Fundraising Plan:

Peaceful Paths
By: Group 3
Rachel Feldman, Nicole Manugas, Brianna Hernandez,
Rachel Cannella, Carly Girnun
Section 1: Profile of the Nonprofit Organization
Mission: To promote relationships free of violence and control by providing
a safe place to receive intervention, advocacy, and education services using
prevention strategies and community partnerships.

Services:

● Helpline
● Emergency Shelter
● Support Group
● Economic Empowerment
● Legal Advocacy
● Child and Youth Programs
Section 2: The Fundraising Case Statement
Started in 1974 as Rape Information and Counseling Service

● Just an emergency hotline

● Realized it was mostly domestic violence cases

Impact of programs

● Every year, Peaceful Paths shelters 200 women and children, counsels 750
people, answers 2,000 hotline calls and educates 3,500 students and 1,500
professionals.

Strengths

● Innovative housing project-the Dulton-Schilling Emergency Service Campus

● Serves everyone regardless of race, religion, color, immigrant status,
marital status, or language they speak.
● Only Certified Domestic Abuse center for Alachua, Bradford, and Union
Section 3: The Annual Fund Drive
Section 4: Marketing Strategies for Fundraising
Current Strategies

● Website
● Facebook/Instagram/Twitter
● Cooperative Fundraising Events
● Brochures
● E-newsletter

Marketing Recommendations

● Add 990 to website/make donate button even more prominent

● Place brochures in more community buildings such as women’s
centers or churches/Ads in newspapers
● Make events more accessible to general public
● Update and continue to monitor email list
Section 5: Donor Research File
Prospect 1:BEST PROSPECT: Tom Petty -> Connected through his abusive past: His father was
an abusive alcoholic abusing him, his mother, and his brother. His first wife Jane had a
lot of psychological problems and was verbally abusive to him and his daughter. He is
worth $75 million

Prospect 2: Keith Perry -> Is committed to several organizations that affirm dignity &
personhood of all individuals (at risk women, formerly incarcerated, and homeless) He is
worth $4.8 million

Prospect 3:Ed Jimenez -> Very involved in giving back to children and is currently the
chief executive officer for UF Health Shands system

Prospect 4: Barbara Bradley Backgaard -> Has strong family values and has a passion for
women empowerment. Her net worth is around $270 million.

Prospect 5: Connie Wernery -> Shares the values of improving community through charity &
service. Her net worth is ranged between $100,000 and $249,999.
Section 6: Info Sheet for One-on-One Solicitation
● Overview of nonprofit
● Mission statement
● Values
● Clients
○ 809 new clients counseled
○ 232 clients sheltered
○ 9 clients re-housed
● Impacts
● Q & A
○ Why give?
○ What does the donor “get?”
○ What is the Circle of Hope?
○ How do I give?
Section 7: Direct Mail Fund Raising Appeal

Key points
● Keep it simple
● Make it compelling
● Facilitate giving
Section 8: Email Solicitation Appeal
● Strong subject line
● Compelling statistics
● Compatible with direct
mail piece
● Short, straightforward
message
● Even if donors only read
the first and last
paragraphs, they will be
hooked on the mission
Section 9: Online Giving Web Pages
Section 10: Fund Raising Event Plan
● Celebration of Independence picnic
held on the Fourth of July at 6 p.m.
● $10 entrance fee for adults; $5 for
children (includes firework show,
guest speaker entertainment, and
backpack with a water bottle,
bracelet, and snacks)
● Various food trucks available for
food
Section 11: Endowment and Planned giving Appeal
Brochure PEACEFUL
Core Values
•Advocacy
PEACEFUL PATHS
MISSION
WE PROVIDE •Honesty We promote relationships PATHS
-Child & Youth •Choice •Give to help insure a
free of violence and
Programs Age •Hope
control by providing a safe peaceful path for
specific safety •Compassion
planning •Mentoring place to receive children and their
-Help Line •Empathy intervention, advocacy, families
-Emergency Shelter
•Peace and education services
-Support Groups
•Empowerment
-Legal Advocacy using prevention
-Economic •Respect
Empowerment If our values align with your strategies and community
we hope you consider partnerships.
donating
~Hope Happens Here~
Give us a call- 352-377-5690
Potential donors please contact:
johnt@peacefulpaths.org
 Section 12: Foundation Research File and a Grant
How to Apply:
Proposal Need to Know:
WEYERHAUSER FAMILY FOUNDATION
● Complete stage 1 & ● Need to create a
online application NEW program
process ● Program should be
● Will offer invitation for about children
stage 2 (to be ● Cannot be to an
completed online) individual child
● Budget Application ● Peaceful Paths
must be turned in Program -> new
during Stage 1 program to bring arts
● Must have tax exempt to the children to help
# ready express emotions in
Children Initiative Grant a healthy way
Average size- $25,000
Section 13: A Brief Evaluation Plan
REferences
www.peacefulpaths.org

http://www.wfamilyfoundation.org/childrens_initiative.html

http://www.rollingstone.com/culture/news/tom-petty-s-true-co
nfessions-inside-his-revealing-new-biography-20151022

https://www.guidestar.org/profile/59-1809014