknesses, opportunities, and threats and is a
structured planning method that evaluates those four elements of an
organization, project or business venture. A SWOT analysis can be carried out for a
company, product, place, industry, or person. It involves specifying the objective of
the business venture or project and identifying the internal and external factors that
are favorable and unfavorable to achieve that objective.
STRENGTH WEAKNESS
OPPORTUNITY THREATS
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Competitors
1. kajaria tiles
2. Nitco Tiles
3. Somany Tiles
4. H&R Johnson
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Our valuable Clients.
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Responsibilities of a Business Development Executive
Business development executives work as the key point of contact building between
an organisation and its clients answering queries, offering advice and introducing
new products. Their work includes: organising sales visits. Demonstrating and
presenting products. establishing new business.
Typical work activities depend on the market and the setting. A basic distinction can
be made between two types of sales:
B2B sales involve selling products or services from one business to another. This is a
typical avenue for graduates. For example, a sales executive in a company that
manufactures fast moving consumer goods (FMCG), e.g. soft drinks, will sell to the
retailer and may be involved in making a strong argument so the products get shelf
space. Activities important for success include:
Relationship building;
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B2C sales involve direct selling to the consumer or end user. Examples include selling
credit cards via the telephone or selling new cars in a showroom.
Cold calling to arrange meetings with potential customers to prospect for new
business;
Acting as a contact between a company and its existing and potential markets;
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DEVELOPING ARCHITECTS AND INTERIOR DESIGNERS
KEY WORK:
1. Prospecting and approaching architects and interior designers.
3. Create interest among them about the existing products and about the new
upcoming products.
6. Provide assistance about the right products that can meet their requirement.
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Designer Company name Address Email-Id
Name
AMIT KUMAR ART DESIGN P423,BLOCK -G, NEW ALIPORE ,1ST amitinterior25@gmail.com
SHARMA FLOOR ,KOLKATA -700053 art.desigkol@gmail.com
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manish agarwal Nirmaan no 12 ,ground floor ,BD 205/206 kamal nirmaan.interior@gmail.com
park ,kol 700101
rahul saraiwala third I design 36D/1A ,TOPSIA ROAD (EAST),KOLKATA- thirdi.designs@gmail.com
700100
rakesh shah CILPAM INTERIORS 69,KANSARI PARA ROAD, NIAYAN cilpam_interiors@gmail.com
APPARTMENT, FLAT #2
bhowanipore,kolkata-700025
raj kumar saraf saraf interior 172,BB ganguly street kolkata 700012 sarafinterior@yahoo.com
raja roy ROOMSCAPES 44,PRAFULLA NAGAR ,DUMDUM PRIVATE rajaroyc@yahoo.com
chowdhury ROAD KOLKATA -700074
rajshree agarwal attique constructions 7a ,elgin road ,2nd floor kolkata 20 rajshree.agarwal@attique.co.in
pvt .ltd
rajesh kedia r.k interior 507/1/B ,jessore road ,rodkol , near r.k_interior@yahoo.com
aditya hospital ,kolkata 700074
rajesh sharma rajesh sharma interior 9/1 hurduttt rai chamaria road howrah accounts@rajeshsharmaco.com
designers llp 711101
raju sharma design era pvt ltd 86 e topsia road kolkata 46
rashmi bajaj green apple de 1,crooked lane ,3rd floor ,suite no 322 rashmivbajaj@gmail.com
kolkata 69
ravi mehta creative interiors aar 18 elige road 2nd floor ,kol -20 c_ravimehta@yahoo.co.in
interiors
ravi dugar kreative heights merlin pearl ,23 ramesh mitra road kol 25
reetesh jain creative interiors aar Kolkata eretesh78@rediffmail.com
interiors
ravi kumar r k associate 8/29 ,fern road ground floor ,kolkata rkassociates.designers@gmail.com
700019
ritesh singh singh décor 8,indian mirror street kol 13 singhdecor.com@gmail.com
rachna bagaria attique constructions 7a ,elgin road ,2nd floor kolkata 20 rachna.bagaria@attique.co.in
pvt .ltd
rajendra kumar hira design and décor surana bandhu p-11 ,new howrah bridge 1397hira@gmail.com
agarwal approach road 9 th floor ,kolkata 700001
rakesh agarwal Nirman no 12 ,ground floor ,BD 205/206 kamal nirmaan.interior@gmail.com
park ,kol 700101
sandeeo sett ambika space design 1/31 goraksh basi road ,kol 28 asdpl8@gmail.com
pvt ltd
raja sharma trishita gc 23 sector 3 salt lake city raja.sharma@trishita.com
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sushil kumar times décor 14b camac street , kol -17 timesdecor@hotmail.com
sultania
tanvi dubal j valji bros 47,bb ganguly st kol 700012 j.valji@yahoo.co.in
vicky jumrani design futurz 20/3/A block j new alipore kol 53 designfuturz@gmail.com
yusuf t fakhri Designs 80c,elliot road, ground floor ,kol 16 ytf_designs@yahoo.com
Anupava Jacobs infinity it lagoon sector 5 salt lake anupava.chanda@jacobs.com
chanda
Debjit Salient ecostation sector 5 salt lake city projects@salientdesignstudio.com
bhowmik
Anurupa practise design Technopolis manash.sr@practisedesign.co.in
umesh Mmcs fd -413 ,sector 3 salt lake city umes_mmcs_2006@yahoo.co.in
mishra
anirban mn dastur &co faraday house p17 mission row anirban.c@dastur.com
chakraborty extension kol 700013
jyoti ranjan jyoti roy associates bd 2 sector 2 salt lake city jyotiroyassociates@rediffmail.co
roy m
anirban sba spectra da 170 salt lake city spectra.anirban@gmail.com
chakraborty consultant
manab basu pace consultant bc 63 sec 1 salt lake kol 64 pace_pcpl@yahoo.co.in
mallick
somnath modern design bd 37 salt lake sec 1 mdg_mail05@yahoo.com
sanyal group
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RESEARCH
OBJECTIVES OF RESEARCH
a) Innovation
b) Design
c) Awareness
d) Quality of product
e) Service
3. To find about the competitors of Simpolo vitrified Pvt. Ltd in the ceramics
industry and their market presence.
Which are the factors that the company needs to identify and exploit to induce and
increase the retention and customers preference of buying products from Simpolo
Vitrified Pvt. Ltd?
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RESEARCH METHODOLOGY
Data collection:
The primary data was collected using a structured questionnaire.
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Conclusion
Primary Analysis:
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How much dose a brand name influence your buying ? (1-low & 5-high) (n = 43)
Which one would you prefer more Brand name or Quality or Innovation? (n = 42)
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Have you ever used simpolo tiles or sanitary? (n = 43)
How much will you rate Simpolo in a scale of bases on perception or usage 1 to 5 (n = 40)
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How much will you rate Simpolo for brand awareness?? (n = 41)
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Finding:
After completing one month internship period in SIMPOLO VITRIFIED
PVT LTD reaching to different Architects & interior Designers & by
carefully analyzing the market response , with the available data &
the after the analysis of the surveys data’s we have reached to a
conclusion that:
b) Simpolo with its wide base of product range and design has been a
favorite when it comes to Architects and interior designers who
seek quality, variation in designs and plenty of options in sizes in
tiles.
f) Simpolo also kept a big step towards reaching the youth and sports
lovers by becoming associat e sponsors of the Gujarat fortune
giants this will have impacts like :
Driving Sales.
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Creating positive publicity/heightening visibility.
Suggestion:
After a careful analysis I will like to offer the following suggestions:
g) Last but not the least Simpolo having a strong and competitive
base of professionals should increase the number of employees to
cover and reach the undiscovered markets with great potential of
the company.
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BIBILIOGRAPHY
Books Referred:
Philip Kotler, Jha, and Koshy: “Marketing management”.
Websites Referred:
http://www.simpolo.net/
https://www.google.co.in
https://www.wikipedia.org/
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Simpolo (Designer & customer survey).
ANNEXURE
Question number: 15
PROPOSED QUESTIONNAIRE :
Q1 - Name
Q2 - Designation
Architect.
Interior Designer.
Engineer.
Customer
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Q3 - Do you prefer using tiles over marble
Yes
No
Maybe
Very rarely
Rarely
Frequently
Very frequently
Q6 - How much dose a brand name influence you’re buying? (1-low & 5-high)
1
2
3
4
5
Q7 - Which one would you prefer more Brand name or Quality or innovation?
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Q8 - Which company do you prefer the most?
Simpolo
Kajaria
Somany
Nitco
H.r johnson
Orient
Asian granito india
Others
Yes
No
Maybe
1- poor
2- average
3- good
4- very good
5 - excellent
1-poor
2-average
3-good
4-very good
5- excellent
1-poor
2-average
3-good
4-very good
5- excellent
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Q13 - How much will you rate simpolo for brand awaareness??
1- Poor
2- average
3-good
4-very good
5- excellent
1- poor
2-average
3- good
4- very good
5- excellent
1-poor
2- average
3- good
4 - very good
5 - excellent
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